Salo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Salo in 2025? Explore comprehensive Airbnb analytics for Salo, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Salo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 118 active listings.
Whether you're considering an Airbnb investment in Salo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salo (2025)
Understanding the monthly revenue variations for Airbnb listings in Salo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salo is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,226+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,459 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salo
Salo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salo:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salo
Average Daily Rate (ADR) Airbnb Trends in Salo (2025)
Effective short term rental pricing strategy in Salo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salo typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Salo
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Airbnb Seasonality Analysis & Trends in Salo (2025)
Peak Season (July, August, June)
- Revenue averages $3,329 per month
- Occupancy rates average 52.7%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,110 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $186
Low Season (February, March, April)
- Revenue drops to average $1,735 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $202
Seasonality Insights for Salo
- The Airbnb seasonality in Salo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salo's highest earning potential, with monthly revenues capable of climbing to $4,057, occupancy reaching a high of 60.5%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,644, occupancy could drop to 25.2%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salo (2025)
Exploring the top neighborhoods for short-term rentals in Salo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salo City Center | The heart of Salo, providing easy access to shops, restaurants, and local attractions. A prime location for guests looking to experience urban life in a small Finnish city. | Salo Art Museum, Salo Market, Salo Cathedral, Salo City Park, Local cafes and restaurants |
| Riverside Area | A picturesque area along the river, perfect for nature lovers and those seeking a peaceful getaway. The scenic views and tranquility attract visitors looking to relax. | Salo River, Cycling trails, Parks along the river, Fishing spots, Picnic areas |
| Mynämäki | A nearby charming village with historical significance. Offers a rural Finnish experience and attracts guests interested in exploring Finnish culture and countryside. | Mynämäki Church, Local farms and markets, Nature trails, Historical sites, Local artisanal shops |
| Salo Technical Museum | A unique spot for visitors interested in technology and history. This museum showcases the evolution of technology in the Salo region, making it appealing for educational trips. | Salo Technical Museum, Historical exhibits, Tech workshops, Surrounding parks, Local educational events |
| Ruokolahti | Known for its stunning natural beauty and outdoor activities. Perfect for tourists looking for adventures in hiking, boating, and fishing. | Ruokolahti Lake, Hiking trails, Fishing spots, Campsites, Nature parks |
| Kaskinen | A vibrant small town with a rich history and coastal charm. Attracts travelers who enjoy seaside activities and local festivals. | Kaskinen beach, Local harbor, Summer festivals, Fishing excursions, Seaside cafes |
| Paimio | An area famous for its modernist architecture and scenic surroundings. Appeals to tourists interested in design and cultural heritage. | Paimio Sanatorium, Architecture tours, Nature walks, Art events, Local dining experiences |
| Salo Sports Center | Attracts sports enthusiasts and families. Offers various sports facilities and is a hub for local sporting events, making it appealing for active travelers. | Sports events, Local sports teams, Gym facilities, Parks, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Salo (2025)
While Salo, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Salo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Rantaniemi 12-20 beds
Entire Place • 5 bedrooms
Stay North - Vartsala
Entire Place • 4 bedrooms
Stay North - Kettula Cottage
Entire Place • 3 bedrooms
Stay North Saunamäki Resort M
Entire Place • 3 bedrooms
Villa Reimari merenrantahuvila, paljulla
Entire Place • 5 bedrooms
Stay North - Saunamäki Resort J
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay North | 18 | $775,959 | 630 | 4.92/5.0 |
| Sami | 1 | $220,707 | 12 | 4.92/5.0 |
| Tiina | 4 | $77,201 | 247 | 4.84/5.0 |
| Ilkka | 1 | $67,818 | 16 | 5.00/5.0 |
| Minna | 1 | $50,590 | 62 | 4.90/5.0 |
| Host #42686617 | 1 | $50,080 | 0 | N/A/5.0 |
| Sophie | 2 | $47,079 | 78 | 4.91/5.0 |
| Riku | 3 | $38,986 | 12 | 4.56/5.0 |
| Sami | 1 | $36,502 | 83 | 4.95/5.0 |
| Eeva Johannes | 2 | $34,624 | 131 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salo.
Dive Deeper: Advanced Salo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salo
- The Salo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 118 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salo, House properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 5.9%) offer potential for unique stay experiences.
Salo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salo
- The dominant room capacity in Salo is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.2% of the active Airbnb listings in Salo, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salo.
Salo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salo
- The most common guest capacity trend in Salo vacation rentals is listings accommodating 6 guests (22.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Salo STR market, accounting for 44.9% of listings.
- 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salo.
- On average, properties in Salo are equipped to host 5.0 guests.
Salo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salo
- The most common availability pattern in Salo falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salo (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
35.7% of total
2 Nights
41 listings
35.7% of total
3 Nights
5 listings
4.3% of total
4-6 Nights
7 listings
6.1% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
20 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Salo is 1 Night, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Salo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Salo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.7% of Salo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salo.
Salo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
14.4% of total
Flexible
33 listings
29.7% of total
Moderate
32 listings
28.8% of total
Firm
14 listings
12.6% of total
Strict
16 listings
14.4% of total
Cancellation Policy Insights for Salo
- The prevailing Airbnb cancellation policy trend in Salo is Flexible, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (27.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.7% market standard in Salo.
- Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salo.
Salo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salo
- The overall average booking lead time for vacation rentals in Salo is 36 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Salo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Salo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salo (2025)
Amenity Prevalence
Amenity Insights for Salo
- Essential amenities in Salo that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salo: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salo to stay competitive.
Salo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salo
- The typical guest profile for Airbnb in Salo consists of primarily domestic travelers (73%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 72.9% of guests.
- Key international markets include Finland (72.9%) and Germany (5.1%).
- Top languages spoken are English (37.8%) followed by Finnish (28.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Turku.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 24 | $1,753 | $202.40 | 36% |
| Lääne-Harju vald | 45 | $1,732 | $257.86 | 34% |
| Lohja | 85 | $1,588 | $214.96 | 35% |
| Loppi | 19 | $1,573 | $182.37 | 41% |
| Ingå | 24 | $1,572 | $194.11 | 38% |
| Kirkkonummi | 60 | $1,548 | $166.72 | 40% |
| Pälkäne | 22 | $1,519 | $219.06 | 40% |
| Ylöjärvi | 48 | $1,503 | $142.63 | 41% |
| Hattula | 13 | $1,391 | $160.75 | 30% |
| Lempäälä | 21 | $1,344 | $164.93 | 38% |