Airbnb Market Analytics, Statistics and Data in Kuusamo, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuusamo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuusamo:
How much do Airbnb hosts make on average per month in Kuusamo?
The short-term rental market in Kuusamo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,698 per month
- Strong performing properties (top 25%) make $2,920 or more
- Best-in-class properties (top 10%) achieve $4,435+ monthly
- Entry-level properties (bottom 25%) typically earn around $898
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kuusamo
The market in Kuusamo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kuusamo
Daily rates in Kuusamo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $285+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Kuusamo
Peak Season (March, December, February)
- Revenue peaks at $3530.12 per month
- Occupancy rates reach 60.83%
- Daily rates average $168.50
Shoulder Season
- Revenue averages $2168.03 per month
- Occupancy maintains 41.60%
- Daily rates hold at $156.84
Low Season (September, May, August)
- Revenue drops to $1398.26 per month
- Occupancy decreases to 27.56%
- Daily rates adjust to $147.86
Is it still profitable to do Airbnb in Kuusamo in 2025?
Yes! Kuusamo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2168 and With 267 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kuusamo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ruka | A world-famous ski resort known for its excellent skiing facilities and stunning natural scenery, making it a prime destination for winter sports enthusiasts and holidaymakers. | Ruka Ski Resort, Ruka Village, Jetty for ice fishing, Northern Lights, Hiking trails |
| Kuusamo City Center | The heart of Kuusamo, offering charming local shops, restaurants, and access to cultural experiences. A great location for visitors seeking local flavor and convenience. | Kuusamo Baptist Church, Wild Taiga Visitor Centre, Shopping and dining options, Local art galleries |
| Oulanka National Park | A stunning national park known for its breathtaking landscapes and outdoor activities, appealing to nature lovers and adventure seekers. | Oulanka River, Karhunkierros Trail, Oulanka Nature Center, Wildlife spotting opportunities |
| Pohjois-Kuusamo | A tranquil area surrounded by nature, perfect for relaxation and immersing in Finnish wilderness, popular among those seeking peace and quiet. | Scenic nature walks, Fishing spots, Cottage accommodations, Sauna experiences |
| Hossa National Park | Famed for its clear waters and numerous hiking trails, Hossa is an ideal location for those looking to enjoy outdoor adventures and pristine nature. | Hossa Visitor Centre, Hiking trails, Canoeing, Excellent fishing locations |
| Ski Resort Posio | Another great destination for winter sports, Posio offers skiing, snowmobiling, and winter activities, appealing to travelers all year round. | Posio Ski Center, Posio's beautiful lakes, Winter sports options |
| Kuhmo | Known for its cultural events and festivals, Kuhmo attracts tourists interested in music and arts, especially during summer and fall. | Kuhmo Chamber Music, Kuhmo Arts Center, Local festivals |
| Juuma | A small village near Oulanka National Park known for its tranquility and access to hiking and nature, perfect for a peaceful getaway. | Juuma village sights, Access to Oulanka hiking trails, Rivers and lakes for nature activities |
Do you need a license for Airbnb in Kuusamo?
We recommend checking directly with Kuusamo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kuusamo
Modern Villa with Outdoor Jacuzzi!
Entire Place • 3 bedrooms
Lakeside Villa Vaami, 6 pers. Kuusamo
Entire Place • 3 bedrooms
Ruka Twin Borealis
Entire Place • 3 bedrooms
Villa Valkeainen Kuusamo
Entire Place • 2 bedrooms
Keloruka, First Class villa, best location
Entire Place • 4 bedrooms
Saga Tarula
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Kuusamo
Additional analytics on vacation rental, real estate, short term rental data in Kuusamo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 73.1% of inventory
- Strong specialty sector (25.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 267 properties in Kuusamo shows that 2 bedrooms properties are most prevalent, making up 29.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.3% of all listings.
Key Insights
- Most common: 2 bedrooms (29.6%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 267 properties in Kuusamo reveals that 8+ guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 8+ guests (29.2% of market)
- Least common capacity: 3 guests (3% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 267 properties in Kuusamo, the most common availability pattern is 271-366 days (38.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (38.2%)
- Most common booking duration: 91-180 days (34.8%)
- Properties with high availability (180+ days): 72.3%
- Properties with long-term bookings (180+ days): 29.6%
Minimum Stay Distributions
1 Night
48 listings
19% of total
2 Nights
75 listings
29.8% of total
3 Nights
53 listings
21% of total
4-6 Nights
45 listings
17.9% of total
7-29 Nights
10 listings
4% of total
30+ Nights
21 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.8%
- Mid-length stays (4-6 nights) represent 17.9% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 69.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.4% of total
Flexible
41 listings
17.2% of total
Moderate
43 listings
18.1% of total
Firm
65 listings
27.3% of total
Strict
88 listings
37% of total
Key Insights
- Strict is the preferred policy at 37.0% of listings
- Stricter policies (Firm & Strict) dominate at 64.3% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 64.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Mar, May, averaging 89 days
- Shortest booking windows are in Jul, Oct, Aug, averaging 44 days
- Winter shows the longest average booking window at 80 days, while Summer has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 80 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Kuusamo
Every property in Kuusamo comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 61.9% of total guests, indicating a significant local market share.
- Primary international markets: Germany (12.6%) and France (6.7%)
- English is the top language at 44%, followed by Finnish (32%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Oulu and Helsinki markets
- Develop localized content for Germany and France
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kuusamo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Suomussalmi | 18 | $1,537 | $121.46 | 39% |
| Taivalkoski | 18 | $1,229 | $121.56 | 34% |
| Posio | 13 | $1,082 | $113.77 | 44% |
| Salla | 24 | $941 | $120.54 | 34% |
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