Kokkola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Kokkola in 2025? Explore comprehensive Airbnb analytics for Kokkola, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Kokkola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 105 active listings.
Whether you're considering an Airbnb investment in Kokkola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kokkola Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kokkola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kokkola (2025)
Understanding the monthly revenue variations for Airbnb listings in Kokkola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kokkola is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kokkola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,858 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,201 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kokkola
Kokkola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kokkola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kokkola:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kokkola
Average Daily Rate (ADR) Airbnb Trends in Kokkola (2025)
Effective short term rental pricing strategy in Kokkola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kokkola typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Kokkola
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Airbnb Seasonality Analysis & Trends in Kokkola (2025)
Peak Season (July, June, May)
- Revenue averages $2,055 per month
- Occupancy rates average 51.8%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,458 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $105
Low Season (January, February, March)
- Revenue drops to average $901 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $98
Seasonality Insights for Kokkola
- The Airbnb seasonality in Kokkola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kokkola's highest earning potential, with monthly revenues capable of climbing to $2,134, occupancy reaching a high of 64.7%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $841, occupancy could drop to 35.6%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kokkola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kokkola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kokkola (2025)
Exploring the top neighborhoods for short-term rentals in Kokkola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kokkola Old Town | Charming historical area with wooden houses and cultural attractions. Ideal for tourists interested in history and local culture. | Kokkola Museum of Fine Arts, Old Kokkola Museum, Pietarsaari, Bonnan's Old Town, Kokkola's Kaskis |
| Ykspihlaja | Scenic coastal area known for its beach and nature. Perfect for families and nature lovers seeking relaxation by the sea. | Ykspihlaja Beach, Maritime Museum of Kokkola, Walking trails, Picnic areas, Fishing spots |
| Keskusta (City Center) | The vibrant heart of Kokkola with shops, restaurants, and local events. Great for travelers wanting to experience urban Finland. | Kokkola's Market Square, Shopping streets, Cafés and restaurants, Public parks, Cultural events |
| Kokkola Harbor | Located by the waterfront, this area offers beautiful views and close proximity to boating and fishing adventures. Great for aquatic enthusiasts. | Kokkola Harbor Park, Fishing harbor, Boat rentals, Waterfront dining, Beautiful views of the sea |
| Kokkola Nature Reserve | A serene location for outdoor enthusiasts and those seeking tranquility. Ideal for hiking, bird watching, and nature exploration. | Nature trails, Rich wildlife, Observation towers, Scenic picnic spots, Seasonal activities |
| Neristan | A unique preserved old town area known for its wooden architecture and cultural significance. Great for tourists looking for authentic experiences. | Historical wooden buildings, Local handicraft shops, Cultural walking tours, Art installations, Seasonal festivals |
| Kälviä | A quiet suburb near Kokkola, offering a peaceful stay for those looking to escape the city bustle while still being close to amenities. | Community parks, Local shops, Museums, Cafés, Access to nature |
| Kaustinen | Known for its rich musical heritage and folk festivals, Kaustinen attracts visitors interested in culture and traditional events. | Kaustinen Folk Music Festival, Traditional crafts, Local eateries, Cultural events, Historical sites |
| Lapinniemi | A beautiful lakeside area perfect for outdoor activities, including swimming, fishing, and hiking in nature. | Lakeside beaches, Hiking trails, Camping sites, Fishing areas, Scenic picnic spots |
Understanding Airbnb License Requirements & STR Laws in Kokkola (2025)
While Kokkola, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kokkola to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kokkola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kokkolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
KokkolaDream - Timber Home
Entire Place • 3 bedrooms
The Grey House
Entire Place • 5 bedrooms
Spacious and cozy house
Entire Place • 6 bedrooms
Unique home with Customs Pack Room
Entire Place • 3 bedrooms
Two room light loft apartment in center (ydin)
Entire Place • 1 bedroom
120 sqm apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kokkola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kokkola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanna | 22 | $245,385 | 780 | 3.68/5.0 |
| Tony | 2 | $75,465 | 26 | 4.80/5.0 |
| Maarit | 7 | $58,520 | 118 | 4.07/5.0 |
| Katarina | 1 | $54,782 | 32 | 4.78/5.0 |
| Anna | 1 | $52,083 | 7 | 4.86/5.0 |
| Jan | 1 | $43,319 | 24 | 4.92/5.0 |
| Susanna | 3 | $41,152 | 134 | 4.50/5.0 |
| Marja-Liisa | 2 | $33,870 | 15 | 2.33/5.0 |
| Markus | 5 | $32,058 | 178 | 4.28/5.0 |
| Carita | 2 | $31,191 | 316 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kokkola.
Dive Deeper: Advanced Kokkola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kokkola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKokkola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kokkola
- The Kokkola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 105 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kokkola, Apartment/Condo properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 9.6%) offer potential for unique stay experiences.
Kokkola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kokkola
- The dominant room capacity in Kokkola is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Kokkola, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Kokkola is particularly well-suited for individuals or couples.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kokkola.
Kokkola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kokkola
- The most common guest capacity trend in Kokkola vacation rentals is listings accommodating 2 guests (21.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kokkola STR market, accounting for 42.9% of listings.
- 27.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kokkola.
- On average, properties in Kokkola are equipped to host 4.1 guests.
Kokkola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kokkola
- The most common availability pattern in Kokkola falls within the 91-180 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Kokkola (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kokkola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
68.3% of total
2 Nights
20 listings
19.8% of total
3 Nights
3 listings
3% of total
7-29 Nights
3 listings
3% of total
30+ Nights
6 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Kokkola is 1 Night, adopted by 68.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.1%) of the Kokkola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.3% of Kokkola hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kokkola.
Kokkola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
63 listings
67.7% of total
Moderate
23 listings
24.7% of total
Firm
3 listings
3.2% of total
Strict
4 listings
4.3% of total
Cancellation Policy Insights for Kokkola
- The prevailing Airbnb cancellation policy trend in Kokkola is Flexible, used by 67.7% of listings.
- The market strongly favors guest-friendly terms, with 92.4% of listings offering Flexible or Moderate policies. This suggests guests in Kokkola may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 67.7% market standard in Kokkola.
- Given the high prevalence of Flexible policies (67.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kokkola.
Kokkola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kokkola
- The overall average booking lead time for vacation rentals in Kokkola is 33 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Kokkola.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Kokkola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kokkola (2025)
Amenity Prevalence
Amenity Insights for Kokkola
- Popular amenities like Free parking on premises, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kokkola to stay competitive.
Kokkola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kokkola
- The typical guest profile for Airbnb in Kokkola consists of primarily domestic travelers (89%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Finnish or English.
- Domestic travelers account for 88.9% of guests.
- Key international markets include Finland (88.9%) and Germany (1.4%).
- Top languages spoken are Finnish (37.3%) followed by English (36.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Oulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kokkola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kalajoki | 72 | $1,274 | $149.46 | 33% |
| Raahe | 13 | $1,197 | $96.34 | 44% |
| Seinäjoki | 110 | $1,194 | $110.16 | 43% |
| Oulainen | 10 | $1,183 | $96.28 | 44% |
| Lappajärvi | 22 | $1,070 | $174.09 | 32% |
| Larsmo | 10 | $1,045 | $96.28 | 40% |
| Nykarleby | 13 | $923 | $96.32 | 44% |
| Ähtäri | 12 | $919 | $157.66 | 30% |
| Jakobstad | 47 | $910 | $92.57 | 40% |
| Keuruu | 20 | $903 | $132.03 | 34% |