Nurmijärvi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Nurmijärvi in 2025? Explore comprehensive Airbnb analytics for Nurmijärvi, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Nurmijärvi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Nurmijärvi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nurmijärvi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nurmijärvi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nurmijärvi (2025)
Understanding the monthly revenue variations for Airbnb listings in Nurmijärvi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nurmijärvi is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nurmijärvi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,432+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $607, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nurmijärvi
Nurmijärvi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nurmijärvi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nurmijärvi:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nurmijärvi
Average Daily Rate (ADR) Airbnb Trends in Nurmijärvi (2025)
Effective short term rental pricing strategy in Nurmijärvi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nurmijärvi typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Nurmijärvi
Get Live Nurmijärvi Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Nurmijärvi (2025)
Peak Season (July, August, May)
- Revenue averages $2,414 per month
- Occupancy rates average 51.5%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,858 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $147
Low Season (January, February, October)
- Revenue drops to average $1,541 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $150
Seasonality Insights for Nurmijärvi
- The Airbnb seasonality in Nurmijärvi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nurmijärvi's highest earning potential, with monthly revenues capable of climbing to $2,848, occupancy reaching a high of 62.4%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,388, occupancy could drop to 29.2%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nurmijärvi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nurmijärvi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nurmijärvi (2025)
Exploring the top neighborhoods for short-term rentals in Nurmijärvi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaukajärvi | Peaceful suburban area ideal for families and those looking for nature. Close to Kaukajärvi lake, providing tranquility and recreational opportunities. | Kaukajärvi Lake, Nature trails, Local parks, Fishing, Swimming areas |
| Nurmijärvi Centre | The heart of Nurmijärvi with local shops, restaurants, and cultural activities. Great for visitors wanting easy access to local amenities and community life. | Town square, Local markets, Cultural events, Restaurants and cafes |
| Klaukkala | A vibrant community with a mix of urban and rural charm. Known for its growing infrastructure and appeal to those seeking a quieter alternative to city life. | Shopping malls, Cafes, Parks, Sports facilities |
| Rajamäki | A charming village known for its historical sites and local craft shops. Attracts visitors interested in traditional Finnish culture and crafts. | Rajamäki Museum, Local craft shops, Nature walks, Community events |
| Porkkala | Ideal for those looking for countryside and recreational activities. Offers outdoor adventures and is popular for summer visits. | Nature reserves, Hiking trails, Fishing spots, Camping areas |
| Loppi | A serene area known for its lakes and forests. Perfect for nature lovers and those seeking a peaceful retreat. | Loppi Lake, Saunas, Hiking trails, Winter sports areas |
| Järvenpää | Larger nearby city with great connections to Helsinki. Appeals to business travelers and those interested in urban living. | Järvenpää Art Museum, Ainola (home of composer Sibelius), Local shops, Restaurants |
| Tuusula | Known for its scenic lakes and cultural heritage. Attracts visitors interested in Finnish art and nature. | Lake Tuusula, Museums, Art galleries, Nature paths |
Understanding Airbnb License Requirements & STR Laws in Nurmijärvi (2025)
While Nurmijärvi, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nurmijärvi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nurmijärvi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nurmijärvibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxing 1-bedroom with lounging
Private Room • 1 bedroom
Stay North - Kesätie
Entire Place • 3 bedrooms
Great single-family home with amenities!
Entire Place • 4 bedrooms
Spacious house with big yard
Entire Place • 3 bedrooms
Peaceful log cabin in the country
Entire Place • 2 bedrooms
Unique nature sauna with wood heated hot tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nurmijärvi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nurmijärvi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #454359713 | 2 | $82,172 | 0 | 0.00/5.0 |
| Stay North | 1 | $52,178 | 41 | 4.95/5.0 |
| Petteri | 1 | $41,851 | 18 | 4.94/5.0 |
| Tapio | 1 | $26,811 | 53 | 4.62/5.0 |
| Ami | 1 | $22,211 | 249 | 4.79/5.0 |
| Sinikka | 1 | $16,111 | 23 | 4.83/5.0 |
| Heidi | 1 | $13,053 | 20 | 4.60/5.0 |
| Janne | 1 | $12,474 | 382 | 4.76/5.0 |
| Harri | 1 | $10,626 | 25 | 4.80/5.0 |
| Elina | 2 | $8,170 | 136 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nurmijärvi.
Dive Deeper: Advanced Nurmijärvi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nurmijärvi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNurmijärvi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nurmijärvi
- The Nurmijärvi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nurmijärvi, House properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 27.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Nurmijärvi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nurmijärvi
- The dominant room capacity in Nurmijärvi is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Nurmijärvi, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nurmijärvi.
Nurmijärvi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nurmijärvi
- The most common guest capacity trend in Nurmijärvi vacation rentals is listings accommodating 2 guests (16.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Nurmijärvi STR market, accounting for 33.4% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nurmijärvi.
- On average, properties in Nurmijärvi are equipped to host 3.8 guests.
Nurmijärvi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nurmijärvi
- The most common availability pattern in Nurmijärvi falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nurmijärvi (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nurmijärvi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
6 listings
33.3% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Nurmijärvi is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Nurmijärvi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Nurmijärvi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Nurmijärvi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nurmijärvi.
Nurmijärvi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.7% of total
Flexible
10 listings
66.7% of total
Moderate
2 listings
13.3% of total
Firm
2 listings
13.3% of total
Cancellation Policy Insights for Nurmijärvi
- The prevailing Airbnb cancellation policy trend in Nurmijärvi is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Nurmijärvi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Nurmijärvi.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Nurmijärvi.
Nurmijärvi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nurmijärvi
- The overall average booking lead time for vacation rentals in Nurmijärvi is 35 days.
- Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Nurmijärvi.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Nurmijärvi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nurmijärvi (2025)
Amenity Prevalence
Amenity Insights for Nurmijärvi
- Essential amenities in Nurmijärvi that guests expect include: Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nurmijärvi: Kitchen, Smoke alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nurmijärvi to stay competitive.
Nurmijärvi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nurmijärvi
- The typical guest profile for Airbnb in Nurmijärvi consists of a mix of domestic (54%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 54.0% of guests.
- Key international markets include Finland (54%) and United Kingdom (7.3%).
- Top languages spoken are English (39.6%) followed by Finnish (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nurmijärvi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |