Pieksämäki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Pieksämäki in 2025? Explore comprehensive Airbnb analytics for Pieksämäki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Pieksämäki, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Pieksämäki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pieksämäki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pieksämäki Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$105
The average rental revenue earned for an occupied room per day in Pieksämäki.
Occupancy Rate(?)
42.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,262
Typical annual income for an Airbnb listing in Pieksämäki. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.0%
Significant decrease (-14.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pieksämäki.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Pieksämäki.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pieksämäki (2025)

Understanding the monthly revenue variations for Airbnb listings in Pieksämäki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pieksämäki is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pieksämäki across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,908 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,060 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $590, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pieksämäki

Pieksämäki Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pieksämäki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pieksämäki:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pieksämäki

Average Daily Rate (ADR) Airbnb Trends in Pieksämäki (2025)

Effective short term rental pricing strategy in Pieksämäki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pieksämäki typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Pieksämäki

Get Live Pieksämäki Market Intelligence 👇

Discover Pieksämäki Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Pieksämäki (2025)

Peak Season (July, June, August)
  • Revenue averages $1,736 per month
  • Occupancy rates average 50.0%
  • Daily rates average $106
Shoulder Season
  • Revenue averages $1,274 per month
  • Occupancy maintains around 41.8%
  • Daily rates hold near $107
Low Season (April, May, September)
  • Revenue drops to average $1,072 per month
  • Occupancy decreases to average 36.4%
  • Daily rates adjust to average $108

Seasonality Insights for Pieksämäki

  • The Airbnb seasonality in Pieksämäki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pieksämäki's highest earning potential, with monthly revenues capable of climbing to $2,001, occupancy reaching a high of 59.9%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,012, occupancy could drop to 28.7%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pieksämäki.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pieksämäki seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pieksämäki (2025)

Exploring the top neighborhoods for short-term rentals in Pieksämäki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pieksämäki City Center
The heart of Pieksämäki, the city center offers easy access to local shops, restaurants, and cultural attractions. Ideal for tourists looking for convenience and vibrancy.
Pieksämäki Church, Järvi-Suomen Joutsenlaulu, Local restaurants, Ski Center, Outdoor activities
Lake Kankaanpää
A serene lake area perfect for nature lovers and those seeking tranquility. Offers beautiful views and outdoor activities, attracting families and couples.
Swimming and fishing spots, Nature trails, Picnic areas, Boating, Wildlife watching
Pieksämäki Railway Station
A historical spot with good transport links, making it accessible for travelers. Good for Airbnb hosts looking to attract commuting guests or travelers exploring Finland.
Train rides to Helsinki, Historical railway exhibitions, Cafes nearby
Käntä
A quiet residential area, ideal for longer stays. Offers peace and quiet while still being close to Pieksämäki's amenities, catering to business travelers and remote workers.
Local parks, Family-friendly atmosphere, Cafes, Nearby schools
Hankasalmi
Just outside Pieksämäki, this area is great for outdoor enthusiasts. Ideal for guests looking for winter sports or summer hiking activities.
Skiing and snowboarding, Hiking trails, Nature activities, Camping sites
Savo Cultural Center
A cultural hub with events, workshops, and local art exhibitions, ideal for tourists interested in the local arts scene and community events.
Art exhibitions, Workshops, Local performances, Cultural events
Ruokolahti
Known for its scenic landscapes and water bodies, perfect for relaxation and retreat-style stays. Popular among guests seeking a getaway from city life.
Breathtaking views, Fishing spots, Hiking trails
Local Farm Stays
Offering a unique experience for guests looking to connect with nature and learn about Finnish agriculture. Attractive to families and those wanting a rural experience.
Farm tours, Local produce, Animals, Workshops

Understanding Airbnb License Requirements & STR Laws in Pieksämäki (2025)

While Pieksämäki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pieksämäki to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pieksämäki (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pieksämäkibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lypsyniemen ranta 3h+2 Keittiö+ 2 Saunaa

Lypsyniemen ranta 3h+2 Keittiö+ 2 Saunaa

Entire Place • 1 bedroom

$32,803
Revenue
29.9%
Occupancy
$329.78
Daily Rate
Log cabin with amazing view and jacuzzi

