Airbnb Market Analytics, Statistics and Data in Oulu, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oulu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oulu:
How much do Airbnb hosts make on average per month in Oulu?
The short-term rental market in Oulu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,399 per month
- Strong performing properties (top 25%) make $2,119 or more
- Best-in-class properties (top 10%) achieve $2,965+ monthly
- Entry-level properties (bottom 25%) typically earn around $809
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oulu
The market in Oulu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oulu
Daily rates in Oulu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $157+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Oulu
Peak Season (July, June, August)
- Revenue peaks at $1978.91 per month
- Occupancy rates reach 58.58%
- Daily rates average $105.91
Shoulder Season
- Revenue averages $1613.59 per month
- Occupancy maintains 47.74%
- Daily rates hold at $97.81
Low Season (October, September, January)
- Revenue drops to $1104.95 per month
- Occupancy decreases to 38.02%
- Daily rates adjust to $91.25
Is it still profitable to do Airbnb in Oulu in 2025?
Yes! Oulu demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1614 and With 375 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oulu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Oulu featuring shopping, dining, and cultural attractions. Highly sought after by tourists and business travelers due to its central location and convenience. | Oulu City Hall, Market Square, Oulu Cathedral, Oulu Museum of Art, Rotuaari, The Magic Ice Bar |
| Liminka Bay | A scenic area known for its nature and birdwatching opportunities, attracting eco-tourists and nature lovers. Perfect for those looking for a peaceful retreat close to nature. | Liminka Bay Nature Reserve, Birdwatching towers, Cycling paths, Local hiking trails, Nature photography opportunities |
| Oulu University area | Popular with students and academic staff, this area offers a vibrant community atmosphere with various cafes and student activities. Great for renting to university attendees. | University of Oulu, Botanical Gardens, Science Park, Local eateries, Cultural events |
| Toripolliisi | Located near the market square, this area is ideal for tourists wanting to experience local culture, shopping, and dining. It is a hub for festivals and events. | Market Square, Toripolliisi statue, Local markets, Cafes and restaurants, Nearby parks |
| Kemi Riverbank | A picturesque riverside area that offers stunning views and recreational activities. Perfect for those who enjoy outdoor activities and waterfront living. | Kemi River, Walking paths, Fishing spots, Scenic views, Summer events |
| Nallikari Beach | A popular beach destination in Oulu, ideal for summer visitors. Attracts families looking for beach activities and outdoor fun. | Nallikari Beach, Beach cafes, Water sports, Walking trails, Summer events |
| Pellonpää | A tranquil residential area close to nature, perfect for those looking for a peaceful escape while still being close to the city. | Local parks, Nature trails, Community events, Quiet neighborhoods, Scenic spots |
| Kaukovainio | A family-friendly area known for its parks and community feel, appealing to visitors seeking a local, suburban experience away from the city bustle. | Parks and playgrounds, Local amenities, Community centers, Quiet streets, Family-friendly events |
Do you need a license for Airbnb in Oulu?
We recommend checking directly with Oulu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oulu
Oulu city center 4room apartment
Entire Place • 3 bedrooms
3room apartment in Oulu center
Entire Place • 2 bedrooms
Great house for a big group
Entire Place • 5 bedrooms
Detached house 3mh 8 person
Entire Place • 3 bedrooms
Railway&bus station studio
Entire Place • 1 bedroom
Seaside villa in Oulu with Häyrysennim
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Oulu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Northern Apartments | 16 | $401,006 | 262 | 4.16/5.0 |
| Henri | 10 | $249,287 | 2144 | 4.89/5.0 |
| Jussi | 11 | $237,408 | 3360 | 4.86/5.0 |
| Jorma | 13 | $201,626 | 553 | 4.54/5.0 |
| Trendy Homes Oulu | 15 | $153,423 | 1257 | 4.57/5.0 |
| Uleabo | 7 | $138,753 | 373 | 3.39/5.0 |
| Kotimaailma Oulu | 19 | $113,111 | 49 | 2.23/5.0 |
| Nallikari Holiday Village Vill | 4 | $102,647 | 37 | 4.62/5.0 |
| Leila | 5 | $91,990 | 1966 | 4.85/5.0 |
| Roost | 5 | $81,088 | 159 | 4.56/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oulu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (9.1% combined)
Room Capacity Distribution
Analysis of 375 properties in Oulu shows that 1 bedroom properties are most prevalent, making up 50.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.3% of all listings.
Key Insights
- Most common: 1 bedroom (50.1%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 68.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 375 properties in Oulu reveals that 4 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 4 guests (26.1% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 375 properties in Oulu, the most common availability pattern is 271-366 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (32.3%)
- Most common booking duration: 91-180 days (28.5%)
- Properties with high availability (180+ days): 59.5%
- Properties with long-term bookings (180+ days): 41.1%
Minimum Stay Distributions
1 Night
177 listings
49.9% of total
2 Nights
110 listings
31% of total
3 Nights
23 listings
6.5% of total
4-6 Nights
10 listings
2.8% of total
7-29 Nights
8 listings
2.3% of total
30+ Nights
27 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.9%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 87.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
135 listings
39.7% of total
Moderate
135 listings
39.7% of total
Firm
29 listings
8.5% of total
Strict
41 listings
12.1% of total
Key Insights
- Flexible is the preferred policy at 39.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.4% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 64 days
- Shortest booking windows are in Nov, Sep, Oct, averaging 30 days
- Summer shows the longest average booking window at 64 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Oulu
Below is the distribution of amenities across listings in Oulu:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (4.8%) and France (2.3%)
- English is the top language at 43%, followed by Finnish (36.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Helsinki and Rovaniemi markets
- Develop localized content for Germany and France
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oulu. These nearby markets offer diverse opportunities for property investors and hosts:
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