Jomala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Åland Islands, Finland
Is Airbnb profitable in Jomala in 2025? Explore comprehensive Airbnb analytics for Jomala, Åland Islands, Finland to uncover income potential. This 2025 STR market report for Jomala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Jomala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jomala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jomala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jomala (2025)
Understanding the monthly revenue variations for Airbnb listings in Jomala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jomala is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jomala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,167+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,153 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jomala
Jomala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jomala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jomala:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jomala
Average Daily Rate (ADR) Airbnb Trends in Jomala (2025)
Effective short term rental pricing strategy in Jomala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jomala typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Jomala
Get Live Jomala Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Jomala (2025)
Peak Season (July, June, August)
- Revenue averages $2,924 per month
- Occupancy rates average 57.8%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,310 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $149
Low Season (January, February, March)
- Revenue drops to average $731 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $143
Seasonality Insights for Jomala
- The Airbnb seasonality in Jomala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jomala's highest earning potential, with monthly revenues capable of climbing to $3,491, occupancy reaching a high of 68.3%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $622, occupancy could drop to 17.7%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jomala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jomala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jomala (2025)
Exploring the top neighborhoods for short-term rentals in Jomala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kökar | A beautiful island known for its scenic nature and tranquility, ideal for tourists looking for a peaceful retreat. It offers unique experiences away from mainland hustle. | Kökar Archipelago, Kägglby Church, Local seafood restaurants, Hiking trails, Rural landscapes |
| Jomala | A quaint municipality in Åland Islands, known for its charming countryside and proximity to Mariehamn, making it a desirable spot for tourists and event attendees. | Jomala Church, Bönehof, Äppeludden, Local farms, Fishing villages |
| Mariehamn | The capital of Åland Islands, with rich maritime history and cultural activities. Great for travelers looking for city life in a unique island setting. | Åland Maritime Museum, Museum Ship Pommern, City park, Local shops and cafes, Events and festivals |
| Eckerö | Renowned for its beautiful landscapes and outdoor activities. Attracts tourists interested in nature, hiking, and a peaceful ambiance. | Eckerö Post & Customs House, Naturum, Beaches, Bird watching spots, Historical sites |
| Hammarland | Offers stunning natural views and historic sites, ideal for those seeking a mix of culture and outdoors. | Lööf’s Hagar, Sundö, Nature reserves, Historical landmarks, Kayaking spots |
| Saltvik | A lesser-known area with hidden gems and scenic outdoor activities, appealing to adventurous travelers and nature lovers. | Saltvik Nature Reserve, Hiking paths, Boat tours, Cultural sites, Wildlife observation |
| Finström | Known for its picturesque landscapes and cultural heritage, it attracts visitors looking for tranquility and authentic local experiences. | Finström Church, Local farms, Nature trails, Traditional festivals, Cultural exhibits |
| Sund | Offering scenic views and outdoor activities, perfect for tourists interested in exploring the natural beauty of Åland Islands. | Sund Archipelago, Fishing spots, Nature trails, Outdoor sports facilities, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Jomala (2025)
While Jomala, Åland Islands, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jomala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jomala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jomalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House by the sea with your own jetty near Mariehamn
Entire Place • 3 bedrooms
Cottage by the sea with sauna Mariehamn, Åland
Entire Place • 2 bedrooms
Cozy cottage with sauna and west facing beach
Entire Place • 2 bedrooms
Boathouse cottage including kayaks, boat and bikes
Entire Place • 1 bedroom
Charming 40s villa with farm cottage in Åland
Entire Place • 5 bedrooms
Solsidan
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jomala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jomala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hanna | 4 | $61,720 | 136 | 4.86/5.0 |
| Pernilla | 1 | $31,776 | 38 | 4.97/5.0 |
| Birgitta | 2 | $29,252 | 39 | 4.67/5.0 |
| Kristina | 1 | $26,308 | 180 | 4.82/5.0 |
| Maria & Jussi | 1 | $24,336 | 162 | 4.96/5.0 |
| Monica | 1 | $23,746 | 66 | 4.95/5.0 |
| Carsten | 1 | $23,210 | 13 | 4.77/5.0 |
| Björn | 2 | $19,251 | 13 | 2.38/5.0 |
| Borgir | 1 | $17,942 | 20 | 4.95/5.0 |
| Petra | 1 | $16,490 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jomala.
Dive Deeper: Advanced Jomala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jomala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJomala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jomala
- The Jomala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jomala, Outdoor/Unique properties are the most common (35%), reflecting the local real estate landscape.
- Houses represent a significant 32.5% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
Jomala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jomala
- The dominant room capacity in Jomala is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Jomala, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Jomala is particularly well-suited for individuals or couples.
Jomala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jomala
- The most common guest capacity trend in Jomala vacation rentals is listings accommodating 4 guests (42.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Jomala STR market, accounting for 57.5% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jomala.
- On average, properties in Jomala are equipped to host 4.1 guests.
Jomala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jomala
- The most common availability pattern in Jomala falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jomala (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jomala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
30% of total
2 Nights
17 listings
42.5% of total
3 Nights
6 listings
15% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Jomala is 2 Nights, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.5%) of the Jomala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.5% of Jomala hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jomala.
Jomala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
41.7% of total
Moderate
14 listings
38.9% of total
Firm
5 listings
13.9% of total
Strict
2 listings
5.6% of total
Cancellation Policy Insights for Jomala
- The prevailing Airbnb cancellation policy trend in Jomala is Flexible, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 80.6% of listings offering Flexible or Moderate policies. This suggests guests in Jomala may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Jomala.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jomala.
Jomala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jomala
- The overall average booking lead time for vacation rentals in Jomala is 69 days.
- Guests book furthest in advance for stays during June (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Jomala.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Jomala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jomala (2025)
Amenity Prevalence
Amenity Insights for Jomala
- Essential amenities in Jomala that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jomala: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jomala to stay competitive.
Jomala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jomala
- The typical guest profile for Airbnb in Jomala consists of a mix of domestic (51%) and international guests, often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 50.8% of guests.
- Key international markets include Finland (50.8%) and Sweden (23.5%).
- Top languages spoken are English (36.4%) followed by Finnish (21.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jomala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.21 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Geta | 18 | $1,941 | $232.92 | 44% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |