Ranua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Ranua in 2025? Explore comprehensive Airbnb analytics for Ranua, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Ranua, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Ranua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ranua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ranua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ranua (2025)
Understanding the monthly revenue variations for Airbnb listings in Ranua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ranua is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ranua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,107 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,586 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ranua
Ranua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ranua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ranua:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ranua
Average Daily Rate (ADR) Airbnb Trends in Ranua (2025)
Effective short term rental pricing strategy in Ranua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ranua typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Ranua
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Airbnb Seasonality Analysis & Trends in Ranua (2025)
Peak Season (December, January, February)
- Revenue averages $3,766 per month
- Occupancy rates average 48.9%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,470 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $186
Low Season (August, September, October)
- Revenue drops to average $1,211 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $160
Seasonality Insights for Ranua
- The Airbnb seasonality in Ranua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ranua's highest earning potential, with monthly revenues capable of climbing to $4,794, occupancy reaching a high of 54.2%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,192, occupancy could drop to 25.2%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ranua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ranua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ranua (2025)
Exploring the top neighborhoods for short-term rentals in Ranua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ranua Wildlife Park | A unique location for nature lovers and families, known for the Arctic animals and natural beauty. It attracts tourists looking for a family-friendly adventure with educational experiences. | Ranua Wildlife Park, Arctic Circle, Local shops and cafes, Dog sledding tours, Hiking trails |
| Lapland Hotels | A popular choice for visitors seeking authentic Finnish experiences, including rustic accommodations and hospitality. This area is ideal for guests wanting to explore the Arctic and participate in winter sports. | Ranua Zoo, Northern Lights viewing, Cross-country skiing trails, Local cuisine restaurants, Husky safaris |
| Ranua Village Center | The heart of Ranua with easy access to local amenities and cultural experiences. A great spot for tourists wanting to explore Finnish village life and traditional cuisine. | Local markets, Cafés and restaurants, Cultural events, Fishing and boating spots, Souvenir shops |
| Riverside Cabins | Serene cabins along the river, ideal for couples and families looking for a peaceful retreat in nature. Easy access to fishing and outdoor activities. | Fishing opportunities, Kayaking, Cycling trails, Picnic areas, Forest walks |
| Salla Hiking Trails | A hub for hiking enthusiasts with stunning natural landscapes and a variety of trails. It attracts adventurers and nature lovers all year round. | Hiking trails, Scenic viewpoints, Birdwatching, Camping spots, Nature photography opportunities |
| Saimaa Lake District | A bit further afield but nearly reachable for a weekend escape, this area is known for its lakes and is popular among tourists looking for summer vacations or getaways in nature. | Lake Saimaa, Boating activities, Fishing, Nature parks, Local cottages |
| Arctic Experiences | This area focuses on tourism related to the Arctic lifestyle, perfect for guests looking for unique winter experiences like snowmobile safaris and ice fishing. | Snowmobile safaris, Ice fishing, Reindeer sledding, Winter festivals, Traditional Finnish sauna |
| Lapland Cultural Experiences | Located in a rich cultural environment, guests can immerse themselves in Sámi traditions and storytelling, suitable for those interested in cultural tourism. | Sámi culture museums, Cultural festivals, Traditional craft shops, Local food tastings, Guided cultural tours |
Understanding Airbnb License Requirements & STR Laws in Ranua (2025)
While Ranua, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ranua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ranua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ranuabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Kuas offers a holiday of luxury and nature!
Entire Place • 3 bedrooms
Villa Wikkelä, Luxury Cabin with Amazing Views
Entire Place • 4 bedrooms
Haistila, cabin with amazing views
Entire Place • 3 bedrooms
Villa Seppälä
Entire Place • 3 bedrooms
The Otso Lodge
Entire Place • 2 bedrooms
Koivutie Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ranua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ranua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johanna | 4 | $191,158 | 33 | 3.66/5.0 |
| Terhi | 1 | $106,231 | 40 | 5.00/5.0 |
| Auvo | 6 | $83,242 | 80 | 4.39/5.0 |
| Veijo | 1 | $33,578 | 8 | 5.00/5.0 |
| Cato | 1 | $32,889 | 9 | 5.00/5.0 |
| Esko | 3 | $29,754 | 332 | 4.90/5.0 |
| Mika | 1 | $29,394 | 5 | 5.00/5.0 |
| Jukka-Pekka | 2 | $18,896 | 45 | 4.87/5.0 |
| Jukka | 1 | $17,415 | 177 | 4.84/5.0 |
| Eija | 1 | $17,273 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ranua.
Dive Deeper: Advanced Ranua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ranua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRanua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ranua
- The Ranua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ranua, Outdoor/Unique properties are the most common (34.3%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
Ranua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ranua
- The dominant room capacity in Ranua is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Ranua, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ranua.
Ranua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ranua
- The most common guest capacity trend in Ranua vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ranua STR market, accounting for 51.5% of listings.
- 51.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ranua.
- On average, properties in Ranua are equipped to host 5.1 guests.
Ranua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ranua
- The most common availability pattern in Ranua falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ranua (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ranua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
51.4% of total
2 Nights
8 listings
22.9% of total
3 Nights
2 listings
5.7% of total
4-6 Nights
5 listings
14.3% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ranua is 1 Night, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Ranua Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.4% of Ranua hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ranua.
Ranua Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
21.2% of total
Moderate
7 listings
21.2% of total
Firm
9 listings
27.3% of total
Strict
10 listings
30.3% of total
Cancellation Policy Insights for Ranua
- The prevailing Airbnb cancellation policy trend in Ranua is Strict, used by 30.3% of listings.
- A majority (57.6%) of hosts in Ranua utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.3% market standard in Ranua.
- With 30.3% using Strict terms, this is a viable option in Ranua, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ranua.
Ranua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ranua
- The overall average booking lead time for vacation rentals in Ranua is 45 days.
- Guests book furthest in advance for stays during November (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Ranua.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Ranua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ranua (2025)
Amenity Prevalence
Amenity Insights for Ranua
- Essential amenities in Ranua that guests expect include: Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ranua: Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ranua to stay competitive.
Ranua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ranua
- The typical guest profile for Airbnb in Ranua consists of predominantly international visitors (79%), with top international origins including Finland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.3% of guests.
- Key international markets include France (25.3%) and Finland (21.3%).
- Top languages spoken are English (40.3%) followed by French (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Finland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ranua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rovaniemi | 1,009 | $2,727 | $297.81 | 49% |
| Vaala | 10 | $2,273 | $159.51 | 56% |
| Kempele | 15 | $2,104 | $151.27 | 46% |
| Ii | 28 | $2,037 | $174.56 | 45% |
| Tervola | 23 | $1,272 | $169.38 | 38% |
| Pudasjärvi | 79 | $1,170 | $147.48 | 33% |
| Kemijärvi | 65 | $1,131 | $136.36 | 37% |
| Oulu | 387 | $1,123 | $102.03 | 45% |
| Kajaani | 51 | $1,043 | $99.00 | 46% |
| Puolanka | 18 | $986 | $102.57 | 35% |