Airbnb Market Analytics, Statistics and Data in Hanko, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hanko? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hanko:
How much do Airbnb hosts make on average per month in Hanko?
The short-term rental market in Hanko shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,510 per month
- Strong performing properties (top 25%) make $2,867 or more
- Best-in-class properties (top 10%) achieve $5,004+ monthly
- Entry-level properties (bottom 25%) typically earn around $764
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hanko
The market in Hanko shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hanko
Daily rates in Hanko vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $145 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $314+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Hanko
Peak Season (July, June, May)
- Revenue peaks at $4627.34 per month
- Occupancy rates reach 67.77%
- Daily rates average $198.54
Shoulder Season
- Revenue averages $2269.48 per month
- Occupancy maintains 33.72%
- Daily rates hold at $176.50
Low Season (January, December, November)
- Revenue drops to $1079.68 per month
- Occupancy decreases to 19.51%
- Daily rates adjust to $163.32
Is it still profitable to do Airbnb in Hanko in 2025?
Yes! Hanko demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $2269 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hanko
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hanko Beach | A picturesque beach area known for its sandy shores and clear waters, attracting families and tourists seeking relaxation and outdoor activities. | Hanko Beach, South Harbour, Beach Park, Hanko Lighthouse, Hanko Marina |
| Hanko Town Center | The charming heart of Hanko with a rich history, shops, restaurants, and cultural sights. Ideal for travelers wanting to experience local life and amenities. | Hanko Town Market, Bäkkäri Restaurant, Hanko Museum, Tulliniemi Nature Reserve, Hanko Tourist Information Center |
| Tulliniemi | A beautiful peninsula with stunning nature trails, perfect for outdoor enthusiasts and nature lovers. Great for those looking to escape into nature while still being close to town. | Tulliniemi Nature Reserve, Lighthouse at Tulliniemi, Hiking trails, Birdwatching opportunities, Sea views |
| Läntinen Hanko | A quieter residential area offering a more peaceful stay, with easy access to the beach and local eateries. Excellent for families and those seeking a serene getaway. | Viherkumpu Park, Local cafés, Beach access, Walking paths, Nature reserves |
| Hanko South Harbour | A vibrant harbour area known for boating, seafood restaurants, and waterfront activities. Attractive for visitors interested in maritime experiences. | Hanko South Harbour, Seafood restaurants, Harbour excursions, Sailing, Fishing opportunities |
| Kyrkviken | An idyllic small bay perfect for swimming and relaxation, popular with locals and tourists alike for its calm waters and scenic views. | Kyrkviken Beach, Picnic spots, Kayaking, Walking trails, Local wildlife |
| Hanko's Archipelago | A stunning archipelago experience with numerous small islands, ideal for day trips from Hanko. Great for adventure seekers and lovers of nature. | Day cruises to the islands, Scenic boat trips, Fishing spots, Island hopping, Camping opportunities |
| Sundström Park | A lovely park area providing recreational activities and events throughout the year. Great for travelers looking for local community events and relaxation. | Sundström Park, Outdoor events, Children's playground, Walking trails, Local art installations |
Do you need a license for Airbnb in Hanko?
We recommend checking directly with Hanko's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hanko
Luxury Villa with own beach!
Entire Place • 4 bedrooms
Villa Maija 1 Eastside
Entire Place • 1 bedroom
Villa Maija 2 Southside
Entire Place • 1 bedroom
Villa Maija 4 Upperside
Entire Place • 2 bedrooms
Hangon Villa Svea
Entire Place • 4 bedrooms
New, stylish villa in Hanko by the sea
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hanko
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Niklas | 11 | $461,058 | 76 | 4.05/5.0 |
| Rasmus | 1 | $85,533 | 5 | 5.00/5.0 |
| Nelli | 7 | $78,239 | 398 | 3.15/5.0 |
| Tarja | 1 | $75,854 | 15 | 4.87/5.0 |
| Karoliina | 1 | $59,352 | 9 | 4.89/5.0 |
| Joni | 2 | $56,792 | 91 | 4.95/5.0 |
| Matti | 7 | $49,742 | 184 | 4.48/5.0 |
| Frijavillas | 1 | $44,752 | 8 | 5.00/5.0 |
| Johannes | 1 | $43,262 | 22 | 4.45/5.0 |
| Niina | 1 | $42,923 | 22 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hanko
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with apartment & condo and house properties comprising 85.1% of inventory
- Untapped potential in others segments (1.6% combined)
Room Capacity Distribution
Analysis of 127 properties in Hanko shows that 1 bedroom properties are most prevalent, making up 49.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.8% of all listings.
Key Insights
- Most common: 1 bedroom (49.6%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 74.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in Hanko reveals that 4 guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.2% of the market.
Key Insights
- Most common capacity: 4 guests (30.7% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 47.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in Hanko, the most common availability pattern is 271-366 days (51.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.7% of properties).
Key Insights
- Most common availability window: 271-366 days (51.2%)
- Most common booking duration: 91-180 days (41.7%)
- Properties with high availability (180+ days): 89.8%
- Properties with long-term bookings (180+ days): 10.2%
Minimum Stay Distributions
1 Night
34 listings
28.6% of total
2 Nights
61 listings
51.3% of total
3 Nights
11 listings
9.2% of total
4-6 Nights
9 listings
7.6% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
2 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.9%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
23.2% of total
Moderate
28 listings
25% of total
Firm
18 listings
16.1% of total
Strict
40 listings
35.7% of total
Key Insights
- Strict is the preferred policy at 35.7% of listings
- The market shows a balanced distribution between guest-friendly (48.2%) and strict (51.8%) policies
- Firm policies are least common at 16.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 83 days
- Shortest booking windows are in Jan, Oct, Sep, averaging 31 days
- Summer shows the longest average booking window at 80 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Hanko
Below is the distribution of amenities across listings in Hanko:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.7% of total guests, indicating a dominant local market share.
- Primary international markets: Sweden (2.8%) and Germany (2.7%)
- English is the top language at 41%, followed by Finnish (35.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.6%
Recommendations
- Target marketing campaigns for Helsinki and Espoo markets
- Develop localized content for Sweden and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hanko. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Salo | 115 | $2,324 | $205.76 | 41% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Taivassalo | 23 | $1,701 | $206.62 | 41% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Kimitoön | 60 | $1,558 | $247.06 | 34% |
| Kustavi | 16 | $1,483 | $195.42 | 42% |
| Naantali | 70 | $1,433 | $159.31 | 41% |
| Masku | 17 | $1,278 | $135.44 | 37% |
| Lääneranna vald | 26 | $1,243 | $168.29 | 26% |
| Pargas | 107 | $1,198 | $151.45 | 39% |
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