Airbnb Market Analytics, Statistics and Data in La Clusaz, Auvergne-Rhône-Alpes, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Clusaz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Clusaz:
How much do Airbnb hosts make on average per month in La Clusaz?
The short-term rental market in La Clusaz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,793 per month
- Strong performing properties (top 25%) make $3,424 or more
- Best-in-class properties (top 10%) achieve $7,101+ monthly
- Entry-level properties (bottom 25%) typically earn around $935
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Clusaz
The market in La Clusaz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Clusaz
Daily rates in La Clusaz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $165 per night
- Strong performing properties (top 25%) secure $293 or more
- Best-in-class properties (top 10%) pull in $641+ per night
- Entry-level properties (bottom 25%) earn around $108
Daily Rate Variations by Month
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Seasonality patterns in La Clusaz
Peak Season (February, August, January)
- Revenue peaks at $5115.09 per month
- Occupancy rates reach 57.32%
- Daily rates average $382.49
Shoulder Season
- Revenue averages $3792.13 per month
- Occupancy maintains 35.77%
- Daily rates hold at $336.84
Low Season (October, June, September)
- Revenue drops to $2541.03 per month
- Occupancy decreases to 22.86%
- Daily rates adjust to $292.67
Is it still profitable to do Airbnb in La Clusaz in 2025?
Yes! La Clusaz demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $3792 and As a mature market with 506 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Clusaz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Le Village | Charming central village known for its traditional Alpine architecture and pedestrian-friendly streets. It's a hub for tourists seeking an authentic mountain experience. | Eglise Notre-Dame de la Assomption, Village Park, Local shops and cafes, Close proximity to ski slopes |
| La Balme | A picturesque area with stunning mountain views, attracting nature lovers and outdoor enthusiasts. Popular for hiking and skiing activities. | La Balme Ski Run, Numerous hiking trails, Scenic viewpoints, Family-friendly ski areas |
| Col des Aravis | Ski resort area famous for its breathtaking views and excellent skiing terrain, ideal for winter sports enthusiasts and families alike. | Ski lifts, Beautiful alpine scenery, Cross-country skiing routes, Local cuisine at mountain restaurants |
| Les Confins | Known for its beautiful natural landscapes and tranquil environment, perfect for those looking to escape the hustle and bustle. | Hiking paths, Fishing spots, Lakes and rivers for summer activities, Mountain biking trails |
| Romainmôtier | A historical area with cultural significance, attracting visitors interested in history and architecture, perfect for cultural tourism. | Romanesque Abbey of Romainmôtier, Historic village charm, Cultural events and festivals |
| Merlet | An area offering a mix of natural beauty and accessibility to ski slopes, suitable for both summer and winter tourism. | Panoramic views, Hiking trails, Ski resorts access |
| Les Confins | A tranquil area known for its stunning landscapes, ideal for relaxing getaways, hiking, and enjoying nature. | Breathtaking hiking trails, Access to ski and mountain biking, Lake activities |
| La Clusaz Centre | The beating heart of La Clusaz's tourism, with vibrant shops, restaurants, and direct access to ski and snowboard facilities. | Ski lifts access, Restaurants and bars, Shops and boutiques, Cultural events |
Do you need a license for Airbnb in La Clusaz?
We recommend checking directly with La Clusaz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (21% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Clusaz
Sunny ski-in ski-out fabulous views
Entire Place • 6 bedrooms
Ski-in ski-out and fabulous views
Entire Place • 4 bedrooms
Wellness spa and close to pistes
Entire Place • 6 bedrooms
Relaxing stay in the mountains
Entire Place • 5 bedrooms
Chalet Osmose 22* - Indoor Pool-Sauna and Jacuzzi
Entire Place • 10 bedrooms
La Clusaz ski holiday with sauna
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Clusaz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| OVO Network | 20 | $3,359,661 | 113 | 3.55/5.0 |
| Sophie | 15 | $1,016,003 | 62 | 2.80/5.0 |
| Alpes IMMOBILIER | 47 | $517,105 | 219 | 3.31/5.0 |
| Francois | 4 | $453,034 | 32 | 3.73/5.0 |
| Guillaume | 13 | $251,883 | 116 | 4.09/5.0 |
| Quentin | 8 | $197,919 | 248 | 4.58/5.0 |
| Sebastien | 2 | $111,763 | 295 | 4.88/5.0 |
| Stephanie | 2 | $104,871 | 24 | 5.00/5.0 |
| Sandra | 1 | $87,955 | 21 | 4.86/5.0 |
| Arnaud | 1 | $84,969 | 19 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Clusaz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.6%), with apartment & condo and house properties comprising 99.6% of inventory
- Untapped potential in boutique & hotels segments (0.4% combined)
Room Capacity Distribution
Analysis of 506 properties in La Clusaz shows that 2 bedrooms properties are most prevalent, making up 27.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.7% of all listings.
Key Insights
- Most common: 2 bedrooms (27.5%)
- Least common: 5+ bedrooms (8.3%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 506 properties in La Clusaz reveals that 4 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 59.1% of the market.
Key Insights
- Most common capacity: 4 guests (31.2% of market)
- Least common capacity: 3 guests (2.4% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 59.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 506 properties in La Clusaz, the most common availability pattern is 271-366 days (63.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (63.6%)
- Most common booking duration: 31-90 days (35.4%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 11.1%
Minimum Stay Distributions
1 Night
120 listings
26.1% of total
2 Nights
46 listings
10% of total
3 Nights
65 listings
14.1% of total
4-6 Nights
109 listings
23.7% of total
7-29 Nights
81 listings
17.6% of total
30+ Nights
39 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.1%
- Mid-length stays (4-6 nights) represent 23.7% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 50.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
33 listings
7.4% of total
Refundable
2 listings
0.5% of total
Super Strict 30 Days
63 listings
14.2% of total
Non-refundable
1 listings
0.2% of total
Flexible
24 listings
5.4% of total
Moderate
48 listings
10.8% of total
Firm
122 listings
27.5% of total
Strict
151 listings
34% of total
Key Insights
- Strict is the preferred policy at 34.0% of listings
- Stricter policies (Firm & Strict) dominate at 61.5% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 61.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Dec, averaging 88 days
- Shortest booking windows are in Nov, May, Oct, averaging 47 days
- Winter shows the longest average booking window at 82 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 82 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in La Clusaz
Below is the distribution of amenities across listings in La Clusaz:
Traveler Demographics
Key Insights
- Domestic travelers make up 82% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (7.2%) and Belgium (3.1%)
- French is the top language at 47.1%, followed by English (36.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Clusaz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 517 | $7,184 | $550.44 | 54% |
| Matten bei Interlaken | 51 | $6,179 | $336.06 | 62% |
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Iseltwald | 14 | $5,849 | $364.85 | 57% |
| La Rivière-Enverse | 17 | $5,717 | $560.63 | 43% |
| Habkern | 13 | $5,548 | $345.96 | 54% |
| Niederried bei Interlaken | 10 | $5,456 | $501.82 | 36% |
| Riggisberg | 10 | $5,433 | $313.22 | 56% |
| Interlaken | 290 | $5,217 | $323.90 | 56% |
| Oberhofen am Thunersee | 24 | $4,946 | $267.05 | 56% |
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