Muurame Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Muurame in 2025? Explore comprehensive Airbnb analytics for Muurame, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Muurame, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Muurame, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muurame Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Muurame Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Muurame (2025)
Understanding the monthly revenue variations for Airbnb listings in Muurame is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muurame is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muurame across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,111+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,353 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $668, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muurame
Muurame Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Muurame STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muurame:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muurame
Average Daily Rate (ADR) Airbnb Trends in Muurame (2025)
Effective short term rental pricing strategy in Muurame involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muurame typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Muurame
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Airbnb Seasonality Analysis & Trends in Muurame (2025)
Peak Season (April, May, July)
- Revenue averages $3,048 per month
- Occupancy rates average 43.5%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,010 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $179
Low Season (September, October, November)
- Revenue drops to average $1,233 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $173
Seasonality Insights for Muurame
- The Airbnb seasonality in Muurame shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muurame's highest earning potential, with monthly revenues capable of climbing to $3,703, occupancy reaching a high of 47.7%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,194, occupancy could drop to 28.7%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muurame.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Muurame seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Muurame (2025)
Exploring the top neighborhoods for short-term rentals in Muurame? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Muurame Centre | The vibrant heart of Muurame, known for local shops, restaurants, and easy access to both nature and urban amenities. Great for tourists seeking local experiences. | Muurame Church, Muuramenjoki River, Muurame Ski Resort, Local Art Exhibitions, Nearby hiking trails |
| Lake Muurame | A picturesque area popular for water activities and nature lovers. Ideal for those looking to enjoy the outdoors, with beautiful views and tranquility. | Swimming spots, Fishing opportunities, Boating, Picnic areas, Nature trails |
| Muurame Village | A peaceful village atmosphere with traditional Finnish architecture and community feel. Perfect for families and those wanting to experience the Finnish lifestyle. | Local markets, Village events, Cafes, Nature walks, Cultural heritage sites |
| Ski Resort Area | Near Muurame Ski Resort, attracting winter sports enthusiasts and those looking for adventure in the snowy Finnish landscape. | Ski slopes, Snowboarding, Winter hiking, Après-ski facilities, Local dining options |
| Jyvaskyla | Just a short drive away, Jyväskylä offers urban experiences with shopping, dining, and cultural events. A convenient option for guests wanting city access. | Alvar Aalto Museum, Jyvaskyla Schools of Professional Teacher Education, Lakeside parks, Shopping centers, Cafes and restaurants |
| Hiking Trails | The surrounding nature offers extensive hiking trails and outdoor activities, attracting nature enthusiasts and families seeking adventures in the Finnish wilderness. | National parks, Bird-watching spots, Guided hiking tours, Scenic viewpoints, Camping sites |
| Local Farms | Muurame's nearby farms provide guests with an authentic Finnish countryside experience, offering farm stays and fresh local produce. | Farm tours, Fresh produce markets, Farm-to-table dining, Seasonal events, Cultural exchange activities |
| Wellness Retreats | The area is developing wellness retreats, attracting those looking for relaxation and rejuvenation in a natural setting, with spas and wellness activities. | Spas, Yoga retreats, Nature therapy, Health workshops, Meditation classes |
Understanding Airbnb License Requirements & STR Laws in Muurame (2025)
While Muurame, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muurame to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Muurame (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muuramebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riihikarhu Spa A (123m2)
Entire Place • 3 bedrooms
Luxus kelohonka villa with outdoor hot tub Villa Lilja
Entire Place • 2 bedrooms
Relax in middle Finland
Entire Place • 5 bedrooms
Riihikarhu B (85m2)
Entire Place • 2 bedrooms
Hideaway cottage
Entire Place • 1 bedroom
House by Lake Päijänne, Central Finland
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Muurame (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Muurame based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taha | 2 | $102,849 | 27 | 4.83/5.0 |
| Sergey | 1 | $54,285 | 19 | 5.00/5.0 |
| Kim | 1 | $37,224 | 6 | 4.83/5.0 |
| Jukka | 3 | $33,236 | 18 | 4.74/5.0 |
| Olli | 2 | $31,932 | 63 | 4.64/5.0 |
| Host #120384762 | 1 | $25,100 | 0 | 0.00/5.0 |
| Maija | 1 | $23,979 | 111 | 4.74/5.0 |
| Marika | 1 | $23,685 | 20 | 4.75/5.0 |
| Tanja | 1 | $17,597 | 81 | 4.63/5.0 |
| Merja | 4 | $15,125 | 413 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muurame.
Dive Deeper: Advanced Muurame STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muurame. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuurame Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muurame
- The Muurame Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muurame, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
Muurame Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muurame
- The dominant room capacity in Muurame is 2 bedrooms listings, making up 60.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 87.0% of the active Airbnb listings in Muurame, indicating a high concentration in these sizes.
Muurame Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muurame
- The most common guest capacity trend in Muurame vacation rentals is listings accommodating 6 guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Muurame STR market, accounting for 56.5% of listings.
- 69.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muurame.
- On average, properties in Muurame are equipped to host 5.4 guests.
Muurame Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muurame
- The most common availability pattern in Muurame falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Muurame (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Muurame Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
60.9% of total
2 Nights
4 listings
17.4% of total
3 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Muurame is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Muurame Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Muurame, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Muurame hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muurame.
Muurame Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
45.5% of total
Moderate
3 listings
13.6% of total
Firm
5 listings
22.7% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Muurame
- The prevailing Airbnb cancellation policy trend in Muurame is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Muurame.
- Regularly review your cancellation policy against competitors and market demand shifts in Muurame.
Muurame STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Muurame
- The overall average booking lead time for vacation rentals in Muurame is 43 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Muurame.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Muurame averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Muurame (2025)
Amenity Prevalence
Amenity Insights for Muurame
- Essential amenities in Muurame that guests expect include: Smoke alarm, Free parking on premises, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muurame: Smoke alarm, Free parking on premises, Hot water, Heating.
- Prioritize adding missing essentials: Hot water, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muurame to stay competitive.
Muurame Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Muurame
- The typical guest profile for Airbnb in Muurame consists of primarily domestic travelers (71%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 71.0% of guests.
- Key international markets include Finland (71%) and France (11%).
- Top languages spoken are English (39.1%) followed by Finnish (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Oulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Muurame Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hollola | 32 | $1,670 | $254.80 | 34% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |
| Laukaa | 20 | $1,484 | $163.89 | 39% |
| Hämeenlinna | 121 | $1,439 | $129.95 | 47% |
| Jämsä sub-region | 124 | $1,353 | $180.86 | 33% |
| Heinola | 75 | $1,211 | $148.10 | 35% |