Saarijärvi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saarijärvi in 2025? Explore comprehensive Airbnb analytics for Saarijärvi, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Saarijärvi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Saarijärvi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saarijärvi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saarijärvi Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$98
The average rental revenue earned for an occupied room per day in Saarijärvi.
Occupancy Rate(?)
36.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,562
Typical annual income for an Airbnb listing in Saarijärvi. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.6%
Strong growth (29.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Saarijärvi.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Saarijärvi.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saarijärvi (2025)

Understanding the monthly revenue variations for Airbnb listings in Saarijärvi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saarijärvi is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saarijärvi across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,728 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,181 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $576, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saarijärvi

Saarijärvi Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saarijärvi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saarijärvi:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saarijärvi

Average Daily Rate (ADR) Airbnb Trends in Saarijärvi (2025)

Effective short term rental pricing strategy in Saarijärvi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saarijärvi typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
  • Typical properties (Median) charge around $84 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Saarijärvi

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Airbnb Seasonality Analysis & Trends in Saarijärvi (2025)

Peak Season (June, July, May)
  • Revenue averages $1,888 per month
  • Occupancy rates average 49.6%
  • Daily rates average $92
Shoulder Season
  • Revenue averages $1,304 per month
  • Occupancy maintains around 36.3%
  • Daily rates hold near $95
Low Season (February, March, September)
  • Revenue drops to average $725 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $96

Seasonality Insights for Saarijärvi

  • The Airbnb seasonality in Saarijärvi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saarijärvi's highest earning potential, with monthly revenues capable of climbing to $2,109, occupancy reaching a high of 60.3%, and ADRs peaking at $102.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $686, occupancy could drop to 22.6%, and ADRs may adjust down to $90.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saarijärvi.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saarijärvi seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saarijärvi (2025)

Exploring the top neighborhoods for short-term rentals in Saarijärvi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The heart of Saarijärvi with easy access to shops, restaurants, and local culture. This area attracts both tourists and business travelers looking for convenience and local experiences.
Saarijärvi Church, Local market square, Saarijärvi Museum, Parks and recreational areas
Lake Saarijärvi
A beautiful area surrounding the lake, ideal for nature lovers and those seeking outdoor activities. It's perfect for summer water sports and winter activities.
Lake Saarijärvi, Jyvaskyla Water Sports, Hiking trails, Picnic areas
Saarijärvi Sports Hall Area
Known for its sports facilities and events, this area attracts sports enthusiasts and families visiting for competitions and activities.
Saarijärvi Sports Hall, Local sports clubs, Community events, Recreational fields
Industrial Area
A growing part of Saarijärvi, attracting professionals and workers, especially with the development of new industries and services.
Local businesses, Development projects, Industrial parks
Cultural District
Home to various cultural activities, festivals, and community events. This area is appealing for those interested in Finnish culture and arts.
Cultural festivals, Art exhibitions, Local theaters, Music events
Residential Neighborhoods
Welcoming residential areas that provide a homey feel for families and longer-stay guests, ideal for those visiting for work or family reasons.
Parks and play areas, Community centers, Local shops, Family-friendly amenities
Food and Dining District
Located near popular eateries, this area attracts food lovers and culinary tourists looking to explore Finnish cuisine.
Local restaurants, Cafes, Food markets
Nature Trails Area
Surrounded by nature, this area is perfect for hiking and outdoor activities, appealing to tourists who seek adventure and scenic views.
Hiking trails, Nature reserves, Wildlife watching, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Saarijärvi (2025)

While Saarijärvi, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saarijärvi to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saarijärvi (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saarijärvibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private house by the lake near the city

Private house by the lake near the city

Entire Place • 3 bedrooms

$30,012
Revenue
43.3%
Occupancy
$186.50
Daily Rate
Leporinne  - a triangle in the center by the lake

Leporinne - a triangle in the center by the lake

Entire Place • 2 bedrooms

$25,598
Revenue
72.0%
Occupancy
$87.48
Daily Rate
Beach cottage and lots on a clear lake.

