Airbnb Market Analytics, Statistics and Data in Kouvola, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kouvola? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kouvola:
How much do Airbnb hosts make on average per month in Kouvola?
The short-term rental market in Kouvola shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,020 per month
- Strong performing properties (top 25%) make $1,856 or more
- Best-in-class properties (top 10%) achieve $2,892+ monthly
- Entry-level properties (bottom 25%) typically earn around $446
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kouvola
The market in Kouvola shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kouvola
Daily rates in Kouvola vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $141 or more
- Best-in-class properties (top 10%) pull in $235+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Kouvola
Peak Season (July, June, August)
- Revenue peaks at $2247.39 per month
- Occupancy rates reach 52.61%
- Daily rates average $135.91
Shoulder Season
- Revenue averages $1402.08 per month
- Occupancy maintains 35.00%
- Daily rates hold at $122.43
Low Season (December, September, January)
- Revenue drops to $843.86 per month
- Occupancy decreases to 22.69%
- Daily rates adjust to $111.85
Is it still profitable to do Airbnb in Kouvola in 2025?
Yes! Kouvola demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1402 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kouvola
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kouvola City Center | The heart of Kouvola with easy access to shopping, restaurants, and public transport. A bustling area popular among tourists and business travelers alike. | Kouvola City Theatre, Kouvola Central Park, Kouvola Railway Station, Shopping center Veturi, Kouvola's Indoor Swimming Pool |
| Repovesi National Park | A stunning natural area attracting outdoor enthusiasts for hiking, camping, and nature photography, making it ideal for nature lovers visiting the region. | Repovesi National Park, Olhava Cliff, Kerkonkoski, Hiking Trails, Lake Rakkolanjärvi |
| Tykkimäki Amusement Park | A family-friendly amusement park that attracts visitors during summer, perfect for hosting families looking for fun activities while visiting Kouvola. | Tykkimäki Amusement Park, Tykkimäki Animal Park, Tykkimäki Water Park, Amusement Rides, Picnic Areas |
| Kouvola's Cultural District | Known for its museums, galleries, and theaters, this area is perfect for culture seekers and provides a rich educational experience. | Kouvola Museum, Kouvola Art Museum, Cultural Events, Kouvola's historic buildings, The Finnish Railway Museum |
| Kouvola Sports Park | A great area for sporting events and outdoor activities, attracting visitors who enjoy sports and fitness. | Kouvola Sports Hall, Football Fields, Running Tracks, Ice Rink, Outdoor Gym Facilities |
| Hämeenlinnan Ranta | A popular lakeside area perfect for summer vacations, picnics, and walks, attracting visitors to enjoy the great Finnish outdoors. | Lakeside Promenade, Fishing Opportunities, Picnic Areas, Walking Trails, Sailing and Boating |
| Kouvola Shopping District | The main shopping area in Kouvola, providing various retail options and dining experiences, ideal for visitors wanting urban convenience. | Shopping Centers, Local Cafés, Restaurants, Boutique Shops, Market Square |
| Historical Railroads of Kouvola | Attracts history buffs and families interested in rail transport, providing educational and fun experiences. | Kouvola Railway Museum, Historic Train Rides, Scenic Train Routes, Visitor Center, Exhibits on Finnish Rail Transport |
Do you need a license for Airbnb in Kouvola?
We recommend checking directly with Kouvola's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kouvola
High-quality Villa in the middle of nature.
Entire Place • 2 bedrooms
Villa Aholanranta - a boxing space in the Kymijoki landscape
Entire Place • 5 bedrooms
detached house
Entire Place • 3 bedrooms
Two cottages by the lake
Entire Place • 4 bedrooms
Experience for a large or small group
Entire Place • 4 bedrooms
Cottage by the lake in Kouvola
Entire Place • N/A
Top Performing Professional Hosts in Kouvola
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebekka | 1 | $72,084 | 50 | 5.00/5.0 |
| Saila | 2 | $69,187 | 45 | 4.76/5.0 |
| Villa Ruths Tervolin Oy | 4 | $66,552 | 464 | 4.56/5.0 |
| Niina | 3 | $55,522 | 51 | 4.71/5.0 |
| Kyösti | 2 | $42,946 | 46 | 4.96/5.0 |
| Katja | 2 | $38,809 | 138 | 4.90/5.0 |
| Kauri | 1 | $38,496 | 9 | 4.89/5.0 |
| Teija | 1 | $34,341 | 5 | 5.00/5.0 |
| Moona | 1 | $33,741 | 44 | 4.91/5.0 |
| Hannu | 2 | $33,623 | 159 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kouvola
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.3%), with apartment & condo and house properties comprising 76.9% of inventory
- Strong specialty sector (22.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 104 properties in Kouvola shows that 1 bedroom properties are most prevalent, making up 44.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.2% of all listings.
Key Insights
- Most common: 1 bedroom (44.2%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 69.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Kouvola reveals that 4 guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.1% of the market.
Key Insights
- Most common capacity: 4 guests (31.7% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Kouvola, the most common availability pattern is 271-366 days (56.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.4% of properties).
Key Insights
- Most common availability window: 271-366 days (56.7%)
- Most common booking duration: 31-90 days (40.4%)
- Properties with high availability (180+ days): 76.9%
- Properties with long-term bookings (180+ days): 24.0%
Minimum Stay Distributions
1 Night
49 listings
50% of total
2 Nights
35 listings
35.7% of total
3 Nights
7 listings
7.1% of total
4-6 Nights
6 listings
6.1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.7%
- Mid-length stays (4-6 nights) represent 6.1% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 92.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
47 listings
50.5% of total
Moderate
26 listings
28% of total
Firm
6 listings
6.5% of total
Strict
14 listings
15.1% of total
Key Insights
- Flexible is the preferred policy at 50.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 6.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 49 days
- Shortest booking windows are in Sep, Mar, Feb, averaging 21 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Kouvola
Below is the distribution of amenities across listings in Kouvola:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.7% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (4.7%) and France (2.8%)
- English is the top language at 42.1%, followed by Finnish (40.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Helsinki and Espoo markets
- Develop localized content for Germany and France
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kouvola. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,251 | $250.73 | 48% |
| Asikkala | 39 | $1,937 | $191.96 | 46% |
| Hollola | 32 | $1,796 | $248.84 | 35% |
| Sipoo | 29 | $1,640 | $195.06 | 36% |
| Porvoo | 126 | $1,584 | $146.64 | 43% |
| Jämsä sub-region | 122 | $1,501 | $184.78 | 33% |
| Pyhtää | 19 | $1,494 | $215.17 | 27% |
| Jõelähtme vald | 21 | $1,310 | $170.91 | 30% |
| Loviisa | 57 | $1,297 | $132.57 | 37% |
| Mäntsälä | 13 | $1,270 | $132.78 | 36% |
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