Airbnb Market Analytics, Statistics and Data in Kuopio, Mainland Finland, Finland

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuopio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuopio:

Average Daily Rate

$118

Occupancy Rate

43.61%

Annual Revenue

$14,785

Revenue Growth YoY

-3.87%

Best Month

July

Worst Month

January

Regulation

Low

Active Listings

358

How much do Airbnb hosts make on average per month in Kuopio?

The short-term rental market in Kuopio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,577 per month
Strong performing properties (top 25%) make $2,282 or more
Best-in-class properties (top 10%) achieve $3,041+ monthly
Entry-level properties (bottom 25%) typically earn around $820

Revenue Variations by Month

Occupancy Rates Throughout the Year in Kuopio

The market in Kuopio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 44% occupancy rates
Strong performing properties (top 25%) achieve 67% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 21%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Kuopio

Daily rates in Kuopio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $91 per night
Strong performing properties (top 25%) secure $125 or more
Best-in-class properties (top 10%) pull in $201+ per night
Entry-level properties (bottom 25%) earn around $70

Daily Rate Variations by Month

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Seasonality patterns in Kuopio

Peak Season (July, March, June)

Revenue peaks at $2142.15 per month
Occupancy rates reach 58.58%
Daily rates average $121.41

Shoulder Season

Revenue averages $1738.38 per month
Occupancy maintains 45.06%
Daily rates hold at $117.31

Low Season (November, December, January)

Revenue drops to $1215.40 per month
Occupancy decreases to 36.37%
Daily rates adjust to $113.08

Is it still profitable to do Airbnb in Kuopio in 2025?

Yes! Kuopio demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $1738 and With 358 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Kuopio

Area	Why Choose This Area	Key Attractions
City Center	The bustling heart of Kuopio, known for its shops, restaurants, and cultural sites. Perfect for tourists who want to experience the local lifestyle and attractions.	Kuopio Market Hall, Kuopio Cathedral, Väinölänniemi Park, Kuopio Museum, Puijo Tower, Sailor's Bay
Puijo Hill	A scenic area just outside the city known for its outdoor activities and winter sports. Great for nature lovers and those seeking adventure.	Puijo Ski Resort, Puijo Observation Tower, Hiking trails, Skiing and snowboarding, Bird watching, Nature photography
Rautaniemi	A peaceful district along the lake with beautiful views and access to water activities. Ideal for families and couples looking for a relaxing getaway.	Lake Kallavesi, Swimming areas, Beach parks, Fishing opportunities, Walking paths, Picnic spots
Niirala	A neighborhood close to the Kuopio-Puijo Airport, which attracts transient travelers. It's also home to several local restaurants and shops.	Niirala Border Station, Local eateries, Parks, Easy access to transit, Cultural events, Local markets
Kumpusalo	A lakeside suburb known for its quiet atmosphere and proximity to nature, appealing to those looking for serene environments.	Beautiful lake views, Nature trails, Biking paths, Cafes, Local art spots, Events at local community center
Särkiniemi	An up-and-coming area that offers recreational activities and proximity to Kuopio's sports facilities. Great for sport and fitness enthusiasts.	Sports halls, Training facilities, Walking and biking trails, Community parks, Fitness centers, Outdoor events
Haaransalmi	Known for its summer cottages and lakeside vacation homes, this area is perfect for tourists looking to escape to nature.	Cottage rentals, Lake activities, Boating and fishing, Hiking, Barbecue spots, Scenic views
Hannus	A tranquil residential area ideal for longer stays. Offers a mix of urban and nature experiences with easy access to the city and surrounding nature.	Shopping centers, Parks, Cafes, Cultural sites, Local festivals, Walking paths

Do you need a license for Airbnb in Kuopio?

$237.85

Daily Rate

Top Performing Professional Hosts in Kuopio

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Henri	7	$266,477	366	4.49/5.0
Oskari	9	$252,892	597	4.77/5.0
Niko	14	$250,534	1455	4.67/5.0
Henri	2	$92,057	109	4.96/5.0
Jussi	3	$81,437	458	4.90/5.0
Jani	4	$70,461	184	4.57/5.0
Susanna	2	$68,996	56	4.96/5.0
Aune	5	$68,751	55	4.18/5.0
Anna-Liisa	12	$64,795	106	4.12/5.0
Kristiina	3	$60,487	643	4.80/5.0

Additional analytics on vacation rental, real estate, short term rental data in Kuopio

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (92.5%), with apartment & condo and house properties comprising 88.0% of inventory
Untapped potential in boutique & hotels, others, unique stays segments (4.5% combined)

Room Capacity Distribution

Analysis of 358 properties in Kuopio shows that 1 bedroom properties are most prevalent, making up 51.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.0% of all listings.

Key Insights

Most common: 1 bedroom (51.7%)
Least common: 5+ bedrooms (2.5%)
Market concentration: 69.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 358 properties in Kuopio reveals that 4 guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 44.7% of the market.

Key Insights

Most common capacity: 4 guests (29.6% of market)
Least common capacity: 1 guest (1.4% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 44.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 358 properties in Kuopio, the most common availability pattern is 271-366 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.5% of properties).

Key Insights

Most common availability window: 271-366 days (36%)
Most common booking duration: 91-180 days (28.5%)
Properties with high availability (180+ days): 64.2%
Properties with long-term bookings (180+ days): 37.2%

Minimum Stay Distributions

1 Night (43.3%)

1 Night

143 listings

43.3% of total

2 Nights (41.5%)

2 Nights

137 listings

41.5% of total

3 Nights (3.3%)

3 Nights

11 listings

3.3% of total

4-6 Nights (3.9%)

4-6 Nights

13 listings

3.9% of total

7-29 Nights (2.7%)

7-29 Nights

9 listings

2.7% of total

30+ Nights (5.2%)

30+ Nights

17 listings

5.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 84.8%
Mid-length stays (4-6 nights) represent 3.9% of listings
Monthly+ stays (5.2%) suggest a stable extended-stay market
High market flexibility with 88.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3.4%)

Super Strict 30 Days

11 listings

3.4% of total

Flexible (35.8%)

Flexible

115 listings

35.8% of total

Moderate (39.3%)

Moderate

126 listings

39.3% of total

Firm (10%)

Firm

32 listings

10% of total

Strict (11.5%)

Strict

37 listings

11.5% of total

Key Insights

Moderate is the preferred policy at 39.3% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 75.1% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 3.4% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, Mar, averaging 63 days
Shortest booking windows are in Nov, Sep, Oct, averaging 32 days
Summer shows the longest average booking window at 61 days, while Fall has the shortest at 32 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Nov-Oct when lead times are shortest

Popular Airbnb Amenities in Kuopio

Below is the distribution of amenities across listings in Kuopio:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 87.8% of total guests, indicating a dominant local market share.
Primary international markets: Germany (1.9%) and France (1.3%)
Finnish is the top language at 41.6%, followed by English (41.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Helsinki and Tampere markets
Develop localized content for Germany and France
Prioritize Finnish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Kuopio. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Suonenjoki	10	$1,316	$123.64	37%
Heinola	74	$1,232	$139.04	36%
Mikkeli	115	$1,224	$133.51	39%
Juva	20	$1,183	$180.64	30%
Mäntyharju	37	$1,148	$128.48	39%
Kangasniemi	16	$1,105	$156.75	38%
Taipalsaari	27	$1,057	$127.63	37%
Lappeenranta	92	$1,053	$108.61	45%
Keitele	11	$1,046	$128.28	32%
Puumala	18	$1,009	$153.03	34%

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