Airbnb Market Analytics, Statistics and Data in Helsinki, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Helsinki? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Helsinki:
How much do Airbnb hosts make on average per month in Helsinki?
The short-term rental market in Helsinki shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,795 per month
- Strong performing properties (top 25%) make $2,796 or more
- Best-in-class properties (top 10%) achieve $4,231+ monthly
- Entry-level properties (bottom 25%) typically earn around $982
Revenue Variations by Month
Occupancy Rates Throughout the Year in Helsinki
The market in Helsinki shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Helsinki
Daily rates in Helsinki vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $135 or more
- Best-in-class properties (top 10%) pull in $203+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Helsinki
Peak Season (June, August, July)
- Revenue peaks at $2790.57 per month
- Occupancy rates reach 63.74%
- Daily rates average $128.24
Shoulder Season
- Revenue averages $2169.24 per month
- Occupancy maintains 50.25%
- Daily rates hold at $119.29
Low Season (October, December, January)
- Revenue drops to $1363.83 per month
- Occupancy decreases to 39.32%
- Daily rates adjust to $111.12
Is it still profitable to do Airbnb in Helsinki in 2025?
Yes! Helsinki demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2169 and As a mature market with 2310 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Helsinki
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kallio | A vibrant neighborhood with a youthful atmosphere, known for its hip cafes, vintage shops, and a lively nightlife scene. Ideal for tourists wanting an authentic Helsinki experience. | Kumpula Botanic Garden, Linnanmaki Amusement Park, Kallio Church, Cafes on Alppiharju, Kumpula Science Campus |
| Helsinki City Center | The bustling heart of Helsinki, filled with shopping, dining, and cultural experiences. Perfect for those who want to be in the middle of the action. | Senate Square, Helsinki Cathedral, Market Square, Ateneum Art Museum, Esplanade Park |
| Punavuori | Known for its trendy boutiques, design shops, and art galleries. It's a favorite among design lovers and those who appreciate a bohemian lifestyle. | Design District, Museum of Finnish Architecture, Sinebrychoff Art Museum, Restaurants on Fredrikinkatu, Punavuori Market |
| Kamppi | A modern urban area with a major shopping center, transport links, and vibrant dining options. Great for visitors looking for convenience and accessibility. | Kamppi Shopping Center, Helsinki Central Station, Temppeliaukio Church, Kiasma Museum of Contemporary Art, Oodi Library |
| Alppiharju | A charming neighborhood with green spaces and a mix of residential and commercial areas. Popular for its close proximity to parks and family-friendly attractions. | Ainola Park, Linnanmaki Amusement Park, Museum of Technology, Helsinki Zoo, Kumpula Botanic Garden |
| Vuosaari | A coastal suburb with beautiful beaches and parks, offering a more relaxed experience away from the city center. Ideal for families and nature lovers. | Mustikkamaa Island, Kumpula Botanic Garden, Vuosaari Beach, Uutela Park, Helsinki Golf Club |
| Eira | An upscale coastal neighborhood with stunning architecture and serene waterfront views. A luxurious option for visitors seeking a peaceful retreat. | Eira Beach, Kaivopuisto Park, Kappeli Restaurant, Helsinki Observatory, Johannes Church |
| Lauttasaari | A tranquil island neighborhood known for its seaside views and family-friendly atmosphere. Great for those wanting to enjoy nature and outdoor activities. | Lauttasaari Beach, Helsinki Seaside Walk, Lauttasaari Nature Reserve, Restaurant Kajak, Lauttasaari Historical Museum |
Do you need a license for Airbnb in Helsinki?
We recommend checking directly with Helsinki's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Helsinki
Hotel Ship Muikku/Hotel Boat Muikku
Entire Place • 8 bedrooms
Scandinavian Design Townhouse with own Sauna
Entire Place • 3 bedrooms
Unique & Scandinavian 2BR | Sauna, Center, Metro
Entire Place • 2 bedrooms
House in Kaskisaari near the centre of Helsinki
Entire Place • 6 bedrooms
Beautiful 3 bedroom 170m2 with Sauna in Töölö
Entire Place • 3 bedrooms
City Center - Big Bed
Entire Place • 1 bedroom
Top Performing Professional Hosts in Helsinki
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 2ndhomes | 60 | $1,635,394 | 3322 | 4.22/5.0 |
| Roost | 37 | $695,117 | 1729 | 4.67/5.0 |
| Kristian | 13 | $684,053 | 3542 | 4.79/5.0 |
| Miika | 14 | $656,884 | 236 | 4.11/5.0 |
| Joona | 17 | $614,402 | 1785 | 4.16/5.0 |
| Rest | 23 | $604,255 | 1569 | 4.56/5.0 |
| Susanna | 15 | $526,924 | 838 | 4.39/5.0 |
| Ilkka | 16 | $427,593 | 839 | 4.86/5.0 |
| Kotimaailma | 23 | $400,382 | 170 | 2.55/5.0 |
| Anastasia | 5 | $397,820 | 409 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Helsinki
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.7%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in house, boutique & hotels, outdoor & mobile, others segments (8.0% combined)
Room Capacity Distribution
Analysis of 2,310 properties in Helsinki shows that 1 bedroom properties are most prevalent, making up 59.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.7% of all listings.
Key Insights
- Most common: 1 bedroom (59.8%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 74.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,310 properties in Helsinki reveals that 2 guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 57.4% of the market.
Key Insights
- Most common capacity: 2 guests (30.3% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 57.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,310 properties in Helsinki, the most common availability pattern is 271-366 days (31.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (31.8%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 60.9%
- Properties with long-term bookings (180+ days): 40.7%
Minimum Stay Distributions
1 Night
518 listings
25.7% of total
2 Nights
660 listings
32.8% of total
3 Nights
316 listings
15.7% of total
4-6 Nights
223 listings
11.1% of total
7-29 Nights
118 listings
5.9% of total
30+ Nights
179 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.5%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 74.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.2% of total
Flexible
527 listings
27.5% of total
Moderate
704 listings
36.8% of total
Firm
369 listings
19.3% of total
Strict
312 listings
16.3% of total
Key Insights
- Moderate is the preferred policy at 36.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 75 days
- Shortest booking windows are in Jan, Sep, Oct, averaging 38 days
- Summer shows the longest average booking window at 70 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Helsinki
Below is the distribution of amenities across listings in Helsinki:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (16.5%) and Germany (13.9%)
- English is the top language at 53.3%, followed by Finnish (19.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Helsinki and Tampere markets
- Develop localized content for United States and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Helsinki. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,251 | $250.73 | 48% |
| Salo | 115 | $2,324 | $205.76 | 41% |
| Janakkala | 15 | $2,099 | $178.87 | 36% |
| Vihti | 27 | $2,097 | $223.14 | 37% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Kirkkonummi | 56 | $1,955 | $172.02 | 40% |
| Asikkala | 39 | $1,937 | $191.96 | 46% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Hollola | 32 | $1,796 | $248.84 | 35% |
| Ylöjärvi | 44 | $1,784 | $132.60 | 40% |
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