Luumäki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Luumäki in 2025? Explore comprehensive Airbnb analytics for Luumäki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Luumäki, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Luumäki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luumäki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luumäki Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$141
The average rental revenue earned for an occupied room per day in Luumäki.
Occupancy Rate(?)
29.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$10,103
Typical annual income for an Airbnb listing in Luumäki. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.5%
Positive growth (0.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Luumäki.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Luumäki.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luumäki (2025)

Understanding the monthly revenue variations for Airbnb listings in Luumäki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luumäki is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luumäki across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,434+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,645 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,025 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luumäki

Luumäki Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luumäki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luumäki:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luumäki

Average Daily Rate (ADR) Airbnb Trends in Luumäki (2025)

Effective short term rental pricing strategy in Luumäki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luumäki typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Luumäki

Get Live Luumäki Market Intelligence 👇

Discover Luumäki Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Luumäki (2025)

Peak Season (July, August, June)
  • Revenue averages $2,086 per month
  • Occupancy rates average 44.3%
  • Daily rates average $149
Shoulder Season
  • Revenue averages $1,070 per month
  • Occupancy maintains around 30.0%
  • Daily rates hold near $126
Low Season (January, February, April)
  • Revenue drops to average $600 per month
  • Occupancy decreases to average 20.0%
  • Daily rates adjust to average $120

Seasonality Insights for Luumäki

  • The Airbnb seasonality in Luumäki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luumäki's highest earning potential, with monthly revenues capable of climbing to $2,427, occupancy reaching a high of 50.4%, and ADRs peaking at $160.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $404, occupancy could drop to 12.9%, and ADRs may adjust down to $118.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luumäki.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luumäki seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luumäki (2025)

Exploring the top neighborhoods for short-term rentals in Luumäki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Luumäki Center
The heart of Luumäki, featuring local shops and eateries. A great base for exploring the surrounding nature and historical sites.
Luumäki Church, Local Market, Luumäki Museum
Lake Hujajärvi
A picturesque lake area perfect for nature lovers and families seeking outdoor activities such as swimming, fishing, and hiking.
Hujajärvi Beach, Nature Trails, Picnic Areas
Repovesi National Park
A stunning national park known for its rugged landscapes, hiking trails, and beautiful lakes. Ideal for eco-tourism and outdoor enthusiasts.
Repovesi Hiking Trails, Lapinsalmi Suspension Bridge, Viewing Points
Museum of Luumäki
Offers insights into local history and culture, attracting tourists interested in Finnish heritage and traditions.
Local Art Exhibits, Cultural Workshops
Luumäki Golf Course
Popular with golf enthusiasts, this scenic golf course provides a relaxing atmosphere for both leisure and competitive golfers.
18-hole Golf Course, Clubhouse, Driving Range
Hiking Trails of Luumäki
Extensive network of well-maintained hiking paths appealing to nature lovers and explorers looking for beautiful landscapes and tranquility.
Various Hiking Trails, Scenic Overlooks, Wildlife Watching
Saimaan Kanava
A historically significant waterway that attracts boating enthusiasts and nature lovers, with opportunities for scenic tours and wildlife viewing.
Boat Tours, Fishing Spots, Interesting Wildlife
Local Festivals and Events
Luumäki hosts several local festivals that attract visitors year-round, providing opportunities for cultural experiences and community engagement.
Annual Market, Cultural Events, Seasonal Festivals

Understanding Airbnb License Requirements & STR Laws in Luumäki (2025)

While Luumäki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luumäki to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Luumäki (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Luumäkibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfortable cottage on a beautiful lake

Comfortable cottage on a beautiful lake

Entire Place • 2 bedrooms

$22,971
Revenue
41.5%
Occupancy
$138.88
Daily Rate
Secluded cabin in Taavetti

Secluded cabin in Taavetti

Entire Place • 2 bedrooms

$19,160
Revenue
54.3%
Occupancy
$106.88
Daily Rate
Wellness House Onnela

Wellness House Onnela

Entire Place • 5 bedrooms

$18,081
Revenue
31.4%
Occupancy
$156.52
Daily Rate
Cozy cottage by the lake

Cozy cottage by the lake

Entire Place • 1 bedroom

$15,230
Revenue
35.7%
Occupancy
$115.31
Daily Rate
Lakeside saunahut

Lakeside saunahut

Entire Place • N/A

$14,907
Revenue
67.2%
Occupancy
$76.98
Daily Rate
Villa Terveenniemi 100 on the lake/35 km  from LPR

Villa Terveenniemi 100 on the lake/35 km from LPR

Entire Place • 2 bedrooms

$12,434
Revenue
38.3%
Occupancy
$258.64
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luumäki (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luumäki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yury5$66,0536154.82/5.0
Marjak2$26,359504.96/5.0
Antti2$20,652584.80/5.0
Ekaterina1$19,160114.82/5.0
Pirjo1$18,0811294.95/5.0
Elena1$12,434244.88/5.0
Marja-Leena1$9,13184.88/5.0
Antti1$5,41684.75/5.0
Merja1$2,34544.75/5.0
Niina2$1,553164.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luumäki.

Dive Deeper: Advanced Luumäki STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luumäki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luumäki Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luumäki

  • The Luumäki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Luumäki, House properties are the most common (44.4%), reflecting the local real estate landscape.
  • Houses represent a significant 44.4% portion, catering likely to families or larger groups.

Luumäki Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luumäki

  • The dominant room capacity in Luumäki is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Luumäki, indicating a high concentration in these sizes.

Luumäki Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luumäki

  • The most common guest capacity trend in Luumäki vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Luumäki STR market, accounting for 61.1% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luumäki.
  • On average, properties in Luumäki are equipped to host 4.9 guests.

Luumäki Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luumäki

  • The most common availability pattern in Luumäki falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Luumäki (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luumäki Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

9 listings

50% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

4-6 Nights (16.7%)

4-6 Nights

3 listings

16.7% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Luumäki is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.2%) of the Luumäki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Luumäki hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luumäki.

Luumäki Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.8%)

Flexible

5 listings

27.8% of total

Moderate (50%)

Moderate

9 listings

50% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Luumäki

  • The prevailing Airbnb cancellation policy trend in Luumäki is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Luumäki may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Luumäki.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luumäki.

Luumäki STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luumäki

  • The overall average booking lead time for vacation rentals in Luumäki is 27 days.
  • Guests book furthest in advance for stays during July (average 45 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Luumäki.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
  • Monitor your own booking lead times against these Luumäki averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luumäki (2025)

Amenity Prevalence

Amenity Insights for Luumäki

  • Essential amenities in Luumäki that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Luumäki: Heating, Smoke alarm.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Luumäki to stay competitive.

Luumäki Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luumäki

  • The typical guest profile for Airbnb in Luumäki consists of a mix of domestic (60%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 59.5% of guests.
  • Key international markets include Finland (59.5%) and Germany (4.8%).
  • Top languages spoken are English (44%) followed by Finnish (21.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luumäki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pyhtää21$1,395$206.5525%
Alutaguse vald13$1,268$338.9425%
Heinola71$1,229$157.6834%
Loviisa49$1,162$136.4634%
Juva23$1,094$172.0930%
Mikkeli133$1,014$137.5138%
Mäntyharju37$1,005$135.4534%
Lappeenranta113$993$113.5944%
Puumala16$929$149.3934%
Iitti32$891$133.2335%

Maximize Your Airbnb Income in Luumäki

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights