Airbnb Market Analytics, Statistics and Data in Savonlinna, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Savonlinna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Savonlinna:
How much do Airbnb hosts make on average per month in Savonlinna?
The short-term rental market in Savonlinna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,037 per month
- Strong performing properties (top 25%) make $1,821 or more
- Best-in-class properties (top 10%) achieve $3,148+ monthly
- Entry-level properties (bottom 25%) typically earn around $510
Revenue Variations by Month
Occupancy Rates Throughout the Year in Savonlinna
The market in Savonlinna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Savonlinna
Daily rates in Savonlinna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $228+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Savonlinna
Peak Season (July, June, August)
- Revenue peaks at $2788.08 per month
- Occupancy rates reach 58.56%
- Daily rates average $147.81
Shoulder Season
- Revenue averages $1404.24 per month
- Occupancy maintains 31.12%
- Daily rates hold at $134.68
Low Season (November, February, January)
- Revenue drops to $806.05 per month
- Occupancy decreases to 20.46%
- Daily rates adjust to $126.11
Is it still profitable to do Airbnb in Savonlinna in 2025?
Yes! Savonlinna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1404 and The market's 189 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Savonlinna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Olavinlinna Castle | A historic medieval castle and main attraction of Savonlinna, perfect for tourists interested in history and architecture. The castle hosts various events and festivals, making it a year-round tourist draw. | Olavinlinna Castle, Savonlinna Opera Festival, Lake Saimaa boat tours |
| Savonlinna Market Square | The vibrant heart of Savonlinna, where locals and tourists alike gather for markets, food, and events. Excellent for those looking to experience the local culture and cuisine. | Savonlinna Market, Church of the Holy Trinity, Local restaurants and cafes |
| Saimaa Lake | Known for its stunning natural beauty, lake activities, and summer homes. Ideal for nature lovers and those seeking relaxation or outdoor adventures. | Fishing and boating, Saimaa ringed seal, Hiking trails |
| Savonlinna Opera House | A cultural gem and performance venue that attracts opera lovers from all over the world. Makes it easy to host tourists during the opera festival season. | Savonlinna Opera Festival, Workshops and events, Scenic views of the lake |
| Punkaharju Ridge | A beautiful area known for its natural landscapes, hiking trails, and outdoor activities. Popular with tourists seeking adventure and nature experiences. | Punkaharju Nature Reserve, Hiking and cycling trails, Scenic viewpoints |
| Savo Historical Museum | A small yet insightful museum showcasing the history of the Savo region. Excellent for guests interested in local history and culture. | Savo Historical Museum exhibits, Guided tours, Cultural events |
| Savonlinna City Center | The center of town with shops, restaurants, and attractions nearby. Great for guests wanting to be close to amenities and entertainment options. | City shops and boutiques, Cafes and restaurants, Events in the city square |
| Kallislahti | A serene, picturesque neighborhood by the lakeside, offering tranquil views and a peaceful stay. Ideal for travelers looking to unwind close to nature. | Lakeside walks, Fishing spots, Quiet parks |
Do you need a license for Airbnb in Savonlinna?
We recommend checking directly with Savonlinna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Savonlinna
Villa Haukiranta
Entire Place • 4 bedrooms
Fully renovated big apartment
Entire Place • 3 bedrooms
Stay in a single-family home with lake views.
Entire Place • 1 bedroom
A paradise by the lake
Entire Place • 3 bedrooms
Villa in Habbeekta Kääpäsaari
Entire Place • 2 bedrooms
Between fishes – our house on the lake in Finland
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Savonlinna
Additional analytics on vacation rental, real estate, short term rental data in Savonlinna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.5%), with house and apartment & condo properties comprising 75.7% of inventory
- Strong specialty sector (23.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (5.3% combined)
Room Capacity Distribution
Analysis of 189 properties in Savonlinna shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 189 properties in Savonlinna reveals that 4 guests properties dominate the market, representing 27% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 43.9% of the market.
Key Insights
- Most common capacity: 4 guests (27% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 189 properties in Savonlinna, the most common availability pattern is 271-366 days (69.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.1% of properties).
Key Insights
- Most common availability window: 271-366 days (69.3%)
- Most common booking duration: 31-90 days (38.1%)
- Properties with high availability (180+ days): 94.7%
- Properties with long-term bookings (180+ days): 6.9%
Minimum Stay Distributions
1 Night
71 listings
39.4% of total
2 Nights
76 listings
42.2% of total
3 Nights
16 listings
8.9% of total
4-6 Nights
7 listings
3.9% of total
7-29 Nights
4 listings
2.2% of total
30+ Nights
6 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.6%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
71 listings
41.3% of total
Moderate
51 listings
29.7% of total
Firm
22 listings
12.8% of total
Strict
28 listings
16.3% of total
Key Insights
- Flexible is the preferred policy at 41.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 89 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 40 days
- Summer shows the longest average booking window at 89 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 89 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Savonlinna
Below is the distribution of amenities across listings in Savonlinna:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.7% of total guests, indicating a significant local market share.
- Primary international markets: France (9.1%) and Germany (7.2%)
- English is the top language at 43.8%, followed by Finnish (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Helsinki and Espoo markets
- Develop localized content for France and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Savonlinna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kontiolahti | 37 | $1,150 | $154.54 | 34% |
| Joensuu | 134 | $1,075 | $94.57 | 47% |
| Taipalsaari | 27 | $1,057 | $127.63 | 37% |
| Lappeenranta | 92 | $1,053 | $108.61 | 45% |
| Puumala | 18 | $1,009 | $153.03 | 34% |
| Sulkava | 26 | $919 | $136.49 | 36% |
| Liperi | 24 | $895 | $112.86 | 36% |
| Enonkoski | 20 | $778 | $139.30 | 33% |
| Parikkala | 13 | $759 | $168.05 | 25% |
| Ilomantsi | 16 | $713 | $81.65 | 42% |
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