Savonlinna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Savonlinna in 2025? Explore comprehensive Airbnb analytics for Savonlinna, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Savonlinna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 183 active listings.
Whether you're considering an Airbnb investment in Savonlinna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Savonlinna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Savonlinna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Savonlinna (2025)
Understanding the monthly revenue variations for Airbnb listings in Savonlinna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Savonlinna is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Savonlinna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,851 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $518, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Savonlinna
Savonlinna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Savonlinna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Savonlinna:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Savonlinna
Average Daily Rate (ADR) Airbnb Trends in Savonlinna (2025)
Effective short term rental pricing strategy in Savonlinna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Savonlinna typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Savonlinna
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Airbnb Seasonality Analysis & Trends in Savonlinna (2025)
Peak Season (July, June, August)
- Revenue averages $2,204 per month
- Occupancy rates average 45.5%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,209 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $134
Low Season (January, February, November)
- Revenue drops to average $830 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $130
Seasonality Insights for Savonlinna
- The Airbnb seasonality in Savonlinna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Savonlinna's highest earning potential, with monthly revenues capable of climbing to $2,792, occupancy reaching a high of 58.3%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $798, occupancy could drop to 21.3%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Savonlinna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Savonlinna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Savonlinna (2025)
Exploring the top neighborhoods for short-term rentals in Savonlinna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Olavinlinna Castle | A historic 15th-century castle that draws tourists interested in history and architecture. Visitors often flock to explore the castle and attend summer opera festivals held in its courtyard. | Olavinlinna Castle, Savonlinna Opera Festival, Kampela's Harbor, Savonlinna Market Square, Lakeside walking paths |
| City Center | The vibrant heart of Savonlinna, where shops, restaurants, and cultural venues are concentrated. Ideal for tourists looking for convenience and accessibility to local sights. | Savonlinna Town Hall, Savonlinna Cathedral, The Saima Canal, Local shops and cafes, Savonlinna Art Museum |
| Saimaa Lake | The stunning natural area surrounding Lake Saimaa offers opportunities for outdoor activities and relaxation, popular with nature-loving tourists. | Lake Saimaa, Outdoor activities like boating and fishing, Nature trails, Scenic viewpoints, Hiking excursions |
| Savonlinna Market | A lively marketplace that showcases local culture, food, and crafts. It is a gathering place for both locals and tourists, making it a great area for Airbnb hosts. | Local food stalls, Crafts and souvenirs, Events and markets, Cafes and eateries nearby |
| Punkaharju Ridge | Renowned for its unique landscapes and nature, this area is a beautiful retreat for those interested in nature and tranquility. | Punkaharju Ridge, National parks, Hiking trails, Saimaa nature activities, Scenic lakes |
| Kerimäki | Nearby to Savonlinna, famous for its wooden church and beautiful lakes. Appeals to visitors interested in cultural heritage and serene landscapes. | Kerimäki Church, Local lakes, Cultural heritage sites, Nature walks |
| Harju | A unique area known for its picturesque hill, offering great views of the city and the surrounding nature, ideal for those seeking scenic accommodations. | Harju Nature Path, Panoramic views of Savonlinna, Outdoor activities, Picnic spots |
| Mikkeli | A larger city located nearby that serves as a good base for exploring the Savonlinna region. Offers additional amenities and attractions for visitors. | Mikkeli Market Square, Infantry Museum, Local parks, Mikkeli Cathedral, Various shops and restaurants |
Understanding Airbnb License Requirements & STR Laws in Savonlinna (2025)
While Savonlinna, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Savonlinna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Savonlinna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Savonlinnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Haukiranta
Entire Place • 4 bedrooms
Amazing cottage in Savonlinna
Entire Place • 3 bedrooms
A paradise by the lake
Entire Place • 3 bedrooms
Villa Juanita in the centre near the castle 100m2
Entire Place • 2 bedrooms
Fully renovated big apartment
Entire Place • 3 bedrooms
Stay in a single-family home with lake views.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Savonlinna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Savonlinna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timo | 4 | $50,458 | 52 | 4.91/5.0 |
| Tanja | 2 | $48,914 | 50 | 4.92/5.0 |
| Minna | 1 | $48,673 | 4 | 5.00/5.0 |
| Pasi | 6 | $45,776 | 163 | 4.57/5.0 |
| Janni | 6 | $40,827 | 166 | 4.43/5.0 |
| Tatiana | 5 | $40,730 | 296 | 4.81/5.0 |
| Mikaela | 1 | $40,348 | 14 | 4.93/5.0 |
| Hannu | 3 | $35,982 | 246 | 4.86/5.0 |
| Miia | 1 | $32,609 | 8 | 5.00/5.0 |
| Sergey | 2 | $31,618 | 99 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Savonlinna.
Dive Deeper: Advanced Savonlinna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Savonlinna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSavonlinna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Savonlinna
- The Savonlinna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 183 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Savonlinna, House properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.0%) offer potential for unique stay experiences.
Savonlinna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Savonlinna
- The dominant room capacity in Savonlinna is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Savonlinna, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Savonlinna.
Savonlinna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Savonlinna
- The most common guest capacity trend in Savonlinna vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Savonlinna STR market, accounting for 45.3% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Savonlinna.
- On average, properties in Savonlinna are equipped to host 4.5 guests.
Savonlinna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Savonlinna
- The most common availability pattern in Savonlinna falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Savonlinna (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Savonlinna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
39.4% of total
2 Nights
73 listings
40.6% of total
3 Nights
15 listings
8.3% of total
4-6 Nights
6 listings
3.3% of total
7-29 Nights
4 listings
2.2% of total
30+ Nights
11 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Savonlinna is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Savonlinna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Savonlinna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Savonlinna.
Savonlinna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
67 listings
40.1% of total
Moderate
49 listings
29.3% of total
Firm
22 listings
13.2% of total
Strict
29 listings
17.4% of total
Cancellation Policy Insights for Savonlinna
- The prevailing Airbnb cancellation policy trend in Savonlinna is Flexible, used by 40.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.4%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.1% market standard in Savonlinna.
- Regularly review your cancellation policy against competitors and market demand shifts in Savonlinna.
Savonlinna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Savonlinna
- The overall average booking lead time for vacation rentals in Savonlinna is 59 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Savonlinna.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Savonlinna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Savonlinna (2025)
Amenity Prevalence
Amenity Insights for Savonlinna
- Essential amenities in Savonlinna that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Savonlinna: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Savonlinna to stay competitive.
Savonlinna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Savonlinna
- The typical guest profile for Airbnb in Savonlinna consists of a mix of domestic (64%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 63.9% of guests.
- Key international markets include Finland (63.9%) and France (6.9%).
- Top languages spoken are English (37%) followed by Finnish (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Savonlinna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kontiolahti | 37 | $1,135 | $146.00 | 33% |
| Puumala | 16 | $1,081 | $146.15 | 39% |
| Lappeenranta | 87 | $1,053 | $104.23 | 46% |
| Taipalsaari | 27 | $989 | $129.17 | 37% |
| Joensuu | 135 | $985 | $92.61 | 46% |
| Sulkava | 26 | $889 | $134.48 | 36% |
| Parikkala | 11 | $863 | $163.64 | 26% |
| Liperi | 23 | $832 | $105.02 | 37% |
| Enonkoski | 19 | $760 | $137.50 | 33% |
| Ruokolahti | 27 | $723 | $168.78 | 32% |