Airbnb Market Analytics, Statistics and Data in Mikkeli, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mikkeli? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mikkeli:
How much do Airbnb hosts make on average per month in Mikkeli?
The short-term rental market in Mikkeli shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,212 per month
- Strong performing properties (top 25%) make $2,200 or more
- Best-in-class properties (top 10%) achieve $3,607+ monthly
- Entry-level properties (bottom 25%) typically earn around $586
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mikkeli
The market in Mikkeli shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mikkeli
Daily rates in Mikkeli vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $251+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Mikkeli
Peak Season (July, June, August)
- Revenue peaks at $2876.51 per month
- Occupancy rates reach 59.55%
- Daily rates average $137.65
Shoulder Season
- Revenue averages $1809.36 per month
- Occupancy maintains 36.95%
- Daily rates hold at $127.90
Low Season (November, December, January)
- Revenue drops to $1151.47 per month
- Occupancy decreases to 29.78%
- Daily rates adjust to $121.90
Is it still profitable to do Airbnb in Mikkeli in 2025?
Yes! Mikkeli demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1809 and The market's 115 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mikkeli
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | Mikkeli's vibrant core filled with cafes, shops, and cultural attractions. This area is convenient for tourists who want to explore the city's history and enjoy local cuisine. | Mikkeli Cathedral, Mikkeli Market Square, The Communications Museum, Mikkeli Art Museum, Mikkeli City Theatre |
| Sampo Lake Area | A beautiful natural area ideal for outdoor enthusiasts. Close to the lake, offering activities like swimming, fishing, and hiking, making it attractive for nature lovers. | Lake Sampo, Recreate Outdoor Activity Center, Hiking trails, Scenic viewpoints |
| Mikkeli Golf Course Area | A perfect spot for golf enthusiasts and those looking for a tranquil getaway. Features beautiful landscapes and quiet surroundings, popular for short-term stays in the summer. | Mikkeli Golf Course, Surrounding nature trails |
| Sommelo Cultural Area | Known for its cultural festivals and events, this area draws many visitors during summer. It offers a unique Finnish cultural experience. | Sommelo Festival, Local arts and crafts shops, Cultural museums |
| Jyvaskyla-Mikkeli Road | An accessible location for travelers on the way to other destinations, offering convenient stops and local experiences. Great for those exploring Central Finland. | Local diners and cafes, Scenic driving routes |
| Rantasalmi | Not far from Mikkeli, Rantasalmi offers lakeside experiences and nature activities, making it ideal for families and groups looking for a serene retreat. | Lakes and beaches, Hiking areas, Rantasalmi Church |
| Lähemäen Nature Area | A tranquil area for those seeking a serene escape into nature, featuring forests and lakes. Attracts tourists who appreciate peace and quiet. | Nature trails, Fishing spots, Lakes |
| Mikkeli Railway Station Area | Convenient for travelers arriving by train, this area offers easy access to public transport, restaurants, and stores, making it an ideal spot for visitors. | Mikkeli Railway Station, Train museum, Nearby eateries |
Do you need a license for Airbnb in Mikkeli?
We recommend checking directly with Mikkeli's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mikkeli
Stay North - World's End - 425m2 Beachfront Villas
Entire Place • 7 bedrooms
Villa Viita – Luxury at a lakeside
Entire Place • 4 bedrooms
Modern house on the shore of Lake Saimaa
Entire Place • 3 bedrooms
Big house, sauna and 2 fireplaces.
Entire Place • 4 bedrooms
Villa Saimaansini - Luxurious stay by Lake Saimaa
Entire Place • 4 bedrooms
Traditional log cabin for a larger group
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mikkeli
Additional analytics on vacation rental, real estate, short term rental data in Mikkeli
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with apartment & condo and house properties comprising 62.6% of inventory
- Strong specialty sector (33.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 115 properties in Mikkeli shows that 1 bedroom properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (41.7%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 115 properties in Mikkeli reveals that 8+ guests properties dominate the market, representing 19.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 34.8% of the market.
Key Insights
- Most common capacity: 8+ guests (19.1% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 34.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 115 properties in Mikkeli, the most common availability pattern is 271-366 days (56.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.7% of properties).
Key Insights
- Most common availability window: 271-366 days (56.5%)
- Most common booking duration: 31-90 days (41.7%)
- Properties with high availability (180+ days): 82.6%
- Properties with long-term bookings (180+ days): 18.3%
Minimum Stay Distributions
1 Night
50 listings
46.3% of total
2 Nights
33 listings
30.6% of total
3 Nights
12 listings
11.1% of total
4-6 Nights
6 listings
5.6% of total
7-29 Nights
3 listings
2.8% of total
30+ Nights
4 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 88.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1% of total
Flexible
44 listings
45.4% of total
Moderate
24 listings
24.7% of total
Firm
12 listings
12.4% of total
Strict
16 listings
16.5% of total
Key Insights
- Flexible is the preferred policy at 45.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 89 days
- Shortest booking windows are in Dec, Feb, Oct, averaging 41 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Mikkeli
Below is the distribution of amenities across listings in Mikkeli:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.6% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (4.4%) and France (3.6%)
- English is the top language at 43.3%, followed by Finnish (36.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Helsinki and Kuopio markets
- Develop localized content for Germany and France
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mikkeli. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pyhtää | 19 | $1,494 | $215.17 | 27% |
| Suonenjoki | 10 | $1,316 | $123.64 | 37% |
| Loviisa | 57 | $1,297 | $132.57 | 37% |
| Kuopio | 358 | $1,232 | $118.23 | 44% |
| Heinola | 74 | $1,232 | $139.04 | 36% |
| Juva | 20 | $1,183 | $180.64 | 30% |
| Mäntyharju | 37 | $1,148 | $128.48 | 39% |
| Kangasniemi | 16 | $1,105 | $156.75 | 38% |
| Taipalsaari | 27 | $1,057 | $127.63 | 37% |
| Lappeenranta | 92 | $1,053 | $108.61 | 45% |
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