Jämsä sub-region Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jämsä sub-region in 2025? Explore comprehensive Airbnb analytics for Jämsä sub-region, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Jämsä sub-region, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 124 active listings.

Whether you're considering an Airbnb investment in Jämsä sub-region, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jämsä sub-region Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jämsä sub-region Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$181
The average rental revenue earned for an occupied room per day in Jämsä sub-region.
Occupancy Rate(?)
32.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,242
Typical annual income for an Airbnb listing in Jämsä sub-region. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.9%
Positive growth (9.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Jämsä sub-region.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Jämsä sub-region.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
124
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jämsä sub-region (2025)

Understanding the monthly revenue variations for Airbnb listings in Jämsä sub-region is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jämsä sub-region is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jämsä sub-region across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,691+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,399 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,380 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $728, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jämsä sub-region

Jämsä sub-region Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jämsä sub-region STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jämsä sub-region:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jämsä sub-region

Average Daily Rate (ADR) Airbnb Trends in Jämsä sub-region (2025)

Effective short term rental pricing strategy in Jämsä sub-region involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jämsä sub-region typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $141 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Jämsä sub-region

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Airbnb Seasonality Analysis & Trends in Jämsä sub-region (2025)

Peak Season (June, February, December)
  • Revenue averages $2,431 per month
  • Occupancy rates average 37.6%
  • Daily rates average $191
Shoulder Season
  • Revenue averages $1,936 per month
  • Occupancy maintains around 30.4%
  • Daily rates hold near $179
Low Season (September, October, November)
  • Revenue drops to average $1,096 per month
  • Occupancy decreases to average 23.0%
  • Daily rates adjust to average $170

Seasonality Insights for Jämsä sub-region

  • The Airbnb seasonality in Jämsä sub-region shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jämsä sub-region's highest earning potential, with monthly revenues capable of climbing to $2,531, occupancy reaching a high of 43.3%, and ADRs peaking at $198.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $975, occupancy could drop to 21.9%, and ADRs may adjust down to $168.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jämsä sub-region.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jämsä sub-region seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jämsä sub-region (2025)

Exploring the top neighborhoods for short-term rentals in Jämsä sub-region? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Jämsä City Center
The heart of Jämsä, offering a mix of local culture, dining, and shopping. It's easily accessible and a great base for exploring the area.
Jämsä Church, Jämsä Art Center, Kuhmoniemi, Local Restaurants, Shopping Areas
Himos
A popular ski resort area known for winter sports and summer activities. Attracts both adventure seekers and families.
Himos Ski Resort, Himos Areena, Lake Patane, Outdoor activities, Hiking trails
Jämsänkoski
A tranquil area that features beautiful natural scenery and is close to local amenities, suitable for visitors looking to escape the city.
Jämsänkoski Bridge, Local Parks, Scenic Views, Nature Trails
Keuruu
Nearby town with cultural significance and beautiful wooden architecture, attracting tourists interested in history and nature.
Keuruu Church, Old Wooden Town, Local Museums, Nature Parks
Luhanka
A charming village located near the scenic Päijänne National Park, ideal for nature lovers and outdoor enthusiasts.
Lake Päijänne, Outdoor activities, Hiking, Fishing
Päijänne National Park
A stunning natural area that offers hiking, boating, and wildlife observation, perfect for guests looking for outdoor adventures.
Hiking Trails, Boating, Wildlife Watching, Scenic Lakes
Äänekoski
Offers a combination of industrial heritage and beautiful nature, attracting tourists interested in unique experiences.
Äänekoski River, Local Art Exhibitions, Cultural Events
Muurame
A small town known for its architecture and proximity to both Jämsä and Jyväskylä, suitable for visitors exploring the central Finland region.
Muurame Church, Local Parks, Nature Activities, Community Events

Understanding Airbnb License Requirements & STR Laws in Jämsä sub-region (2025)

While Jämsä sub-region, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jämsä sub-region to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jämsä sub-region (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jämsä sub-regionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Nuppula - 13 people - own sandy beach!

Villa Nuppula - 13 people - own sandy beach!

Entire Place • 5 bedrooms

$104,888
Revenue
84.0%
Occupancy
$320.38
Daily Rate
Villa Jämsä

Villa Jämsä

Entire Place • 4 bedrooms

$69,415
Revenue
46.9%
Occupancy
$307.47
Daily Rate
Pussilanranta  10 hlö + poreallas

Pussilanranta 10 hlö + poreallas

Entire Place • 4 bedrooms

$66,939
Revenue
48.1%
Occupancy
$397.96
Daily Rate
Himos Design - Luxury Villa for 14 people

Himos Design - Luxury Villa for 14 people

Entire Place • 5 bedrooms

$58,893
Revenue
26.6%
Occupancy
$394.95
Daily Rate
Villa Virpi 8 person with Jacuzzi, no additional costs!

