Murol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Murol in 2025? Explore comprehensive Airbnb analytics for Murol, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Murol, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Murol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murol Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murol Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murol (2025)
Understanding the monthly revenue variations for Airbnb listings in Murol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murol is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murol across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,008 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murol
Murol Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murol:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murol
Average Daily Rate (ADR) Airbnb Trends in Murol (2025)
Effective short term rental pricing strategy in Murol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murol typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Murol
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Airbnb Seasonality Analysis & Trends in Murol (2025)
Peak Season (August, July, February)
- Revenue averages $2,226 per month
- Occupancy rates average 62.5%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,070 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $114
Low Season (January, March, November)
- Revenue drops to average $773 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $113
Seasonality Insights for Murol
- The Airbnb seasonality in Murol shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murol's highest earning potential, with monthly revenues capable of climbing to $2,678, occupancy reaching a high of 73.9%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 22.6%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murol.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murol seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murol (2025)
Exploring the top neighborhoods for short-term rentals in Murol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lac Chambon | A picturesque lake surrounded by mountains, ideal for water sports and nature lovers. It attracts tourists for swimming, sailing, and hiking, making it a popular getaway spot. | Lac Chambon, Château de Murol, Hiking trails, Puy de Sancy, Puy de la Tache |
| Murol Village | A charming medieval village with stunning views and rich history. It's great for visitors interested in culture, history, and local cuisine, attracting families and couples alike. | Château de Murol, Saint-Vincent Church, local markets, historical museums, traditional restaurants |
| Puy de Sancy | The highest peak in the Massif Central, offering skiing in winter and hiking in summer. It's a major draw for outdoor enthusiasts and adventure seekers. | Puy de Sancy, Ski resorts, Hiking trails, Winter sports, Breathtaking views |
| Mont Dore | Known for its thermal spa and outdoor activities, Mont Dore attracts health and wellness visitors as well as skiing fans during the winter months. | Thermal Spa, Ski slopes, Hiking paths, Mont Dore village, Cycling routes |
| La Bourboule | A charming spa town with stunning architecture and a family-friendly atmosphere. Known for its thermal springs and proximity to ski resorts. | Thermal baths, Wildlife park, Skiing facilities, Historical architecture, Annual festivals |
| Chastreix Sancy | A lesser-known gem that offers beautiful landscapes and outdoor activities, perfect for those looking to escape the crowds yet enjoy nature. | Chastreix Sancy ski resort, Hiking trails, Natural parks, Lake views, Wildlife watching |
| Besse-et-Saint-Anastaise | A historical village famous for its medieval architecture and beautiful lake, providing a unique experience for visitors interested in history and outdoor activities. | Lake Pavin, Château de Besse, Medieval streets, Local fairs, Cultural events |
| Saint-Nectaire | Known for its cheese and thermal springs, this village attracts gastronomes and wellness tourists alike. Surrounded by lush greenery, it offers a peaceful retreat. | Saint-Nectaire cheese, Thermal spas, Romanesque church, Nature walks, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Murol (2025)
With 23% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Murol. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murol to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 23% licensed listings)
Top Performing Airbnb Properties in Murol (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Very comfortable chalet, exceptional view 6-10 people.
Entire Place • 3 bedrooms
The Résal
Entire Place • 3 bedrooms
Villa Blanche 6 bedrooms 3 wc 14 pers and 1 infant
Entire Place • 6 bedrooms
Very comfortable chalet, exceptional view, 4/6 pers.
Entire Place • 2 bedrooms
Gite in the heart of Murol
Entire Place • 4 bedrooms
Gîtes Charpentier Murol, vue Chateau, Lac, 11/14p
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murol (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline | 3 | $95,828 | 135 | 4.99/5.0 |
| Arvernha | 10 | $91,785 | 70 | 4.85/5.0 |
| Myriam | 8 | $78,380 | 200 | 4.74/5.0 |
| Auvergne | 6 | $67,389 | 104 | 4.41/5.0 |
| Laurent | 3 | $49,679 | 156 | 4.91/5.0 |
| Nathalie | 3 | $44,373 | 53 | 4.81/5.0 |
| Koen | 3 | $39,773 | 38 | 4.92/5.0 |
| Lionel Et Amélie | 1 | $32,739 | 74 | 4.82/5.0 |
| Sébastien | 3 | $32,362 | 15 | 4.31/5.0 |
| Jill | 2 | $26,129 | 111 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murol.
Dive Deeper: Advanced Murol STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurol Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murol
- The Murol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murol, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 6.5%) offer potential for unique stay experiences.
Murol Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murol
- The dominant room capacity in Murol is 2 bedrooms listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.4% of the active Airbnb listings in Murol, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murol.
Murol Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murol
- The most common guest capacity trend in Murol vacation rentals is listings accommodating 4 guests (24.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Murol STR market, accounting for 46.2% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murol.
- On average, properties in Murol are equipped to host 5.0 guests.
Murol Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murol
- The most common availability pattern in Murol falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murol (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murol Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
12.9% of total
2 Nights
12 listings
12.9% of total
3 Nights
6 listings
6.5% of total
4-6 Nights
10 listings
10.8% of total
7-29 Nights
17 listings
18.3% of total
30+ Nights
36 listings
38.7% of total
Key Insights
- The most prevalent minimum stay requirement in Murol is 30+ Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.7%) caters to monthly stays (30+ nights) in Murol, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.7% of Murol hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murol.
Murol Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.6% of total
Flexible
4 listings
4.8% of total
Moderate
11 listings
13.1% of total
Firm
44 listings
52.4% of total
Strict
22 listings
26.2% of total
Cancellation Policy Insights for Murol
- The prevailing Airbnb cancellation policy trend in Murol is Firm, used by 52.4% of listings.
- A majority (78.6%) of hosts in Murol utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.4% market standard in Murol.
- Regularly review your cancellation policy against competitors and market demand shifts in Murol.
Murol STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murol
- The overall average booking lead time for vacation rentals in Murol is 51 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Murol.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Murol averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murol (2025)
Amenity Prevalence
Amenity Insights for Murol
- Essential amenities in Murol that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murol: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murol to stay competitive.
Murol Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murol
- The typical guest profile for Airbnb in Murol consists of primarily domestic travelers (95%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.8% of guests.
- Key international markets include France (94.8%) and United Kingdom (0.9%).
- Top languages spoken are French (51%) followed by English (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Souvigny | 27 | $2,570 | $349.32 | 34% |
| Jayac | 12 | $2,065 | $207.66 | 35% |
| Escoutoux | 10 | $1,927 | $176.34 | 36% |
| Saint-Victor-la-Rivière | 21 | $1,823 | $151.01 | 40% |
| Saint-Pierre-Roche | 15 | $1,796 | $149.16 | 45% |
| La Dornac | 10 | $1,752 | $258.26 | 26% |
| Buzançais | 12 | $1,747 | $243.59 | 35% |
| Saint-Urcize | 16 | $1,747 | $174.02 | 41% |
| Montaigut-le-Blanc | 19 | $1,723 | $150.89 | 41% |
| Isle | 21 | $1,718 | $172.67 | 49% |