Loviisa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Loviisa in 2025? Explore comprehensive Airbnb analytics for Loviisa, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Loviisa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Loviisa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Loviisa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Loviisa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Loviisa (2025)
Understanding the monthly revenue variations for Airbnb listings in Loviisa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Loviisa is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Loviisa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,739+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,957 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,015 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Loviisa
Loviisa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Loviisa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Loviisa:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Loviisa
Average Daily Rate (ADR) Airbnb Trends in Loviisa (2025)
Effective short term rental pricing strategy in Loviisa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Loviisa typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Loviisa
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Airbnb Seasonality Analysis & Trends in Loviisa (2025)
Peak Season (July, June, April)
- Revenue averages $2,414 per month
- Occupancy rates average 39.7%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,915 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $120
Low Season (February, March, November)
- Revenue drops to average $1,488 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $124
Seasonality Insights for Loviisa
- The Airbnb seasonality in Loviisa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Loviisa's highest earning potential, with monthly revenues capable of climbing to $2,577, occupancy reaching a high of 53.9%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,341, occupancy could drop to 25.3%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Loviisa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Loviisa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Loviisa (2025)
Exploring the top neighborhoods for short-term rentals in Loviisa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Loviisa Old Town | Charming historic area with well-preserved wooden houses and cobblestone streets. Attracts tourists interested in culture and history. | Loviisa Fortress, Odin's Statue, The Wooden Houses, Loviisa Market, Sibelius Park |
| Loviisa Beach | Beautiful coastal area ideal for beach lovers and families. Great for summer getaways and offers various water activities. | Loviisa sandy beach, Marina, Water sports activities, Beachfront cafes, Nature trails |
| Ruotsinpyhtää | Quaint village near Loviisa known for its peaceful environment and proximity to nature. Appeals to those seeking tranquility and outdoor activities. | Ruotsinpyhtää Church, Nature paths, Fishing areas, Hiking trails, Scenic rivers |
| Liljendal | Charming rural area that offers a serene getaway. Perfect for nature lovers and those seeking a quiet retreat from city life. | Liljendal Church, Nature reserves, Horseback riding, Local farms, Picnic spots |
| Porkkala (Porkkalanselkä) | A unique area known for its stunning archipelago and fjord-like scenery. Great for seasonal tourism and nature enthusiasts. | Porkkala Archipelago, Biking paths, Kayaking, Fishing spots, Scenic viewpoints |
| Björkholmen | Peaceful island location just off the coast, offering unique accommodation experiences. Attracts those looking to escape to nature. | Beach access, Nature walks, Island wildlife, Fishing |
| Söderskär | Remote island with stunning landscapes, ideal for adventure tourists and those looking for unique experiences away from the mainland. | Lighthouse, Unspoiled nature, Bird watching, Camping, Fishing |
| Paketprocessed (Local Area) | Local community hub with modern amenities and local culture. Convenient for guests seeking goods and services close by. | Markets, Local eateries, Artisans, Community events |
Understanding Airbnb License Requirements & STR Laws in Loviisa (2025)
While Loviisa, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Loviisa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Loviisa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Loviisabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Janna - Fantastic sea view/hot tub
Entire Place • 6 bedrooms
Stay North - Unique Design Home
Entire Place • 4 bedrooms
Unique seaside villa
Entire Place • 3 bedrooms
Bergkulla - Cottage by the sea
Entire Place • 1 bedroom
Villa with Swimming Pool & Private Beach with Pier
Entire Place • 3 bedrooms
Kaunis kesäasunto meren äärellä
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Loviisa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Loviisa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toni | 1 | $194,428 | 46 | 5.00/5.0 |
| Stay North | 1 | $89,182 | 11 | 5.00/5.0 |
| Tuomo | 1 | $46,501 | 21 | 5.00/5.0 |
| Juhani | 3 | $44,234 | 67 | 4.98/5.0 |
| Johanna | 2 | $30,917 | 84 | 4.92/5.0 |
| Eva | 1 | $26,042 | 104 | 4.69/5.0 |
| Host #24354828 | 1 | $24,298 | 0 | 0.00/5.0 |
| Host #474180807 | 1 | $22,245 | 4 | 5.00/5.0 |
| Jari | 1 | $20,826 | 5 | 5.00/5.0 |
| Kati | 1 | $20,636 | 42 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Loviisa.
Dive Deeper: Advanced Loviisa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Loviisa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLoviisa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Loviisa
- The Loviisa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.5% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Loviisa, House properties are the most common (44.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
- The presence of 19.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Loviisa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Loviisa
- The dominant room capacity in Loviisa is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.1% of the active Airbnb listings in Loviisa, indicating a high concentration in these sizes.
- A significant 31.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Loviisa.
Loviisa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Loviisa
- The most common guest capacity trend in Loviisa vacation rentals is listings accommodating 4 guests (23.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Loviisa STR market, accounting for 42.5% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Loviisa.
- On average, properties in Loviisa are equipped to host 3.9 guests.
Loviisa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Loviisa
- The most common availability pattern in Loviisa falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Loviisa (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Loviisa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
60.5% of total
2 Nights
9 listings
20.9% of total
3 Nights
2 listings
4.7% of total
4-6 Nights
1 listings
2.3% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
4 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Loviisa is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.4%) of the Loviisa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Loviisa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Loviisa.
Loviisa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.5% of total
Flexible
21 listings
52.5% of total
Moderate
12 listings
30% of total
Firm
4 listings
10% of total
Strict
2 listings
5% of total
Cancellation Policy Insights for Loviisa
- The prevailing Airbnb cancellation policy trend in Loviisa is Flexible, used by 52.5% of listings.
- The market strongly favors guest-friendly terms, with 82.5% of listings offering Flexible or Moderate policies. This suggests guests in Loviisa may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.5% market standard in Loviisa.
- Given the high prevalence of Flexible policies (52.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Loviisa.
Loviisa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Loviisa
- The overall average booking lead time for vacation rentals in Loviisa is 34 days.
- Guests book furthest in advance for stays during April (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Loviisa.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Loviisa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Loviisa (2025)
Amenity Prevalence
Amenity Insights for Loviisa
- Essential amenities in Loviisa that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Loviisa: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Loviisa to stay competitive.
Loviisa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Loviisa
- The typical guest profile for Airbnb in Loviisa consists of primarily domestic travelers (82%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 81.9% of guests.
- Key international markets include Finland (81.9%) and Estonia (3.1%).
- Top languages spoken are English (36.8%) followed by Finnish (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Loviisa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Hollola | 32 | $1,670 | $254.80 | 34% |
| Porvoo | 123 | $1,495 | $144.65 | 43% |
| Jämsä sub-region | 124 | $1,353 | $180.86 | 33% |
| Jõelähtme vald | 20 | $1,342 | $173.46 | 30% |
| Järvenpää | 27 | $1,304 | $100.65 | 49% |
| Heinola | 75 | $1,211 | $148.10 | 35% |