Mariehamn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Åland Islands, Finland
Is Airbnb profitable in Mariehamn in 2025? Explore comprehensive Airbnb analytics for Mariehamn, Åland Islands, Finland to uncover income potential. This 2025 STR market report for Mariehamn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Mariehamn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariehamn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariehamn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariehamn (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariehamn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariehamn is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariehamn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,256+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,379 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,420 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $799, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariehamn
Mariehamn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariehamn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariehamn:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariehamn
Average Daily Rate (ADR) Airbnb Trends in Mariehamn (2025)
Effective short term rental pricing strategy in Mariehamn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariehamn typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Mariehamn
Get Live Mariehamn Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mariehamn (2025)
Peak Season (July, June, August)
- Revenue averages $3,167 per month
- Occupancy rates average 56.6%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,516 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $737 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $148
Seasonality Insights for Mariehamn
- The Airbnb seasonality in Mariehamn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariehamn's highest earning potential, with monthly revenues capable of climbing to $3,887, occupancy reaching a high of 70.4%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $672, occupancy could drop to 19.5%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariehamn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariehamn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariehamn (2025)
Exploring the top neighborhoods for short-term rentals in Mariehamn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The hub of Mariehamn with a vibrant local atmosphere, restaurants, shops, and cultural attractions. Ideal for tourists seeking convenience and accessibility to entertainment. | Maritime Museum, Käringsund, City Park, Shopping District, Local Craft Stores |
| Åland Maritime Museum | A significant cultural site in Mariehamn, this area attracts visitors interested in maritime history and the unique culture of Åland Islands. | Åland Maritime Museum, Old Åland Ships, Local Art Exhibits, Cafes with Sea Views |
| Stadsparken (City Park) | A tranquil urban park that is popular among locals and visitors for leisurely walks and picnics. Best suited for those looking for a relaxing stay near nature. | Walking Trails, Play Areas, Cafes, Outdoor Events |
| Norragatan | A charming street known for its local shops and eateries, perfect for guests who want to experience the local lifestyle and cuisine. | Local Restaurants, Boutique Shops, Art Galleries, Cultural Events |
| Sjöfartsmuseum | Accommodations near the maritime museum are popular with families and history buffs, providing insights into Åland's seafaring heritage. | Sjöfartsmuseum, Historic Ships, Exhibitions on Local Maritime Culture |
| Viking Line Terminal | Located near the ferry terminal, this area caters to travelers embarking on cruises or short trips, making it a strategic location for Airbnb hosting. | Ferry Services to Sweden and Finland, Scenic Walks along the Waterfront, Local Markets |
| Lilla Holmen | A picturesque small island park that offers beach access and family-friendly activities, attracting tourists looking for recreational opportunities. | Beach Area, Playgrounds, Scenic Views, Walking Trails |
| Godby | A more residential area that offers a quieter experience, designed for guests looking for peaceful surroundings while still being close to the city. | Local Nature Trails, Community Events, Small Local Markets |
Understanding Airbnb License Requirements & STR Laws in Mariehamn (2025)
While Mariehamn, Åland Islands, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariehamn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mariehamn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariehamnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly renovated house with large yard
Entire Place • 5 bedrooms
Modern apartment with a villa feel in the south of Mariehamn!
Entire Place • 3 bedrooms
Newly built apartment with a sea view
Entire Place • 1 bedroom
Stava Mosters - Apartment with sauna and balcony
Entire Place • 1 bedroom
Central 2 bedroom with private sauna
Entire Place • 2 bedrooms
Stava Mosters - Apartment with sauna and terrace
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariehamn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariehamn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amira | 5 | $122,428 | 252 | 4.96/5.0 |
| Ken | 1 | $62,080 | 11 | 5.00/5.0 |
| Iana | 5 | $47,118 | 198 | 3.49/5.0 |
| Kjell | 1 | $46,769 | 57 | 4.77/5.0 |
| Mike | 2 | $39,264 | 282 | 4.56/5.0 |
| Benita | 1 | $33,733 | 23 | 4.91/5.0 |
| Lena | 2 | $29,323 | 159 | 4.76/5.0 |
| Rebecca | 1 | $26,581 | 38 | 5.00/5.0 |
| Host #487194725 | 1 | $25,466 | 0 | 0.00/5.0 |
| Johanna Stina | 1 | $24,625 | 36 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariehamn.
Dive Deeper: Advanced Mariehamn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariehamn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariehamn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariehamn
- The Mariehamn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariehamn, Apartment/Condo properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays, hotel/boutique (combined 6.1%) offer potential for unique stay experiences.
Mariehamn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariehamn
- The dominant room capacity in Mariehamn is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.9% of the active Airbnb listings in Mariehamn, indicating a high concentration in these sizes.
- With over half the market (53.1%) consisting of studios or 1-bedroom units, Mariehamn is particularly well-suited for individuals or couples.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariehamn.
Mariehamn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariehamn
- The most common guest capacity trend in Mariehamn vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mariehamn STR market, accounting for 43.2% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariehamn.
- On average, properties in Mariehamn are equipped to host 4.7 guests.
Mariehamn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariehamn
- The most common availability pattern in Mariehamn falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mariehamn (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariehamn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
58.9% of total
2 Nights
16 listings
21.9% of total
3 Nights
10 listings
13.7% of total
4-6 Nights
3 listings
4.1% of total
30+ Nights
1 listings
1.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mariehamn is 1 Night, adopted by 58.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Mariehamn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.9% of Mariehamn hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariehamn.
Mariehamn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
38.4% of total
Moderate
21 listings
28.8% of total
Firm
9 listings
12.3% of total
Strict
15 listings
20.5% of total
Cancellation Policy Insights for Mariehamn
- The prevailing Airbnb cancellation policy trend in Mariehamn is Flexible, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.2%) and stricter (32.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.4% market standard in Mariehamn.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariehamn.
Mariehamn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariehamn
- The overall average booking lead time for vacation rentals in Mariehamn is 63 days.
- Guests book furthest in advance for stays during June (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Mariehamn.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Mariehamn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariehamn (2025)
Amenity Prevalence
Amenity Insights for Mariehamn
- Essential amenities in Mariehamn that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariehamn: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariehamn to stay competitive.
Mariehamn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariehamn
- The typical guest profile for Airbnb in Mariehamn consists of a mix of domestic (62%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 61.5% of guests.
- Key international markets include Finland (61.5%) and Sweden (14.7%).
- Top languages spoken are English (35.7%) followed by Finnish (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Turku.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariehamn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.21 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Geta | 18 | $1,941 | $232.92 | 44% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |