Seinäjoki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Seinäjoki in 2025? Explore comprehensive Airbnb analytics for Seinäjoki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Seinäjoki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.

Whether you're considering an Airbnb investment in Seinäjoki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seinäjoki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Seinäjoki Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Seinäjoki.
Occupancy Rate(?)
43.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,326
Typical annual income for an Airbnb listing in Seinäjoki. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.0%
Strong growth (16.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Seinäjoki.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Seinäjoki.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
110
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Seinäjoki (2025)

Understanding the monthly revenue variations for Airbnb listings in Seinäjoki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seinäjoki is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seinäjoki across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,175+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,074 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,271 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $683, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Seinäjoki

Seinäjoki Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Seinäjoki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seinäjoki:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Seinäjoki

Average Daily Rate (ADR) Airbnb Trends in Seinäjoki (2025)

Effective short term rental pricing strategy in Seinäjoki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seinäjoki typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
  • Typical properties (Median) charge around $91 per night.
  • Entry-level properties (Bottom 25%) earn around $68 per night.

Average Daily Rate (ADR) Trend by Month in Seinäjoki

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Airbnb Seasonality Analysis & Trends in Seinäjoki (2025)

Peak Season (July, June, May)
  • Revenue averages $1,962 per month
  • Occupancy rates average 47.0%
  • Daily rates average $114
Shoulder Season
  • Revenue averages $1,522 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $113
Low Season (February, March, August)
  • Revenue drops to average $1,213 per month
  • Occupancy decreases to average 39.8%
  • Daily rates adjust to average $113

Seasonality Insights for Seinäjoki

  • The Airbnb seasonality in Seinäjoki shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Seinäjoki's highest earning potential, with monthly revenues capable of climbing to $2,065, occupancy reaching a high of 55.4%, and ADRs peaking at $118.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,042, occupancy could drop to 36.8%, and ADRs may adjust down to $110.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seinäjoki.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Seinäjoki seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Seinäjoki (2025)

Exploring the top neighborhoods for short-term rentals in Seinäjoki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lakeuden Risti
Landmark of Seinäjoki with striking architecture and cultural significance. Popular with tourists visiting the area for events and sightseeing.
Lakeuden Risti Church, Seinäjoki City Theatre, Seinäjoki Art Hall
Esplanadi Park
Central green space in Seinäjoki, ideal for relaxation and events. Great for families and visitors enjoying outdoor activities.
Esplanadi Park, Seinäjoki Market, Kansalaistori
Seinäjoki City Center
The heart of Seinäjoki with shops, restaurants, and amenities. Convenient for travelers wanting easy access to city life.
Seinäjoki Shopping Center, Alvar Aalto Center, Local cafes and restaurants
Seinäjoki Arena
Home to sports events and concerts, attracting visitors year-round. Ideal for those attending events or conventions.
Seinäjoki Arena, Seinäjoki Football Club matches, Concerts and events
Joupiska
Popular residential area known for local charm and nature. Great for families and those looking to explore Finnish life.
Joupiskanpuisto Park, Local shops and cafes, Children's playgrounds
Aalto Center
A significant architectural hub designed by Alvar Aalto, attracting architecture enthusiasts and cultural tourists.
Aalto Center, Seinäjoki's unique urban design, Local art exhibits
Lapuanjoki Riverbank
Scenic area perfect for outdoor activities, hiking, and enjoying nature. Attracts nature lovers and sport enthusiasts.
Lapuanjoki River, Hiking trails, Fishing spots
Seinäjoki Train Station area
Convenient access to public transport, making it easy for travelers to explore Seinäjoki and nearby attractions.
Seinäjoki Railway Station, Connections to other cities, Nearby dining options

Understanding Airbnb License Requirements & STR Laws in Seinäjoki (2025)

While Seinäjoki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seinäjoki to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Seinäjoki (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Seinäjokibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Upscale OK house by nature near

Upscale OK house by nature near

Entire Place • 4 bedrooms

$67,748
Revenue
69.4%
Occupancy
$261.86
Daily Rate
Stylish apartment in the center of Seinäjoki

Stylish apartment in the center of Seinäjoki

Entire Place • 2 bedrooms

$40,125
Revenue
59.1%
Occupancy
$144.72
Daily Rate
Villa Mänty 200m2 lovely Christmas house

Villa Mänty 200m2 lovely Christmas house

Entire Place • 4 bedrooms

$39,585
Revenue
54.4%
Occupancy
$161.37
Daily Rate
Spacious (105m2) semi-detached apartment, Joupinpirtti,.

