Kuusamo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Kuusamo in 2025? Explore comprehensive Airbnb analytics for Kuusamo, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Kuusamo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 260 active listings.
Whether you're considering an Airbnb investment in Kuusamo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuusamo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuusamo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuusamo (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuusamo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuusamo is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuusamo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,696 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuusamo
Kuusamo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuusamo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuusamo:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuusamo
Average Daily Rate (ADR) Airbnb Trends in Kuusamo (2025)
Effective short term rental pricing strategy in Kuusamo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuusamo typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Kuusamo
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Airbnb Seasonality Analysis & Trends in Kuusamo (2025)
Peak Season (February, December, March)
- Revenue averages $3,258 per month
- Occupancy rates average 57.3%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,967 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $158
Low Season (August, September, October)
- Revenue drops to average $1,457 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $153
Seasonality Insights for Kuusamo
- The Airbnb seasonality in Kuusamo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuusamo's highest earning potential, with monthly revenues capable of climbing to $3,447, occupancy reaching a high of 63.9%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,411, occupancy could drop to 27.6%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuusamo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuusamo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuusamo (2025)
Exploring the top neighborhoods for short-term rentals in Kuusamo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ruka Ski Resort | A popular ski destination known for its excellent slopes and winter activities. Ideal for attracting tourists looking for outdoor winter experiences and cozy accommodations. | Ruka Ski Resort, Ruka Village, Ski slopes and trails, Snowshoeing and skiing activities, Ruka Nordic ski trails |
| Kuusamo Town | The main town offering amenities, shops, and restaurants. It's a great base for travelers looking to explore the natural beauty of Kuusamo and nearby national parks. | Kuusamo Town Center, Shopping and dining, Local markets, Cultural events and festivals, Kuusamo Sport Resort |
| Oulanka National Park | A stunning natural area known for its beautiful landscapes, hiking trails, and outdoor activities. Perfect for nature lovers and those seeking tranquility. | Oulanka National Park, Hiking trails, River rafting, Birdwatching, Nature photography spots |
| Hossa National Park | An excellent location for outdoor enthusiasts, known for its pristine nature and recreational opportunities including hiking, fishing, and camping. | Hossa National Park, Hiking trails, Camping sites, Fishing spots, Canoeing opportunities |
| Kuhmo | A serene area known for its rich wildlife and nature. Ideal for travelers looking for peace and a connection with nature. | Kuhmo Nature Center, Wildlife watching, Cultural events, Local art and crafts, Outdoor activities |
| Paanajärvi National Park | A remote national park offering untouched nature and solitude. Attracts those who want to escape the crowds and enjoy nature. | Paanajärvi National Park, Remote hiking trails, Natural landscapes, Wildlife experiences, Camping and fishing |
| Loma-Kuusamo | A growing holiday village that offers a range of accommodation options, close to nature and ideal for family vacations. | Loma-Kuusamo Resort, Family-friendly activities, Nature walks, Swimming and fishing, Sauna experiences |
| Taivalkoski | A charming area known for its beautiful landscapes and recreational activities. Suitable for those seeking a quiet retreat and local culture. | Taivalkoski River, Local festivals, Hiking trails, Cultural experiences, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Kuusamo (2025)
While Kuusamo, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuusamo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kuusamo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuusamobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Villa with Outdoor Jacuzzi!
Entire Place • 3 bedrooms
Lakeside Villa Vaami, 6 pers. Kuusamo
Entire Place • 3 bedrooms
Villa Valkeainen Kuusamo
Entire Place • 2 bedrooms
Log house in Ruka | Rokovan Raiku
Entire Place • 4 bedrooms
Ruka's Treasure with forest views + 2 Lift tickets
Entire Place • 4 bedrooms
Saga Tarula
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuusamo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuusamo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lotta | 9 | $358,457 | 98 | 3.84/5.0 |
| Ulla | 7 | $248,652 | 751 | 4.68/5.0 |
| Rami | 4 | $131,840 | 177 | 4.83/5.0 |
| Tero | 3 | $110,944 | 61 | 4.77/5.0 |
| Janne | 1 | $110,865 | 22 | 5.00/5.0 |
| Jouko | 2 | $100,129 | 33 | 4.96/5.0 |
| Emese | 4 | $98,926 | 367 | 4.63/5.0 |
| Tommi | 2 | $92,888 | 37 | 4.91/5.0 |
| Aki | 6 | $92,054 | 138 | 3.58/5.0 |
| Martti | 2 | $89,162 | 73 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuusamo.
Dive Deeper: Advanced Kuusamo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuusamo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuusamo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuusamo
- The Kuusamo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 260 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuusamo, Apartment/Condo properties are the most common (37.7%), reflecting the local real estate landscape.
- Houses represent a significant 35.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Kuusamo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuusamo
- The dominant room capacity in Kuusamo is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Kuusamo, indicating a high concentration in these sizes.
- A significant 36.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kuusamo.
Kuusamo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuusamo
- The most common guest capacity trend in Kuusamo vacation rentals is listings accommodating 8+ guests (28.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kuusamo STR market, accounting for 53.8% of listings.
- 58.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuusamo.
- On average, properties in Kuusamo are equipped to host 5.7 guests.
Kuusamo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuusamo
- The most common availability pattern in Kuusamo falls within the 271-366 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kuusamo (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuusamo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
16.8% of total
2 Nights
54 listings
21.6% of total
3 Nights
34 listings
13.6% of total
4-6 Nights
47 listings
18.8% of total
7-29 Nights
8 listings
3.2% of total
30+ Nights
65 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Kuusamo is 30+ Nights, adopted by 26% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26%) caters to monthly stays (30+ nights) in Kuusamo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 26% of Kuusamo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuusamo.
Kuusamo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Flexible
41 listings
17.5% of total
Moderate
42 listings
17.9% of total
Firm
63 listings
26.9% of total
Strict
87 listings
37.2% of total
Cancellation Policy Insights for Kuusamo
- The prevailing Airbnb cancellation policy trend in Kuusamo is Strict, used by 37.2% of listings.
- A majority (64.1%) of hosts in Kuusamo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.2% market standard in Kuusamo.
- With 37.2% using Strict terms, this is a viable option in Kuusamo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuusamo.
Kuusamo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuusamo
- The overall average booking lead time for vacation rentals in Kuusamo is 67 days.
- Guests book furthest in advance for stays during December (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (84 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Kuusamo.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Kuusamo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuusamo (2025)
Amenity Prevalence
Amenity Insights for Kuusamo
- Essential amenities in Kuusamo that guests expect include: Smoke alarm, Free parking on premises, Kitchen, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuusamo: Smoke alarm, Free parking on premises, Kitchen, Heating, TV, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Heating, TV, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuusamo to stay competitive.
Kuusamo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuusamo
- The typical guest profile for Airbnb in Kuusamo consists of a mix of domestic (58%) and international guests, often arriving from nearby Oulu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 58.1% of guests.
- Key international markets include Finland (58.1%) and Germany (10.8%).
- Top languages spoken are English (39.3%) followed by Finnish (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuusamo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Suomussalmi | 19 | $1,368 | $116.82 | 38% |
| Taivalkoski | 16 | $1,226 | $125.22 | 32% |
| Posio | 14 | $1,006 | $114.28 | 43% |
| Salla | 25 | $899 | $132.49 | 33% |