Tournon-sur-Rhône Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2026-02-01

Is Airbnb profitable in Tournon-sur-Rhône in 2026? Explore comprehensive Airbnb analytics for Tournon-sur-Rhône, Auvergne-Rhône-Alpes, France to uncover income potential. This 2026 STR market report for Tournon-sur-Rhône, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 78 active listings.

Whether you're considering an Airbnb investment in Tournon-sur-Rhône, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tournon-sur-Rhône Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tournon-sur-Rhône Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$119
The average rental revenue earned for an occupied room per day in Tournon-sur-Rhône.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,518
Typical annual income for an Airbnb listing in Tournon-sur-Rhône. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.1%
Strong growth (10.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Tournon-sur-Rhône.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tournon-sur-Rhône.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
78
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tournon-sur-Rhône (2026)

Understanding the monthly revenue variations for Airbnb listings in Tournon-sur-Rhône is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tournon-sur-Rhône is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tournon-sur-Rhône across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,502 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $906 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $471, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tournon-sur-Rhône

Tournon-sur-Rhône Airbnb Occupancy Rate Trends (2026)

Maximize your bookings by understanding the Tournon-sur-Rhône STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tournon-sur-Rhône:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tournon-sur-Rhône

Average Daily Rate (ADR) Airbnb Trends in Tournon-sur-Rhône (2026)

Effective short term rental pricing strategy in Tournon-sur-Rhône involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tournon-sur-Rhône typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $59 per night.

Average Daily Rate (ADR) Trend by Month in Tournon-sur-Rhône

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Airbnb Seasonality Analysis & Trends in Tournon-sur-Rhône (2026)

Peak Season (July, August, June)
  • Revenue averages $1,719 per month
  • Occupancy rates average 48.9%
  • Daily rates average $115
Shoulder Season
  • Revenue averages $1,038 per month
  • Occupancy maintains around 37.5%
  • Daily rates hold near $110
Low Season (January, February, March)
  • Revenue drops to average $792 per month
  • Occupancy decreases to average 33.1%
  • Daily rates adjust to average $106

Seasonality Insights for Tournon-sur-Rhône

  • The Airbnb seasonality in Tournon-sur-Rhône shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tournon-sur-Rhône's highest earning potential, with monthly revenues capable of climbing to $1,945, occupancy reaching a high of 52.5%, and ADRs peaking at $119.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $747, occupancy could drop to 27.1%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tournon-sur-Rhône.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tournon-sur-Rhône seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tournon-sur-Rhône (2026)

Exploring the top neighborhoods for short-term rentals in Tournon-sur-Rhône? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Tournon Town Center
The heart of Tournon-sur-Rhône, boasting charming streets, historical architecture, and a vibrant local market. Ideal for tourists who want to experience the authentic French town ambiance.
Château de Tournon, Rhône River promenade, Local markets, Pont de Tournon, Fine dining restaurants
Historical District
This area is rich in history and culture, perfect for visitors interested in exploring the local heritage. It's in close proximity to various tourist attractions and scenic views.
Église Sainte-Marie, Tournon heritage museums, Wine tasting tours, Scenic viewpoints, Historic walking trails
Wine Country
Nearby vineyards and wineries make this region popular with wine enthusiasts. Guests can enjoy wine tours, tastings, and beautiful landscapes, making it an enticing option for stays.
Cave de Tournon, Vineyard tours, Wine tasting events, Scenic wine routes, Nature walks
Riverside Parks
Natural parks along the Rhône River provide scenic views and outdoor activities, appealing to families and nature lovers looking for a relaxing getaway.
Riverside cycling paths, Picnic areas, Nature trails, Kayaking on the Rhône, Garden of the Château
Tournon Markets
Known for local markets, offering fresh produce and regional specialties, this area attracts food lovers and those looking to experience local life.
Weekly farmer's market, Local artisan stalls, Gourmet food shops, Cooking classes, Tastings of local delicacies
Public Gardens
Beautiful gardens and green spaces within the town enrich the atmosphere. Ideal for tourists seeking tranquility and beautification after exploring the city.
Parc de la Libération, Botanical gardens, Walking paths, Children's play areas, Seasonal floral displays
Cultural Events Venues
This area hosts various cultural events and festivals throughout the year, drawing visitors interested in music, art, and local traditions.
Festival of Lights, Cultural exhibitions, Concert venues, Local art shows, Seasonal fairs
Culinary District
Home to a variety of restaurants serving local cuisine, attracting food enthusiasts looking to indulge in regional flavors and dining experiences.
Bistro-style eateries, Gourmet restaurants, Cafés with local pastries, Cooking workshops, Food tasting nights

Understanding Airbnb License Requirements & STR Laws in Tournon-sur-Rhône (2026)

With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Tournon-sur-Rhône. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tournon-sur-Rhône to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 13% licensed listings)

Top Performing Airbnb Properties in Tournon-sur-Rhône (2026)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tournon-sur-Rhônebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Péniche – [ Privatization ]

La Péniche – [ Privatization ]

Entire Place • 5 bedrooms

$63,377
Revenue
18.5%
Occupancy
$1822.48
Daily Rate
Private house in the center near the Castle

Private house in the center near the Castle

Entire Place • 1 bedroom

$27,976
Revenue
79.5%
Occupancy
$91.74
Daily Rate
The Rabbit in the Courtyard

The Rabbit in the Courtyard

Entire Place • 4 bedrooms

$26,605
Revenue
33.7%
Occupancy
$260.98
Daily Rate
L'Héberge du Rhone- in the heart of Tournon

L'Héberge du Rhone- in the heart of Tournon

Entire Place • 3 bedrooms

$25,369
Revenue
36.2%
Occupancy
$165.83
Daily Rate
TOURNON 2-bedroom apartment

TOURNON 2-bedroom apartment

Entire Place • 2 bedrooms

$22,487
Revenue
70.9%
Occupancy
$90.46
Daily Rate
Drômardèchois Furnished gîte Ardèche - WIFI & Parking

Drômardèchois Furnished gîte Ardèche - WIFI & Parking

Entire Place • 2 bedrooms

$20,806
Revenue
64.2%
Occupancy
$86.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tournon-sur-Rhône (2026)

Learn from the best! This table showcases top-performing Airbnb hosts in Tournon-sur-Rhône based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Matthias8$82,9672144.68/5.0
David1$63,3772Not Rated
Myriam5$38,8761984.86/5.0
Sandra2$32,8973Not Rated
Agnès2$29,2442764.94/5.0
Mickaël Et Alison1$27,976864.77/5.0
Christophe1$26,605215.00/5.0
Ines2$26,2172184.95/5.0
Solene2$24,8962444.89/5.0
Manu2$22,818984.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tournon-sur-Rhône.

Dive Deeper: Advanced Tournon-sur-Rhône STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tournon-sur-Rhône. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tournon-sur-Rhône Short-Term Rental Market Composition (2026): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tournon-sur-Rhône

  • The Tournon-sur-Rhône Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 78 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tournon-sur-Rhône, Apartment/Condo properties are the most common (62.8%), reflecting the local real estate landscape.
  • Houses represent a significant 26.9% portion, catering likely to families or larger groups.
  • The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Tournon-sur-Rhône Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tournon-sur-Rhône

  • The dominant room capacity in Tournon-sur-Rhône is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in Tournon-sur-Rhône, indicating a high concentration in these sizes.

Tournon-sur-Rhône Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tournon-sur-Rhône

  • The most common guest capacity trend in Tournon-sur-Rhône vacation rentals is listings accommodating 2 guests (41%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Tournon-sur-Rhône STR market, accounting for 61.5% of listings.
  • A significant 41.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tournon-sur-Rhône.
  • 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tournon-sur-Rhône.
  • On average, properties in Tournon-sur-Rhône are equipped to host 3.5 guests.

Tournon-sur-Rhône Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tournon-sur-Rhône

  • The most common availability pattern in Tournon-sur-Rhône falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tournon-sur-Rhône (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tournon-sur-Rhône Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.6%)

1 Night

41 listings

52.6% of total

2 Nights (19.2%)

2 Nights

15 listings

19.2% of total

4-6 Nights (1.3%)

4-6 Nights

1 listings

1.3% of total

30+ Nights (26.9%)

30+ Nights

21 listings

26.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Tournon-sur-Rhône is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.8%) of the Tournon-sur-Rhône Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (26.9%) caters to monthly stays (30+ nights) in Tournon-sur-Rhône, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.6% of Tournon-sur-Rhône hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tournon-sur-Rhône.

Tournon-sur-Rhône Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (34.6%)

Flexible

27 listings

34.6% of total

Moderate (30.8%)

Moderate

24 listings

30.8% of total

Firm (26.9%)

Firm

21 listings

26.9% of total

Strict (7.7%)

Strict

6 listings

7.7% of total

Cancellation Policy Insights for Tournon-sur-Rhône

  • The prevailing Airbnb cancellation policy trend in Tournon-sur-Rhône is Flexible, used by 34.6% of listings.
  • There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.6%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 34.6% market standard in Tournon-sur-Rhône.
  • Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tournon-sur-Rhône.

Tournon-sur-Rhône STR Booking Lead Time Analysis (2026)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tournon-sur-Rhône

  • The overall average booking lead time for vacation rentals in Tournon-sur-Rhône is 36 days.
  • Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Tournon-sur-Rhône.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Tournon-sur-Rhône averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tournon-sur-Rhône (2026)

Amenity Prevalence

Amenity Insights for Tournon-sur-Rhône

  • Essential amenities in Tournon-sur-Rhône that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tournon-sur-Rhône: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Wifi or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tournon-sur-Rhône to stay competitive.

Tournon-sur-Rhône Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tournon-sur-Rhône

  • The typical guest profile for Airbnb in Tournon-sur-Rhône consists of primarily domestic travelers (83%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 82.7% of guests.
  • Key international markets include France (82.7%) and Netherlands (2.5%).
  • Top languages spoken are French (44.2%) followed by English (31.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tournon-sur-Rhône Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Épinac18$8,488$539.6536%
Saint-Trivier-sur-Moignans10$3,748$311.3437%
Bourdeau13$3,327$260.6050%
Cavillargues12$3,274$342.9943%
Bligny-lès-Beaune23$3,066$279.1743%
Divajeu20$3,061$421.9732%
Suzette12$2,973$415.9837%
Juliénas17$2,882$244.9343%
Puligny-Montrachet16$2,859$368.3335%
Lamotte-du-Rhône13$2,854$315.1636%

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