Masku Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Masku in 2025? Explore comprehensive Airbnb analytics for Masku, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Masku, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Masku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masku Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masku Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masku (2025)
Understanding the monthly revenue variations for Airbnb listings in Masku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masku is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,957 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,083 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masku
Masku Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masku:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masku
Average Daily Rate (ADR) Airbnb Trends in Masku (2025)
Effective short term rental pricing strategy in Masku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masku typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Masku
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Airbnb Seasonality Analysis & Trends in Masku (2025)
Peak Season (July, June, August)
- Revenue averages $2,495 per month
- Occupancy rates average 51.6%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,511 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $131
Low Season (January, March, September)
- Revenue drops to average $1,080 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $128
Seasonality Insights for Masku
- The Airbnb seasonality in Masku shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masku's highest earning potential, with monthly revenues capable of climbing to $2,658, occupancy reaching a high of 60.9%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $978, occupancy could drop to 21.3%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masku seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masku (2025)
Exploring the top neighborhoods for short-term rentals in Masku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masku City Center | The heart of Masku, where local shops, cafes, and services are located. Ideal for guests who want to experience local life and culture. | Masku Church, Local Market Square, Historical Museum of Masku, Poykio Manor, Masku Nature Park |
| Ruissalo | A beautiful natural area with stunning scenery and outdoor activities, perfect for nature lovers and families. Offers a peaceful escape from city life. | Ruissalo National Park, Spa Hotels, Cycling Trails, Bird Watching, Beach Areas |
| Karis | A charming small town with a rich history and plenty of cultural events, attracting visitors interested in Finnish heritage and community. | Old Karis Church, Art Gallery, Local Festivals, Historic Buildings, Nature Trails |
| Luolalahti | A quaint district known for its beautiful lakes and recreational activities, attracting water sports enthusiasts and nature visitors. | Luolalahti Lake, Fishing Spots, Picnic Areas, Hiking Trails, Local wildlife |
| Halikko | An up-and-coming area with potential for growth in tourism due to its scenic views and local attractions, great for investing. | Halikko Evangelical Church, Historical Sites, Nature Parks, Local Events, Leisure Activities |
| Mynämäki | A nearby town with rich cultural and historical offers, a good option for those exploring the region. | Mynämäki Church, Local Museums, Scenic Routes, Cafes and Shops, Community Events |
| Vartsala | A picturesque and tranquil area, making it a great escape for guests looking for peace and quiet, with plenty of outdoor activities. | Vartsala Archipelago, Fishing Areas, Nature Reserves, Boating activities, Scenic Views |
| Pöytyä | Offers a rustic charm with various outdoor activities and a taste of Finnish rural life, appealing to guests looking for an authentic experience. | Pöytyä Church, Local Farms, Cultural Events, Cycling Routes, Natural Reserves |
Understanding Airbnb License Requirements & STR Laws in Masku (2025)
While Masku, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masku to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Masku (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maskubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Aurora.Big House with warmed outside pool
Entire Place • 6 bedrooms
Mäntyniemi, seaside cottage, Askainen
Entire Place • 3 bedrooms
Askaisten Prännärin Ainola
Entire Place • 1 bedroom
Hannula, atmospheric countryside mansion, Askainen
Entire Place • 5 bedrooms
2021 renovated cottage only 15 min from Turku
Entire Place • N/A
Maskun Foxtail, stay in the peace of nature
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masku (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tuomas | 1 | $58,771 | 28 | 5.00/5.0 |
| Elina | 2 | $55,008 | 114 | 4.97/5.0 |
| Kimmo Tapani | 1 | $28,614 | 39 | 4.95/5.0 |
| Eija | 2 | $19,014 | 76 | 4.73/5.0 |
| Pyry | 1 | $18,454 | 238 | 4.84/5.0 |
| Milla | 1 | $13,884 | 50 | 4.56/5.0 |
| Jarmo | 3 | $12,461 | 144 | 4.71/5.0 |
| Host #44223306 | 2 | $10,608 | 1 | 0.00/5.0 |
| Johanna | 1 | $8,880 | 10 | 4.70/5.0 |
| Ritva | 1 | $4,896 | 30 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masku.
Dive Deeper: Advanced Masku STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasku Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masku
- The Masku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masku, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Masku Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masku
- The dominant room capacity in Masku is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Masku, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masku.
Masku Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masku
- The most common guest capacity trend in Masku vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Masku STR market, accounting for 47.0% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masku.
- On average, properties in Masku are equipped to host 3.8 guests.
Masku Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masku
- The most common availability pattern in Masku falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Masku (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
58.8% of total
2 Nights
4 listings
23.5% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Masku is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Masku Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Masku hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masku.
Masku Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
46.7% of total
Moderate
6 listings
40% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Masku
- The prevailing Airbnb cancellation policy trend in Masku is Flexible, used by 46.7% of listings.
- The market strongly favors guest-friendly terms, with 86.7% of listings offering Flexible or Moderate policies. This suggests guests in Masku may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.7% market standard in Masku.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Masku.
Masku STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masku
- The overall average booking lead time for vacation rentals in Masku is 46 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Masku.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Masku averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masku (2025)
Amenity Prevalence
Amenity Insights for Masku
- Essential amenities in Masku that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masku: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masku to stay competitive.
Masku Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masku
- The typical guest profile for Airbnb in Masku consists of primarily domestic travelers (73%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 73.2% of guests.
- Key international markets include Finland (73.2%) and Germany (5.1%).
- Top languages spoken are English (35.4%) followed by Finnish (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Turku.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taivassalo | 21 | $1,657 | $206.45 | 41% |
| Lemland | 16 | $1,574 | $208.74 | 45% |
| Hanko | 123 | $1,501 | $176.14 | 36% |
| Kimitoön | 56 | $1,483 | $243.74 | 36% |
| Kustavi | 15 | $1,396 | $203.41 | 40% |
| Naantali | 68 | $1,364 | $161.19 | 42% |
| Pargas | 101 | $1,184 | $155.07 | 37% |
| Sund | 10 | $1,063 | $129.21 | 57% |
| Turku | 541 | $1,049 | $102.97 | 46% |
| Pori | 216 | $905 | $122.43 | 38% |