Hamina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Hamina in 2025? Explore comprehensive Airbnb analytics for Hamina, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Hamina, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Hamina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hamina Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$116
The average rental revenue earned for an occupied room per day in Hamina.
Occupancy Rate(?)
24.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,250
Typical annual income for an Airbnb listing in Hamina. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.2%
Strong growth (18.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hamina.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Hamina.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hamina (2025)

Understanding the monthly revenue variations for Airbnb listings in Hamina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamina is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamina across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,082+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,104 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $664 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hamina

Hamina Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hamina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamina:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hamina

Average Daily Rate (ADR) Airbnb Trends in Hamina (2025)

Effective short term rental pricing strategy in Hamina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamina typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $76 per night.

Average Daily Rate (ADR) Trend by Month in Hamina

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Airbnb Seasonality Analysis & Trends in Hamina (2025)

Peak Season (July, April, October)
  • Revenue averages $1,215 per month
  • Occupancy rates average 36.2%
  • Daily rates average $120
Shoulder Season
  • Revenue averages $885 per month
  • Occupancy maintains around 25.9%
  • Daily rates hold near $125
Low Season (February, June, November)
  • Revenue drops to average $574 per month
  • Occupancy decreases to average 15.7%
  • Daily rates adjust to average $121

Seasonality Insights for Hamina

  • The Airbnb seasonality in Hamina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hamina's highest earning potential, with monthly revenues capable of climbing to $1,271, occupancy reaching a high of 39.2%, and ADRs peaking at $139.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $537, occupancy could drop to 15.0%, and ADRs may adjust down to $113.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamina.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hamina seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hamina (2025)

Exploring the top neighborhoods for short-term rentals in Hamina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hamina Old Town
Historical center known for its well-preserved wooden houses and rich history, making it attractive for culture and history enthusiasts.
Hamina Fortress, The wooden houses of Hamina, Hamina Church, The Maritime Museum, The Hamina Town Hall
Hamina Market Square
Centrally located, this area is vibrant with local life and events, making it appealing for visitors looking to experience local culture.
Market Square, Local shops and cafes, Events and festivals, Summer markets
Hamina Citadel
A unique star-shaped fortress with parks and walking paths, offering a peaceful retreat and historical insights for guests.
Hamina Citadel, Parks and walking trails, Guided tours, Historical exhibitions
Ruokolahti
A nearby area with beautiful lakes and nature, perfect for those looking to enjoy outdoor activities and tranquility.
Ruokolahti Lake, Nature trails, Fishing and boating opportunities, Tranquil countryside
Vaalimaa
Border area attracting tourists traveling to and from Finland and Russia, ideal for short stays and transit locations.
Vaalimaa Border Station, Shopping centers, Restaurants, Cultural events
Kotka
Close proximity offers attractions such as beaches, parks, and the iconic Maritime Center Vellamo, drawing in diverse visitors.
Maritime Center Vellamo, Kotka beaches, Sapokka Water Garden, Local restaurants
Kouvola
Just a short trip away, known for its indoor entertainment and nature parks, suitable for families and adventure seekers.
Tykkimäki Amusement Park, Repovesi National Park, Kouvola City Museum, Local cuisine
Loviisa
A quaint coastal town with historical buildings and beautiful nature, appealing for tourists seeking charm and relaxation.
Loviisa Old Town, Historical buildings, Coastal walks, Cafes and local shops

Understanding Airbnb License Requirements & STR Laws in Hamina (2025)

While Hamina, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamina to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Hamina (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Haminabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Winter/Summer: sauna & hot tub, near lake & forest

Winter/Summer: sauna & hot tub, near lake & forest

Entire Place • 3 bedrooms

$18,891
Revenue
49.8%
Occupancy
$156.80
Daily Rate
Farm milieu single-family home

Farm milieu single-family home

Entire Place • 4 bedrooms

$11,740
Revenue
32.9%
Occupancy
$160.92
Daily Rate
Uuper's cottage

Uuper's cottage

Entire Place • 2 bedrooms

$10,659
Revenue
26.2%
Occupancy
$111.49
Daily Rate
Comfortable one-bedroom apartment near Bastion

Comfortable one-bedroom apartment near Bastion

Entire Place • 1 bedroom

$9,112
Revenue
42.2%
Occupancy
$115.83
Daily Rate
Beautiful villa by the lake.

