Joutsa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Joutsa in 2025? Explore comprehensive Airbnb analytics for Joutsa, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Joutsa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Joutsa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Joutsa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Joutsa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Joutsa (2025)
Understanding the monthly revenue variations for Airbnb listings in Joutsa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Joutsa is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Joutsa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,411+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,084 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $476, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Joutsa
Joutsa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Joutsa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Joutsa:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Joutsa
Average Daily Rate (ADR) Airbnb Trends in Joutsa (2025)
Effective short term rental pricing strategy in Joutsa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Joutsa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $134+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Joutsa
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Airbnb Seasonality Analysis & Trends in Joutsa (2025)
Peak Season (July, May, June)
- Revenue averages $1,987 per month
- Occupancy rates average 53.8%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,192 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $173
Low Season (February, March, November)
- Revenue drops to average $702 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $114
Seasonality Insights for Joutsa
- The Airbnb seasonality in Joutsa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Joutsa's highest earning potential, with monthly revenues capable of climbing to $2,203, occupancy reaching a high of 67.7%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 24.4%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Joutsa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Joutsa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Joutsa (2025)
Exploring the top neighborhoods for short-term rentals in Joutsa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Joutsa Center | The heart of Joutsa, offering convenient access to shops, restaurants, and local services. Ideal for guests looking for comfort and convenience during their stay. | Joutsa Church, Local shops and cafes, Joutsa Sports Park, Central Park, Parks and recreational areas, Joutsa Water Tower |
| Leivonmäki National Park | A beautiful nature area with stunning landscapes and outdoor activities like hiking and canoeing. Perfect for nature lovers and adventurers. | Leivonmäki National Park trails, Nature observation points, Canoeing on the lakes, Picnic spots, Wildlife watching |
| Hämeenmäki | A peaceful and picturesque area known for its beautiful countryside and lakes. Great for families looking for a calm getaway and access to outdoor activities. | Local lakes, Nature trails, Outdoor recreational areas, Fishing spots, Scenic views |
| Päijänne Lake | Close to one of the largest lakes in Finland, offering opportunities for water sports and fishing. Ideal for summer vacationers seeking a lakeside retreat. | Swimming beaches, Boating activities, Fishing opportunities, Scenic hiking trails, Picnic areas |
| Joutsa's Nature Trails | A network of hiking and biking trails that showcase the natural beauty of the region. Excellent for active travelers looking for physical activities. | Nature trails, Biking paths, Scenic views, Wildflower spots, Wildlife areas |
| Joutsa Village | A charming village atmosphere with a focus on community and local traditions. Guests can enjoy cultural experiences and local cuisine. | Local markets, Cultural events, Artisan shops, Traditional Finnish cuisine, Community festivals |
| Ruokolahti | Known for its beautiful landscapes and outdoor opportunities. Perfect for guests seeking a nature-based experience with close proximity to Joutsa. | Hiking trails, Lakes and fishing, Scenic drives, Local wildlife, Outdoor sports areas |
| Joutsa Camping Grounds | A family-friendly camping area that provides various outdoor activities. Ideal for families and outdoor enthusiasts looking for a fun camping experience. | Camping amenities, Barbecue areas, Nature walks, Swimming activities, Outdoor games |
Understanding Airbnb License Requirements & STR Laws in Joutsa (2025)
While Joutsa, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Joutsa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Joutsa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Joutsabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BeachWatch, a gem in the middle of the forest
Entire Place • 1 bedroom
A cozy cottage by a beautiful lake
Entire Place • 2 bedrooms
Amazing Lake View at Finland's beautiful nature
Entire Place • 1 bedroom
Adorable hideaway in the Suonte embrace
Entire Place • 1 bedroom
Idyllinen rantamökki
Entire Place • N/A
Studio apartment in Joutsa
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Joutsa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Joutsa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reijo | 2 | $31,286 | 102 | 4.83/5.0 |
| Suvi | 1 | $21,596 | 159 | 4.88/5.0 |
| Rossi | 2 | $20,614 | 39 | 2.28/5.0 |
| Petri | 1 | $19,682 | 78 | 4.71/5.0 |
| Host #63336493 | 1 | $15,193 | 87 | 4.62/5.0 |
| Tarmo | 1 | $14,403 | 57 | 4.82/5.0 |
| Pasi | 1 | $12,608 | 18 | 4.72/5.0 |
| Marjo | 3 | $12,555 | 101 | 4.56/5.0 |
| Mika | 1 | $11,208 | 7 | 5.00/5.0 |
| Raimo | 1 | $10,055 | 18 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Joutsa.
Dive Deeper: Advanced Joutsa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Joutsa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJoutsa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Joutsa
- The Joutsa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Joutsa, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
Joutsa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Joutsa
- The dominant room capacity in Joutsa is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Joutsa, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Joutsa.
Joutsa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Joutsa
- The most common guest capacity trend in Joutsa vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Joutsa STR market, accounting for 70.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Joutsa.
- On average, properties in Joutsa are equipped to host 4.2 guests.
Joutsa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Joutsa
- The most common availability pattern in Joutsa falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Joutsa (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Joutsa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
4 listings
20% of total
3 Nights
1 listings
5% of total
4-6 Nights
3 listings
15% of total
7-29 Nights
2 listings
10% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Joutsa is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Joutsa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Joutsa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Joutsa.
Joutsa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
9 listings
50% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Joutsa
- The prevailing Airbnb cancellation policy trend in Joutsa is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Joutsa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Joutsa.
- Regularly review your cancellation policy against competitors and market demand shifts in Joutsa.
Joutsa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Joutsa
- The overall average booking lead time for vacation rentals in Joutsa is 42 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Joutsa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Joutsa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Joutsa (2025)
Amenity Prevalence
Amenity Insights for Joutsa
- Essential amenities in Joutsa that guests expect include: Free parking on premises, Smoke alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Microwave, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Joutsa: Free parking on premises, Smoke alarm, Refrigerator.
- Prioritize adding missing essentials: Smoke alarm, Refrigerator.
- Consider adding popular differentiators like Dishes and silverware or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Joutsa to stay competitive.
Joutsa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Joutsa
- The typical guest profile for Airbnb in Joutsa consists of primarily domestic travelers (65%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 65.3% of guests.
- Key international markets include Finland (65.3%) and Germany (9.5%).
- Top languages spoken are English (39.1%) followed by Finnish (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Jyväskylä.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Joutsa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Pyhtää | 19 | $1,672 | $211.83 | 28% |
| Hollola | 32 | $1,670 | $254.80 | 34% |
| Porvoo | 123 | $1,495 | $144.65 | 43% |
| Laukaa | 20 | $1,484 | $163.89 | 39% |
| Muurame | 23 | $1,442 | $174.45 | 32% |
| Suonenjoki | 10 | $1,420 | $127.95 | 38% |
| Loviisa | 47 | $1,390 | $131.38 | 37% |