Log cabin with amazing view and jacuzzi

Entire Place • 3 bedrooms

$27,708
Revenue
53.6%
Occupancy
$140.66
Daily Rate
Villa Matinvuori

Villa Matinvuori

Entire Place • 4 bedrooms

$25,760
Revenue
32.8%
Occupancy
$241.73
Daily Rate
A peacefully located lakeside house

A peacefully located lakeside house

Entire Place • 2 bedrooms

$18,386
Revenue
36.9%
Occupancy
$136.48
Daily Rate
Log cabin by the lake / Log cabin on the lake

Log cabin by the lake / Log cabin on the lake

Entire Place • 2 bedrooms

$16,456
Revenue
32.8%
Occupancy
$115.14
Daily Rate
Kelohovi-Erähenkinenmökki

Kelohovi-Erähenkinenmökki

Entire Place • 1 bedroom

$14,431
Revenue
38.8%
Occupancy
$109.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pieksämäki (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pieksämäki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #3407695501$32,8030N/A/5.0
Katri3$29,057244.79/5.0
Tiina1$27,7081014.59/5.0
Matti1$25,760394.87/5.0
Harri4$20,1592054.67/5.0
Juho2$18,5651584.49/5.0
Taina1$18,386364.92/5.0
Lotta1$13,640394.82/5.0
Jarna1$12,970364.86/5.0
Satu1$12,805954.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pieksämäki.

Dive Deeper: Advanced Pieksämäki STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pieksämäki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pieksämäki Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pieksämäki

  • The Pieksämäki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pieksämäki, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 25% portion, catering likely to families or larger groups.

Pieksämäki Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pieksämäki

  • The dominant room capacity in Pieksämäki is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.2% of the active Airbnb listings in Pieksämäki, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pieksämäki.

Pieksämäki Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pieksämäki

  • The most common guest capacity trend in Pieksämäki vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Pieksämäki STR market, accounting for 46.4% of listings.
  • 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pieksämäki.
  • On average, properties in Pieksämäki are equipped to host 4.3 guests.

Pieksämäki Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pieksämäki

  • The most common availability pattern in Pieksämäki falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pieksämäki (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pieksämäki Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (51.9%)

1 Night

14 listings

51.9% of total

2 Nights (22.2%)

2 Nights

6 listings

22.2% of total

3 Nights (3.7%)

3 Nights

1 listings

3.7% of total

4-6 Nights (11.1%)

4-6 Nights

3 listings

11.1% of total

7-29 Nights (3.7%)

7-29 Nights

1 listings

3.7% of total

30+ Nights (7.4%)

30+ Nights

2 listings

7.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Pieksämäki is 1 Night, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.1%) of the Pieksämäki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 51.9% of Pieksämäki hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pieksämäki.

Pieksämäki Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (64%)

Flexible

16 listings

64% of total

Moderate (20%)

Moderate

5 listings

20% of total

Firm (8%)

Firm

2 listings

8% of total

Strict (8%)

Strict

2 listings

8% of total

Cancellation Policy Insights for Pieksämäki

  • The prevailing Airbnb cancellation policy trend in Pieksämäki is Flexible, used by 64% of listings.
  • The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Pieksämäki may expect booking flexibility.
  • Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 64% market standard in Pieksämäki.
  • Given the high prevalence of Flexible policies (64%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pieksämäki.

Pieksämäki STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pieksämäki

  • The overall average booking lead time for vacation rentals in Pieksämäki is 45 days.
  • Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Pieksämäki.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Pieksämäki averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pieksämäki (2025)

Amenity Prevalence

Amenity Insights for Pieksämäki

  • Essential amenities in Pieksämäki that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pieksämäki: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pieksämäki to stay competitive.

Pieksämäki Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pieksämäki

  • The typical guest profile for Airbnb in Pieksämäki consists of primarily domestic travelers (84%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 83.9% of guests.
  • Key international markets include Finland (83.9%) and Latvia (4.4%).
  • Top languages spoken are English (36.2%) followed by Finnish (34.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Helsinki and Espoo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pieksämäki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Suonenjoki12$1,333$130.2938%
Heinola73$1,216$155.3136%
Juva21$1,149$176.6630%
Kuopio385$981$121.2641%
Konnevesi10$957$146.3838%
Mikkeli124$928$130.7638%
Mäntyharju38$918$140.8235%
Lappeenranta104$874$107.7044%
Leppävirta18$870$112.1434%
Kangasniemi20$861$167.7734%

Maximize Your Airbnb Income in Pieksämäki

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights