Tornio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Tornio in 2025? Explore comprehensive Airbnb analytics for Tornio, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Tornio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Tornio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tornio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tornio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tornio (2025)
Understanding the monthly revenue variations for Airbnb listings in Tornio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tornio is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tornio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,137 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tornio
Tornio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tornio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tornio:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tornio
Average Daily Rate (ADR) Airbnb Trends in Tornio (2025)
Effective short term rental pricing strategy in Tornio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tornio typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Tornio
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Airbnb Seasonality Analysis & Trends in Tornio (2025)
Peak Season (May, June, April)
- Revenue averages $2,159 per month
- Occupancy rates average 39.1%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,383 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $102
Low Season (January, March, September)
- Revenue drops to average $927 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $103
Seasonality Insights for Tornio
- The Airbnb seasonality in Tornio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tornio's highest earning potential, with monthly revenues capable of climbing to $2,317, occupancy reaching a high of 50.8%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $887, occupancy could drop to 23.1%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tornio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tornio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tornio (2025)
Exploring the top neighborhoods for short-term rentals in Tornio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tornio City Center | The vibrant heart of Tornio, offering easy access to shops, restaurants, and cultural activities. Ideal for tourists wanting to experience local life and attractions close by. | Tornioste Church, Tornio River, Hotel Tornio, Local Markets, Cafés and Restaurants |
| Haparanda Border | Unique cross-border area with Swedish Haparanda. Attracts tourists wanting to explore both countries and enjoy duty-free shopping and cultural experiences. | Shopping Centers, Cultural Exchanges, Border Crossing, City Market Haparanda, Local Festivals |
| Tornio Riverbank | Scenic location along the Tornio River with opportunities for outdoor activities and beautiful views. Perfect for nature lovers and families. | Tornio River, Fishing Spots, Walking Trails, Picnic Areas, Nature Observation |
| Kallinkangas | A suburban area popular with families and long-term visitors, offering a quieter environment and proximity to nature. | Parks, Family-friendly Activities, Local Schools, Community Events, Quiet Streets |
| The Arctic Circle | For those drawn by outdoor adventures and the allure of Arctic tourism, access to winter activities and stunning landscapes is a major draw. | Lapland Zoo, Winter Sports, Northern Lights Viewing, Hiking and Snowmobiling, Cultural Experiences |
| Tornio Coastal Area | Closer to the Sea of Bothnia, this area is great for those interested in marine activities and enjoying the coastline. | Beaches, Marine Activities, Fishing, Coastal Trails, Beachfront Restaurants |
| Local Art and Culture District | Spotlight on local artists and cultural events, appealing to travelers interested in local crafts and cultural immersion. | Art Galleries, Cultural Events, Workshops, Craft Shops, Local Music Events |
| Metsäniityntie Area | A quieter neighborhood that offers a more residential feel, great for longer stays and those looking to explore Tornio as locals do. | Residential Parks, Local Amenities, Shopping Districts, Cafés, Community Life |
Understanding Airbnb License Requirements & STR Laws in Tornio (2025)
While Tornio, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tornio to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tornio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torniobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
You can see Torne river and hear the rapids.
Entire Place • 3 bedrooms
You can see Torne river and hear the rapids.
Entire Place • 1 bedroom
when you want to live great!
Entire Place • 4 bedrooms
Cozy renovated militia house
Entire Place • 3 bedrooms
Cozy house on Kiviranta
Entire Place • 4 bedrooms
”Paris” -2BR with sauna&balcony
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tornio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tornio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toni Ja Moona | 11 | $117,050 | 428 | 4.34/5.0 |
| Johanna Karoliina | 2 | $88,523 | 102 | 4.91/5.0 |
| Olavi | 4 | $59,412 | 185 | 4.58/5.0 |
| Jari-Pekka | 1 | $42,924 | 61 | 4.93/5.0 |
| Mika | 1 | $29,601 | 83 | 4.83/5.0 |
| Helena | 1 | $20,069 | 151 | 4.81/5.0 |
| Pia | 1 | $18,335 | 35 | 4.83/5.0 |
| Markku Ja Sari | 1 | $17,412 | 61 | 4.87/5.0 |
| Janne | 1 | $16,335 | 270 | 4.61/5.0 |
| Host #306754461 | 1 | $15,278 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tornio.
Dive Deeper: Advanced Tornio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tornio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTornio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tornio
- The Tornio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tornio, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Tornio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tornio
- The dominant room capacity in Tornio is 1 bedroom listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Tornio, indicating a high concentration in these sizes.
Tornio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tornio
- The most common guest capacity trend in Tornio vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tornio STR market, accounting for 45.5% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tornio.
- On average, properties in Tornio are equipped to host 4.7 guests.
Tornio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tornio
- The most common availability pattern in Tornio falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tornio (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tornio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
75% of total
2 Nights
6 listings
15% of total
3 Nights
3 listings
7.5% of total
30+ Nights
1 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tornio is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Tornio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Tornio hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tornio.
Tornio Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
70% of total
Moderate
10 listings
25% of total
Firm
1 listings
2.5% of total
Strict
1 listings
2.5% of total
Cancellation Policy Insights for Tornio
- The prevailing Airbnb cancellation policy trend in Tornio is Flexible, used by 70% of listings.
- The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Tornio may expect booking flexibility.
- Strict cancellation policies are quite rare (2.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70% market standard in Tornio.
- Given the high prevalence of Flexible policies (70%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tornio.
Tornio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tornio
- The overall average booking lead time for vacation rentals in Tornio is 54 days.
- Guests book furthest in advance for stays during January (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Spring (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Tornio.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Tornio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tornio (2025)
Amenity Prevalence
Amenity Insights for Tornio
- Essential amenities in Tornio that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tornio: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tornio to stay competitive.
Tornio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tornio
- The typical guest profile for Airbnb in Tornio consists of primarily domestic travelers (65%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 65.4% of guests.
- Key international markets include Finland (65.4%) and Norway (6.9%).
- Top languages spoken are English (40.7%) followed by Finnish (25.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tornio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rovaniemi | 1,009 | $2,727 | $297.81 | 49% |
| Kempele | 15 | $2,104 | $151.27 | 46% |
| Ii | 28 | $2,037 | $174.56 | 45% |
| Ylitornio | 26 | $1,487 | $135.54 | 42% |
| Pello | 34 | $1,459 | $135.20 | 43% |
| Kalajoki | 72 | $1,274 | $149.46 | 33% |
| Tervola | 23 | $1,272 | $169.38 | 38% |
| Raahe | 13 | $1,197 | $96.34 | 44% |
| Oulainen | 10 | $1,183 | $96.28 | 44% |
| Oulu | 387 | $1,123 | $102.03 | 45% |