Airbnb Market Analytics, Statistics and Data in Kokkola, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kokkola? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kokkola:
How much do Airbnb hosts make on average per month in Kokkola?
The short-term rental market in Kokkola shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,279 per month
- Strong performing properties (top 25%) make $1,991 or more
- Best-in-class properties (top 10%) achieve $2,837+ monthly
- Entry-level properties (bottom 25%) typically earn around $715
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kokkola
The market in Kokkola shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kokkola
Daily rates in Kokkola vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $163+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Kokkola
Peak Season (June, July, May)
- Revenue peaks at $2235.54 per month
- Occupancy rates reach 65.66%
- Daily rates average $110.55
Shoulder Season
- Revenue averages $1550.14 per month
- Occupancy maintains 45.14%
- Daily rates hold at $104.07
Low Season (December, February, January)
- Revenue drops to $834.56 per month
- Occupancy decreases to 32.06%
- Daily rates adjust to $100.21
Is it still profitable to do Airbnb in Kokkola in 2025?
Yes! Kokkola demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and monthly revenue averaging $1550 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kokkola
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kokkola Old Town | Charming historic district with beautiful wooden houses and rich cultural history. Ideal for tourists interested in Finnish heritage and architecture. | Kokkola Museum of Nature, Old Kokkola, The Kokkola Maritime Museum, Pietarsaari, Pahlman Park |
| Kokkola Market Square | Central hub for shopping and dining, surrounded by various local attractions. Great spot for visitors looking to experience local life and culture. | Kokkola Market Hall, Ruth's Garden, The Church of Kokkola, Various cafes and restaurants |
| Säntti | A vibrant area known for its parks and recreational activities. Perfect for families and outdoor enthusiasts looking to explore the natural beauty of the region. | Säntti Park, Beaches of Kokkola, Walking and biking trails, Fishing spots |
| Kokkola Sea | A picturesque waterfront area offering scenic views and various water activities. Attracts tourists who enjoy nature and the serenity of the sea. | Kokkola Harbour, Marina, Seaside walking paths, Fishing and boating activities |
| Ykspihlaja | A beachside community known for its beautiful sandy beaches and great summer activities. A popular destination for vacationers looking to relax by the sea. | Ykspihlaja Beach, Beach cafes, Summer festivals, Water sports |
| Kälviä | A peaceful rural area close to Kokkola, ideal for guests seeking tranquility and nature. Perfect for those interested in countryside experiences. | Hiking trails, Local farms, Natural landscapes, Cultural heritage sites |
| Kokkola Sports Centre | Popular for sports enthusiasts and families, featuring a range of recreational facilities. Ideal for those traveling for sports events or family activities. | Sports fields, Indoor activity areas, Public swimming pool, Event hosting |
| Torkkola | A quiet residential area that provides a genuine Finnish living experience. Great for long-term stays and for those desiring a local atmosphere. | Local shops, Community parks, Cultural events, Friendly neighborhoods |
Do you need a license for Airbnb in Kokkola?
We recommend checking directly with Kokkola's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kokkola
KokkolaDream - Timber Home
Entire Place • 3 bedrooms
Unique home with Customs Pack Room
Entire Place • 3 bedrooms
Spacious and cozy house
Entire Place • 6 bedrooms
The Grey House
Entire Place • 5 bedrooms
Two room light loft apartment in center (ydin)
Entire Place • 1 bedroom
120 sqm apartment
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kokkola
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanna | 23 | $275,988 | 815 | 3.72/5.0 |
| Tony | 2 | $73,390 | 26 | 4.80/5.0 |
| Jan | 1 | $57,103 | 24 | 4.92/5.0 |
| Anna | 1 | $51,078 | 7 | 4.86/5.0 |
| Katarina | 1 | $45,771 | 32 | 4.78/5.0 |
| Maarit | 4 | $45,719 | 80 | 4.71/5.0 |
| Susanna | 3 | $44,582 | 134 | 4.50/5.0 |
| Marja-Liisa | 2 | $34,629 | 15 | 2.33/5.0 |
| Sari | 1 | $32,251 | 73 | 4.88/5.0 |
| Markus | 5 | $31,048 | 178 | 4.28/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kokkola
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with apartment & condo and house properties comprising 90.3% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (9.8% combined)
Room Capacity Distribution
Analysis of 103 properties in Kokkola shows that 1 bedroom properties are most prevalent, making up 53.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.9% of all listings.
Key Insights
- Most common: 1 bedroom (53.4%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 70.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Kokkola reveals that 4 guests properties dominate the market, representing 24.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.7% of the market.
Key Insights
- Most common capacity: 4 guests (24.3% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Kokkola, the most common availability pattern is 91-180 days (32% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.9% of properties).
Key Insights
- Most common availability window: 91-180 days (32%)
- Most common booking duration: 181-270 days (36.9%)
- Properties with high availability (180+ days): 60.2%
- Properties with long-term bookings (180+ days): 45.6%
Minimum Stay Distributions
1 Night
70 listings
72.2% of total
2 Nights
21 listings
21.6% of total
3 Nights
1 listings
1% of total
7-29 Nights
3 listings
3.1% of total
30+ Nights
2 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 94.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
60 listings
66.7% of total
Moderate
23 listings
25.6% of total
Firm
3 listings
3.3% of total
Strict
4 listings
4.4% of total
Key Insights
- Flexible is the preferred policy at 66.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 92.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 3.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Mar, averaging 59 days
- Shortest booking windows are in Apr, Dec, Oct, averaging 29 days
- Summer shows the longest average booking window at 57 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Kokkola
Below is the distribution of amenities across listings in Kokkola:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (1.5%) and Sweden (1.2%)
- Finnish is the top language at 41.2%, followed by English (40%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Helsinki and Oulu markets
- Develop localized content for Germany and Sweden
- Prioritize Finnish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kokkola. These nearby markets offer diverse opportunities for property investors and hosts:
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