Airbnb Market Analytics, Statistics and Data in Salo, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salo:
How much do Airbnb hosts make on average per month in Salo?
The short-term rental market in Salo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,736 per month
- Strong performing properties (top 25%) make $3,853 or more
- Best-in-class properties (top 10%) achieve $8,226+ monthly
- Entry-level properties (bottom 25%) typically earn around $779
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salo
The market in Salo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salo
Daily rates in Salo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $222 or more
- Best-in-class properties (top 10%) pull in $353+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Salo
Peak Season (July, June, April)
- Revenue peaks at $4666.91 per month
- Occupancy rates reach 66.42%
- Daily rates average $202.89
Shoulder Season
- Revenue averages $3138.37 per month
- Occupancy maintains 38.19%
- Daily rates hold at $185.31
Low Season (September, November, January)
- Revenue drops to $1740.48 per month
- Occupancy decreases to 24.42%
- Daily rates adjust to $168.73
Is it still profitable to do Airbnb in Salo in 2025?
Yes! Salo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3138 and The market's 115 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Päijänne Lake | A beautiful and tranquil area perfect for nature lovers and water activities. Ideal for guests looking for a peaceful retreat in nature with stunning lake views and outdoor activities. | Päijänne National Park, Lake Päijänne boat tours, Hiking trails, Fishing spots, Scenic viewpoints |
| Salo City Center | The vibrant heart of Salo, featuring shops, restaurants, and cultural attractions. Attracts business travelers and tourists wanting to experience local life. | Salo Marketplace, Salo Art Museum, The Old Church of Salo, Saloski Arena, Local cafes and shops |
| Ruokolahti | A serene area known for its natural beauty and outdoor activities. Great for families and individuals looking to explore the Finnish countryside. | Ruokolahti Lake, Hiking trails, Camping sites, Fishing opportunities, Natural parks |
| Kyrönlahti | A scenic bay area that appeals to those interested in marine activities and outdoor leisure. Hosts various water sports and fishing enthusiasts. | Kyrönlahti Marina, Water sports opportunities, Fishing areas, Scenic walking routes, Picnic spots |
| Somerniemi | A quiet rural area that offers a chance to experience Finnish countryside living. Perfect for guests looking to relax and enjoy nature. | Somerniemi Church, Local farms, Biking trails, Rural landscapes, Traditional Finnish saunas |
| Mynämäki | A small town with a rich history, offering cultural experiences along with natural beauty. Attracts history buffs and nature lovers alike. | Mynämäki Museum, Historical buildings, Nature walking paths, Local festivals, Craft shops |
| Pertteli | A peaceful community with close proximity to both nature and local attractions, ideal for family retreats or those seeking a quiet getaway. | Pertteli Church, Local parks, Walking trails, Family-friendly activities, Community events |
| Kemiönsaari | An archipelago area that offers access to beautiful islands, perfect for summer getaways and nature exploration. | Kemiönsaari archipelago tours, Beaches, Nature reserves, Heritage sites, Water activities |
Do you need a license for Airbnb in Salo?
We recommend checking directly with Salo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salo
Villa Rantaniemi 12-20 beds
Entire Place • 5 bedrooms
Stay North Saunamäki Resort M
Entire Place • 3 bedrooms
Stay North - Saunamäki Resort J
Entire Place • 3 bedrooms
Stay North - Saunamäki Resort N
Entire Place • 3 bedrooms
Stay North - Saunamäki Resort K
Entire Place • 3 bedrooms
Stay North - Vartsala
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Salo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay North | 15 | $1,172,546 | 601 | 4.59/5.0 |
| Sami | 1 | $339,443 | 11 | 4.91/5.0 |
| Tiina | 4 | $78,628 | 244 | 4.84/5.0 |
| 39023831 | 1 | $74,164 | 44 | 4.86/5.0 |
| Riku | 4 | $73,519 | 13 | 3.42/5.0 |
| Minna | 1 | $71,115 | 62 | 4.90/5.0 |
| Ilkka | 1 | $65,933 | 16 | 5.00/5.0 |
| Antti-Jussi | 2 | $52,575 | 11 | 4.82/5.0 |
| Sami | 1 | $47,646 | 83 | 4.95/5.0 |
| Elizabeth | 1 | $46,653 | 46 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93%), with house and apartment & condo properties comprising 79.1% of inventory
- Strong specialty sector (19.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (6.9% combined)
Room Capacity Distribution
Analysis of 115 properties in Salo shows that 1 bedroom properties are most prevalent, making up 30.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.5% of all listings.
Key Insights
- Most common: 1 bedroom (30.4%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 56.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 115 properties in Salo reveals that 6 guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 47.0% of the market.
Key Insights
- Most common capacity: 6 guests (23.5% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 47.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 115 properties in Salo, the most common availability pattern is 271-366 days (42.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (42.6%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 28.7%
Minimum Stay Distributions
1 Night
41 listings
39.4% of total
2 Nights
38 listings
36.5% of total
3 Nights
4 listings
3.8% of total
4-6 Nights
7 listings
6.7% of total
7-29 Nights
1 listings
1% of total
30+ Nights
13 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.9%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 79.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
13.6% of total
Flexible
28 listings
27.2% of total
Moderate
34 listings
33% of total
Firm
11 listings
10.7% of total
Strict
16 listings
15.5% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.2% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 10.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 66 days
- Shortest booking windows are in Nov, Sep, Oct, averaging 29 days
- Summer shows the longest average booking window at 63 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Salo
Below is the distribution of amenities across listings in Salo:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (6.7%) and Estonia (3.9%)
- English is the top language at 43.6%, followed by Finnish (33.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for Helsinki and Espoo markets
- Develop localized content for Germany and Estonia
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Janakkala | 15 | $2,099 | $178.87 | 36% |
| Vihti | 27 | $2,097 | $223.14 | 37% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Kirkkonummi | 56 | $1,955 | $172.02 | 40% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Ylöjärvi | 44 | $1,784 | $132.60 | 40% |
| Pälkäne | 25 | $1,699 | $231.94 | 38% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Kangasala | 34 | $1,632 | $128.23 | 48% |
| Ingå | 19 | $1,630 | $159.19 | 47% |
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