Hanko Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Hanko in 2025? Explore comprehensive Airbnb analytics for Hanko, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Hanko, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Hanko, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hanko Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hanko Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hanko (2025)
Understanding the monthly revenue variations for Airbnb listings in Hanko is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hanko is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hanko across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,721 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,465 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $729, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hanko
Hanko Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hanko STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hanko:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hanko
Average Daily Rate (ADR) Airbnb Trends in Hanko (2025)
Effective short term rental pricing strategy in Hanko involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hanko typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Hanko
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Airbnb Seasonality Analysis & Trends in Hanko (2025)
Peak Season (July, June, May)
- Revenue averages $3,786 per month
- Occupancy rates average 50.3%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,662 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $973 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $163
Seasonality Insights for Hanko
- The Airbnb seasonality in Hanko shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hanko's highest earning potential, with monthly revenues capable of climbing to $4,495, occupancy reaching a high of 67.3%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $938, occupancy could drop to 17.9%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hanko.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hanko seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hanko (2025)
Exploring the top neighborhoods for short-term rentals in Hanko? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Hanko's city center is bustling with shops, cafes, and cultural spots. It attracts tourists who want to experience the local lifestyle and easy access to events and services. | Hanko Marina, Hanko Museum, Local shops and cafes, Parks and recreational areas, Cultural events |
| South Beach Hanko | Famous for its sandy beaches and vibrant summer life, South Beach is perfect for those looking to enjoy sun, sea, and sand. It's a popular spot for beachgoers and water sports enthusiasts. | Hanko South Beach, Water sports activities, Beach volleyball, Shallow waters for families, Relaxing promenade along the coast |
| Hanko Seaside | Known for picturesque views and lovely walking paths, Hanko Seaside attracts nature lovers and those who enjoy tranquility by the water. | Seaside walking paths, Scenic lookout points, Fishing spots, Charming beach cottages, Wildlife watching |
| Hanko Archipelago | The stunning archipelago offers adventure and serenity, perfect for adventurous tourists looking to explore unique islands and nature. | Island hopping, Nature trails, Bird watching, Kayaking tours, Local seafood experiences |
| Ekenäs Road | The route brings you to stunning coastal views and quaint cottages, perfect for a peaceful retreat while still being near Hanko’s amenities. | Coastal views, Charming Finnish cottages, Biking trails, Picnic areas, Local markets |
| Hanko Nature Reserve | An ideal location for eco-tourism, this reserve offers beautiful landscapes and is perfect for hiking and exploring nature's beauty. | Hiking trails, Nature observation points, Flora and fauna exploration, Picnic sites, Guided tours |
| Hanko Golf Resort | Attracting golf enthusiasts and holidaymakers alike, this area provides recreational activities and beautiful green landscapes. | Golf courses, Clubhouse amenities, Spa services, Dining options, Pro shop |
| Historical Hanko | Featuring well-preserved wooden houses and historical sites, this area offers a glimpse into the town’s past, perfect for history buffs. | Historical wooden buildings, Hanko's History Trail, Old fortifications, Cultural exhibitions, Guided historical tours |
Understanding Airbnb License Requirements & STR Laws in Hanko (2025)
While Hanko, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hanko to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hanko (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hankobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa with own beach!
Entire Place • 4 bedrooms
Hangon Villa Svea
Entire Place • 4 bedrooms
New, stylish villa in Hanko by the sea
Entire Place • 4 bedrooms
Solara Suite in Kuningatarranta Hanko
Entire Place • 2 bedrooms
Villa Maija 1 Eastside
Entire Place • 1 bedroom
Villa Maija 2 Southside
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hanko (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hanko based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Niklas | 11 | $371,337 | 76 | 4.05/5.0 |
| Rasmus | 1 | $78,759 | 5 | 5.00/5.0 |
| Tarja | 1 | $70,245 | 15 | 4.87/5.0 |
| Nelli | 6 | $69,956 | 381 | 3.01/5.0 |
| Karoliina | 1 | $57,668 | 9 | 4.89/5.0 |
| Mareena | 2 | $56,287 | 26 | 4.66/5.0 |
| Matti | 7 | $50,366 | 184 | 4.48/5.0 |
| Joni | 2 | $49,821 | 91 | 4.95/5.0 |
| Johannes | 1 | $45,102 | 22 | 4.45/5.0 |
| Frijavillas | 1 | $37,755 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hanko.
Dive Deeper: Advanced Hanko STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hanko. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHanko Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hanko
- The Hanko Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hanko, Apartment/Condo properties are the most common (56.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.5% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
Hanko Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hanko
- The dominant room capacity in Hanko is 1 bedroom listings, making up 49.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.0% of the active Airbnb listings in Hanko, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hanko.
Hanko Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hanko
- The most common guest capacity trend in Hanko vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hanko STR market, accounting for 48.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hanko.
- On average, properties in Hanko are equipped to host 4.4 guests.
Hanko Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hanko
- The most common availability pattern in Hanko falls within the 271-366 days range, representing 49.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hanko (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hanko Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
26.5% of total
2 Nights
56 listings
47.9% of total
3 Nights
8 listings
6.8% of total
4-6 Nights
10 listings
8.5% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
11 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hanko is 2 Nights, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.4%) of the Hanko Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.9% of Hanko hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hanko.
Hanko Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
23.9% of total
Moderate
28 listings
25.7% of total
Firm
18 listings
16.5% of total
Strict
37 listings
33.9% of total
Cancellation Policy Insights for Hanko
- The prevailing Airbnb cancellation policy trend in Hanko is Strict, used by 33.9% of listings.
- A majority (50.4%) of hosts in Hanko utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.9% market standard in Hanko.
- With 33.9% using Strict terms, this is a viable option in Hanko, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hanko.
Hanko STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hanko
- The overall average booking lead time for vacation rentals in Hanko is 47 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hanko.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Hanko averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hanko (2025)
Amenity Prevalence
Amenity Insights for Hanko
- Essential amenities in Hanko that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hanko: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hanko to stay competitive.
Hanko Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hanko
- The typical guest profile for Airbnb in Hanko consists of primarily domestic travelers (83%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 83.4% of guests.
- Key international markets include Finland (83.4%) and Sweden (2.7%).
- Top languages spoken are English (37.7%) followed by Finnish (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hanko Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Taivassalo | 21 | $1,657 | $206.45 | 41% |
| Lääne-Nigula vald | 51 | $1,551 | $195.45 | 32% |
| Kimitoön | 56 | $1,483 | $243.74 | 36% |
| Kustavi | 15 | $1,396 | $203.41 | 40% |
| Naantali | 68 | $1,364 | $161.19 | 42% |
| Lääneranna vald | 26 | $1,248 | $171.91 | 25% |
| Tammela | 17 | $1,184 | $132.90 | 44% |
| Pargas | 101 | $1,184 | $155.07 | 37% |