Airbnb Market Analytics, Statistics and Data in Rovaniemi, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rovaniemi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rovaniemi:
How much do Airbnb hosts make on average per month in Rovaniemi?
The short-term rental market in Rovaniemi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,751 per month
- Strong performing properties (top 25%) make $4,494 or more
- Best-in-class properties (top 10%) achieve $7,369+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,561
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rovaniemi
The market in Rovaniemi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rovaniemi
Daily rates in Rovaniemi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $174 per night
- Strong performing properties (top 25%) secure $333 or more
- Best-in-class properties (top 10%) pull in $679+ per night
- Entry-level properties (bottom 25%) earn around $113
Daily Rate Variations by Month
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Seasonality patterns in Rovaniemi
Peak Season (December, January, November)
- Revenue peaks at $10048.17 per month
- Occupancy rates reach 73.53%
- Daily rates average $450.09
Shoulder Season
- Revenue averages $3700.24 per month
- Occupancy maintains 47.81%
- Daily rates hold at $300.37
Low Season (September, July, August)
- Revenue drops to $1573.34 per month
- Occupancy decreases to 29.77%
- Daily rates adjust to $253.18
Is it still profitable to do Airbnb in Rovaniemi in 2025?
Yes! Rovaniemi demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3700 and As a mature market with 924 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rovaniemi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The bustling heart of Rovaniemi, providing easy access to shops, restaurants, and cultural hotspots. Ideal for tourists looking to experience the local lifestyle and attractions. | Arktikum Science Museum, Rovaniemi Church, Santa Claus Village, Shopping in Sokos, Restaurants and Cafes |
| Santa Claus Village | A magical destination where visitors can meet Santa Claus and enjoy festive activities year-round. Perfect for families and holiday seekers. | Santa Claus Office, Santa's Post Office, Santa Park, Rovaniemi's Christmas Market |
| Ounasvaara Hill | A natural retreat with stunning views and outdoor activities, such as skiing and hiking. Attracts nature lovers and adventure seekers. | Ounasvaara Ski Resort, Hiking trails, Winter sports activities |
| Lapland Hotels | Specialized in hospitality, offering unique accommodations and experiences. Great for guests looking for a quintessential Lapland experience. | Lapland-themed accommodation, Gastronomic experiences, Sauna and wellness offerings |
| Kemi | A nearby city offering various experiences, including the famous Icebreaker cruise. It's suitable for guests looking to explore beyond Rovaniemi. | Kemi SnowCastle, Icebreaker Sampo, Kemi's Maritime Museum |
| Auttiköngäs | A beautiful nature area with waterfalls and scenic surroundings. Attracts eco-tourists and those looking to relax in nature. | Auttiköngäs Waterfall, Hiking trails, Nature photography opportunities |
| Rovaniemi Riverfront | A scenic area along the river that offers beautiful views and leisure activities. Suitable for guests looking to unwind with nature. | Walking trails, River cruises, Fishing spots |
| Arctic Circle | A unique experience for visitors hoping to cross the Arctic Circle, with plenty of winter activities and cultural experiences. | Crossing the Arctic Circle, Winter safaris, Cultural exhibitions |
Do you need a license for Airbnb in Rovaniemi?
We recommend checking directly with Rovaniemi's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rovaniemi
Rovaniemi Premium Private Villa Snowest
Entire Place • 7 bedrooms
The Arctic Riverside Villa
Entire Place • 4 bedrooms
Ollero Eco Lodge (inc. a glass igloo)
Entire Place • 3 bedrooms
Aurora Penthouse
Entire Place • 2 bedrooms
Aurora city penthouse loft
Entire Place • 1 bedroom
Cozy villa with two sauna, 3br and super fast wifi
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rovaniemi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Topias | 23 | $872,985 | 1202 | 4.81/5.0 |
| Niina | 15 | $587,120 | 1054 | 4.84/5.0 |
| Daria | 12 | $531,101 | 683 | 4.87/5.0 |
| Maria | 9 | $388,073 | 318 | 4.89/5.0 |
| Sanna | 7 | $291,312 | 182 | 2.12/5.0 |
| Kirsi | 13 | $280,552 | 1667 | 4.50/5.0 |
| Laura | 7 | $266,010 | 413 | 4.85/5.0 |
| Jemina | 3 | $257,411 | 275 | 4.80/5.0 |
| Meri | 2 | $224,282 | 66 | 4.94/5.0 |
| Marko | 11 | $210,496 | 415 | 4.38/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rovaniemi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.3%), with apartment & condo and house properties comprising 89.4% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (5.7% combined)
Room Capacity Distribution
Analysis of 924 properties in Rovaniemi shows that 1 bedroom properties are most prevalent, making up 46.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.5% of all listings.
Key Insights
- Most common: 1 bedroom (46.3%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 67.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 924 properties in Rovaniemi reveals that 4 guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 44.2% of the market.
Key Insights
- Most common capacity: 4 guests (29.8% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 44.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 924 properties in Rovaniemi, the most common availability pattern is 271-366 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.3% of properties).
Key Insights
- Most common availability window: 271-366 days (39.8%)
- Most common booking duration: 91-180 days (36.3%)
- Properties with high availability (180+ days): 75.4%
- Properties with long-term bookings (180+ days): 26.7%
Minimum Stay Distributions
1 Night
216 listings
24.4% of total
2 Nights
352 listings
39.7% of total
3 Nights
133 listings
15% of total
4-6 Nights
33 listings
3.7% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
148 listings
16.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.1%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (16.7%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.5% of total
Super Strict 60 Days
23 listings
2.8% of total
Flexible
109 listings
13.1% of total
Moderate
176 listings
21.1% of total
Firm
219 listings
26.2% of total
Strict
304 listings
36.4% of total
Key Insights
- Strict is the preferred policy at 36.4% of listings
- Stricter policies (Firm & Strict) dominate at 62.6% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 62.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Oct, Nov, averaging 78 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 53 days
- Winter shows the longest average booking window at 73 days, while Summer has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 73 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Rovaniemi
Below is the distribution of amenities across listings in Rovaniemi:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (19.9%) and United Kingdom (17.3%)
- English is the top language at 54.6%, followed by Finnish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Helsinki and Oulu markets
- Develop localized content for France and United Kingdom
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rovaniemi. These nearby markets offer diverse opportunities for property investors and hosts:
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