Sastamala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Sastamala in 2025? Explore comprehensive Airbnb analytics for Sastamala, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Sastamala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Sastamala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sastamala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sastamala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sastamala (2025)
Understanding the monthly revenue variations for Airbnb listings in Sastamala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sastamala is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sastamala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $749 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $325, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sastamala
Sastamala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sastamala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sastamala:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sastamala
Average Daily Rate (ADR) Airbnb Trends in Sastamala (2025)
Effective short term rental pricing strategy in Sastamala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sastamala typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Sastamala
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Airbnb Seasonality Analysis & Trends in Sastamala (2025)
Peak Season (May, July, June)
- Revenue averages $1,615 per month
- Occupancy rates average 34.2%
- Daily rates average $121
Shoulder Season
- Revenue averages $987 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $110
Low Season (January, March, October)
- Revenue drops to average $633 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $105
Seasonality Insights for Sastamala
- The Airbnb seasonality in Sastamala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sastamala's highest earning potential, with monthly revenues capable of climbing to $1,677, occupancy reaching a high of 44.4%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $555, occupancy could drop to 18.7%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sastamala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sastamala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sastamala (2025)
Exploring the top neighborhoods for short-term rentals in Sastamala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sastamala City Center | The city center of Sastamala offers a blend of local culture and accessibility. It's convenient for visitors who want to explore restaurants, shops, and local events. | Sastamala Town Hall, Päntäne Museum, local restaurants and cafes |
| Lake Church | Known for its picturesque lake and serene environment, this area attracts those seeking nature and relaxation, making it a wonderful retreat for Airbnb guests. | Lake Church, Sastamala's nature trails, outdoor activities, fishing spots |
| Vammala | Vammala is a lively hub that features a variety of services and entertainment, perfect for travelers looking to enjoy urban comforts while visiting Sastamala. | Vammala Market Square, local shops, cultural events |
| Kulju | A tranquil area surrounded by nature and lakes, ideal for guests who want to escape the city and enjoy outdoor activities such as hiking, biking, and kayaking. | Kulju's lakes, nature parks, scenic views |
| Sastamala's Scenic Routes | The scenic routes around Sastamala offer breathtaking views and are perfect for tourists who are into adventure and exploring natural beauty. | Scenic lakes, forest trails, historical landmarks |
| Vammalan Seutu | A beautiful region known for its agriculture and countryside charm. It attracts visitors interested in rural tourism and local experiences. | Agricultural routes, farms, traditional Finnish design and crafts |
| Karkku | A peaceful village known for its historical significance and beautiful landscapes. Offers a unique Finnish experience away from the bustling city life. | Karkku Church, historical sites, park areas |
| Laila | A small and cozy area that provides a home-like atmosphere, perfect for families and small groups who wish to experience local living. | local markets, community events, family-friendly parks |
Understanding Airbnb License Requirements & STR Laws in Sastamala (2025)
While Sastamala, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sastamala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sastamala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sastamalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa and lots with stunning views by the lake
Entire Place • 2 bedrooms
Great Transit Stays
Entire Place • 3 bedrooms
A modern cottage with a Kota and a hot tub
Entire Place • 3 bedrooms
Cozy cottage in the middle of activities
Entire Place • 2 bedrooms
Villa Avara
Entire Place • 4 bedrooms
An idyllic summer cottage at lake Rautavesi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sastamala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sastamala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maija | 1 | $35,778 | 8 | 5.00/5.0 |
| Ninja Ojala | 1 | $33,793 | 40 | 4.65/5.0 |
| Krista | 1 | $29,590 | 68 | 4.93/5.0 |
| Jorma | 1 | $23,627 | 35 | 4.77/5.0 |
| Gmg | 1 | $22,904 | 9 | 4.44/5.0 |
| Mirjami | 2 | $19,088 | 138 | 4.75/5.0 |
| Liekoranta | 3 | $17,349 | 21 | 3.13/5.0 |
| Kari | 1 | $16,461 | 262 | 4.72/5.0 |
| Eeva & Lauri | 1 | $16,410 | 108 | 4.80/5.0 |
| Anette | 1 | $16,321 | 34 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sastamala.
Dive Deeper: Advanced Sastamala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sastamala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSastamala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sastamala
- The Sastamala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.8% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sastamala, Apartment/Condo properties are the most common (40.5%), reflecting the local real estate landscape.
- Houses represent a significant 35.7% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.4%) offer potential for unique stay experiences.
Sastamala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sastamala
- The dominant room capacity in Sastamala is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Sastamala, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Sastamala is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sastamala.
Sastamala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sastamala
- The most common guest capacity trend in Sastamala vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sastamala STR market, accounting for 50.0% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sastamala.
- On average, properties in Sastamala are equipped to host 3.9 guests.
Sastamala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sastamala
- The most common availability pattern in Sastamala falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sastamala (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sastamala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
74.4% of total
2 Nights
9 listings
23.1% of total
4-6 Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sastamala is 1 Night, adopted by 74.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.5%) of the Sastamala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.4% of Sastamala hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sastamala.
Sastamala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
52.9% of total
Moderate
10 listings
29.4% of total
Firm
2 listings
5.9% of total
Strict
4 listings
11.8% of total
Cancellation Policy Insights for Sastamala
- The prevailing Airbnb cancellation policy trend in Sastamala is Flexible, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Sastamala may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.9% market standard in Sastamala.
- Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sastamala.
Sastamala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sastamala
- The overall average booking lead time for vacation rentals in Sastamala is 34 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Sastamala.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Sastamala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sastamala (2025)
Amenity Prevalence
Amenity Insights for Sastamala
- Essential amenities in Sastamala that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sastamala: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sastamala to stay competitive.
Sastamala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sastamala
- The typical guest profile for Airbnb in Sastamala consists of primarily domestic travelers (85%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 85.2% of guests.
- Key international markets include Finland (85.2%) and Germany (4.2%).
- Top languages spoken are English (39%) followed by Finnish (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sastamala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Taivassalo | 21 | $1,657 | $206.45 | 41% |
| Kimitoön | 56 | $1,483 | $243.74 | 36% |
| Pirkkala | 25 | $1,465 | $127.83 | 48% |
| Tampere | 687 | $1,421 | $123.33 | 45% |
| Kustavi | 15 | $1,396 | $203.41 | 40% |
| Naantali | 68 | $1,364 | $161.19 | 42% |
| Lempäälä | 20 | $1,286 | $132.02 | 40% |