Airbnb Market Analytics, Statistics and Data in Joensuu, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Joensuu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Joensuu:
How much do Airbnb hosts make on average per month in Joensuu?
The short-term rental market in Joensuu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,360 per month
- Strong performing properties (top 25%) make $1,943 or more
- Best-in-class properties (top 10%) achieve $2,718+ monthly
- Entry-level properties (bottom 25%) typically earn around $788
Revenue Variations by Month
Occupancy Rates Throughout the Year in Joensuu
The market in Joensuu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Joensuu
Daily rates in Joensuu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $78 per night
- Strong performing properties (top 25%) secure $103 or more
- Best-in-class properties (top 10%) pull in $149+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Joensuu
Peak Season (July, June, March)
- Revenue peaks at $1946.82 per month
- Occupancy rates reach 58.72%
- Daily rates average $97.74
Shoulder Season
- Revenue averages $1517.34 per month
- Occupancy maintains 48.60%
- Daily rates hold at $93.05
Low Season (October, September, January)
- Revenue drops to $992.07 per month
- Occupancy decreases to 41.54%
- Daily rates adjust to $89.54
Is it still profitable to do Airbnb in Joensuu in 2025?
Yes! Joensuu demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1517 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Joensuu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Keskusta (City Center) | The heart of Joensuu, offering easy access to restaurants, shops, and cultural sites. Ideal for tourists wanting to explore the city and its nightlife. | Joensuu City Theatre, Carelicum, Pohjois-Karjalan Museum, Cafes and Restaurants, Lake Saimaa |
| Kauppakatu | A bustling street known for its shops and amenities, perfect for visitors looking to stay close to local businesses and attractions. | Shopping Centers, Local Markets, Restaurants, Parks, Cafes |
| Rantakylä | A residential area with a community feel and proximity to the lake, appealing to families and nature lovers. | Lake Joensuu, Parks, Outdoor Activities, Local Events, Playgrounds |
| Kiihtelysvaara | A scenic area just outside the city, great for those seeking a more tranquil environment with access to hiking and nature. | Nature Trails, Hiking, Cottage Rentals, Parks, Lakes |
| Botaniikka | A unique location known for its botanical gardens and natural beauty, ideal for nature enthusiasts and visitors who appreciate green spaces. | Botanical Gardens, Nature Walks, Educational Tours, Picnic Areas |
| Paavola | A vibrant neighborhood with a mix of old and new, attracting visitors interested in local culture and community life. | Local Events, Shops, Cafes, Cultural Activities, Historic Sites |
| Osuuskauppa | A shopping and dining hub, offering a variety of services and entertainment options, perfect for tourists who love to shop and dine out. | Shopping Malls, Restaurants, Entertainment Venues, Local Festivals |
| Pakarinen | A peaceful suburb located near the river and nature reserves, ideal for guests looking for a quiet retreat close to outdoor activities. | River Activities, Hiking Trails, Nature Reserves, Fishing Spots |
Do you need a license for Airbnb in Joensuu?
We recommend checking directly with Joensuu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Joensuu
Central square next to the University
Entire Place • 3 bedrooms
Cityvilla on the shore of Lake Haapajärvi Joensuu
Entire Place • 2 bedrooms
Sauna, premium beds, pretty
Entire Place • 2 bedrooms
Modern condo in the center of Joensuu
Entire Place • 2 bedrooms
3h+k+s Joensuu Downtown South
Entire Place • 2 bedrooms
Cozy apartment in the heart of downtown
Entire Place • 1 bedroom
Top Performing Professional Hosts in Joensuu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tanja | 6 | $78,517 | 106 | 3.90/5.0 |
| Katja Elina | 2 | $77,872 | 19 | 5.00/5.0 |
| Adessa | 4 | $70,745 | 1134 | 4.79/5.0 |
| Marko | 2 | $69,611 | 49 | 4.75/5.0 |
| Milon | 3 | $69,420 | 271 | 4.81/5.0 |
| Samuli | 4 | $67,326 | 219 | 4.88/5.0 |
| Maria | 3 | $53,198 | 431 | 4.93/5.0 |
| Kotimaailma | 5 | $49,313 | 48 | 4.65/5.0 |
| Leo | 2 | $37,659 | 83 | 4.88/5.0 |
| Mikko | 2 | $34,790 | 89 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Joensuu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.3%), with apartment & condo and house properties comprising 88.8% of inventory
- Untapped potential in others, boutique & hotels segments (3.7% combined)
Room Capacity Distribution
Analysis of 134 properties in Joensuu shows that 1 bedroom properties are most prevalent, making up 50.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.1% of all listings.
Key Insights
- Most common: 1 bedroom (50.7%)
- Least common: 4 bedrooms (0.7%)
- Market concentration: 73.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in Joensuu reveals that 4 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 4 guests (29.1% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Joensuu, the most common availability pattern is 271-366 days (37.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (37.3%)
- Most common booking duration: 91-180 days (26.9%)
- Properties with high availability (180+ days): 63.4%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
66 listings
53.7% of total
2 Nights
43 listings
35% of total
3 Nights
6 listings
4.9% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
6 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.7%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
56.9% of total
Moderate
31 listings
26.7% of total
Firm
10 listings
8.6% of total
Strict
9 listings
7.8% of total
Key Insights
- Flexible is the preferred policy at 56.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.6% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 7.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 60 days
- Shortest booking windows are in Jan, Oct, Sep, averaging 27 days
- Summer shows the longest average booking window at 53 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Joensuu
Below is the distribution of amenities across listings in Joensuu:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3.1%) and France (1.9%)
- Finnish is the top language at 41.4%, followed by English (40.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Helsinki and Kuopio markets
- Develop localized content for Germany and France
- Prioritize Finnish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Joensuu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nurmes | 16 | $1,372 | $174.21 | 43% |
| Lieksa | 61 | $1,254 | $119.21 | 39% |
| Kontiolahti | 37 | $1,150 | $154.54 | 34% |
| Taipalsaari | 27 | $1,057 | $127.63 | 37% |
| Lappeenranta | 92 | $1,053 | $108.61 | 45% |
| Puumala | 18 | $1,009 | $153.03 | 34% |
| Sulkava | 26 | $919 | $136.49 | 36% |
| Liperi | 24 | $895 | $112.86 | 36% |
| Savonlinna | 189 | $829 | $134.20 | 35% |
| Enonkoski | 20 | $778 | $139.30 | 33% |
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