Pirkkala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Pirkkala in 2025? Explore comprehensive Airbnb analytics for Pirkkala, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Pirkkala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Pirkkala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pirkkala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pirkkala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pirkkala (2025)
Understanding the monthly revenue variations for Airbnb listings in Pirkkala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirkkala is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirkkala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,535 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $848, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pirkkala
Pirkkala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pirkkala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirkkala:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pirkkala
Average Daily Rate (ADR) Airbnb Trends in Pirkkala (2025)
Effective short term rental pricing strategy in Pirkkala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirkkala typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Pirkkala
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Airbnb Seasonality Analysis & Trends in Pirkkala (2025)
Peak Season (July, December, January)
- Revenue averages $2,764 per month
- Occupancy rates average 47.1%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,158 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $142
Low Season (February, September, October)
- Revenue drops to average $1,521 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $147
Seasonality Insights for Pirkkala
- The Airbnb seasonality in Pirkkala shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pirkkala's highest earning potential, with monthly revenues capable of climbing to $2,848, occupancy reaching a high of 68.1%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,469, occupancy could drop to 31.9%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pirkkala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pirkkala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pirkkala (2025)
Exploring the top neighborhoods for short-term rentals in Pirkkala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pyhäjärvi Lakefront | Beautiful waterfront area perfect for relaxation and outdoor activities. Close to local nature trails and parks, making it attractive for those seeking tranquility and nature experiences. | Pyhäjärvi Lake, Pirkkala Nature Park, Väylä Bike Trail, Local beaches, Scenic picnic spots |
| Peltoniemi | A peaceful countryside setting with easy access to nearby cities. Popular for its family-friendly atmosphere and local farms, ideal for guests looking for an escape from urban life. | Farmers markets, Local artisan shops, Cycling paths, Community events, Historical landmarks |
| Messukylä | A central and well-connected area, offering a mix of residential comfort and commercial amenities. Suitable for both business and leisure travelers, with various restaurants and shops nearby. | Shopping centers, Local eateries, Parks, Cultural events, Public transport access |
| Tampere City Center | Just a short distance from Pirkkala, this area is bustling with activity, entertainment options, and cultural sites. Perfect for guests who want vibrant nightlife and attractions. | Tampere Cathedral, Särkänniemi Adventure Park, Tampere Art Museum, Outdoor events, Shopping streets |
| Orivesi | Scenic and serene lakeside area, perfect for those looking to unwind with nature. Popular for fishing, boating, and hiking, appealing to outdoor enthusiasts. | Orivesi Lake, Hiking trails, Fishing spots, Local wildlife, Camping sites |
| Ruotula | A charming residential area known for its community vibe and access to amenities. Great for families and longer stays, offering a real Finnish lifestyle experience. | Neighborhood parks, Local schools, Family-friendly facilities, Cafes, Community centers |
| Välikylä | A small village atmosphere with a close-knit community feel. Attracts guests looking for peace and a taste of local Finnish life, away from the hustle and bustle. | Traditional Finnish architecture, Nearby forests, Walking trails, Local events, Cultural heritage |
| Kaukajärvi | A lakeside area offering extensive recreational opportunities and a serene environment. Favored by guests who appreciate nature and outdoor sports. | Kaukajärvi Lake, Hiking and biking trails, Local parks, Water sports, Fishing areas |
Understanding Airbnb License Requirements & STR Laws in Pirkkala (2025)
While Pirkkala, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pirkkala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pirkkala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pirkkalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfortable villa 15 min from Tampere
Entire Place • 3 bedrooms
Lakefront luxury House w/jacuzzi
Entire Place • 5 bedrooms
Tower Cabin
Entire Place • 1 bedroom
Cozy house in Pirkkala
Entire Place • 3 bedrooms
Scenic lakefront sauna & cabin
Entire Place • 1 bedroom
Cozy & colorful house near the lake with sauna
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pirkkala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pirkkala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mika | 1 | $70,595 | 23 | 4.87/5.0 |
| Taavetti | 1 | $53,173 | 4 | 4.75/5.0 |
| Ilkka Ja Sini | 3 | $34,947 | 52 | 4.27/5.0 |
| Ulla | 1 | $34,474 | 26 | 4.92/5.0 |
| Esko | 1 | $24,147 | 8 | 4.88/5.0 |
| Tanja | 1 | $22,841 | 14 | 4.50/5.0 |
| Olga | 1 | $22,753 | 52 | 4.87/5.0 |
| Piia | 1 | $18,818 | 52 | 4.96/5.0 |
| Tapio | 1 | $16,576 | 160 | 4.83/5.0 |
| Teija | 1 | $16,195 | 223 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirkkala.
Dive Deeper: Advanced Pirkkala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirkkala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPirkkala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pirkkala
- The Pirkkala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pirkkala, Apartment/Condo properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 8.0%) offer potential for unique stay experiences.
Pirkkala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pirkkala
- The dominant room capacity in Pirkkala is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 76.0% of the active Airbnb listings in Pirkkala, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Pirkkala is particularly well-suited for individuals or couples.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pirkkala.
Pirkkala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pirkkala
- The most common guest capacity trend in Pirkkala vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pirkkala STR market, accounting for 48.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirkkala.
- On average, properties in Pirkkala are equipped to host 4.4 guests.
Pirkkala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pirkkala
- The most common availability pattern in Pirkkala falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pirkkala (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pirkkala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
54.2% of total
2 Nights
7 listings
29.2% of total
4-6 Nights
2 listings
8.3% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pirkkala is 1 Night, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.4%) of the Pirkkala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.2% of Pirkkala hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirkkala.
Pirkkala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
54.2% of total
Moderate
8 listings
33.3% of total
Firm
3 listings
12.5% of total
Cancellation Policy Insights for Pirkkala
- The prevailing Airbnb cancellation policy trend in Pirkkala is Flexible, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Pirkkala may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.2% market standard in Pirkkala.
- Given the high prevalence of Flexible policies (54.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Pirkkala.
Pirkkala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pirkkala
- The overall average booking lead time for vacation rentals in Pirkkala is 39 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Pirkkala.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Pirkkala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pirkkala (2025)
Amenity Prevalence
Amenity Insights for Pirkkala
- Essential amenities in Pirkkala that guests expect include: Free parking on premises, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pirkkala: Free parking on premises, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Microwave or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pirkkala to stay competitive.
Pirkkala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pirkkala
- The typical guest profile for Airbnb in Pirkkala consists of primarily domestic travelers (78%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 77.5% of guests.
- Key international markets include Finland (77.5%) and Germany (4.6%).
- Top languages spoken are English (37.4%) followed by Finnish (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pirkkala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Loppi | 19 | $1,594 | $187.95 | 42% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |