Airbnb Market Analytics, Statistics and Data in Turku, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Turku? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Turku:
How much do Airbnb hosts make on average per month in Turku?
The short-term rental market in Turku shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,455 per month
- Strong performing properties (top 25%) make $2,232 or more
- Best-in-class properties (top 10%) achieve $3,247+ monthly
- Entry-level properties (bottom 25%) typically earn around $746
Revenue Variations by Month
Occupancy Rates Throughout the Year in Turku
The market in Turku shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Turku
Daily rates in Turku vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $121 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Turku
Peak Season (June, July, August)
- Revenue peaks at $2349.54 per month
- Occupancy rates reach 58.54%
- Daily rates average $124.18
Shoulder Season
- Revenue averages $1689.78 per month
- Occupancy maintains 44.61%
- Daily rates hold at $109.59
Low Season (September, December, January)
- Revenue drops to $917.47 per month
- Occupancy decreases to 31.94%
- Daily rates adjust to $98.46
Is it still profitable to do Airbnb in Turku in 2025?
Yes! Turku demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1690 and As a mature market with 548 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Turku
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Turku's historic district with charming cobblestone streets, unique shops, and rich history. A popular destination for tourists looking to explore Finland's heritage and enjoy local cafes and culture. | Turku Castle, Turku Cathedral, Market Square, Aboa Vetus & Ars Nova, The Archipelago Sea |
| River Aura | A scenic area along the Aura River that serves as a lively gathering place with outdoor activities and events. It's ideal for tourists wanting a blend of nature and urban life. | Aura River walks, Restaurant terraces, Art galleries, Forum Marinum, Turku's Old Great Square |
| Naantali | A picturesque seaside town known for its charming old town and the popular Moomin World theme park. Perfect for family vacations and leisure travelers looking for a peaceful getaway. | Moomin World, Naantali Old Town, Naantali Spa, Valkama Beach, Kultaranta Garden |
| Ruissalo | A beautiful island known for its nature trails, parks, and spas. Offers a relaxing atmosphere for tourists looking to escape the city while still being close to Turku. | Ruissalo National Park, Spa hotels, Botanical Garden, Island beaches, Nature trails |
| Turku Archipelago | Famous for its stunning islands and nature, perfect for adventurous travelers and nature lovers. The archipelago is great for exploring by boat, making it an ideal summer destination. | Archipelago Trail, Island hopping, Outdoor activities, Local seafood restaurants, Nature excursions |
| Kupittaa | A rapidly developing area known for its parks and the Turku Science Park. This area attracts both families and professionals looking for modern amenities and green spaces. | Kupittaa Park, Turku Science Park, Adventure park, Shopping centres, Cafés |
| Läntinen prolongation | A developing and vibrant area with easy access to the city center and various local amenities. Attracts young professionals and students who seek convenience and urban living. | Shopping malls, Public transport links, Local eateries, Recreation options, Cultural events |
| Pernoinen | A suburban area that offers a quiet lifestyle while being within reach of urban options. It’s popular among families and those looking for a peaceful environment. | Community parks, Local markets, Family-friendly facilities, Quiet streets, Nature walks |
Do you need a license for Airbnb in Turku?
We recommend checking directly with Turku's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Turku
130m2 Large and modern apartment in the heart of Turku.
Entire Place • 3 bedrooms
Unique house on the island of Hirvensalo
Entire Place • 4 bedrooms
Value Apartment in Downtown
Entire Place • 3 bedrooms
Modern one-bedroom apartment with sauna, stunning balcony on the Aura River
Entire Place • 1 bedroom
Lovely house near the center, with its own garden
Entire Place • 4 bedrooms
Homelike 3-Bedroom Apartment with Parking
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Turku
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joakim | 13 | $237,389 | 350 | 4.62/5.0 |
| Hiisi Homes | 7 | $208,159 | 324 | 4.52/5.0 |
| Riku | 8 | $175,829 | 448 | 4.50/5.0 |
| Joppe | 8 | $141,260 | 122 | 4.41/5.0 |
| Sari | 9 | $127,799 | 109 | 4.89/5.0 |
| Julius | 1 | $90,611 | 44 | 4.93/5.0 |
| Yutong | 4 | $88,279 | 167 | 4.77/5.0 |
| Karoliina | 2 | $85,281 | 125 | 4.88/5.0 |
| Seilan | 2 | $78,260 | 65 | 4.86/5.0 |
| Kirsi | 3 | $75,952 | 353 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Turku
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with apartment & condo and house properties comprising 96.7% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (3.2% combined)
Room Capacity Distribution
Analysis of 548 properties in Turku shows that 1 bedroom properties are most prevalent, making up 61.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.4% of all listings.
Key Insights
- Most common: 1 bedroom (61.7%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 79.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 548 properties in Turku reveals that 4 guests properties dominate the market, representing 31% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.1% of the market.
Key Insights
- Most common capacity: 4 guests (31% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 55.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 548 properties in Turku, the most common availability pattern is 271-366 days (37.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (37.8%)
- Most common booking duration: 91-180 days (31.6%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 32.3%
Minimum Stay Distributions
1 Night
143 listings
30.3% of total
2 Nights
206 listings
43.6% of total
3 Nights
23 listings
4.9% of total
4-6 Nights
28 listings
5.9% of total
7-29 Nights
27 listings
5.7% of total
30+ Nights
45 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.9%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
151 listings
33.8% of total
Moderate
174 listings
38.9% of total
Firm
72 listings
16.1% of total
Strict
50 listings
11.2% of total
Key Insights
- Moderate is the preferred policy at 38.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.7% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 64 days
- Shortest booking windows are in Feb, Oct, Jan, averaging 32 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Turku
Below is the distribution of amenities across listings in Turku:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.5% of total guests, indicating a significant local market share.
- Primary international markets: Germany (5.1%) and United States (3.8%)
- English is the top language at 45%, followed by Finnish (32.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Helsinki and Tampere markets
- Develop localized content for Germany and United States
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Turku. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Salo | 115 | $2,324 | $205.76 | 41% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Ylöjärvi | 44 | $1,784 | $132.60 | 40% |
| Taivassalo | 23 | $1,701 | $206.62 | 41% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Kimitoön | 60 | $1,558 | $247.06 | 34% |
| Hanko | 127 | $1,556 | $179.01 | 37% |
| Pirkkala | 26 | $1,544 | $137.13 | 48% |
| Tampere | 697 | $1,526 | $123.12 | 46% |
| Kustavi | 16 | $1,483 | $195.42 | 42% |
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