Airbnb Market Analytics, Statistics and Data in Espoo, Mainland Finland, Finland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Espoo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Espoo:
How much do Airbnb hosts make on average per month in Espoo?
The short-term rental market in Espoo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,438 per month
- Strong performing properties (top 25%) make $2,186 or more
- Best-in-class properties (top 10%) achieve $3,327+ monthly
- Entry-level properties (bottom 25%) typically earn around $706
Revenue Variations by Month
Occupancy Rates Throughout the Year in Espoo
The market in Espoo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Espoo
Daily rates in Espoo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $118 or more
- Best-in-class properties (top 10%) pull in $192+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Espoo
Peak Season (June, July, August)
- Revenue peaks at $2250.60 per month
- Occupancy rates reach 59.84%
- Daily rates average $110.20
Shoulder Season
- Revenue averages $1695.36 per month
- Occupancy maintains 47.00%
- Daily rates hold at $103.73
Low Season (November, December, January)
- Revenue drops to $1108.53 per month
- Occupancy decreases to 36.89%
- Daily rates adjust to $96.95
Is it still profitable to do Airbnb in Espoo in 2025?
Yes! Espoo demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1695 and With 367 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Espoo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kuitinmäki | A peaceful residential area with plenty of green spaces, ideal for families and those looking for a relaxing stay. Close to parks and nature, making it attractive for outdoor enthusiasts. | Kuitinmäki Park, Jossin Lintukoto, Laajalahti Nature Reserve |
| Matinkylä | A vibrant neighborhood with a mix of shopping, dining, and waterfront views. Great for both tourists and business travelers, with easy access to public transportation. | Iso Omena Shopping Center, Matinkylä Beach, Punnitse & Säästä |
| Espoon Keskus | The urban core of Espoo, offering a range of services and attractions. Great for guests who want to be at the center of it all, with good public transport links to Helsinki. | Espoo City Museum, Kirkkojenkatu, Karamzinin puisto |
| Kauklahti | A quiet suburb with a small-town feel, suitable for families and those looking for a peaceful getaway. Known for its community spirit and local amenities. | Kauklahti Church, Puu-Kauklahti, Kauklahti Market |
| Leppävaara | A dynamic area with sports facilities, shopping, and a vibrant community. Popular among both local residents and visitors, especially for its connections to nature. | Leppävaara Park, Shopping Center Sello, Sundbybergs Golf Club |
| Otaniemi | Home to the Aalto University campus, this area attracts students and business travelers alike. Offers a unique mix of innovation, tech, and culture. | Aalto University, Otaranta, Kumpula Botanic Garden |
| Tapiola | A charming district known for its modernist architecture and lush greenery. Features a variety of shops, parks, and cultural venues, making it an attractive place to stay. | Tapiola Garden City, Tapiola Sports Park, Espoo Cultural Centre |
| Nöykkiö | A tranquil area with natural surroundings, perfect for outdoor activities and visitors seeking peace. Offers hiking opportunities and is not far from the city amenities. | Nöykkiön Nature Reserve, Eläintarha Anna, Ruokokallio |
Do you need a license for Airbnb in Espoo?
We recommend checking directly with Espoo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Espoo
5 bedrooms, pool, hot tub, 3 saunas
Entire Place • 5 bedrooms
Villa by the lake in Nuuksio
Entire Place • 5 bedrooms
Stay North - Private Nuuksio Retreat
Entire Place • 3 bedrooms
Stunning house - 4bdr, sauna, free Wi-Fi +parking
Entire Place • 4 bedrooms
Cozy tinyhouse by the lake with an outdoor jacuzzi
Entire Place • 2 bedrooms
A wonderful villa in the Nuuksio National Park
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Espoo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anni | 2 | $143,492 | 450 | 4.96/5.0 |
| Antti | 8 | $115,839 | 240 | 4.73/5.0 |
| Hiisi Homes | 6 | $101,424 | 455 | 4.66/5.0 |
| Pyry | 1 | $93,736 | 9 | 4.33/5.0 |
| 54600757 | 3 | $92,729 | 75 | 4.84/5.0 |
| Emma | 2 | $92,708 | 67 | 4.92/5.0 |
| Olli | 2 | $81,911 | 121 | 4.97/5.0 |
| Stay North | 1 | $71,829 | 90 | 4.92/5.0 |
| Piippo | 2 | $62,800 | 22 | 4.94/5.0 |
| Annika | 2 | $58,872 | 136 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Espoo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with apartment & condo and house properties comprising 93.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (6.8% combined)
Room Capacity Distribution
Analysis of 367 properties in Espoo shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 367 properties in Espoo reveals that 4 guests properties dominate the market, representing 25.1% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 4 guests (25.1% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 367 properties in Espoo, the most common availability pattern is 271-366 days (40.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (40.9%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 32.2%
Minimum Stay Distributions
1 Night
82 listings
24.9% of total
2 Nights
100 listings
30.4% of total
3 Nights
50 listings
15.2% of total
4-6 Nights
43 listings
13.1% of total
7-29 Nights
26 listings
7.9% of total
30+ Nights
28 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.3%
- Mid-length stays (4-6 nights) represent 13.1% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 70.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Flexible
98 listings
32.8% of total
Moderate
102 listings
34.1% of total
Firm
56 listings
18.7% of total
Strict
42 listings
14% of total
Key Insights
- Moderate is the preferred policy at 34.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 66 days
- Shortest booking windows are in Sep, Oct, Jan, averaging 36 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Espoo
Below is the distribution of amenities across listings in Espoo:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (8.4%) and Germany (8.4%)
- English is the top language at 50.8%, followed by Finnish (28%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Helsinki and Espoo markets
- Develop localized content for United States and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Espoo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,251 | $250.73 | 48% |
| Salo | 115 | $2,324 | $205.76 | 41% |
| Janakkala | 15 | $2,099 | $178.87 | 36% |
| Vihti | 27 | $2,097 | $223.14 | 37% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Kirkkonummi | 56 | $1,955 | $172.02 | 40% |
| Asikkala | 39 | $1,937 | $191.96 | 46% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Hollola | 32 | $1,796 | $248.84 | 35% |
| Ylöjärvi | 44 | $1,784 | $132.60 | 40% |
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