Rovaniemi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Rovaniemi in 2025? Explore comprehensive Airbnb analytics for Rovaniemi, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Rovaniemi, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,009 active listings.
Whether you're considering an Airbnb investment in Rovaniemi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rovaniemi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rovaniemi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rovaniemi (2025)
Understanding the monthly revenue variations for Airbnb listings in Rovaniemi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rovaniemi is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rovaniemi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,482+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,665 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,894 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,679, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rovaniemi
Rovaniemi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rovaniemi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rovaniemi:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rovaniemi
Average Daily Rate (ADR) Airbnb Trends in Rovaniemi (2025)
Effective short term rental pricing strategy in Rovaniemi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rovaniemi typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $709+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $350 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Rovaniemi
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Airbnb Seasonality Analysis & Trends in Rovaniemi (2025)
Peak Season (December, January, February)
- Revenue averages $7,504 per month
- Occupancy rates average 69.5%
- Daily rates average $405
Shoulder Season
- Revenue averages $3,018 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $291
Low Season (July, August, September)
- Revenue drops to average $1,694 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $261
Seasonality Insights for Rovaniemi
- The Airbnb seasonality in Rovaniemi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rovaniemi's highest earning potential, with monthly revenues capable of climbing to $10,315, occupancy reaching a high of 74.7%, and ADRs peaking at $462.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,475, occupancy could drop to 29.2%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rovaniemi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rovaniemi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rovaniemi (2025)
Exploring the top neighborhoods for short-term rentals in Rovaniemi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Rovaniemi, offering quick access to shops, restaurants, and cultural attractions. Ideal for tourists wanting to experience the city life and attractions like the Arktikum Museum and Jätkänkynttilä Bridge. | Arktikum Museum, Jätkänkynttilä Bridge, Rovaniemi City Library, Santa Claus Village, Rovaniemi Market Square |
| Santa Claus Village | A magical destination attracting families and children from around the world, famous for Santa’s workshop and Christmas-themed attractions. It’s perfect for guests looking for a unique holiday experience year-round. | Santa Claus Office, Santa Park, Reindeer rides, Christmas-themed shops, Santa Claus Village |
| Ounasvaara | A beautiful nature area just outside the city, known for its outdoor activities like skiing, hiking, and biking. A great spot for nature lovers and adventure seekers. | Ounasvaara Ski Resort, Ounasvaara Nature Park, Hiking trails, Scenic viewpoints, Summer and winter sports |
| Kemi | Located close to Rovaniemi, it offers unique attractions such as the Kemi SnowCastle and Icebreaker Sampo. Appeals to those looking for unusual experiences and winter fun. | Kemi SnowCastle, Icebreaker Sampo, Kemi Marina, Kemi Church, Local eateries |
| Syväsenvaara | A hidden gem that offers stunning views of Rovaniemi and its surroundings, perfect for those seeking tranquillity and nature. Ideal for guests wanting a peaceful getaway close to the city. | Syväsenvaara Hill, Hiking trails, Peaceful scenery, Biking paths, Winter sports activities |
| Rovaniemi Airport | An excellent location for business travelers and those flying in to explore Lapland. Proximity to the airport makes it convenient for short stays and connections to other tourist spots. | Airport amenities, Quick access to Rovaniemi, Transportation options, Proximity to nature and attractions |
| Lapland Hotel | Known for its luxurious accommodations and wellness services, it attracts travelers who seek comfort and relaxation while enjoying the beautiful Finnish Lapland scenery. | Hotel spa, Dining options, Mountain views, Skiing nearby, Lapland culture experiences |
| Pohjoisranta | A scenic area along the river offering picturesque views and connections to outdoor activities. Perfect for those wanting a riverside experience with access to nature. | River walks, Fishing spots, Scenic viewpoints, Quiet parks, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Rovaniemi (2025)
While Rovaniemi, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rovaniemi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rovaniemi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rovaniemibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rovaniemi Premium Private Villa Snowest
Entire Place • 7 bedrooms
Villa Arcticmint & Arctic Experiences
Entire Place • 4 bedrooms
The Arctic Riverside Villa
Entire Place • 4 bedrooms
Villa Forest: private location, sauna and jacuzzi
Entire Place • 4 bedrooms
A luxury house with view to the lake, a hottube
Entire Place • 5 bedrooms
Ollero Eco Lodge (inc. a glass igloo)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rovaniemi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rovaniemi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Topias | 22 | $880,485 | 1195 | 4.83/5.0 |
| Niina | 15 | $653,910 | 1054 | 4.84/5.0 |
| Daria | 13 | $632,741 | 687 | 4.88/5.0 |
| Laura | 10 | $489,542 | 585 | 4.86/5.0 |
| Maria | 9 | $415,229 | 318 | 4.89/5.0 |
| Sanna | 7 | $345,485 | 182 | 2.12/5.0 |
| Meri | 3 | $335,154 | 74 | 4.92/5.0 |
| Kirsi | 14 | $322,268 | 1707 | 4.52/5.0 |
| Eemil | 7 | $304,915 | 11 | 1.39/5.0 |
| Mauri | 3 | $294,808 | 82 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rovaniemi.
