Salla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Salla in 2025? Explore comprehensive Airbnb analytics for Salla, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Salla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Salla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salla (2025)
Understanding the monthly revenue variations for Airbnb listings in Salla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salla is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,851+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,500 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,501 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $487, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salla
Salla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salla:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salla
Average Daily Rate (ADR) Airbnb Trends in Salla (2025)
Effective short term rental pricing strategy in Salla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salla typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Salla
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Airbnb Seasonality Analysis & Trends in Salla (2025)
Peak Season (December, March, January)
- Revenue averages $2,615 per month
- Occupancy rates average 46.5%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,758 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $127
Low Season (July, August, September)
- Revenue drops to average $1,028 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $112
Seasonality Insights for Salla
- The Airbnb seasonality in Salla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salla's highest earning potential, with monthly revenues capable of climbing to $2,991, occupancy reaching a high of 52.8%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $768, occupancy could drop to 22.4%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salla (2025)
Exploring the top neighborhoods for short-term rentals in Salla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salla Center | The heart of Salla, offering easy access to local amenities, shops, and eateries. Ideal for guests looking for convenience and immersing in the local culture. | Salla Ski Resort, Salla Reindeer Park, Salla Museum of War & Reconstruction, Salla Nature Reserve, Outdoor activities and hiking trails |
| Salla Ski Resort Area | A premier destination for winter sports enthusiasts, providing excellent skiing facilities and stunning snowy landscapes. Attracts tourists year-round for skiing and outdoor adventures. | Salla Ski Resort, Skiing and snowboarding, Cross-country skiing trails, Snowmobile safaris, Ice fishing |
| Ruokolahti | A serene and picturesque area with beautiful lakes and forests, perfect for nature lovers and those seeking tranquility. Popular for hiking, fishing, and summer activities. | Ruokolahti Lake, Fishing opportunities, Scenic hiking trails, Distinctive traditional Finnish countryside, Nature photography |
| Salla Nature Reserve | An untouched natural paradise ideal for eco-tourism, attracting visitors looking to experience Finland's rich biodiversity and stunning landscapes. | Salla Nature Reserve, Wildlife watching, Hiking trails, Scenic viewpoints, Peaceful nature experiences |
| Talvijärvi | A small, peaceful village close to nature, offering a cozy atmosphere for guests looking to escape the hustle and bustle of city life. | Talvijärvi Lake, Hiking areas, Fishing spots, Local wildlife, Authentic Finnish village life |
| Pallas-Yllästunturi National Park | A vast national park known for its majestic fells and diverse ecosystems, appealing to visitors who seek outdoor adventures and breathtaking scenery. | Hiking and trekking routes, Mountain biking, Scenic views, Wildlife observation, Winter sports opportunities |
| Pyhä-Luosto National Park | A beautiful national park featuring unique wilderness, where travelers can enjoy hiking, skiing, and a chance to see the Northern Lights during winter. | Pyhä-Luosto Ski Resort, Hiking trails, Amethyst mine, Northern Lights viewing, Birdwatching |
| Kemihaara | A small village in Salla, offering a glimpse into authentic Finnish life and a tranquil retreat for those looking to relax and unwind. | Scenic landscapes, Local culture and traditions, Fishing spots, Hiking trails, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Salla (2025)
While Salla, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sallabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PanvillageHelmi3 cozy/ bright apartment, Salla
Entire Place • 3 bedrooms
PanvillageHelmi1 cozy/ bright apartment, Salla
Entire Place • 3 bedrooms
Ski cottage in Sallatunturi
Entire Place • 3 bedrooms
PanvillageHelmi2 cozy/bright apartment, Salla
Entire Place • 3 bedrooms
Kuuru Lakeside Suites
Entire Place • 1 bedroom
Luxurious log villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miia | 3 | $98,410 | 65 | 4.94/5.0 |
| Elina | 1 | $31,016 | 15 | 4.93/5.0 |
| Julia | 1 | $21,620 | 35 | 4.80/5.0 |
| Johanna | 1 | $19,178 | 31 | 4.71/5.0 |
| Host #249796722 | 1 | $14,794 | 0 | 0.00/5.0 |
| Leila | 5 | $14,314 | 68 | 3.31/5.0 |
| Panu | 1 | $12,934 | 8 | 4.88/5.0 |
| Manuela | 1 | $11,456 | 11 | 4.82/5.0 |
| Ayaz | 1 | $9,199 | 3 | 5.00/5.0 |
| Riitta | 1 | $9,148 | 21 | 4.52/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salla.
Dive Deeper: Advanced Salla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salla
- The Salla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salla, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
Salla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salla
- The dominant room capacity in Salla is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 68.0% of the active Airbnb listings in Salla, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salla.
Salla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salla
- The most common guest capacity trend in Salla vacation rentals is listings accommodating 6 guests (36%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Salla STR market, accounting for 56.0% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salla.
- On average, properties in Salla are equipped to host 4.7 guests.
Salla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salla
- The most common availability pattern in Salla falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salla (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
3 listings
12% of total
3 Nights
2 listings
8% of total
4-6 Nights
6 listings
24% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Salla is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12%) caters to monthly stays (30+ nights) in Salla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of Salla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salla.
Salla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
17.4% of total
Moderate
3 listings
13% of total
Firm
6 listings
26.1% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Salla
- The prevailing Airbnb cancellation policy trend in Salla is Strict, used by 43.5% of listings.
- A majority (69.6%) of hosts in Salla utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Salla.
- With 43.5% using Strict terms, this is a viable option in Salla, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salla.
Salla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salla
- The overall average booking lead time for vacation rentals in Salla is 60 days.
- Guests book furthest in advance for stays during February (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Salla.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Salla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salla (2025)
Amenity Prevalence
Amenity Insights for Salla
- Essential amenities in Salla that guests expect include: Free parking on premises, Kitchen, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Microwave, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salla: Free parking on premises, Kitchen, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Fire extinguisher or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salla to stay competitive.
Salla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salla
- The typical guest profile for Airbnb in Salla consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 36.1% of guests.
- Key international markets include Finland (36.1%) and Germany (14.5%).
- Top languages spoken are English (38.3%) followed by Finnish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuusamo | 260 | $1,680 | $153.72 | 41% |
| Pelkosenniemi | 58 | $1,563 | $167.98 | 43% |
| Suomussalmi | 19 | $1,368 | $116.82 | 38% |
| Taivalkoski | 16 | $1,226 | $125.22 | 32% |
| Pudasjärvi | 79 | $1,170 | $147.48 | 33% |
| Kemijärvi | 65 | $1,131 | $136.36 | 37% |
| Posio | 14 | $1,006 | $114.28 | 43% |