Villa Virpi 8 person with Jacuzzi, no additional costs!

Entire Place • 2 bedrooms

$51,282
Revenue
41.3%
Occupancy
$332.25
Daily Rate
Villa Golden Himos

Villa Golden Himos

Entire Place • 4 bedrooms

$40,028
Revenue
28.5%
Occupancy
$421.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jämsä sub-region (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jämsä sub-region based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Elisa13$272,770563.25/5.0
Sami10$176,2281194.60/5.0
Jyrki2$107,0881564.86/5.0
Ville1$104,888114.91/5.0
Ari2$79,707934.60/5.0
Heli5$67,5801624.46/5.0
Mika2$59,468212.05/5.0
Mirjami1$58,893184.44/5.0
Kati2$55,038584.86/5.0
Erja2$49,401734.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jämsä sub-region.

Dive Deeper: Advanced Jämsä sub-region STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jämsä sub-region. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jämsä sub-region Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jämsä sub-region

  • The Jämsä sub-region Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 124 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jämsä sub-region, House properties are the most common (58.9%), reflecting the local real estate landscape.
  • Houses represent a significant 58.9% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.

Jämsä sub-region Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jämsä sub-region

  • The dominant room capacity in Jämsä sub-region is 2 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 53.2% of the active Airbnb listings in Jämsä sub-region, indicating a high concentration in these sizes.
  • A significant 40.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jämsä sub-region.

Jämsä sub-region Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jämsä sub-region

  • The most common guest capacity trend in Jämsä sub-region vacation rentals is listings accommodating 8+ guests (47.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Jämsä sub-region STR market, accounting for 67.8% of listings.
  • 75.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jämsä sub-region.
  • On average, properties in Jämsä sub-region are equipped to host 6.4 guests.

Jämsä sub-region Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jämsä sub-region

  • The most common availability pattern in Jämsä sub-region falls within the 271-366 days range, representing 61.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Jämsä sub-region (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jämsä sub-region Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.5%)

1 Night

49 listings

40.5% of total

2 Nights (44.6%)

2 Nights

54 listings

44.6% of total

3 Nights (3.3%)

3 Nights

4 listings

3.3% of total

4-6 Nights (0.8%)

4-6 Nights

1 listings

0.8% of total

30+ Nights (10.7%)

30+ Nights

13 listings

10.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Jämsä sub-region is 2 Nights, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.1%) of the Jämsä sub-region Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.7%) caters to monthly stays (30+ nights) in Jämsä sub-region, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.6% of Jämsä sub-region hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jämsä sub-region.

Jämsä sub-region Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

1.9% of total

Flexible (32.4%)

Flexible

34 listings

32.4% of total

Moderate (14.3%)

Moderate

15 listings

14.3% of total

Firm (21%)

Firm

22 listings

21% of total

Strict (30.5%)

Strict

32 listings

30.5% of total

Cancellation Policy Insights for Jämsä sub-region

  • The prevailing Airbnb cancellation policy trend in Jämsä sub-region is Flexible, used by 32.4% of listings.
  • A majority (51.5%) of hosts in Jämsä sub-region utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32.4% market standard in Jämsä sub-region.
  • With 30.5% using Strict terms, this is a viable option in Jämsä sub-region, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jämsä sub-region.

Jämsä sub-region STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jämsä sub-region

  • The overall average booking lead time for vacation rentals in Jämsä sub-region is 48 days.
  • Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (99 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Jämsä sub-region.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Jämsä sub-region averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jämsä sub-region (2025)

Amenity Prevalence

Amenity Insights for Jämsä sub-region

  • Essential amenities in Jämsä sub-region that guests expect include: Smoke alarm, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jämsä sub-region: Smoke alarm, Free parking on premises, Kitchen, TV.
  • Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Kitchen, TV.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jämsä sub-region to stay competitive.

Jämsä sub-region Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jämsä sub-region

  • The typical guest profile for Airbnb in Jämsä sub-region consists of primarily domestic travelers (83%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 82.8% of guests.
  • Key international markets include Finland (82.8%) and Estonia (3.1%).
  • Top languages spoken are English (39.2%) followed by Finnish (37.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Helsinki and Tampere.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jämsä sub-region Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sysmä11$3,268$249.9048%
Vihti23$2,176$230.6238%
Asikkala38$1,908$190.4644%
Janakkala15$1,899$183.3735%
Sipoo30$1,760$198.0339%
Kirkkonummi56$1,757$163.9841%
Pälkäne24$1,700$240.4339%
Pyhtää19$1,672$211.8328%
Hollola32$1,670$254.8034%
Hattula13$1,619$158.9032%

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