Tuusula Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Tuusula in 2025? Explore comprehensive Airbnb analytics for Tuusula, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Tuusula, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Tuusula, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tuusula Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tuusula Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tuusula (2025)
Understanding the monthly revenue variations for Airbnb listings in Tuusula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tuusula is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tuusula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,162 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tuusula
Tuusula Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tuusula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tuusula:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tuusula
Average Daily Rate (ADR) Airbnb Trends in Tuusula (2025)
Effective short term rental pricing strategy in Tuusula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tuusula typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Tuusula
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Airbnb Seasonality Analysis & Trends in Tuusula (2025)
Peak Season (August, July, June)
- Revenue averages $2,000 per month
- Occupancy rates average 50.0%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,632 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $822 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $130
Seasonality Insights for Tuusula
- The Airbnb seasonality in Tuusula shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tuusula's highest earning potential, with monthly revenues capable of climbing to $2,130, occupancy reaching a high of 55.7%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $670, occupancy could drop to 18.8%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tuusula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tuusula seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tuusula (2025)
Exploring the top neighborhoods for short-term rentals in Tuusula? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tuusula | A picturesque area known for its beautiful lakeside views and outdoor activities. Perfect for families and nature lovers looking for a tranquil getaway. | Tuusula Lake, Ainola Museum, Hangon Dromi, Suomenlinna, Tuusula Church |
| Järvenpää | A nearby town with various amenities and cultural attractions. Offers easy access to urban conveniences while retaining a suburban feel, ideal for city escape. | Järvenpää Art Museum, Lake Myllyjärvi, Pajulahti Sports Institution, myllärinpuisto Park, Järvenpää Railway Station |
| Tuusula Historic Route | Rich in Finnish history and culture, this route offers various museums and historic sites that attract tourists interested in Finnish heritage. | Halosenniemi Museum, The Birthplace of Jean Sibelius, The Tuusula Manor, The Aleksis Kivi Museum, The Tuusula Church |
| Russi | A charming area for those looking for a peaceful retreat close to nature, featuring outdoor activities and local amenities to support tourists. | Russi Park, Lakeside Camping, Fishing Spots, Hiking Trails, Local Cuisine Restaurants |
| Jokela | A small, friendly community close to transportation links, making it ideal for travelers looking for a quiet stay with proximity to major sites. | Jokela Railway Station, Local Shops and Cafes, Nature Trails, Jokela Village Center |
| Kaukola | Perfect for those seeking rural Finnish experiences, Kaukola offers beautiful landscapes and an authentic glimpse of country life. | Kaukola Lakes, Countryside Farms, Local Craft Shops, Nature Reserves, Outdoor Activities |
| Päivölä | A serene environment known for its wellness facilities and nature. Ideal for retreats focused on relaxation and health-conscious tourism. | Wellness Centers, Nature Parks, Meditation Retreats, Local Nature Walks, Community Events |
| Vanhankylänniemi | A tranquil spot with stunning natural beauty, perfect for visitors looking to unwind away from the urban hustle, surrounded by lakes and forests. | Nature Trails, Lakeside Beaches, Outdoor BBQ Facilities, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Tuusula (2025)
While Tuusula, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tuusula to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tuusula (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tuusulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Tammikko, space and atmosphere in the middle of the forest
Entire Place • 3 bedrooms
Modern villa with sauna and fireplace
Entire Place • 2 bedrooms
3-Bedroom Townhouse
Entire Place • 3 bedrooms
Tuusula 15 min drive to Airport with free parking
Entire Place • 1 bedroom
Villa Jokila
Entire Place • 2 bedrooms
Loft in the old factory milieu of Kellokoski Ruuk
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tuusula (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tuusula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minnami | 2 | $78,023 | 123 | 4.83/5.0 |
| Katja | 1 | $30,364 | 11 | 5.00/5.0 |
| Susanna | 1 | $17,236 | 21 | 5.00/5.0 |
| Ida | 1 | $17,181 | 17 | 4.65/5.0 |
| Hanna-Kaisa | 1 | $16,965 | 9 | 4.89/5.0 |
| Pasi & Leena | 1 | $16,660 | 28 | 4.82/5.0 |
| Anne | 1 | $15,521 | 9 | 4.56/5.0 |
| Tiina | 1 | $13,467 | 14 | 4.71/5.0 |
| Mikko | 1 | $13,123 | 87 | 4.83/5.0 |
| Jaakko | 1 | $11,395 | 53 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tuusula.
Dive Deeper: Advanced Tuusula STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tuusula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTuusula Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tuusula
- The Tuusula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tuusula, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Tuusula Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tuusula
- The dominant room capacity in Tuusula is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Tuusula, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tuusula.
Tuusula Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tuusula
- The most common guest capacity trend in Tuusula vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tuusula STR market, accounting for 45.8% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tuusula.
- On average, properties in Tuusula are equipped to host 5.2 guests.
Tuusula Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tuusula
- The most common availability pattern in Tuusula falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tuusula (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tuusula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
65.2% of total
2 Nights
5 listings
21.7% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tuusula is 1 Night, adopted by 65.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.9%) of the Tuusula Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.2% of Tuusula hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tuusula.
Tuusula Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
35% of total
Moderate
10 listings
50% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Tuusula
- The prevailing Airbnb cancellation policy trend in Tuusula is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Tuusula may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Tuusula.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tuusula.
Tuusula STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tuusula
- The overall average booking lead time for vacation rentals in Tuusula is 44 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Tuusula.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Tuusula averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tuusula (2025)
Amenity Prevalence
Amenity Insights for Tuusula
- Essential amenities in Tuusula that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tuusula: Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Refrigerator or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tuusula to stay competitive.
Tuusula Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tuusula
- The typical guest profile for Airbnb in Tuusula consists of a mix of domestic (54%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 53.8% of guests.
- Key international markets include Finland (53.8%) and Germany (5.8%).
- Top languages spoken are English (37.9%) followed by Finnish (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tuusula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Hollola | 32 | $1,670 | $254.80 | 34% |