Tampere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Tampere in 2025? Explore comprehensive Airbnb analytics for Tampere, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Tampere, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 687 active listings.
Whether you're considering an Airbnb investment in Tampere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tampere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tampere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tampere (2025)
Understanding the monthly revenue variations for Airbnb listings in Tampere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tampere is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tampere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,507 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $836, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tampere
Tampere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tampere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tampere:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tampere
Average Daily Rate (ADR) Airbnb Trends in Tampere (2025)
Effective short term rental pricing strategy in Tampere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tampere typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Tampere
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Airbnb Seasonality Analysis & Trends in Tampere (2025)
Peak Season (May, June, July)
- Revenue averages $2,415 per month
- Occupancy rates average 50.2%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,787 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $1,329 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $118
Seasonality Insights for Tampere
- The Airbnb seasonality in Tampere shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tampere's highest earning potential, with monthly revenues capable of climbing to $2,500, occupancy reaching a high of 60.6%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,287, occupancy could drop to 39.8%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tampere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tampere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tampere (2025)
Exploring the top neighborhoods for short-term rentals in Tampere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tampere City Center | The heart of Tampere, filled with vibrant culture, restaurants, and shops. It attracts tourists for its accessibility to attractions and events. | Tampere Cathedral, Särkänniemi Adventure Park, Plevna Movie Theater, Tampere Art Museum, Sammakonkutukse, Näsinneula Tower |
| Näsijärvi Shore | A scenic area famous for its waterfront and recreational activities. It's ideal for travelers who enjoy nature and lake activities. | Näsijärvi Lake, Hatanpää Park, Näsinneula Observation Tower, Summer boat cruises, Cycling paths around the lake |
| Pispala | A unique historical district known for its wooden houses and stunning views of the lakes. Appeals to guests looking for charm and local culture. | Pispala Church, Koskikara, Mäntylä Park, Local cafes and artisan shops, Scenic walking trails |
| Tulli | An up-and-coming neighborhood popular for its eclectic mix of eateries and nightlife. Attracts younger crowds looking for urban experiences. | Tulli's restaurant scene, Local bars and pubs, Event venues, Street art, Proximity to the city center |
| Hatanpää | A tranquil residential area that offers parks and green spaces. Perfect for guests looking for a relaxing stay away from the city's hustle. | Hatanpää Park, Hatanpää Arboretum, Botanical Gardens, Peaceful walking paths, Family-friendly parks |
| Lentäjät | Close to Tampere-Pirkkala airport, making it convenient for business travelers and those looking for short stays. | Proximity to the airport, Local dining options, Easy access to public transport, Business facilities, Modern accommodations |
| Särkänniemi | Home to a popular amusement park and zoo, making it ideal for families and thrill-seekers looking for entertainment during their visit. | Särkänniemi Amusement Park, Aquapark, Doghill Children's Zoo, Planetarium, Art Museum |
| Ruotula | A quiet residential area that offers a local feel but still has easy access to the city. Great for guests looking for long-term stays. | Local parks, Friendly neighborhood cafes, Quiet streets, Close to grocery stores, Good for families |
Understanding Airbnb License Requirements & STR Laws in Tampere (2025)
While Tampere, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tampere to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Tampere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tamperebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 90 square meter apart with 3br + rooftop
Entire Place • 3 bedrooms
Modern room in the city centre
Private Room • 1 bedroom
Penthouse with its own roof terrace
Entire Place • 3 bedrooms
★ Scandinavian Design Lounge, 5 rooms (115m2)
Entire Place • 4 bedrooms
Beautiful and atmospheric villa in the peace of nature
Entire Place • 6 bedrooms
Luxurious 1BR Apt | Kansi | Jacuzzi & 60m2 Terrace
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tampere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tampere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 2ndhomes | 36 | $707,487 | 900 | 4.31/5.0 |
| Kotimaailma | 26 | $221,960 | 109 | 2.36/5.0 |
| Ville | 2 | $161,464 | 430 | 4.84/5.0 |
| City Home Finland | 8 | $132,418 | 572 | 4.52/5.0 |
| Asumista | 7 | $128,628 | 236 | 4.93/5.0 |
| Host #494965071 | 1 | $123,893 | 35 | 4.83/5.0 |
| Aleksi | 1 | $122,316 | 35 | 4.97/5.0 |
| Roost | 9 | $122,030 | 231 | 4.51/5.0 |
| Juha | 4 | $113,361 | 361 | 4.94/5.0 |
| Jaakko | 4 | $106,640 | 475 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tampere.
Dive Deeper: Advanced Tampere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tampere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTampere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tampere
- The Tampere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 687 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tampere, Apartment/Condo properties are the most common (85.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.3%) offer potential for unique stay experiences.
Tampere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tampere
- The dominant room capacity in Tampere is 1 bedroom listings, making up 63.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Tampere, indicating a high concentration in these sizes.
- With over half the market (63.5%) consisting of studios or 1-bedroom units, Tampere is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tampere.
Tampere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tampere
- The most common guest capacity trend in Tampere vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tampere STR market, accounting for 50.7% of listings.
- 23.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tampere.
- On average, properties in Tampere are equipped to host 4.0 guests.
Tampere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tampere
- The most common availability pattern in Tampere falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tampere (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tampere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
293 listings
47.3% of total
2 Nights
178 listings
28.8% of total
3 Nights
9 listings
1.5% of total
4-6 Nights
31 listings
5% of total
7-29 Nights
32 listings
5.2% of total
30+ Nights
76 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tampere is 1 Night, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.1%) of the Tampere Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Tampere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.3% of Tampere hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tampere.
Tampere Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
191 listings
32.2% of total
Moderate
221 listings
37.2% of total
Firm
92 listings
15.5% of total
Strict
90 listings
15.2% of total
Cancellation Policy Insights for Tampere
- The prevailing Airbnb cancellation policy trend in Tampere is Moderate, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.4%) and stricter (30.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.2% market standard in Tampere.
- Regularly review your cancellation policy against competitors and market demand shifts in Tampere.
Tampere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tampere
- The overall average booking lead time for vacation rentals in Tampere is 38 days.
- Guests book furthest in advance for stays during July (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Tampere.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Tampere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tampere (2025)
Amenity Prevalence
Amenity Insights for Tampere
- Essential amenities in Tampere that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tampere: Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tampere to stay competitive.
Tampere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tampere
- The typical guest profile for Airbnb in Tampere consists of primarily domestic travelers (82%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 81.9% of guests.
- Key international markets include Finland (81.9%) and Germany (2.7%).
- Top languages spoken are English (38.5%) followed by Finnish (34.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Oulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tampere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Loppi | 19 | $1,594 | $187.95 | 42% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |