Vaasa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Vaasa in 2025? Explore comprehensive Airbnb analytics for Vaasa, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Vaasa, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 209 active listings.
Whether you're considering an Airbnb investment in Vaasa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vaasa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vaasa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vaasa (2025)
Understanding the monthly revenue variations for Airbnb listings in Vaasa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vaasa is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vaasa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,461 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $910 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $518, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vaasa
Vaasa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vaasa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vaasa:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vaasa
Average Daily Rate (ADR) Airbnb Trends in Vaasa (2025)
Effective short term rental pricing strategy in Vaasa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vaasa typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Vaasa
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Airbnb Seasonality Analysis & Trends in Vaasa (2025)
Peak Season (July, August, September)
- Revenue averages $1,329 per month
- Occupancy rates average 51.2%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,057 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $86
Low Season (February, April, May)
- Revenue drops to average $914 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $93
Seasonality Insights for Vaasa
- The Airbnb seasonality in Vaasa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vaasa's highest earning potential, with monthly revenues capable of climbing to $1,362, occupancy reaching a high of 55.0%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $886, occupancy could drop to 33.2%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vaasa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vaasa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vaasa (2025)
Exploring the top neighborhoods for short-term rentals in Vaasa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Market Square | The heart of Vaasa, offering a vibrant atmosphere with local shops, restaurants, and cultural events. Ideal for both domestic and international tourists looking to experience local life. | Vaasa Market Hall, Old Vaasa, Wasaline Ferry Terminal, Main Square Festivals, Vaasa City Museum |
| Vaasa Island | A peaceful retreat providing stunning views of the sea and nature, perfect for guests looking to relax away from city life. Great for families and nature lovers. | Sundö Island, Lapuanjoki River, Kunstkamera, Outdoor trails, Summer cottages nearby |
| Finnish National Theatre | A cultural hub attracting visitors interested in performing arts, music, and shows. Offers an urban atmosphere with proximity to entertainment and dining. | Vaasa Theatre, Main Street Art Galleries, Cafés, Concerts and Festivals |
| Tervahalli | A popular sports and event center, drawing sports enthusiasts and visitors for events, making it suitable for short-term rentals during competitions or concerts. | Tervahalli Arena, Sports events, Local restaurants nearby |
| Vaasa University Area | Home to the university, attracting students and academic visitors. Ideal for those seeking budget-friendly accommodations close to educational institutions. | Vaasa University, Libraries, Cafés, Student events |
| Vaskiluoto | A picturesque area with beautiful coastal views and outdoor activities, great for tourists interested in nature and marine life. | Vaskiluodon Tori, Coastal promenades, Nearby parks, Fishing and boating activities |
| Palosaari | An up-and-coming district known for its local eateries and craft beer scene, appealing to a younger crowd and food enthusiasts. | Craft breweries, Local dining options, Vaasa Aquarium, Art installations |
| Joupukka Park | This area offers beautiful greenery and recreational activities, attracting families and nature lovers looking for a peaceful escape. | Joupukka Hill, Walking trails, Picnic areas, Events and nature workshops |
Understanding Airbnb License Requirements & STR Laws in Vaasa (2025)
While Vaasa, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vaasa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Vaasa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vaasabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bakery - dream cottage in center
Entire Place • 4 bedrooms
Large apartment in city center
Entire Place • 2 bedrooms
Cottage with outdoor hot tub by the sea in Vaasa
Entire Place • 3 bedrooms
active bnb
Entire Place • 5 bedrooms
Modern apartment with jacuzzi and sauna
Entire Place • 3 bedrooms
Three bedroom apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vaasa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vaasa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| DP Apartments Vaasa | 31 | $213,513 | 1250 | 4.62/5.0 |
| Matias | 10 | $122,648 | 1585 | 4.60/5.0 |
| Peter | 8 | $89,022 | 552 | 4.84/5.0 |
| Niklas | 3 | $70,467 | 176 | 4.94/5.0 |
| Tove | 6 | $69,722 | 270 | 4.87/5.0 |
| Markus | 3 | $51,506 | 83 | 4.50/5.0 |
| Jan | 5 | $39,677 | 557 | 4.84/5.0 |
| Hannele | 1 | $35,002 | 22 | 4.86/5.0 |
| Jonas | 1 | $33,707 | 12 | 4.92/5.0 |
| Susanna | 3 | $28,560 | 77 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vaasa.
Dive Deeper: Advanced Vaasa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vaasa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVaasa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vaasa
- The Vaasa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 209 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vaasa, Apartment/Condo properties are the most common (79.4%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.4%) offer potential for unique stay experiences.
Vaasa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vaasa
- The dominant room capacity in Vaasa is 1 bedroom listings, making up 57.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.0% of the active Airbnb listings in Vaasa, indicating a high concentration in these sizes.
- With over half the market (57.4%) consisting of studios or 1-bedroom units, Vaasa is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vaasa.
Vaasa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vaasa
- The most common guest capacity trend in Vaasa vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vaasa STR market, accounting for 52.1% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vaasa.
- On average, properties in Vaasa are equipped to host 3.8 guests.
Vaasa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vaasa
- The most common availability pattern in Vaasa falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vaasa (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vaasa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
129 listings
64.5% of total
2 Nights
29 listings
14.5% of total
3 Nights
8 listings
4% of total
4-6 Nights
4 listings
2% of total
7-29 Nights
6 listings
3% of total
30+ Nights
24 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Vaasa is 1 Night, adopted by 64.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Vaasa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Vaasa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.5% of Vaasa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vaasa.
Vaasa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
80 listings
41.5% of total
Moderate
85 listings
44% of total
Firm
14 listings
7.3% of total
Strict
14 listings
7.3% of total
Cancellation Policy Insights for Vaasa
- The prevailing Airbnb cancellation policy trend in Vaasa is Moderate, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 85.5% of listings offering Flexible or Moderate policies. This suggests guests in Vaasa may expect booking flexibility.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Vaasa.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vaasa.
Vaasa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vaasa
- The overall average booking lead time for vacation rentals in Vaasa is 31 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Vaasa.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Vaasa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vaasa (2025)
Amenity Prevalence
Amenity Insights for Vaasa
- Essential amenities in Vaasa that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vaasa: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vaasa to stay competitive.
Vaasa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vaasa
- The typical guest profile for Airbnb in Vaasa consists of primarily domestic travelers (77%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 77.1% of guests.
- Key international markets include Finland (77.1%) and Sweden (3.8%).
- Top languages spoken are English (36.5%) followed by Finnish (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vaasa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seinäjoki | 124 | $964 | $116.42 | 40% |
| Korsholm | 28 | $836 | $107.44 | 37% |
| Umeå | 124 | $823 | $142.16 | 43% |
| Jakobstad | 48 | $754 | $93.75 | 38% |
| Larsmo | 10 | $721 | $97.75 | 37% |
| Nykarleby | 13 | $716 | $99.26 | 40% |
| Skellefteå | 28 | $710 | $162.11 | 37% |
| Umeå kommun | 39 | $704 | $128.49 | 36% |
| Vörå | 18 | $561 | $85.21 | 33% |
| Teuva | 12 | $526 | $82.17 | 28% |