Jyväskylä Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Jyväskylä in 2025? Explore comprehensive Airbnb analytics for Jyväskylä, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Jyväskylä, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 353 active listings.
Whether you're considering an Airbnb investment in Jyväskylä, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jyväskylä Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jyväskylä Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jyväskylä (2025)
Understanding the monthly revenue variations for Airbnb listings in Jyväskylä is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jyväskylä is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jyväskylä across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,030 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,272 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $698, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jyväskylä
Jyväskylä Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jyväskylä STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jyväskylä:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jyväskylä
Average Daily Rate (ADR) Airbnb Trends in Jyväskylä (2025)
Effective short term rental pricing strategy in Jyväskylä involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jyväskylä typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Jyväskylä
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Airbnb Seasonality Analysis & Trends in Jyväskylä (2025)
Peak Season (July, June, May)
- Revenue averages $2,118 per month
- Occupancy rates average 47.9%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,635 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $1,236 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $123
Seasonality Insights for Jyväskylä
- The Airbnb seasonality in Jyväskylä shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jyväskylä's highest earning potential, with monthly revenues capable of climbing to $2,259, occupancy reaching a high of 53.4%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,200, occupancy could drop to 38.9%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jyväskylä.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jyväskylä seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jyväskylä (2025)
Exploring the top neighborhoods for short-term rentals in Jyväskylä? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Jyväskylä, perfect for tourists due to its proximity to shops, restaurants, and cultural attractions. A vibrant urban experience with plenty of entertainment options. | Jyväskylä Art Museum, Alvar Aalto Museum, Harju Ridge, Shopping Center Forum, Jyväskylä City Theatre, University of Jyväskylä |
| Lakeside | A picturesque area with beautiful lake views, ideal for nature lovers and those seeking relaxation. Close to recreational activities such as boating and swimming. | Lake Jyvaskyla, Jyvaskyla Barge, Päijänne National Park, Kurtinkoski, Natural swimming areas |
| Maajussin | A quiet neighborhood offering a more local experience, great for families and longer stays. Features parks and easy access to nearby amenities. | Parks and playgrounds, Local markets, Community events, Walking trails |
| Keskusta (Downtown) | The downtown area with a blend of modern amenities and historical sites. Hosts various events and festivals year-round, drawing large crowds. | Jyväskylä Festival, Historical wooden buildings, Local restaurants and cafes, Central Market |
| Harju | Known for its lush greenery and beautiful nature walks. Attracts tourists looking to hike and enjoy outdoor activities. | Harju Ridge trails, Observation tower, Nature viewpoints, Outdoor cafes |
| Ski Resort | Popular location during winter months for skiing enthusiasts. Attracts both locals and tourists looking for winter sports. | Laajis Ski Resort, Cross-country skiing trails, Winter sport activities, Snow parks |
| Jyvaskyla University | Close to the university, appealing to students and academic visitors. Features lively ambiance with various events throughout the year. | University events, Student festivals, Nearby cafes, Libraries |
| Paddon | A serene, suburban area with easy access to nature. Great for those looking for peace and quiet, while still being close to the city. | Parks and forest trails, Quiet residential atmosphere, Local shops |
Understanding Airbnb License Requirements & STR Laws in Jyväskylä (2025)
While Jyväskylä, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jyväskylä to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jyväskylä (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jyväskyläbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Upea 13+4 henkilön huvila Laajavuori
Entire Place • 6 bedrooms
Large house with private beach near Jyväskylä
Entire Place • 5 bedrooms
Bauhaus Jyskä at lake Päijänne, 6km to city, 260m2
Entire Place • 5 bedrooms
Havu huvila Laajavuoressa, poreallas ja sisäsauna
Entire Place • 3 bedrooms
Private Island at Downtown Jyväskylä!
Entire Place • 4 bedrooms
Log sauna room
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jyväskylä (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jyväskylä based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #97777497 | 3 | $291,976 | 2 | 0.00/5.0 |
| Timo | 9 | $220,868 | 264 | 4.72/5.0 |
| Tuuli | 7 | $172,388 | 429 | 4.91/5.0 |
| Marjut | 1 | $125,139 | 5 | 5.00/5.0 |
| Rahulihomes | 4 | $99,741 | 46 | 4.96/5.0 |
| Ilkka | 1 | $99,602 | 74 | 4.93/5.0 |
| Ida-Maria | 5 | $97,807 | 982 | 4.82/5.0 |
| Päivi | 8 | $95,161 | 424 | 4.73/5.0 |
| Sari | 4 | $88,190 | 615 | 4.89/5.0 |
| Time To Stay | 10 | $72,829 | 81 | 2.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jyväskylä.
Dive Deeper: Advanced Jyväskylä STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jyväskylä. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJyväskylä Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jyväskylä
- The Jyväskylä Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 353 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jyväskylä, Apartment/Condo properties are the most common (75.4%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 11.1%) offer potential for unique stay experiences.
Jyväskylä Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jyväskylä
- The dominant room capacity in Jyväskylä is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.4% of the active Airbnb listings in Jyväskylä, indicating a high concentration in these sizes.
- With over half the market (55.2%) consisting of studios or 1-bedroom units, Jyväskylä is particularly well-suited for individuals or couples.
Jyväskylä Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jyväskylä
- The most common guest capacity trend in Jyväskylä vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Jyväskylä STR market, accounting for 46.8% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jyväskylä.
- On average, properties in Jyväskylä are equipped to host 3.8 guests.
Jyväskylä Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jyväskylä
- The most common availability pattern in Jyväskylä falls within the 271-366 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jyväskylä (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jyväskylä Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
145 listings
43.8% of total
2 Nights
100 listings
30.2% of total
3 Nights
14 listings
4.2% of total
4-6 Nights
13 listings
3.9% of total
7-29 Nights
11 listings
3.3% of total
30+ Nights
48 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Jyväskylä is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.0%) of the Jyväskylä Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Jyväskylä, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.8% of Jyväskylä hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jyväskylä.
Jyväskylä Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1% of total
Flexible
120 listings
41% of total
Moderate
82 listings
28% of total
Firm
48 listings
16.4% of total
Strict
40 listings
13.7% of total
Cancellation Policy Insights for Jyväskylä
- The prevailing Airbnb cancellation policy trend in Jyväskylä is Flexible, used by 41% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (30.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41% market standard in Jyväskylä.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jyväskylä.
Jyväskylä STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jyväskylä
- The overall average booking lead time for vacation rentals in Jyväskylä is 43 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Jyväskylä.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Jyväskylä averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jyväskylä (2025)
Amenity Prevalence
Amenity Insights for Jyväskylä
- Essential amenities in Jyväskylä that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jyväskylä: Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jyväskylä to stay competitive.
Jyväskylä Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jyväskylä
- The typical guest profile for Airbnb in Jyväskylä consists of primarily domestic travelers (79%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 79.1% of guests.
- Key international markets include Finland (79.1%) and Germany (3%).
- Top languages spoken are English (37.6%) followed by Finnish (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jyväskylä Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hollola | 32 | $1,670 | $254.80 | 34% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |
| Laukaa | 20 | $1,484 | $163.89 | 39% |
| Muurame | 23 | $1,442 | $174.45 | 32% |
| Hämeenlinna | 121 | $1,439 | $129.95 | 47% |
| Jämsä sub-region | 124 | $1,353 | $180.86 | 33% |