Rauma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Rauma in 2025? Explore comprehensive Airbnb analytics for Rauma, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Rauma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Rauma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rauma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rauma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rauma (2025)
Understanding the monthly revenue variations for Airbnb listings in Rauma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rauma is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rauma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,444+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rauma
Rauma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rauma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rauma:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rauma
Average Daily Rate (ADR) Airbnb Trends in Rauma (2025)
Effective short term rental pricing strategy in Rauma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rauma typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Rauma
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Airbnb Seasonality Analysis & Trends in Rauma (2025)
Peak Season (July, June, May)
- Revenue averages $1,717 per month
- Occupancy rates average 46.3%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,248 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $93
Low Season (January, February, December)
- Revenue drops to average $789 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $96
Seasonality Insights for Rauma
- The Airbnb seasonality in Rauma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rauma's highest earning potential, with monthly revenues capable of climbing to $1,842, occupancy reaching a high of 58.4%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 28.2%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rauma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rauma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rauma (2025)
Exploring the top neighborhoods for short-term rentals in Rauma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Rauma | A UNESCO World Heritage site with charming wooden houses and rich history. Attracts tourists interested in culture and heritage, making it ideal for Airbnb hosting. | Rauma Maritime Museum, Old Rauma, The Town Hall, Rauma Church, The Ruins of the Church of the Holy Cross |
| Rauma's Archipelago | A stunning area known for its beautiful islands and natural scenery. Great for outdoor enthusiasts and those looking for a relaxing getaway in nature. | Björneborg Archipelago, Kustavi Archipelago, Raumanmeri, Outdoor activities, Fishing and boating |
| Rauma Market Square | The central hub of Rauma, bustling with activity and perfect for those who want to experience local life and amenities. | Rauma Market, Local shops and cafes, Cultural events, Rauma Hall |
| Säppo | A quiet residential area with easy access to nature, suited for families looking for a more laid-back Airbnb experience. | Natural parks, Outdoor trails, Community events |
| Lieto | A nearby area offering beautiful landscapes and proximity to Varissuo, ideal for those seeking tranquility away from the city. | Hiking trails, Local fishing spots, Scenic views |
| Ylikkala | A suburban area known for its family-friendly atmosphere and local charm, appealing to those looking for comfortable stay options. | Parks, Family recreation activities, Quiet neighborhoods |
| Köyliö | A beautiful area on the outskirts with historical significance and scenic locales, attracting history buffs and nature lovers alike. | Köyliö Bay, Historical sites, Cultural heritage events |
| Kylmäpihlaja Island | A unique destination offering a lighthouse and pristine nature, appealing to adventurous travelers seeking an off-the-beaten-path experience. | Kylmäpihlaja Lighthouse, Island hiking, Bird watching, Secluded beaches |
Understanding Airbnb License Requirements & STR Laws in Rauma (2025)
While Rauma, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rauma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rauma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raumabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Idyllic house in Old Rauma
Entire Place • 2 bedrooms
Big city home near Old Rauma
Entire Place • 3 bedrooms
Premium one-bedroom apartment in the center of Rauma, balcony and sauna
Entire Place • 1 bedroom
Idyllic Huvikumpu in the heart of Old Rauma.
Entire Place • 1 bedroom
Idyllic Apartment-Vanha Rauma
Entire Place • 1 bedroom
Charming attic apartment on the edge of Old Rauma
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rauma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rauma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elina | 1 | $35,596 | 103 | 4.97/5.0 |
| Ariel | 3 | $33,454 | 442 | 4.64/5.0 |
| Maria | 2 | $30,183 | 90 | 4.82/5.0 |
| Elisa | 1 | $28,845 | 40 | 4.78/5.0 |
| Esa | 1 | $27,247 | 79 | 4.94/5.0 |
| Janika | 1 | $25,234 | 11 | 4.91/5.0 |
| Tuuli | 2 | $24,187 | 188 | 4.74/5.0 |
| Jaana | 1 | $24,097 | 61 | 4.95/5.0 |
| Lauri | 2 | $23,805 | 89 | 4.88/5.0 |
| Minna | 1 | $22,685 | 64 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rauma.
Dive Deeper: Advanced Rauma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rauma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRauma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rauma
- The Rauma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rauma, Apartment/Condo properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 18.4% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Rauma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rauma
- The dominant room capacity in Rauma is 1 bedroom listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.4% of the active Airbnb listings in Rauma, indicating a high concentration in these sizes.
- With over half the market (64.4%) consisting of studios or 1-bedroom units, Rauma is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rauma.
Rauma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rauma
- The most common guest capacity trend in Rauma vacation rentals is listings accommodating 4 guests (40.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rauma STR market, accounting for 58.6% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rauma.
- On average, properties in Rauma are equipped to host 3.9 guests.
Rauma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rauma
- The most common availability pattern in Rauma falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rauma (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rauma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
65.5% of total
2 Nights
12 listings
14.3% of total
3 Nights
3 listings
3.6% of total
4-6 Nights
2 listings
2.4% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
10 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rauma is 1 Night, adopted by 65.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.8%) of the Rauma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Rauma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.5% of Rauma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rauma.
Rauma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
56.4% of total
Moderate
17 listings
21.8% of total
Firm
7 listings
9% of total
Strict
10 listings
12.8% of total
Cancellation Policy Insights for Rauma
- The prevailing Airbnb cancellation policy trend in Rauma is Flexible, used by 56.4% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Rauma may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.4% market standard in Rauma.
- Given the high prevalence of Flexible policies (56.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rauma.
Rauma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rauma
- The overall average booking lead time for vacation rentals in Rauma is 33 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Rauma.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Rauma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rauma (2025)
Amenity Prevalence
Amenity Insights for Rauma
- Essential amenities in Rauma that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rauma: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rauma to stay competitive.
Rauma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rauma
- The typical guest profile for Airbnb in Rauma consists of primarily domestic travelers (75%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Finland (75%) and France (6.2%).
- Top languages spoken are English (37.8%) followed by Finnish (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rauma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taivassalo | 21 | $1,657 | $206.45 | 41% |
| Lemland | 16 | $1,574 | $208.74 | 45% |
| Kimitoön | 56 | $1,483 | $243.74 | 36% |
| Kustavi | 15 | $1,396 | $203.41 | 40% |
| Naantali | 68 | $1,364 | $161.19 | 42% |
| Seinäjoki | 110 | $1,194 | $110.16 | 43% |
| Pargas | 101 | $1,184 | $155.07 | 37% |
| Masku | 17 | $1,174 | $132.86 | 36% |
| Sund | 10 | $1,063 | $129.21 | 57% |
| Turku | 541 | $1,049 | $102.97 | 46% |