Lohja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Lohja in 2025? Explore comprehensive Airbnb analytics for Lohja, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Lohja, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in Lohja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lohja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lohja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lohja (2025)
Understanding the monthly revenue variations for Airbnb listings in Lohja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lohja is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lohja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,299+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,579 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lohja
Lohja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lohja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lohja:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lohja
Average Daily Rate (ADR) Airbnb Trends in Lohja (2025)
Effective short term rental pricing strategy in Lohja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lohja typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Lohja
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Airbnb Seasonality Analysis & Trends in Lohja (2025)
Peak Season (July, August, May)
- Revenue averages $3,352 per month
- Occupancy rates average 44.9%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,561 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $190
Low Season (February, March, November)
- Revenue drops to average $2,092 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $202
Seasonality Insights for Lohja
- The Airbnb seasonality in Lohja shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lohja's highest earning potential, with monthly revenues capable of climbing to $3,621, occupancy reaching a high of 50.6%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,808, occupancy could drop to 23.9%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lohja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lohja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lohja (2025)
Exploring the top neighborhoods for short-term rentals in Lohja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaupungin Keskusta | Lohja's city center is a vibrant area with a mix of shops, restaurants, and cultural attractions. It's ideal for those who want to be in the heart of the town, close to conveniences and entertainment. | Lohja Church, Lohja Museum, Shopping centers, Restaurants and Cafes, Events at Lohja Town Hall |
| Lake Lohjanjärvi | This area is popular for its beautiful lake views and recreational activities. Ideal for visitors looking for a tranquil retreat by the water, perfect for nature lovers and families. | Lohjanjärvi Lake, Beach areas, Parks and recreational spaces, Fishing and boating opportunities |
| Mäntyniemi | A residential neighborhood that appeals to families and those looking for a peaceful environment. Close to schools and parks, making it attractive for longer stays. | Local parks, Family-friendly amenities, Community events |
| Nummela | A nearby town that offers suburban charm with easy access to Lohja. Attracts visitors looking for a quieter stay while still having good access to city amenities. | Local markets, Parks, Historic sites |
| Rauhala | Known for its natural beauty and hiking trails. Perfect for outdoor enthusiasts looking for a nature escape with plenty of activities. | Hiking trails, Scenic viewpoints, Nature reserves |
| Vihti | Another nearby area offering tranquility and nature. A great spot for retreats and family vacations, appealing to both locals and tourists. | Vihti Church, Nature trails, Recreational areas |
| Kirkniemi | This area has a mix of residential and recreational facilities. It's attractive for those looking for a more local experience while being close to Lohja's amenities. | Local shops, Parks, Cultural heritage sites |
| Lojo Golf | Attracts golf enthusiasts and those looking for a sporty getaway. Ideal for vacationers who enjoy outdoor activities and a relaxed atmosphere. | Lojo Golf Course, Dining facilities, Events and tournaments |
Understanding Airbnb License Requirements & STR Laws in Lohja (2025)
While Lohja, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lohja to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lohja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lohjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stay North - Villa Padel
Entire Place • 5 bedrooms
Hyvinvointikeskus järvellä
Entire Place • 24 bedrooms
Villa Stenberg - The Villa
Entire Place • 6 bedrooms
Villa Stenberg - The Villa & Beach House
Private Room • 9 bedrooms
Villa with all amenities 10 metres from Lohja lake
Entire Place • 4 bedrooms
Luxury lakehouse
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lohja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lohja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hanna | 3 | $243,247 | 122 | 3.33/5.0 |
| Stay North | 2 | $224,255 | 26 | 4.89/5.0 |
| Nina | 2 | $103,475 | 21 | 2.40/5.0 |
| Niklas | 1 | $77,346 | 63 | 4.25/5.0 |
| Linta | 1 | $74,760 | 10 | 4.90/5.0 |
| Mika | 1 | $53,390 | 11 | 5.00/5.0 |
| Ulla | 1 | $47,650 | 44 | 4.82/5.0 |
| Artturi | 1 | $45,670 | 26 | 4.42/5.0 |
| Tanja | 1 | $43,873 | 102 | 4.90/5.0 |
| Janne | 1 | $41,164 | 131 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lohja.
Dive Deeper: Advanced Lohja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lohja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLohja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lohja
- The Lohja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lohja, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Lohja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lohja
- The dominant room capacity in Lohja is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.5% of the active Airbnb listings in Lohja, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lohja.
Lohja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lohja
- The most common guest capacity trend in Lohja vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lohja STR market, accounting for 45.0% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lohja.
- On average, properties in Lohja are equipped to host 4.9 guests.
Lohja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lohja
- The most common availability pattern in Lohja falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lohja (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lohja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
39% of total
2 Nights
32 listings
41.6% of total
3 Nights
1 listings
1.3% of total
4-6 Nights
8 listings
10.4% of total
30+ Nights
6 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lohja is 2 Nights, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Lohja Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.6% of Lohja hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lohja.
Lohja Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.8% of total
Flexible
21 listings
29.6% of total
Moderate
26 listings
36.6% of total
Firm
12 listings
16.9% of total
Strict
10 listings
14.1% of total
Cancellation Policy Insights for Lohja
- The prevailing Airbnb cancellation policy trend in Lohja is Moderate, used by 36.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.6% market standard in Lohja.
- Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lohja.
Lohja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lohja
- The overall average booking lead time for vacation rentals in Lohja is 50 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Lohja.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Lohja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lohja (2025)
Amenity Prevalence
Amenity Insights for Lohja
- Essential amenities in Lohja that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lohja: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lohja to stay competitive.
Lohja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lohja
- The typical guest profile for Airbnb in Lohja consists of primarily domestic travelers (71%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 70.5% of guests.
- Key international markets include Finland (70.5%) and Germany (4.6%).
- Top languages spoken are English (38.2%) followed by Finnish (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lohja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Loppi | 19 | $1,594 | $187.95 | 42% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |