Airbnb Market Analytics, Statistics and Data in Pargas, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pargas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pargas:
How much do Airbnb hosts make on average per month in Pargas?
The short-term rental market in Pargas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,243 per month
- Strong performing properties (top 25%) make $2,478 or more
- Best-in-class properties (top 10%) achieve $4,364+ monthly
- Entry-level properties (bottom 25%) typically earn around $585
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pargas
The market in Pargas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pargas
Daily rates in Pargas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $182 or more
- Best-in-class properties (top 10%) pull in $254+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Pargas
Peak Season (July, June, April)
- Revenue peaks at $2914.04 per month
- Occupancy rates reach 56.43%
- Daily rates average $172.83
Shoulder Season
- Revenue averages $1968.48 per month
- Occupancy maintains 34.83%
- Daily rates hold at $165.25
Low Season (September, December, January)
- Revenue drops to $1410.88 per month
- Occupancy decreases to 25.42%
- Daily rates adjust to $158.19
Is it still profitable to do Airbnb in Pargas in 2025?
Yes! Pargas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1968 and The market's 107 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pargas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pargas Archipelago | A beautiful area offering stunning views and numerous islands. It's perfect for tourists looking for nature, outdoor activities, and Finnish culture. | Pargas Church, Nagu Archipelago, Myllylahti, Pargas Museum, Drottningholm Archipelago |
| Pargas City Center | Vibrant city center with shops, restaurants, and cultural sites. Great for visitors who want to enjoy urban amenities while being close to nature. | Pargas Theatre, local restaurants, shopping boutiques, City Park, Kavis Lighthouse |
| Nagu | A picturesque village in the archipelago known for its charming atmosphere, great for families and nature lovers, with easy access to outdoor activities. | Nagu Marina, Nagu Church, Archipelago Sea, Cycling routes, Korsnäs Nature Reserve |
| Brahestad | A historical area with several old wooden buildings, ideal for tourists interested in history and local culture. | Brahestad Old Town, Historical Museum, Rural Historic Sites, Local art galleries, Nature Trails |
| Rymättylä | A tranquil village atmosphere, perfect for those seeking relaxation and the quiet of the Finnish countryside. | Local farms, Nature trails, Rymättylä Church, Cycling paths, Koustinlahti |
| Kemiönsaari | A beautiful island community with diverse nature and charm, ideal for outdoor enthusiasts and those wanting to unwind. | Kemiö Island, Archipelago National Park, Local beaches, Hiking trails, Cafes and local shops |
| Uusikaupunki | Known for its sailing and maritime culture, this town attracts tourists looking for sea activities and historical sights. | Uusikaupunki Maritime Museum, Old Wooden Town, Sailing lessons, Local seafood dining, Cultural events |
| Salo | A city with a rich history and beautiful parks, perfect for families and anyone looking to experience Finnish culture. | Salo Art Museum, Salo Market Square, Local parks, Historical sites, Shopping opportunities |
Do you need a license for Airbnb in Pargas?
We recommend checking directly with Pargas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pargas
Seaside Luxury Villa with Stunning View
Entire Place • 5 bedrooms
Nordic Designer Villa, featured in The Times etc.
Entire Place • 4 bedrooms
Villa Kajuutta
Entire Place • 3 bedrooms
Villa Mountain House, Parainen
Entire Place • 3 bedrooms
Beach house, close to city center
Entire Place • 3 bedrooms
Log cabin + lakeside sauna Turunmaa archipelago
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pargas
Additional analytics on vacation rental, real estate, short term rental data in Pargas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.4%), with house and outdoor & mobile properties comprising 73.8% of inventory
- Strong specialty sector (44.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 107 properties in Pargas shows that 1 bedroom properties are most prevalent, making up 43.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 1 bedroom (43.9%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 107 properties in Pargas reveals that 4 guests properties dominate the market, representing 16.8% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 32.7% of the market.
Key Insights
- Most common capacity: 4 guests (16.8% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 32.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 107 properties in Pargas, the most common availability pattern is 271-366 days (60.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (43.9% of properties).
Key Insights
- Most common availability window: 271-366 days (60.7%)
- Most common booking duration: 31-90 days (43.9%)
- Properties with high availability (180+ days): 90.7%
- Properties with long-term bookings (180+ days): 10.3%
Minimum Stay Distributions
1 Night
57 listings
57% of total
2 Nights
24 listings
24% of total
3 Nights
8 listings
8% of total
4-6 Nights
7 listings
7% of total
7-29 Nights
1 listings
1% of total
30+ Nights
3 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.0%
- Mid-length stays (4-6 nights) represent 7% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 89.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1% of total
Flexible
26 listings
26.8% of total
Moderate
38 listings
39.2% of total
Firm
13 listings
13.4% of total
Strict
19 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 39.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.0% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 80 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 41 days
- Spring shows the longest average booking window at 75 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Pargas
Below is the distribution of amenities across listings in Pargas:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (7.9%) and France (5.5%)
- English is the top language at 42.3%, followed by Finnish (30%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Helsinki and Turku markets
- Develop localized content for Germany and France
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pargas. These nearby markets offer diverse opportunities for property investors and hosts:
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