Spacious (105m2) semi-detached apartment, Joupinpirtti,.

Entire Place • 3 bedrooms

$39,299
Revenue
70.1%
Occupancy
$129.70
Daily Rate
Villa Närhi 230 m2 Well equipped city house

Villa Närhi 230 m2 Well equipped city house

Entire Place • 5 bedrooms

$35,104
Revenue
56.1%
Occupancy
$214.06
Daily Rate
Bright triangle in the middle of Seinäjoki services.

Bright triangle in the middle of Seinäjoki services.

Entire Place • 2 bedrooms

$34,668
Revenue
84.2%
Occupancy
$116.79
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Seinäjoki (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Seinäjoki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kaarina4$119,3331124.98/5.0
Merja8$98,7131384.87/5.0
Sami1$67,748374.70/5.0
Kimmo3$42,980874.84/5.0
Riikka1$40,125704.94/5.0
Jouko1$39,299274.96/5.0
Ilkka2$37,5741544.91/5.0
Annukka1$34,6681394.83/5.0
Hannu1$33,07184.88/5.0
Essi1$30,0981794.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seinäjoki.

Dive Deeper: Advanced Seinäjoki STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seinäjoki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Seinäjoki Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Seinäjoki

  • The Seinäjoki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 110 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Seinäjoki, Apartment/Condo properties are the most common (56.4%), reflecting the local real estate landscape.
  • Houses represent a significant 25.5% portion, catering likely to families or larger groups.
  • The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.

Seinäjoki Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Seinäjoki

  • The dominant room capacity in Seinäjoki is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Seinäjoki, indicating a high concentration in these sizes.
  • With over half the market (50.9%) consisting of studios or 1-bedroom units, Seinäjoki is particularly well-suited for individuals or couples.

Seinäjoki Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Seinäjoki

  • The most common guest capacity trend in Seinäjoki vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Seinäjoki STR market, accounting for 47.2% of listings.
  • 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seinäjoki.
  • On average, properties in Seinäjoki are equipped to host 4.1 guests.

Seinäjoki Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Seinäjoki

  • The most common availability pattern in Seinäjoki falls within the 271-366 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Seinäjoki (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Seinäjoki Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (61.5%)

1 Night

64 listings

61.5% of total

2 Nights (30.8%)

2 Nights

32 listings

30.8% of total

30+ Nights (7.7%)

30+ Nights

8 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Seinäjoki is 1 Night, adopted by 61.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (92.3%) of the Seinäjoki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 61.5% of Seinäjoki hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seinäjoki.

Seinäjoki Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (48%)

Flexible

48 listings

48% of total

Moderate (32%)

Moderate

32 listings

32% of total

Firm

5 listings

5% of total

Strict (15%)

Strict

15 listings

15% of total

Cancellation Policy Insights for Seinäjoki

  • The prevailing Airbnb cancellation policy trend in Seinäjoki is Flexible, used by 48% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Seinäjoki may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 48% market standard in Seinäjoki.
  • Regularly review your cancellation policy against competitors and market demand shifts in Seinäjoki.

Seinäjoki STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Seinäjoki

  • The overall average booking lead time for vacation rentals in Seinäjoki is 35 days.
  • Guests book furthest in advance for stays during June (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Seinäjoki.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these Seinäjoki averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Seinäjoki (2025)

Amenity Prevalence

Amenity Insights for Seinäjoki

  • Essential amenities in Seinäjoki that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Seinäjoki: Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Seinäjoki to stay competitive.

Seinäjoki Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Seinäjoki

  • The typical guest profile for Airbnb in Seinäjoki consists of primarily domestic travelers (91%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Finnish or English.
  • Domestic travelers account for 91.2% of guests.
  • Key international markets include Finland (91.2%) and Germany (1.1%).
  • Top languages spoken are Finnish (40.3%) followed by English (38.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Helsinki and Tampere.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Seinäjoki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ylöjärvi42$1,803$139.6642%
Pirkkala25$1,465$127.8348%
Tampere687$1,421$123.3345%
Lempäälä20$1,286$132.0240%
Nokia35$1,227$97.1147%
Kokkola105$1,089$103.8343%
Lappajärvi22$1,070$174.0932%
Korsholm26$1,053$96.2638%
Larsmo10$1,045$96.2840%
Vaasa194$927$87.1244%

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