Cluses Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Cluses in 2025? Explore comprehensive Airbnb analytics for Cluses, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Cluses, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 71 active listings.

Whether you're considering an Airbnb investment in Cluses, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cluses Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cluses Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$85
The average rental revenue earned for an occupied room per day in Cluses.
Occupancy Rate(?)
41.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,517
Typical annual income for an Airbnb listing in Cluses. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.0%
Strong growth (16.0%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Cluses.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Cluses.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
71
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cluses (2025)

Understanding the monthly revenue variations for Airbnb listings in Cluses is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cluses is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cluses across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,461 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $903 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $485, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cluses

Cluses Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cluses STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cluses:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cluses

Average Daily Rate (ADR) Airbnb Trends in Cluses (2025)

Effective short term rental pricing strategy in Cluses involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cluses typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $130+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
  • Typical properties (Median) charge around $73 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Cluses

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Airbnb Seasonality Analysis & Trends in Cluses (2025)

Peak Season (February, August, December)
  • Revenue averages $1,437 per month
  • Occupancy rates average 54.4%
  • Daily rates average $84
Shoulder Season
  • Revenue averages $998 per month
  • Occupancy maintains around 39.9%
  • Daily rates hold near $83
Low Season (May, October, November)
  • Revenue drops to average $810 per month
  • Occupancy decreases to average 32.5%
  • Daily rates adjust to average $80

Seasonality Insights for Cluses

  • The Airbnb seasonality in Cluses shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cluses's highest earning potential, with monthly revenues capable of climbing to $1,590, occupancy reaching a high of 62.2%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $799, occupancy could drop to 30.1%, and ADRs may adjust down to $74.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cluses.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cluses seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cluses (2025)

Exploring the top neighborhoods for short-term rentals in Cluses? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville de Cluses
The bustling city center of Cluses is perfect for tourists looking to explore local shops, cafes, and cultural attractions. The area provides easy access to public transport and amenities.
Cluses Museum, Le Parc de la Grangette, Cluses railway station, Local markets, Boulangeries, Restaurants
Les Carroz-d'Arâches
Located a short distance from Cluses, this charming alpine village is a popular destination for skiing and outdoor activities. It attracts families and adventure seekers year-round.
Grand Massif ski area, Adventures in the mountains, Hiking trails, Vallée du Giffre, Local ski schools, Scenic views
Scionzier
A nearby town known for its industrial heritage and tranquility. Perfect for visitors who appreciate a quieter atmosphere yet proximity to Cluses’s attractions.
Historical sites, Local parks, Shopping areas, Gorges du Pont du Diable, Cultural events
Les Gets
Part of the Portes du Soleil ski area, this resort town is great for winter sports enthusiasts and nature lovers alike. Provides both summer and winter attractions for visitors.
Ski slopes, Hiking trails, Mountain biking, Lake des Ecoles, Chalet-style architecture
Chamonix-Mont-Blanc
Famous for its stunning views of Mont Blanc, Chamonix is a world-renowned vacation spot for skiing and mountaineering, appealing to adventure tourists.
Aiguille du Midi, Mer de Glace, Mont Blanc Massif, Shopping, Restaurants, Skiing
Annecy
Known as the 'Venice of the Alps', Annecy features beautiful canals and historic architecture, making it a romantic destination for couples and families.
Lake Annecy, Old Town, Château d'Annecy, Cycle paths, Local cafes
Evian-les-Bains
This lakeside town is famous for its mineral water and offers a relaxing atmosphere with thermal spas, making it popular for wellness retreats.
Evian Casino, Lakeside promenades, Thermal baths, Water sports, Nearby mountains
Yvoire
A picturesque medieval village on the shores of Lake Geneva, Yvoire attracts visitors with its flower-covered buildings and charming streets.
Historical flowers gardens, Lake views, Art galleries, Local restaurants, Medieval architecture

Understanding Airbnb License Requirements & STR Laws in Cluses (2025)

While Cluses, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cluses to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Cluses (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Clusesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartment de standing

Apartment de standing

Entire Place • 2 bedrooms

$28,658
Revenue
25.8%
Occupancy
$335.23
Daily Rate
Duplex cluses with private parking space

Duplex cluses with private parking space

Entire Place • 3 bedrooms

$26,052
Revenue
61.3%
Occupancy
$105.90
Daily Rate
Les Colibris - Standing and Garden - 3 stars

