Uusikaupunki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Uusikaupunki in 2025? Explore comprehensive Airbnb analytics for Uusikaupunki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Uusikaupunki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Uusikaupunki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Uusikaupunki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Uusikaupunki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Uusikaupunki (2025)
Understanding the monthly revenue variations for Airbnb listings in Uusikaupunki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uusikaupunki is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uusikaupunki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $866 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $404, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Uusikaupunki
Uusikaupunki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Uusikaupunki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uusikaupunki:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Uusikaupunki
Average Daily Rate (ADR) Airbnb Trends in Uusikaupunki (2025)
Effective short term rental pricing strategy in Uusikaupunki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uusikaupunki typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Uusikaupunki
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Airbnb Seasonality Analysis & Trends in Uusikaupunki (2025)
Peak Season (July, June, August)
- Revenue averages $2,094 per month
- Occupancy rates average 48.3%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,292 per month
- Occupancy maintains around 26.7%
- Daily rates hold near $110
Low Season (October, November, December)
- Revenue drops to average $734 per month
- Occupancy decreases to average 21.3%
- Daily rates adjust to average $109
Seasonality Insights for Uusikaupunki
- The Airbnb seasonality in Uusikaupunki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Uusikaupunki's highest earning potential, with monthly revenues capable of climbing to $2,298, occupancy reaching a high of 59.3%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 17.3%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uusikaupunki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Uusikaupunki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Uusikaupunki (2025)
Exploring the top neighborhoods for short-term rentals in Uusikaupunki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Uusikaupunki Old Town | Charming historic area with wooden houses and a relaxed atmosphere. Great for tourists interested in culture and heritage, close to local shops and cafés. | Uusikaupunki Church, Old Town square, Pakkahuone, Maritime Museum, Historical buildings |
| Nakkila Beach | Beautiful beach area ideal for summer visitors looking for leisure and outdoor activities. Provides a tranquil escape with opportunities for water sports and sunbathing. | Nakkila Beach, Beachside boardwalk, Water sports activities, Picnic areas, Nearby campsites |
| Uusikaupunki Archipelago | Stunning natural landscapes and numerous islands perfect for nature enthusiasts and those seeking peace. Attracts visitors interested in hiking, boating, and fishing. | Archipelago trails, Boat tours, Fishing spots, Scenic viewpoints, Camping areas |
| Ruokolahti | Family-friendly area known for outdoor learning and experiences, very popular with families during the summer months. Activities include nature walks and educational programs. | Ruokolahti nature center, Educational farms, Playgrounds, Hiking paths |
| City Center | The bustling heart of Uusikaupunki with shops, restaurants, and cultural venues. A prime spot for tourists to experience urban life and local cuisine. | Local restaurants, Shops and boutiques, City park, Culture events, Local galleries |
| Uusikaupunki Harbor | Key area for maritime activities, great for visitors interested in boating and maritime culture. Highly attractive to tourists in the summer months. | Harbor walks, Boat rentals, Fishing trips, Nautical events |
| Tyynelän Kappele | A serene spot known for its picturesque setting and relaxation. Perfect for visitors looking for tranquility and nature amidst the urban setting. | Parks with walking trails, Picnic spots, Scenic water views, Quiet environment |
| Punkaharju | Popular with tourists looking to experience the beautiful Finnish nature, known for its outdoor activities year-round. | Hiking and biking trails, Fishing sites, Nature observation areas, Winter sports activities |
Understanding Airbnb License Requirements & STR Laws in Uusikaupunki (2025)
While Uusikaupunki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Uusikaupunki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Uusikaupunki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Uusikaupunkibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private island / Private island
Entire Place • 2 bedrooms
Villa Tammio-Luxury with private beach/Hot tub
Entire Place • 3 bedrooms
Beach house, close to downtown
Entire Place • 2 bedrooms
Cosy traditional cottage
Entire Place • 3 bedrooms
Atmospheric attic apartment!
Entire Place • 2 bedrooms
Alinenkatu
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Uusikaupunki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Uusikaupunki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Menni | 1 | $37,764 | 37 | 4.92/5.0 |
| Juha | 2 | $34,694 | 54 | 4.87/5.0 |
| Tanja | 1 | $29,814 | 20 | 5.00/5.0 |
| Johanna | 2 | $29,345 | 37 | 4.94/5.0 |
| Heidi | 1 | $20,784 | 10 | 4.90/5.0 |
| Nina | 2 | $20,290 | 99 | 4.78/5.0 |
| Piia | 1 | $19,745 | 30 | 4.97/5.0 |
| Ari | 1 | $18,650 | 67 | 4.85/5.0 |
| Laura | 2 | $17,735 | 194 | 4.75/5.0 |
| Riikka | 1 | $15,058 | 38 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uusikaupunki.
Dive Deeper: Advanced Uusikaupunki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uusikaupunki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUusikaupunki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Uusikaupunki
- The Uusikaupunki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Uusikaupunki, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Smaller segments like unique stays, others (combined 5.0%) offer potential for unique stay experiences.
Uusikaupunki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Uusikaupunki
- The dominant room capacity in Uusikaupunki is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Uusikaupunki, indicating a high concentration in these sizes.
Uusikaupunki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Uusikaupunki
- The most common guest capacity trend in Uusikaupunki vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Uusikaupunki STR market, accounting for 55.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uusikaupunki.
- On average, properties in Uusikaupunki are equipped to host 4.3 guests.
Uusikaupunki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Uusikaupunki
- The most common availability pattern in Uusikaupunki falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Uusikaupunki (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Uusikaupunki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
43.6% of total
2 Nights
14 listings
35.9% of total
3 Nights
3 listings
7.7% of total
30+ Nights
5 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Uusikaupunki is 1 Night, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.5%) of the Uusikaupunki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Uusikaupunki, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.6% of Uusikaupunki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uusikaupunki.
Uusikaupunki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
50% of total
Moderate
12 listings
31.6% of total
Firm
5 listings
13.2% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Uusikaupunki
- The prevailing Airbnb cancellation policy trend in Uusikaupunki is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 81.6% of listings offering Flexible or Moderate policies. This suggests guests in Uusikaupunki may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Uusikaupunki.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Uusikaupunki.
Uusikaupunki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Uusikaupunki
- The overall average booking lead time for vacation rentals in Uusikaupunki is 39 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Uusikaupunki.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Uusikaupunki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Uusikaupunki (2025)
Amenity Prevalence
Amenity Insights for Uusikaupunki
- Essential amenities in Uusikaupunki that guests expect include: Smoke alarm, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Cooking basics, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Uusikaupunki: Smoke alarm, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Coffee maker or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Uusikaupunki to stay competitive.
Uusikaupunki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Uusikaupunki
- The typical guest profile for Airbnb in Uusikaupunki consists of primarily domestic travelers (75%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Finland (75%) and Germany (8.9%).
- Top languages spoken are English (35.6%) followed by Finnish (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Uusikaupunki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taivassalo | 21 | $1,657 | $206.45 | 41% |
| Lemland | 16 | $1,574 | $208.74 | 45% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Kimitoön | 56 | $1,483 | $243.74 | 36% |
| Kustavi | 15 | $1,396 | $203.41 | 40% |
| Naantali | 68 | $1,364 | $161.19 | 42% |
| Pargas | 101 | $1,184 | $155.07 | 37% |
| Masku | 17 | $1,174 | $132.86 | 36% |
| Sund | 10 | $1,063 | $129.21 | 57% |
| Turku | 541 | $1,049 | $102.97 | 46% |