Kuopio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Kuopio in 2025? Explore comprehensive Airbnb analytics for Kuopio, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Kuopio, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 346 active listings.
Whether you're considering an Airbnb investment in Kuopio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuopio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuopio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuopio (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuopio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuopio is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuopio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,883+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,192 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,476 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $780, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuopio
Kuopio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuopio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuopio:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuopio
Average Daily Rate (ADR) Airbnb Trends in Kuopio (2025)
Effective short term rental pricing strategy in Kuopio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuopio typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Kuopio
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Airbnb Seasonality Analysis & Trends in Kuopio (2025)
Peak Season (July, May, June)
- Revenue averages $2,051 per month
- Occupancy rates average 47.5%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,591 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $121
Low Season (January, October, November)
- Revenue drops to average $1,344 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $118
Seasonality Insights for Kuopio
- The Airbnb seasonality in Kuopio shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuopio's highest earning potential, with monthly revenues capable of climbing to $2,123, occupancy reaching a high of 58.8%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,312, occupancy could drop to 36.6%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuopio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuopio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuopio (2025)
Exploring the top neighborhoods for short-term rentals in Kuopio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Kuopio, ideal for tourists due to its proximity to shopping, dining, and cultural attractions. Offers easy access to public transportation and local events. | Kuopio Market Hall, Kuopio Museum, Puijo Tower, Savonia University of Applied Sciences, Cultural center Kuopio |
| Puijo Hill | A popular area for nature lovers, offering beautiful views and outdoor activities. Great for visitors seeking relaxation and connection with nature year-round. | Puijo Tower, Hiking trails, Skiing areas, Scenic viewpoints |
| Kalasatama | A developing waterfront area that combines modern architecture with leisure activities. It attracts guests looking for a unique blend of urban living and waterfront charm. | Partaharju Nature Reserve, Fishing opportunities, Walking trails by the water |
| Rönkönranta | A picturesque lakeside area perfect for relaxation, fishing, and other water activities. Great for families and tourists looking to unwind near the water. | Lakeside parks, Beach areas, Boating and fishing activities |
| Iisalmi Road | Located near the main transport routes, this area is convenient for travelers needing easy access to Kuopio and beyond. Ideal for Airbnb hosts catering to business travelers. | Shopping centers, Restaurants, Transport links |
| Sairaalakatu | Close to many health facilities, this area is ideal for visitors with medical needs or those accompanying patients, ensuring consistent demand for short-term rentals. | Hospital facilities, Close to city center |
| Myllypuro | A quiet suburban area close to nature, perfect for those looking for peaceful retreats yet only a short drive to the city center. Appeals to families and nature enthusiasts. | Local parks, Natural scenery, Family-friendly activities |
| Kumpula | Known for its rich cultural and educational institutions, Kumpula attracts those interested in arts and education, making it a prime spot for cultural experiences. | Kuopio Art Museum, Local galleries, Educational centers |
Understanding Airbnb License Requirements & STR Laws in Kuopio (2025)
While Kuopio, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuopio to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kuopio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuopiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR, JACUZZI, LAKEFRONT SAUNA, 6 SKI PASS
Entire Place • 6 bedrooms
Villa Lago, Tahko
Entire Place • 6 bedrooms
Villa Kesäniemi on the shore of Kallavesi
Entire Place • 8 bedrooms
Stunning square in Valkeisenlampi
Entire Place • 3 bedrooms
Villa Aava, Tahko
Entire Place • 3 bedrooms
Central in two levels apartment,private sauna,2wc
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuopio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuopio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oskari | 9 | $255,013 | 597 | 4.77/5.0 |
| Niko | 12 | $248,123 | 1304 | 4.68/5.0 |
| Henri | 6 | $129,737 | 345 | 4.51/5.0 |
| Henri | 2 | $76,269 | 109 | 4.96/5.0 |
| Jussi | 3 | $76,201 | 458 | 4.90/5.0 |
| Anna-Liisa | 11 | $73,032 | 103 | 4.04/5.0 |
| Jani | 4 | $65,770 | 184 | 4.57/5.0 |
| Susanna | 2 | $63,500 | 56 | 4.96/5.0 |
| Kristiina | 3 | $63,190 | 643 | 4.80/5.0 |
| Host #151212406 | 1 | $61,249 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuopio.
Dive Deeper: Advanced Kuopio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuopio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuopio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuopio
- The Kuopio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 346 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuopio, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 17.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Kuopio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuopio
- The dominant room capacity in Kuopio is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.1% of the active Airbnb listings in Kuopio, indicating a high concentration in these sizes.
- With over half the market (50.9%) consisting of studios or 1-bedroom units, Kuopio is particularly well-suited for individuals or couples.
Kuopio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuopio
- The most common guest capacity trend in Kuopio vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Kuopio STR market, accounting for 45.9% of listings.
- 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuopio.
- On average, properties in Kuopio are equipped to host 4.5 guests.
Kuopio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuopio
- The most common availability pattern in Kuopio falls within the 271-366 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kuopio (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuopio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
138 listings
42.2% of total
2 Nights
120 listings
36.7% of total
3 Nights
8 listings
2.4% of total
4-6 Nights
12 listings
3.7% of total
7-29 Nights
8 listings
2.4% of total
30+ Nights
41 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Kuopio is 1 Night, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Kuopio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Kuopio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.2% of Kuopio hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuopio.
Kuopio Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
3.2% of total
Flexible
113 listings
36.1% of total
Moderate
123 listings
39.3% of total
Firm
32 listings
10.2% of total
Strict
35 listings
11.2% of total
Cancellation Policy Insights for Kuopio
- The prevailing Airbnb cancellation policy trend in Kuopio is Moderate, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 75.4% of listings offering Flexible or Moderate policies. This suggests guests in Kuopio may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Kuopio.
- Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuopio.
Kuopio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuopio
- The overall average booking lead time for vacation rentals in Kuopio is 41 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Kuopio.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Kuopio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuopio (2025)
Amenity Prevalence
Amenity Insights for Kuopio
- Essential amenities in Kuopio that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuopio: Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuopio to stay competitive.
Kuopio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuopio
- The typical guest profile for Airbnb in Kuopio consists of primarily domestic travelers (88%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 87.7% of guests.
- Key international markets include Finland (87.7%) and Germany (1.7%).
- Top languages spoken are English (38.2%) followed by Finnish (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Oulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuopio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Suonenjoki | 10 | $1,420 | $127.95 | 38% |
| Heinola | 75 | $1,211 | $148.10 | 35% |
| Juva | 20 | $1,195 | $180.23 | 31% |
| Mikkeli | 112 | $1,139 | $127.74 | 39% |
| Kangasniemi | 16 | $1,090 | $162.75 | 38% |
| Mäntyharju | 36 | $1,084 | $128.62 | 39% |
| Puumala | 16 | $1,081 | $146.15 | 39% |
| Lappeenranta | 87 | $1,053 | $104.23 | 46% |
| Konnevesi | 10 | $1,005 | $142.23 | 38% |
| Taipalsaari | 27 | $989 | $129.17 | 37% |