Les Colibris - Standing and Garden - 3 stars

Entire Place • 1 bedroom

$24,866
Revenue
60.8%
Occupancy
$117.48
Daily Rate
Homey Sakine -Large home/Near downtown Cluses/Wifi

Homey Sakine -Large home/Near downtown Cluses/Wifi

Entire Place • 3 bedrooms

$21,292
Revenue
45.0%
Occupancy
$160.91
Daily Rate
Apartment Cluses T3

Apartment Cluses T3

Entire Place • 2 bedrooms

$20,239
Revenue
75.1%
Occupancy
$77.43
Daily Rate
Mountain vibe, a short walk to the train station

Mountain vibe, a short walk to the train station

Entire Place • 1 bedroom

$19,164
Revenue
55.3%
Occupancy
$92.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cluses (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cluses based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Albert6$62,791294.62/5.0
Pitou Et Lady-Grace10$56,0583974.72/5.0
Sonia3$44,2842374.91/5.0
Fatmir2$34,0452404.83/5.0
Andre1$28,658614.97/5.0
Lucie1$26,052604.82/5.0
Jeanne1$24,866374.95/5.0
Julie1$21,29274.00/5.0
Sarah1$20,239194.63/5.0
Raphaël1$19,164314.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cluses.

Dive Deeper: Advanced Cluses STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cluses. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cluses Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cluses

  • The Cluses Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 71 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cluses, Apartment/Condo properties are the most common (81.7%), reflecting the local real estate landscape.
  • The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.

Cluses Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cluses

  • The dominant room capacity in Cluses is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.6% of the active Airbnb listings in Cluses, indicating a high concentration in these sizes.
  • With over half the market (56.3%) consisting of studios or 1-bedroom units, Cluses is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Cluses.

Cluses Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cluses

  • The most common guest capacity trend in Cluses vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Cluses STR market, accounting for 60.6% of listings.
  • 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cluses.
  • On average, properties in Cluses are equipped to host 3.2 guests.

Cluses Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cluses

  • The most common availability pattern in Cluses falls within the 271-366 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cluses (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cluses Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29%)

1 Night

20 listings

29% of total

2 Nights (42%)

2 Nights

29 listings

42% of total

3 Nights (7.2%)

3 Nights

5 listings

7.2% of total

4-6 Nights (11.6%)

4-6 Nights

8 listings

11.6% of total

30+ Nights (10.1%)

30+ Nights

7 listings

10.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Cluses is 2 Nights, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.0%) of the Cluses Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.1%) caters to monthly stays (30+ nights) in Cluses, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42% of Cluses hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cluses.

Cluses Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.8%)

Flexible

21 listings

32.8% of total

Moderate (43.8%)

Moderate

28 listings

43.8% of total

Firm (15.6%)

Firm

10 listings

15.6% of total

Strict (7.8%)

Strict

5 listings

7.8% of total

Cancellation Policy Insights for Cluses

  • The prevailing Airbnb cancellation policy trend in Cluses is Moderate, used by 43.8% of listings.
  • The market strongly favors guest-friendly terms, with 76.6% of listings offering Flexible or Moderate policies. This suggests guests in Cluses may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.8% market standard in Cluses.
  • Using a Strict policy might deter some guests, as only 7.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cluses.

Cluses STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cluses

  • The overall average booking lead time for vacation rentals in Cluses is 33 days.
  • Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Cluses.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Cluses averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cluses (2025)

Amenity Prevalence

Amenity Insights for Cluses

  • Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cluses to stay competitive.

Cluses Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cluses

  • The typical guest profile for Airbnb in Cluses consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 78.3% of guests.
  • Key international markets include France (78.3%) and United Kingdom (4.5%).
  • Top languages spoken are French (42.6%) followed by English (30.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cluses Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Rivière-Enverse16$6,903$667.8740%
Lauterbrunnen532$6,565$539.4353%
Les Clefs30$5,385$320.8042%
Habkern13$5,060$351.7846%
Zermatt745$4,917$483.8447%
Matten bei Interlaken57$4,695$307.5758%
Interlaken303$4,480$314.4054%
Iseltwald18$4,374$337.3151%
Bönigen31$4,009$256.4263%
Manigod198$3,992$438.1540%

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