Beautiful villa by the lake.

Entire Place • 2 bedrooms

$8,805
Revenue
23.5%
Occupancy
$333.48
Daily Rate
Villa Lehtomäki, Cottage, Farmhouse, Guesthaus

Villa Lehtomäki, Cottage, Farmhouse, Guesthaus

Entire Place • 4 bedrooms

$8,636
Revenue
24.9%
Occupancy
$122.46
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hamina (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hamina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Matthew1$18,89155.00/5.0
Tea2$17,2521244.83/5.0
Vladimiros3$14,5731824.32/5.0
Hamina Apartments Team4$11,917184.96/5.0
Nuppu1$11,74045.00/5.0
Anna-Mari1$9,112114.82/5.0
Mikko1$8,80545.00/5.0
Katariina1$8,636494.73/5.0
Kirsi1$8,049554.84/5.0
Risto2$7,132144.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamina.

Dive Deeper: Advanced Hamina STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hamina Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hamina

  • The Hamina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hamina, Apartment/Condo properties are the most common (68.4%), reflecting the local real estate landscape.
  • Houses represent a significant 21.1% portion, catering likely to families or larger groups.

Hamina Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hamina

  • The dominant room capacity in Hamina is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Hamina, indicating a high concentration in these sizes.

Hamina Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hamina

  • The most common guest capacity trend in Hamina vacation rentals is listings accommodating 3 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 5 guests dominate the Hamina STR market, accounting for 63.2% of listings.
  • 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hamina.
  • On average, properties in Hamina are equipped to host 4.4 guests.

Hamina Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hamina

  • The most common availability pattern in Hamina falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hamina (47.4%), reflecting common guest stay durations or potential owner blocking patterns.

Hamina Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (73.7%)

1 Night

14 listings

73.7% of total

2 Nights (10.5%)

2 Nights

2 listings

10.5% of total

3 Nights (5.3%)

3 Nights

1 listings

5.3% of total

4-6 Nights (5.3%)

4-6 Nights

1 listings

5.3% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Hamina is 1 Night, adopted by 73.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.2%) of the Hamina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 73.7% of Hamina hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamina.

Hamina Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.8%)

Flexible

7 listings

36.8% of total

Moderate (47.4%)

Moderate

9 listings

47.4% of total

Firm (5.3%)

Firm

1 listings

5.3% of total

Strict (10.5%)

Strict

2 listings

10.5% of total

Cancellation Policy Insights for Hamina

  • The prevailing Airbnb cancellation policy trend in Hamina is Moderate, used by 47.4% of listings.
  • The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Hamina may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.4% market standard in Hamina.
  • Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hamina.

Hamina STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hamina

  • The overall average booking lead time for vacation rentals in Hamina is 29 days.
  • Guests book furthest in advance for stays during August (average 50 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Hamina.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Hamina averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hamina (2025)

Amenity Prevalence

Amenity Insights for Hamina

  • Popular amenities like TV, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hamina to stay competitive.

Hamina Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hamina

  • The typical guest profile for Airbnb in Hamina consists of primarily domestic travelers (82%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 81.7% of guests.
  • Key international markets include Finland (81.7%) and France (5.4%).
  • Top languages spoken are English (37.5%) followed by Finnish (35.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Helsinki and Turku.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hamina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pyhtää19$1,601$214.2827%
Heinola73$1,216$155.3136%
Juva21$1,149$176.6630%
Loviisa48$1,030$131.6933%
Mikkeli124$928$130.7638%
Mäntyharju38$918$140.8235%
Lappeenranta104$874$107.7044%
Kangasniemi20$861$167.7734%
Iitti32$838$126.5235%
Savitaipale12$837$148.4323%

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