Jämsä Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Finland, Finland
Is Airbnb profitable in Jämsä in 2025? Explore comprehensive Airbnb analytics for Jämsä, Central Finland, Finland to uncover income potential. This 2025 STR market report for Jämsä, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Jämsä, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jämsä Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jämsä Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jämsä (2025)
Understanding the monthly revenue variations for Airbnb listings in Jämsä is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jämsä is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jämsä across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,805+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,849 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jämsä
Jämsä Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jämsä STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jämsä:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jämsä
Average Daily Rate (ADR) Airbnb Trends in Jämsä (2025)
Effective short term rental pricing strategy in Jämsä involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jämsä typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $746+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $413 or more.
- Typical properties (Median) charge around $233 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Jämsä
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Airbnb Seasonality Analysis & Trends in Jämsä (2025)
Peak Season (February, June, March)
- Revenue averages $3,077 per month
- Occupancy rates average 34.3%
- Daily rates average $334
Shoulder Season
- Revenue averages $1,854 per month
- Occupancy maintains around 21.0%
- Daily rates hold near $323
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $325
Seasonality Insights for Jämsä
- The Airbnb seasonality in Jämsä shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jämsä's highest earning potential, with monthly revenues capable of climbing to $3,183, occupancy reaching a high of 41.6%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $305.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jämsä.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jämsä seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jämsä (2025)
Exploring the top neighborhoods for short-term rentals in Jämsä? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jämsänkoski | A popular area in Jämsä known for its beautiful natural surroundings and proximity to the Jämsä River. Ideal for outdoor activities and attracting tourists seeking nature experiences and tranquility. | Jämsä River, Himos Ski Resort, Jämsä Church, Mänttä Art Museum, Luhanka Nature Reserve |
| Himos | Famous for its ski resort, attracting winter sports enthusiasts and summer vacationers alike. Ideal for Airbnb investment due to year-round tourist traffic. | Himos Ski Resort, Himos Areena, Lake Patalahti, Himos Golf, Outdoor adventure activities |
| Kivimaa | A picturesque area offering cottage rentals and close access to beautiful lakes, perfect for summer retreats and family vacations. | Lake Jämsä, Lakeside activities, Fishing spots, Camping sites, Nature trails |
| Jämsä city center | The bustling center of Jämsä, offering shops, restaurants, and local culture. Attracts visitors for both business and leisure. | Local shops, Restaurants, Cultural events, Public parks, City market |
| Kumpula | A scenic and quieter area, great for those looking to escape the hustle and bustle. Popular for relaxing getaways in nature. | Forest trails, Quiet lakes, Nature walks, Picnic areas, Wildlife watching |
| Välikoski | An area known for its historical sites and its close knit community feel. A promising spot for visitors looking for local culture and history. | Old mill, Local historical museum, Cultural festivals, Riverside parks, Craft shops |
| Ruoke | Famous for its peaceful ambiance and beautiful landscapes. Great for hikers and nature lovers seeking an Airbnb stay away from city life. | Scenic hiking trails, Bird watching, Nature photography spots, Camping areas, Fishing opportunities |
| Luhanka | Just a short drive from Jämsä, offering tranquil surroundings and access to lakes, great for families and nature lovers seeking a peaceful retreat. | Lake Luhanka, Hiking trails, Fishing spots, Cultural events, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in Jämsä (2025)
While Jämsä, Central Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jämsä to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jämsä (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jämsäbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa Himos Panorama
Entire Place • 5 bedrooms
Luxury Villa Marvik
Entire Place • 6 bedrooms
Luxury Villa Himos Hillside
Entire Place • 7 bedrooms
Villa FeelGood Ski-in/Ski-out
Entire Place • 6 bedrooms
Villa Nevada - 10+2 people, Northwest Himos Ski-in/out
Entire Place • 4 bedrooms
Villa Halla 2 - 8 people, HimosYkköse District, 76m²+36m²
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jämsä (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jämsä based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jyrki Kalevi | 10 | $298,576 | 23 | 4.43/5.0 |
| Himokselle Net | 8 | $184,598 | 13 | 4.17/5.0 |
| Noora | 13 | $147,072 | 39 | 4.44/5.0 |
| Elisa | 2 | $29,257 | 5 | 4.67/5.0 |
| Arttu | 1 | $19,198 | 48 | 4.81/5.0 |
| Armi | 1 | $18,686 | 38 | 4.79/5.0 |
| Rantahovi | 1 | $18,592 | 10 | 5.00/5.0 |
| Kole | 1 | $14,546 | 1 | Not Rated |
| Katja | 1 | $13,693 | 10 | 4.40/5.0 |
| Lasse | 1 | $13,510 | 21 | 4.52/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jämsä.
Dive Deeper: Advanced Jämsä STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jämsä. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJämsä Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jämsä
- The Jämsä Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jämsä, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
Jämsä Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jämsä
- The dominant room capacity in Jämsä is 3 bedrooms listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 52.7% of the active Airbnb listings in Jämsä, indicating a high concentration in these sizes.
- A significant 69.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jämsä.
Jämsä Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jämsä
- The most common guest capacity trend in Jämsä vacation rentals is listings accommodating 8+ guests (67.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jämsä STR market, accounting for 87.3% of listings.
- 89.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jämsä.
- On average, properties in Jämsä are equipped to host 7.0 guests.
Jämsä Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jämsä
- The most common availability pattern in Jämsä falls within the 271-366 days range, representing 90.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jämsä (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jämsä Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
32.7% of total
2 Nights
18 listings
32.7% of total
30+ Nights
19 listings
34.5% of total
Key Insights
- The most prevalent minimum stay requirement in Jämsä is 30+ Nights, adopted by 34.5% of listings. This highlights the market's preference for longer commitments.
- A strong majority (65.4%) of the Jämsä Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.5%) caters to monthly stays (30+ nights) in Jämsä, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.5% of Jämsä hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jämsä.
Jämsä Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
12.7% of total
Moderate
5 listings
9.1% of total
Firm
39 listings
70.9% of total
Strict
4 listings
7.3% of total
Cancellation Policy Insights for Jämsä
- The prevailing Airbnb cancellation policy trend in Jämsä is Firm, used by 70.9% of listings.
- A majority (78.2%) of hosts in Jämsä utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 70.9% market standard in Jämsä.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jämsä.
Jämsä STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jämsä
- The overall average booking lead time for vacation rentals in Jämsä is 63 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Jämsä.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Jämsä averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jämsä (2025)
Amenity Prevalence
Amenity Insights for Jämsä
- Essential amenities in Jämsä that guests expect include: Kitchen, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jämsä: Kitchen, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jämsä to stay competitive.
Jämsä Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jämsä
- The typical guest profile for Airbnb in Jämsä consists of primarily domestic travelers (83%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 83.3% of guests.
- Key international markets include Finland (83.3%) and Estonia (5.1%).
- Top languages spoken are English (39.7%) followed by Finnish (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jämsä Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 16 | $2,447 | $275.20 | 41% |
| Hattula | 12 | $1,814 | $178.04 | 33% |
| Asikkala | 37 | $1,750 | $184.67 | 43% |
| Kirkkonummi | 62 | $1,723 | $177.35 | 41% |
| Ingå | 25 | $1,666 | $188.65 | 41% |
| Loppi | 22 | $1,581 | $197.67 | 38% |
| Sipoo | 32 | $1,543 | $214.60 | 35% |
| Vihti | 33 | $1,526 | $201.96 | 32% |
| Hollola | 39 | $1,447 | $253.96 | 32% |
| Laukaa | 22 | $1,419 | $180.12 | 37% |