Dive Deeper: Advanced Rovaniemi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rovaniemi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRovaniemi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rovaniemi
- The Rovaniemi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 1,009 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rovaniemi, Apartment/Condo properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 31.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 5.7%) offer potential for unique stay experiences.
Rovaniemi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rovaniemi
- The dominant room capacity in Rovaniemi is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.1% of the active Airbnb listings in Rovaniemi, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rovaniemi.
Rovaniemi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rovaniemi
- The most common guest capacity trend in Rovaniemi vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rovaniemi STR market, accounting for 43.7% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rovaniemi.
- On average, properties in Rovaniemi are equipped to host 4.5 guests.
Rovaniemi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rovaniemi
- The most common availability pattern in Rovaniemi falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rovaniemi (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rovaniemi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
200 listings
20.3% of total
2 Nights
328 listings
33.3% of total
3 Nights
111 listings
11.3% of total
4-6 Nights
25 listings
2.5% of total
7-29 Nights
5 listings
0.5% of total
30+ Nights
317 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rovaniemi is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Rovaniemi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Rovaniemi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rovaniemi.
Rovaniemi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
22 listings
2.4% of total
Super Strict 30 Days
4 listings
0.4% of total
Flexible
111 listings
12.3% of total
Moderate
186 listings
20.6% of total
Firm
253 listings
28.1% of total
Strict
325 listings
36.1% of total
Cancellation Policy Insights for Rovaniemi
- The prevailing Airbnb cancellation policy trend in Rovaniemi is Strict, used by 36.1% of listings.
- A majority (64.2%) of hosts in Rovaniemi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.1% market standard in Rovaniemi.
- With 36.1% using Strict terms, this is a viable option in Rovaniemi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rovaniemi.
Rovaniemi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rovaniemi
- The overall average booking lead time for vacation rentals in Rovaniemi is 68 days.
- Guests book furthest in advance for stays during December (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Summer (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Rovaniemi.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Rovaniemi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rovaniemi (2025)
Amenity Prevalence
Amenity Insights for Rovaniemi
- Essential amenities in Rovaniemi that guests expect include: Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rovaniemi: Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rovaniemi to stay competitive.
Rovaniemi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rovaniemi
- The typical guest profile for Airbnb in Rovaniemi consists of predominantly international visitors (82%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 17.8% of guests.
- Key international markets include Finland (17.8%) and France (13%).
- Top languages spoken are English (41.9%) followed by French (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rovaniemi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kittilä | 352 | $2,307 | $244.70 | 46% |
| Ii | 28 | $2,037 | $174.56 | 45% |
| Kolari | 179 | $1,774 | $164.30 | 45% |
| Ranua | 35 | $1,526 | $202.79 | 34% |
| Ylitornio | 26 | $1,487 | $135.54 | 42% |
| Pello | 34 | $1,459 | $135.20 | 43% |
| Sodankylä | 74 | $1,293 | $136.59 | 42% |
| Tervola | 23 | $1,272 | $169.38 | 38% |
| Oulu | 387 | $1,123 | $102.03 | 45% |
| Keminmaa | 12 | $1,086 | $112.91 | 33% |