Tervola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Tervola in 2025? Explore comprehensive Airbnb analytics for Tervola, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Tervola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Tervola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tervola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tervola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tervola (2025)
Understanding the monthly revenue variations for Airbnb listings in Tervola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tervola is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tervola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,613+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,552 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,576 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $751, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tervola
Tervola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tervola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tervola:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tervola
Average Daily Rate (ADR) Airbnb Trends in Tervola (2025)
Effective short term rental pricing strategy in Tervola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tervola typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Tervola
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Airbnb Seasonality Analysis & Trends in Tervola (2025)
Peak Season (December, November, February)
- Revenue averages $3,211 per month
- Occupancy rates average 52.4%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,147 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $166
Low Season (August, September, October)
- Revenue drops to average $739 per month
- Occupancy decreases to average 17.0%
- Daily rates adjust to average $160
Seasonality Insights for Tervola
- The Airbnb seasonality in Tervola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tervola's highest earning potential, with monthly revenues capable of climbing to $3,877, occupancy reaching a high of 63.1%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $589, occupancy could drop to 16.1%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tervola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tervola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tervola (2025)
Exploring the top neighborhoods for short-term rentals in Tervola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tervola City Center | The heart of Tervola where locals and visitors gather. An up-and-coming area with proximity to shops, cafes, and local amenities, making it attractive for tourists seeking convenience. | Tervola Church, Local shops, Tervola Museum, Parks, Cafes |
| Rautio Village | A picturesque small village near Tervola known for its serene environment and beautiful nature. Ideal for those looking to escape into the Finnish countryside. | Rautio Nature Trails, Lakes, Fishing spots, Traditional Finnish architecture |
| Kemi River Area | Close to the scenic Kemi River, offering picturesque views and activities. A great location for those interested in fishing and outdoor activities. | Kemi River activities, Fishing, Kayaking, Scenic viewpoints |
| Kalkku | A scenic area known for its natural beauty and outdoor activities. Perfect for hosting guests looking for a peaceful retreat in nature. | Hiking trails, Forests, Lakes, Wildlife |
| Porojärvi | A tranquil location by the lake known for its serene landscapes and opportunities for recreational activities like swimming and hiking. | Lake Porojärvi, Swimming spots, Picnic areas, Hiking trails |
| Ruokolahti | A small community with a focus on nature and outdoor lifestyles. Ideal for guests seeking rustic charm and outdoor experiences. | Scenic landscapes, Local farms, Parks, Outdoor sports |
| Tervola Sports Center | A hub for sports and recreation, attracting visitors for events and activities throughout the year. A lively place during sporting events. | Sports facilities, Event venues, Local sports events, Restaurants |
| Local Countryside | The surrounding countryside offers beautiful landscapes and a quiet atmosphere, perfect for guests looking to experience Finnish rural life. | Scenic countryside, Nature walks, Traditional Finnish farms, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Tervola (2025)
While Tervola, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tervola to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tervola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tervolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage in the tranquility of nature
Entire Place • 3 bedrooms
Family cottage Hilla, Reutuapa 873, Tervola.
Entire Place • 3 bedrooms
Comfortable grandma's cottage in the countryside
Entire Place • 2 bedrooms
Lakka perhemökki, Spacious Lakka family cottage
Entire Place • 3 bedrooms
Booking Cottage, Reutuapa 873, Nature Hobbies
Entire Place • 2 bedrooms
Lovely countryside house by the Kemijoki- river
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tervola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tervola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paula | 5 | $116,461 | 126 | 4.88/5.0 |
| Anna | 1 | $59,599 | 33 | 4.94/5.0 |
| Elina | 2 | $32,768 | 127 | 4.96/5.0 |
| JoyPack / Johanna | 4 | $31,905 | 73 | 4.83/5.0 |
| Marita | 1 | $25,940 | 26 | 5.00/5.0 |
| Marja | 1 | $17,551 | 6 | 4.83/5.0 |
| Jukka | 1 | $14,618 | 36 | 4.61/5.0 |
| Evgenia | 1 | $12,230 | 21 | 5.00/5.0 |
| Maria | 1 | $10,064 | 6 | 4.83/5.0 |
| Henna | 1 | $9,044 | 56 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tervola.
Dive Deeper: Advanced Tervola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tervola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTervola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tervola
- The Tervola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tervola, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 8.6%) offer potential for unique stay experiences.
Tervola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tervola
- The dominant room capacity in Tervola is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.2% of the active Airbnb listings in Tervola, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tervola.
Tervola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tervola
- The most common guest capacity trend in Tervola vacation rentals is listings accommodating 8+ guests (43.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tervola STR market, accounting for 65.2% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tervola.
- On average, properties in Tervola are equipped to host 5.7 guests.
Tervola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tervola
- The most common availability pattern in Tervola falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tervola (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tervola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
2 Nights
7 listings
30.4% of total
3 Nights
1 listings
4.3% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Tervola is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.2%) of the Tervola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Tervola, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Tervola hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tervola.
Tervola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
7 listings
31.8% of total
Firm
4 listings
18.2% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Tervola
- The prevailing Airbnb cancellation policy trend in Tervola is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Tervola.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tervola.
Tervola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tervola
- The overall average booking lead time for vacation rentals in Tervola is 75 days.
- Guests book furthest in advance for stays during December (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Spring (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Tervola.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Tervola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tervola (2025)
Amenity Prevalence
Amenity Insights for Tervola
- Essential amenities in Tervola that guests expect include: Coffee maker, Dishes and silverware, Free parking on premises, Smoke alarm, Kitchen, Hot water, Cooking basics, Refrigerator, Oven, Stove. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tervola: Coffee maker, Dishes and silverware, Free parking on premises, Smoke alarm, Kitchen, Hot water, Cooking basics, Refrigerator, Oven, Stove.
- Prioritize adding missing essentials: Oven, Stove.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tervola to stay competitive.
Tervola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tervola
- The typical guest profile for Airbnb in Tervola consists of predominantly international visitors (83%), with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.2% of guests.
- Key international markets include France (19.4%) and Finland (17.2%).
- Top languages spoken are English (37.7%) followed by German (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Finland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tervola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rovaniemi | 1,009 | $2,727 | $297.81 | 49% |
| Kittilä | 352 | $2,307 | $244.70 | 46% |
| Ii | 28 | $2,037 | $174.56 | 45% |
| Kolari | 179 | $1,774 | $164.30 | 45% |
| Ranua | 35 | $1,526 | $202.79 | 34% |
| Ylitornio | 26 | $1,487 | $135.54 | 42% |
| Pello | 34 | $1,459 | $135.20 | 43% |
| Sodankylä | 74 | $1,293 | $136.59 | 42% |
| Oulu | 387 | $1,123 | $102.03 | 45% |
| Keminmaa | 12 | $1,086 | $112.91 | 33% |