Airbnb Market Analytics, Statistics and Data in Vaasa, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vaasa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vaasa:
How much do Airbnb hosts make on average per month in Vaasa?
The short-term rental market in Vaasa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,214 per month
- Strong performing properties (top 25%) make $1,827 or more
- Best-in-class properties (top 10%) achieve $2,525+ monthly
- Entry-level properties (bottom 25%) typically earn around $642
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vaasa
The market in Vaasa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vaasa
Daily rates in Vaasa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $97 or more
- Best-in-class properties (top 10%) pull in $130+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Vaasa
Peak Season (June, July, May)
- Revenue peaks at $1763.01 per month
- Occupancy rates reach 55.49%
- Daily rates average $93.51
Shoulder Season
- Revenue averages $1398.90 per month
- Occupancy maintains 44.57%
- Daily rates hold at $87.69
Low Season (November, December, January)
- Revenue drops to $862.30 per month
- Occupancy decreases to 34.06%
- Daily rates adjust to $83.82
Is it still profitable to do Airbnb in Vaasa in 2025?
Yes! Vaasa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and monthly revenue averaging $1399 and The market's 192 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vaasa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vaasa City Center | The bustling heart of Vaasa, featuring shops, restaurants, and cultural venues. It's a prime spot for tourists and business travelers looking for convenience and access to city attractions. | Vaasa Market Square, Black Island, Tropiclandia, Vaasa City Art Gallery, Old Market Hall |
| Sveaborg | A charming area with historical architecture and proximity to the waterfront. Ideal for visitors wanting to experience Vaasa's maritime culture and relax by the sea. | Sveaborg Fortress, Vaasa Maritime Museum, Vaasa Archipelago, Park of the Fortifications |
| Vaskiluoto | A picturesque island connected to the mainland, known for its natural beauty and recreational activities. Great for families and outdoor enthusiasts looking to enjoy a peaceful atmosphere. | Vaskiluoto Beach, Nature trails, Seaside promenade, Fishing and boating opportunities |
| Palosaari | A lively area known for its vibrant community and local events. Attracts those looking to experience local life and culture in Vaasa, with easy access to public transport. | Palosaari Market, Coastal Marina, Local eateries, Art exhibitions |
| Keskustori | Located right in the middle of Vaasa, it's a great place for hosting visitors who want everything within walking distance, including shopping, dining, and entertainment. | Keskustori market, Vaasa City Hall, Events and festivals |
| Rönnbacka | A quiet residential area that offers a more relaxed pace, perfect for families and long-term stays. Close to parks and nature. | Parks and playgrounds, Sauna opportunities, Community events |
| Hietalahti | A scenic waterfront district that attracts those who enjoy beautiful views and water activities. Ideal for tourists seeking relaxation and sightseeing. | Hietalahti Market, Coastal pathways, Fishing spots, Festivals and events |
| Kronoby | A suburban area that offers a variety of amenities and access to nature. Good for travelers looking for a peaceful retreat close to urban comforts. | Nature reserves, Local parks, Community activities |
Do you need a license for Airbnb in Vaasa?
We recommend checking directly with Vaasa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vaasa
Cottage with outdoor hot tub by the sea in Vaasa
Entire Place • 3 bedrooms
Three bedroom apartment
Entire Place • 3 bedrooms
Deluxe Penthouse Downtown
Entire Place • 2 bedrooms
Bakery - dream cottage in center
Entire Place • 4 bedrooms
Modern apartment with jacuzzi and sauna
Entire Place • 3 bedrooms
Fine Arvotalo near the center of Vaasa with sauna
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Vaasa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| DP Apartments Vaasa | 28 | $312,491 | 1186 | 4.41/5.0 |
| Matias | 10 | $136,327 | 1571 | 4.61/5.0 |
| Hannele | 1 | $96,331 | 22 | 4.86/5.0 |
| Tove | 6 | $81,023 | 263 | 4.88/5.0 |
| Peter | 6 | $74,836 | 550 | 4.92/5.0 |
| Niklas | 3 | $72,813 | 176 | 4.94/5.0 |
| Poppa Living | 8 | $62,399 | 335 | 4.31/5.0 |
| Bibi | 2 | $57,924 | 58 | 4.89/5.0 |
| Susanna | 3 | $54,102 | 68 | 4.50/5.0 |
| Taru | 1 | $46,859 | 42 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vaasa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.2%), with apartment & condo and house properties comprising 95.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.6% combined)
Room Capacity Distribution
Analysis of 192 properties in Vaasa shows that 1 bedroom properties are most prevalent, making up 57.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.6% of all listings.
Key Insights
- Most common: 1 bedroom (57.8%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 77.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 192 properties in Vaasa reveals that 4 guests properties dominate the market, representing 37.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.2% of the market.
Key Insights
- Most common capacity: 4 guests (37.5% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 54.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 192 properties in Vaasa, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 181-270 days (31.8%)
- Properties with high availability (180+ days): 63.0%
- Properties with long-term bookings (180+ days): 38.5%
Minimum Stay Distributions
1 Night
123 listings
71.1% of total
2 Nights
30 listings
17.3% of total
3 Nights
9 listings
5.2% of total
4-6 Nights
3 listings
1.7% of total
7-29 Nights
4 listings
2.3% of total
30+ Nights
4 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.4%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
39.3% of total
Moderate
77 listings
45.8% of total
Firm
11 listings
6.5% of total
Strict
14 listings
8.3% of total
Key Insights
- Moderate is the preferred policy at 45.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.1% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 6.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 61 days
- Shortest booking windows are in Oct, Feb, Sep, averaging 30 days
- Summer shows the longest average booking window at 55 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Vaasa
Below is the distribution of amenities across listings in Vaasa:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.3% of total guests, indicating a dominant local market share.
- Primary international markets: Sweden (4.3%) and Germany (3.7%)
- English is the top language at 41.4%, followed by Finnish (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Helsinki and Tampere markets
- Develop localized content for Sweden and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vaasa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Seinäjoki | 117 | $1,168 | $109.04 | 43% |
| Larsmo | 10 | $1,141 | $94.15 | 40% |
| Korsholm | 27 | $1,129 | $96.06 | 38% |
| Skellefteå | 18 | $1,000 | $158.20 | 35% |
| Nykarleby | 13 | $977 | $95.58 | 45% |
| Jakobstad | 45 | $943 | $91.70 | 42% |
| Umeå | 117 | $925 | $128.01 | 44% |
| Umeå kommun | 33 | $839 | $112.31 | 39% |
| Teuva | 11 | $804 | $78.43 | 34% |
| Kristinestad | 19 | $722 | $121.26 | 43% |
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