Beach cottage and lots on a clear lake.

Entire Place • 1 bedroom

$17,452
Revenue
32.9%
Occupancy
$86.38
Daily Rate
Spacious apartment

Spacious apartment

Entire Place • 1 bedroom

$15,875
Revenue
32.0%
Occupancy
$133.60
Daily Rate
Merilä, one-bedroom apartment in the center

Merilä, one-bedroom apartment in the center

Entire Place • 1 bedroom

$13,645
Revenue
28.9%
Occupancy
$83.43
Daily Rate
Onnela, one-bedroom apartment, Saarijarvi

Onnela, one-bedroom apartment, Saarijarvi

Entire Place • 1 bedroom

$13,616
Revenue
47.4%
Occupancy
$78.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saarijärvi (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saarijärvi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tuukka2$43,6042584.82/5.0
Hannu2$26,140864.62/5.0
Satu1$25,5981014.96/5.0
Ari1$17,452344.68/5.0
Saarijärven Vuokratilat1$15,875104.60/5.0
Merja1$13,645294.93/5.0
Jukka1$13,6161284.88/5.0
Jaana1$12,989664.82/5.0
Host #4866000831$10,78410.00/5.0
Madleena1$8,790194.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saarijärvi.

Dive Deeper: Advanced Saarijärvi STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saarijärvi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saarijärvi Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saarijärvi

  • The Saarijärvi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saarijärvi, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Saarijärvi Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saarijärvi

  • The dominant room capacity in Saarijärvi is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Saarijärvi, indicating a high concentration in these sizes.

Saarijärvi Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saarijärvi

  • The most common guest capacity trend in Saarijärvi vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Saarijärvi STR market, accounting for 66.7% of listings.
  • 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saarijärvi.
  • On average, properties in Saarijärvi are equipped to host 4.9 guests.

Saarijärvi Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saarijärvi

  • The most common availability pattern in Saarijärvi falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saarijärvi (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saarijärvi Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (77.8%)

1 Night

14 listings

77.8% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Saarijärvi is 1 Night, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Saarijärvi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 77.8% of Saarijärvi hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saarijärvi.

Saarijärvi Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (70.6%)

Flexible

12 listings

70.6% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (5.9%)

Firm

1 listings

5.9% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Saarijärvi

  • The prevailing Airbnb cancellation policy trend in Saarijärvi is Flexible, used by 70.6% of listings.
  • The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Saarijärvi may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 70.6% market standard in Saarijärvi.
  • Given the high prevalence of Flexible policies (70.6%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saarijärvi.

Saarijärvi STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saarijärvi

  • The overall average booking lead time for vacation rentals in Saarijärvi is 40 days.
  • Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Saarijärvi.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Saarijärvi averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saarijärvi (2025)

Amenity Prevalence

Amenity Insights for Saarijärvi

  • Essential amenities in Saarijärvi that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saarijärvi: Smoke alarm.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saarijärvi to stay competitive.

Saarijärvi Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saarijärvi

  • The typical guest profile for Airbnb in Saarijärvi consists of primarily domestic travelers (69%), often arriving from nearby Jyväskylä, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 69.2% of guests.
  • Key international markets include Finland (69.2%) and Germany (5.6%).
  • Top languages spoken are English (38.2%) followed by Finnish (31.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Jyväskylä and Helsinki.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saarijärvi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sysmä11$3,268$249.9048%
Asikkala38$1,908$190.4644%
Pälkäne24$1,700$240.4339%
Hollola32$1,670$254.8034%
Hattula13$1,619$158.9032%
Kangasala32$1,591$128.9345%
Laukaa20$1,484$163.8939%
Muurame23$1,442$174.4532%
Hämeenlinna121$1,439$129.9547%
Jämsä sub-region124$1,353$180.8633%

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