Helsinki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Helsinki in 2025? Explore comprehensive Airbnb analytics for Helsinki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Helsinki, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,348 active listings.
Whether you're considering an Airbnb investment in Helsinki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Helsinki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Helsinki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Helsinki (2025)
Understanding the monthly revenue variations for Airbnb listings in Helsinki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helsinki is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helsinki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,831+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,605 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,688 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $931, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helsinki
Helsinki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Helsinki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helsinki:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helsinki
Average Daily Rate (ADR) Airbnb Trends in Helsinki (2025)
Effective short term rental pricing strategy in Helsinki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helsinki typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Helsinki
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Airbnb Seasonality Analysis & Trends in Helsinki (2025)
Peak Season (June, May, August)
- Revenue averages $2,627 per month
- Occupancy rates average 55.9%
- Daily rates average $118
Shoulder Season
- Revenue averages $2,001 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $118
Low Season (January, February, March)
- Revenue drops to average $1,385 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $114
Seasonality Insights for Helsinki
- The Airbnb seasonality in Helsinki shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Helsinki's highest earning potential, with monthly revenues capable of climbing to $2,660, occupancy reaching a high of 63.9%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,274, occupancy could drop to 40.8%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helsinki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Helsinki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Helsinki (2025)
Exploring the top neighborhoods for short-term rentals in Helsinki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kampii | Central area known for shopping, restaurants, and easy access to public transport. It's a popular destination for tourists and locals alike, making it ideal for Airbnb hosting. | Kamppi Shopping Center, Helsinki Central Station, Museum of Contemporary Art Kiasma, Helsinki Cathedral, Helsinki City Theatre |
| Katajanokka | Scenic waterfront district featuring beautiful architecture and proximity to the sea. It attracts visitors with historic charm and is close to the city's central attractions. | Uspenski Cathedral, Katajanokka Harbour, Allas Sea Pool, Redi Shopping Center, Suomenlinna Fortress |
| Punavuori | Trendy neighborhood known for its artistic scene, boutique shops, and vibrant nightlife. A favorite among young travelers and locals who enjoy culture and socializing. | Design Museum, Sinebrychoff Art Museum, Hietalahti Market, Kumpula Botanic Garden, Bars and restaurants |
| Eira | Upscale residential area characterized by charming streets and beautiful architecture, located near the waterfront. Attracts affluent guests looking for a quiet yet central location. | Eira's waterfront, Restaurants and cafes, Töölö Bay, Zoological Museum, Parks and gardens |
| Helsinki City Center | The heart of the city, bustling with tourists, shopping, and attractions. Perfect for Airbnb programs targeting visitors looking for convenience and entertainment. | Esplanadi Park, Ateneum Art Museum, Helsinki Market Square, Helsinki City Museum, Stockmann Department Store |
| Vallila | Historical working-class neighborhood known for its wooden houses and artistic vibe. It has become increasingly popular with tourists seeking a unique and authentic experience. | Vallila Wooden Houses, Kumpula Botanic Garden, Bars and Cafes, Local art scenes, Parks |
| Oulu | Known for its rich culture and historical sites, Oulu offers a laid-back atmosphere with opportunities for outdoor activities. A good option for guests seeking both culture and nature. | Oulu Castle, Nallikari Beach, Science Center Tietomaa, Market Hall, Café Bar Hella |
| Lauttasaari | An islands district that provides a mix of urban living and nature. It has excellent transport links to the city and is popular among those seeking a more tranquil stay. | Lauttasaari Beach, Meri-Rastila, Lauttasaari Church, Restaurants by the sea, Outdoor recreation areas |
Understanding Airbnb License Requirements & STR Laws in Helsinki (2025)
While Helsinki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Helsinki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Helsinki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helsinkibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hotel Ship Muikku/Hotel Boat Muikku
Entire Place • 8 bedrooms
Unique & Scandinavian 2BR | Sauna, Center, Metro
Entire Place • 2 bedrooms
Huge Balcony, 1mi ParkView, 2BR, Sauna, Fits Seven
Entire Place • 2 bedrooms
Scandinavian Design Townhouse with own Sauna
Entire Place • 3 bedrooms
Modern triangle, top location
Entire Place • 2 bedrooms
House in Kaskisaari near the centre of Helsinki
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Helsinki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Helsinki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 2ndhomes | 53 | $1,314,734 | 3023 | 4.22/5.0 |
| Kristian | 13 | $641,020 | 3542 | 4.79/5.0 |
| Roost | 35 | $610,361 | 1698 | 4.66/5.0 |
| Joona | 17 | $561,264 | 1785 | 4.16/5.0 |
| Rest | 22 | $519,813 | 1523 | 4.55/5.0 |
| Miika | 14 | $507,452 | 236 | 4.11/5.0 |
| Susanna | 15 | $465,285 | 838 | 4.39/5.0 |
| Ilkka | 15 | $394,862 | 836 | 4.85/5.0 |
| Kotimaailma | 23 | $375,811 | 170 | 2.55/5.0 |
| Edward | 11 | $365,342 | 444 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helsinki.
Dive Deeper: Advanced Helsinki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helsinki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelsinki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helsinki
- The Helsinki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 2,348 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helsinki, Apartment/Condo properties are the most common (92.5%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others (combined 7.5%) offer potential for unique stay experiences.
Helsinki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helsinki
- The dominant room capacity in Helsinki is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.2% of the active Airbnb listings in Helsinki, indicating a high concentration in these sizes.
- With over half the market (59.1%) consisting of studios or 1-bedroom units, Helsinki is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Helsinki.
Helsinki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helsinki
- The most common guest capacity trend in Helsinki vacation rentals is listings accommodating 2 guests (31%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Helsinki STR market, accounting for 58.0% of listings.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Helsinki.
- On average, properties in Helsinki are equipped to host 3.4 guests.
Helsinki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helsinki
- The most common availability pattern in Helsinki falls within the 181-270 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helsinki (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Helsinki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
507 listings
23.9% of total
2 Nights
626 listings
29.5% of total
3 Nights
279 listings
13.1% of total
4-6 Nights
231 listings
10.9% of total
7-29 Nights
131 listings
6.2% of total
30+ Nights
348 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Helsinki is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Helsinki, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Helsinki hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helsinki.
Helsinki Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.2% of total
Flexible
548 listings
27.8% of total
Moderate
721 listings
36.6% of total
Firm
377 listings
19.1% of total
Strict
320 listings
16.3% of total
Cancellation Policy Insights for Helsinki
- The prevailing Airbnb cancellation policy trend in Helsinki is Moderate, used by 36.6% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (35.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.6% market standard in Helsinki.
- Regularly review your cancellation policy against competitors and market demand shifts in Helsinki.
Helsinki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Helsinki
- The overall average booking lead time for vacation rentals in Helsinki is 41 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Helsinki.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Helsinki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Helsinki (2025)
Amenity Prevalence
Amenity Insights for Helsinki
- Essential amenities in Helsinki that guests expect include: Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helsinki: Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helsinki to stay competitive.
Helsinki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Helsinki
- The typical guest profile for Airbnb in Helsinki consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 30.1% of guests.
- Key international markets include Finland (30.1%) and United States (10.9%).
- Top languages spoken are English (41.1%) followed by Finnish (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Helsinki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |