Espoo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Espoo in 2025? Explore comprehensive Airbnb analytics for Espoo, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Espoo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 372 active listings.
Whether you're considering an Airbnb investment in Espoo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Espoo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Espoo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Espoo (2025)
Understanding the monthly revenue variations for Airbnb listings in Espoo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Espoo is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Espoo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,036 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,334 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Espoo
Espoo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Espoo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Espoo:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Espoo
Average Daily Rate (ADR) Airbnb Trends in Espoo (2025)
Effective short term rental pricing strategy in Espoo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Espoo typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Espoo
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Airbnb Seasonality Analysis & Trends in Espoo (2025)
Peak Season (June, July, August)
- Revenue averages $2,113 per month
- Occupancy rates average 55.8%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,573 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $102
Low Season (January, February, March)
- Revenue drops to average $1,150 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $102
Seasonality Insights for Espoo
- The Airbnb seasonality in Espoo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Espoo's highest earning potential, with monthly revenues capable of climbing to $2,170, occupancy reaching a high of 60.0%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 36.4%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Espoo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Espoo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Espoo (2025)
Exploring the top neighborhoods for short-term rentals in Espoo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kauppakeskus Sello | Espoo's largest shopping center, attracting both locals and tourists. Offers a variety of shops, restaurants, and entertainment options, making it a prime location for short-term rentals. | Sello Shopping Center, Kino Sello, Esbo Stadsbibliotek, Espoo Museum of Modern Art, Cafes and Restaurants |
| Aalto University | A prestigious university campus that attracts students, researchers, and visitors. Ideal for hosting guests related to education and conferences. | Aalto University Campus, Alvar Aalto Museum, Espoo Park, Seminars and academic events |
| Matinkylä | A rapidly developing area with a metro station providing easy access to Helsinki. Popular among families and young professionals seeking a suburban lifestyle with urban conveniences. | Matinkylä Shopping Centre, Metro station, Beaches nearby, Parks and playgrounds |
| Westend | A luxurious residential area known for its beautiful beaches and nature. Attracts visitors looking for a quiet getaway close to the capital. | Westend Beach, Nature trails, Local parks, Birdwatching, Luxury villas |
| Otaniemi | Home to many tech startups and the Aalto University campus. Great for business travelers and those visiting for technology and innovation events. | Technopolis, Otaniemi Campus, Start-up incubators, Espoo's Innovation Area, Events and networking opportunities |
| Espoonlahti | A waterfront area known for its recreational activities and natural beauty. Ideal for tourists seeking outdoor activities and a serene environment. | Espoonlahti Beach, Seaside promenades, Parks and nature walks, Local eateries |
| Kivenlahti | A suburban area with a growing community and accessibility to public transport. Popular for families and individuals looking for a quieter environment. | Kivenlahti Beach, Shopping facilities, Local markets, Community events, Sports facilities |
| Leppävaara | A bustling district offering a mix of residential, commercial, and recreational facilities. Attracts both tourists and business travelers due to its amenities and transport links. | Leppävaara Sports Park, Sello Shopping Centre, Tennis clubs, Public transport connections, Restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Espoo (2025)
While Espoo, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Espoo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Espoo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Espoobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern House in Espoo
Entire Place • 4 bedrooms
Villa by the lake in Nuuksio
Entire Place • 5 bedrooms
Stay North - Private Nuuksio Retreat
Entire Place • 3 bedrooms
Stunning house - 4bdr, sauna, free Wi-Fi +parking
Entire Place • 4 bedrooms
5 bedrooms, pool, hot tub, 3 saunas
Entire Place • 5 bedrooms
Cozy tinyhouse by the lake with an outdoor jacuzzi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Espoo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Espoo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anni | 2 | $140,255 | 450 | 4.96/5.0 |
| Antti | 8 | $115,942 | 240 | 4.73/5.0 |
| Heikki | 1 | $94,655 | 5 | 5.00/5.0 |
| Emma | 2 | $92,980 | 67 | 4.92/5.0 |
| Hiisi Homes | 6 | $90,369 | 455 | 4.66/5.0 |
| Olli | 2 | $79,179 | 121 | 4.97/5.0 |
| Stay North | 1 | $71,135 | 90 | 4.92/5.0 |
| Pyry | 1 | $67,991 | 9 | 4.33/5.0 |
| Rachel | 3 | $60,585 | 293 | 4.81/5.0 |
| Liisa | 2 | $55,361 | 192 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Espoo.
Dive Deeper: Advanced Espoo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Espoo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEspoo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Espoo
- The Espoo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 372 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Espoo, Apartment/Condo properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.7%) offer potential for unique stay experiences.
Espoo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Espoo
- The dominant room capacity in Espoo is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Espoo, indicating a high concentration in these sizes.
Espoo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Espoo
- The most common guest capacity trend in Espoo vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Espoo STR market, accounting for 44.4% of listings.
- 18.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Espoo.
- On average, properties in Espoo are equipped to host 3.6 guests.
Espoo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Espoo
- The most common availability pattern in Espoo falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Espoo (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Espoo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
24.1% of total
2 Nights
91 listings
26.5% of total
3 Nights
48 listings
14% of total
4-6 Nights
55 listings
16% of total
7-29 Nights
25 listings
7.3% of total
30+ Nights
42 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Espoo is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Espoo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.5% of Espoo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Espoo.
Espoo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.3% of total
Flexible
100 listings
32.6% of total
Moderate
104 listings
33.9% of total
Firm
58 listings
18.9% of total
Strict
44 listings
14.3% of total
Cancellation Policy Insights for Espoo
- The prevailing Airbnb cancellation policy trend in Espoo is Moderate, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.5%) and stricter (33.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.9% market standard in Espoo.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Espoo.
Espoo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Espoo
- The overall average booking lead time for vacation rentals in Espoo is 41 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Espoo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Espoo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Espoo (2025)
Amenity Prevalence
Amenity Insights for Espoo
- Essential amenities in Espoo that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Espoo: Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Espoo to stay competitive.
Espoo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Espoo
- The typical guest profile for Airbnb in Espoo consists of a mix of domestic (52%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 51.5% of guests.
- Key international markets include Finland (51.5%) and United States (6.3%).
- Top languages spoken are English (39.9%) followed by Finnish (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Espoo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 11 | $3,268 | $249.90 | 48% |
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Asikkala | 38 | $1,908 | $190.46 | 44% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Sipoo | 30 | $1,760 | $198.03 | 39% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |