Villerest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Villerest in 2025? Explore comprehensive Airbnb analytics for Villerest, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Villerest, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Villerest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villerest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villerest Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$112
The average rental revenue earned for an occupied room per day in Villerest.
Occupancy Rate(?)
35.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,789
Typical annual income for an Airbnb listing in Villerest. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.3%
Slight decrease (-3.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Villerest.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Villerest.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villerest (2025)

Understanding the monthly revenue variations for Airbnb listings in Villerest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villerest is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villerest across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,634+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,335 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $737 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $452, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villerest

Villerest Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villerest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villerest:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villerest

Average Daily Rate (ADR) Airbnb Trends in Villerest (2025)

Effective short term rental pricing strategy in Villerest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villerest typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
  • Typical properties (Median) charge around $72 per night.
  • Entry-level properties (Bottom 25%) earn around $56 per night.

Average Daily Rate (ADR) Trend by Month in Villerest

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Airbnb Seasonality Analysis & Trends in Villerest (2025)

Peak Season (August, July, May)
  • Revenue averages $1,907 per month
  • Occupancy rates average 48.9%
  • Daily rates average $112
Shoulder Season
  • Revenue averages $1,118 per month
  • Occupancy maintains around 32.6%
  • Daily rates hold near $106
Low Season (January, February, November)
  • Revenue drops to average $754 per month
  • Occupancy decreases to average 25.8%
  • Daily rates adjust to average $109

Seasonality Insights for Villerest

  • The Airbnb seasonality in Villerest shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villerest's highest earning potential, with monthly revenues capable of climbing to $2,324, occupancy reaching a high of 60.8%, and ADRs peaking at $122.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $694, occupancy could drop to 22.8%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villerest.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villerest seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villerest (2025)

Exploring the top neighborhoods for short-term rentals in Villerest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Villerest Center
The charming center of Villerest offers a quaint atmosphere, perfect for those looking to explore the local culture and cuisine. Close to restaurants and markets, it's ideal for travelers seeking an authentic experience.
Villerest Lake, Le Grand Mas, Château de La Roche, Local boutiques, Restaurants and bistros
Villerest Lake
A serene natural area attracting tourists for watersports, picnicking, and outdoor activities. Ideal for families and nature lovers seeking relaxation close to nature.
Beach areas, Water sports activities, Walking and biking paths, Picnic spots, Nature trails
Loire Valley
The picturesque Loire Valley is renowned for its vineyards and scenic beauty. Attracts wine enthusiasts and those looking to indulge in the region's gastronomic offerings.
Vineyards tours, Châteaux of the Loire, Wine tasting, Cycling routes, Scenic landscapes
Monts du Lyonnais
A stunning mountainous region offering hiking, natural beauty, and a retreat from urban life. Perfect for active travelers and those wishing to explore nature.
Hiking trails, Panoramic views, Charming villages, Outdoor activities, Nature parks
St. Etienne
A nearby city with a vibrant cultural scene, known for its museums and art galleries. Appeals to business travelers and culture seekers.
Museum of Modern Art, St. Etienne Cathedral, Shopping districts, Cafes and nightlife, Cultural events
Ouches
A peaceful village close to Villerest, ideal for countryside retreats. It's perfect for those looking for tranquility and local culture with easy access to city life.
Scenic countryside, Local farmers' markets, Traditional architecture, Tranquil ambiance, Walking paths
Chazelles-sur-Lyon
A small commune known for its historical significance and beautiful landscapes. Ideal for those wishing to explore local history and rural life.
Historical sites, Nature walks, Local festivals, Quaint village atmosphere, Traditional French cuisine
Roanne
A nearby city famous for its gastronomy, particularly for its renowned chefs and culinary offerings. Great for foodies and those exploring French cuisine.
Local dining experiences, Culinary festivals, Museums, Historical architecture, Cultural sites

Understanding Airbnb License Requirements & STR Laws in Villerest (2025)

While Villerest, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villerest to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Villerest (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villerestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Quiet villa with large pool

Quiet villa with large pool

Entire Place • 5 bedrooms

$44,686
Revenue
32.9%
Occupancy
$358.97
Daily Rate
Charming residence

Charming residence

Entire Place • 5 bedrooms

$40,077
Revenue
41.3%
Occupancy
$369.38
Daily Rate
Beautiful farm house recently renovated

Beautiful farm house recently renovated

Entire Place • 2 bedrooms

$18,158
Revenue
43.9%
Occupancy
$110.76
Daily Rate
" Chez Juliette" is a peaceful and charming place.

" Chez Juliette" is a peaceful and charming place.

Entire Place • 4 bedrooms

$16,983
Revenue
28.5%
Occupancy
$309.86
Daily Rate
La Maison au Camélia - SPA

La Maison au Camélia - SPA

Entire Place • 3 bedrooms

$13,239
Revenue
48.4%
Occupancy
$74.36
Daily Rate
The Lake Suite

The Lake Suite

Private Room • N/A

$11,931
Revenue
39.7%
Occupancy
$61.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villerest (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villerest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Christine1$44,686294.79/5.0
Samuel1$40,07765.00/5.0
Jean-Luc1$18,1581574.92/5.0
Christelle Et Marine1$16,983305.00/5.0
Delphine1$13,239664.91/5.0
Sylvie1$11,931285.00/5.0
Sophie Thierry1$10,438884.93/5.0
Odile1$10,257904.92/5.0
Maud1$8,53555.00/5.0
Raphael1$6,29374.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villerest.

Dive Deeper: Advanced Villerest STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villerest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villerest Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villerest

  • The Villerest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Villerest, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Villerest Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villerest

  • The dominant room capacity in Villerest is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 44.4% of the active Airbnb listings in Villerest, indicating a high concentration in these sizes.
  • A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villerest.

Villerest Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villerest

  • The most common guest capacity trend in Villerest vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Villerest STR market, accounting for 44.4% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villerest.
  • On average, properties in Villerest are equipped to host 3.4 guests.

Villerest Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villerest

  • The most common availability pattern in Villerest falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Villerest (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villerest Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (61.1%)

1 Night

11 listings

61.1% of total

2 Nights (33.3%)

2 Nights

6 listings

33.3% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Villerest is 1 Night, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.4%) of the Villerest Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 61.1% of Villerest hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villerest.

Villerest Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (44.4%)

Flexible

8 listings

44.4% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (22.2%)

Firm

4 listings

22.2% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Villerest

  • The prevailing Airbnb cancellation policy trend in Villerest is Flexible, used by 44.4% of listings.
  • The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Villerest may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 44.4% market standard in Villerest.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villerest.

Villerest STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villerest

  • The overall average booking lead time for vacation rentals in Villerest is 37 days.
  • Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Villerest.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Villerest averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villerest (2025)

Amenity Prevalence

Amenity Insights for Villerest

  • Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villerest to stay competitive.

Villerest Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villerest

  • The typical guest profile for Airbnb in Villerest consists of primarily domestic travelers (91%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 90.9% of guests.
  • Key international markets include France (90.9%) and Belgium (2.9%).
  • Top languages spoken are French (42.5%) followed by English (34.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villerest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Épinac15$4,347$318.0837%
Puligny-Montrachet13$3,980$459.7740%
Dommartin10$3,861$322.5838%
Courzieu10$3,724$314.9847%
Divajeu19$3,644$392.0640%
Juliénas11$3,311$293.3146%
Vanosc13$2,717$228.3943%
Chantepérier22$2,712$321.7835%
Vourles11$2,695$218.1842%
Souvigny27$2,570$349.3234%

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