Pargas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pargas in 2025? Explore comprehensive Airbnb analytics for Pargas, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Pargas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.

Whether you're considering an Airbnb investment in Pargas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pargas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pargas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Pargas.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,207
Typical annual income for an Airbnb listing in Pargas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.9%
Positive growth (8.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pargas.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pargas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
101
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pargas (2025)

Understanding the monthly revenue variations for Airbnb listings in Pargas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pargas is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pargas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,248 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,166 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pargas

Pargas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pargas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pargas:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pargas

Average Daily Rate (ADR) Airbnb Trends in Pargas (2025)

Effective short term rental pricing strategy in Pargas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pargas typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
  • Typical properties (Median) charge around $121 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Pargas

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Airbnb Seasonality Analysis & Trends in Pargas (2025)

Peak Season (July, June, April)
  • Revenue averages $2,659 per month
  • Occupancy rates average 44.1%
  • Daily rates average $169
Shoulder Season
  • Revenue averages $1,716 per month
  • Occupancy maintains around 34.1%
  • Daily rates hold near $167
Low Season (January, February, March)
  • Revenue drops to average $1,120 per month
  • Occupancy decreases to average 24.2%
  • Daily rates adjust to average $161

Seasonality Insights for Pargas

  • The Airbnb seasonality in Pargas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pargas's highest earning potential, with monthly revenues capable of climbing to $2,867, occupancy reaching a high of 56.4%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,054, occupancy could drop to 21.0%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pargas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pargas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pargas (2025)

Exploring the top neighborhoods for short-term rentals in Pargas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pargas Town Centre
The vibrant heart of Pargas, drawing visitors with its charming shops, restaurants, and coastal views. Perfect for tourists wanting quick access to local amenities and the beautiful archipelago.
Pargas Church, Pargas Museum, Marina Pargas, Local shops, Restaurants by the waterfront
Nagu
A picturesque island community known for its natural beauty and relaxed atmosphere. A great getaway for families and nature lovers looking for outdoor activities and a tranquil environment.
Nagu Archipelago, Local hiking trails, Beach areas, Art galleries, Restaurants serving local cuisine
Korppoo
A small island filled with scenic views and rich in Finnish culture. Attracts visitors who appreciate peace, nature, and Finnish outdoor experiences.
Korppoo Nature Reserve, Traditional Finnish houses, Local cultural events, Fishing areas, Scenic viewpoints
Houtskär
A beautiful archipelago district known for its stunning landscapes and opportunities for water activities. Ideal for those looking for a relaxing escape from city life.
Houtskär Archipelago, Beaches, Water sports opportunities, Nature trails, Local eateries
Pernå
A quaint area known for its local history and fishing traditions. Perfect for those searching for a peaceful retreat with a touch of authenticity.
Pernå Old Church, Fishing spots, Community events, Local markets, Nature parks
Pöytyä
Lesser-known but rich in culture and outdoor activities. Attracts a mix of travelers seeking local experiences and outdoor adventures.
Local lakes, Cycling routes, Hiking trails, Village shops, Cultural sites
Parainen Archipelago
A stunning series of islands ideal for summer getaways, offering beautiful nature and a serene atmosphere for relaxation.
Archipelago National Park, Scenic boat tours, Bird watching areas, Local nature guides, Outdoor festivals
Västanfjärd
A quiet community known for its natural surroundings and friendly locals. Great for travelers looking for a slower pace and nature exploration.
Lakes and forests, Walking trails, Local farms, Small village charm, Architecture from the 19th century

Understanding Airbnb License Requirements & STR Laws in Pargas (2025)

While Pargas, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pargas to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pargas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pargasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Seaside Luxury Villa with Stunning View

Seaside Luxury Villa with Stunning View

Entire Place • 5 bedrooms

$106,895
Revenue
44.0%
Occupancy
$695.23
Daily Rate
Nordic Designer Villa, featured in The Times etc.

Nordic Designer Villa, featured in The Times etc.

Entire Place • 4 bedrooms

$73,025
Revenue
28.1%
Occupancy
$667.06
Daily Rate
Villa Kajuutta

Villa Kajuutta

Entire Place • 3 bedrooms

$69,127
Revenue
25.7%
Occupancy
$735.22
Daily Rate
Beach house, close to city center

Beach house, close to city center

Entire Place • 3 bedrooms

$51,559
Revenue
53.3%
Occupancy
$240.37
Daily Rate
archipelago life

archipelago life

Entire Place • 2 bedrooms

$49,077
Revenue
38.8%
Occupancy
$414.81
Daily Rate
Villa Mountain House, Parainen

Villa Mountain House, Parainen

Entire Place • 3 bedrooms

$43,225
Revenue
32.2%
Occupancy
$355.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pargas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pargas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maria4$147,2503514.60/5.0
Tuomas1$73,025564.93/5.0
Hanna1$69,127854.88/5.0
Gustav3$60,779194.71/5.0
Michael1$51,5591104.95/5.0
Lasse1$49,07734.67/5.0
Kimmo1$43,225144.36/5.0
Sanna2$42,990514.79/5.0
Jenny1$41,572145.00/5.0
Philip1$34,722704.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pargas.

Dive Deeper: Advanced Pargas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pargas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pargas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pargas

  • The Pargas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 101 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pargas, House properties are the most common (42.6%), reflecting the local real estate landscape.
  • Houses represent a significant 42.6% portion, catering likely to families or larger groups.
  • The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 2.0%) offer potential for unique stay experiences.

Pargas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pargas

  • The dominant room capacity in Pargas is 1 bedroom listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Pargas, indicating a high concentration in these sizes.
  • A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pargas.

Pargas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pargas

  • The most common guest capacity trend in Pargas vacation rentals is listings accommodating 4 guests (15.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Pargas STR market, accounting for 30.7% of listings.
  • 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pargas.
  • On average, properties in Pargas are equipped to host 4.0 guests.

Pargas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pargas

  • The most common availability pattern in Pargas falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pargas (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pargas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.1%)

1 Night

54 listings

55.1% of total

2 Nights (24.5%)

2 Nights

24 listings

24.5% of total

3 Nights (6.1%)

3 Nights

6 listings

6.1% of total

4-6 Nights (7.1%)

4-6 Nights

7 listings

7.1% of total

7-29 Nights (1%)

7-29 Nights

1 listings

1% of total

30+ Nights (6.1%)

30+ Nights

6 listings

6.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Pargas is 1 Night, adopted by 55.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.6%) of the Pargas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.1% of Pargas hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pargas.

Pargas Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.1% of total

Flexible (28.3%)

Flexible

26 listings

28.3% of total

Moderate (38%)

Moderate

35 listings

38% of total

Firm (14.1%)

Firm

13 listings

14.1% of total

Strict (18.5%)

Strict

17 listings

18.5% of total

Cancellation Policy Insights for Pargas

  • The prevailing Airbnb cancellation policy trend in Pargas is Moderate, used by 38% of listings.
  • There's a relatively balanced mix between guest-friendly (66.3%) and stricter (32.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38% market standard in Pargas.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pargas.

Pargas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pargas

  • The overall average booking lead time for vacation rentals in Pargas is 53 days.
  • Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Pargas.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Pargas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pargas (2025)

Amenity Prevalence

Amenity Insights for Pargas

  • Essential amenities in Pargas that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pargas: Smoke alarm, Free parking on premises.
  • Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pargas to stay competitive.

Pargas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pargas

  • The typical guest profile for Airbnb in Pargas consists of primarily domestic travelers (67%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 66.8% of guests.
  • Key international markets include Finland (66.8%) and Germany (6.5%).
  • Top languages spoken are English (37.8%) followed by Finnish (26.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Helsinki and Turku.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pargas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taivassalo21$1,657$206.4541%
Lemland16$1,574$208.7445%
Hanko123$1,501$176.1436%
Kimitoön56$1,483$243.7436%
Kustavi15$1,396$203.4140%
Naantali68$1,364$161.1942%
Masku17$1,174$132.8636%
Sund10$1,063$129.2157%
Turku541$1,049$102.9746%
Pori216$905$122.4338%

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