Airbnb Market Analytics, Statistics and Data in Tartu, Tartu County, Estonia

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tartu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tartu:

Average Daily Rate

$79

Occupancy Rate

39.64%

Annual Revenue

$9,375

Revenue Growth YoY

6.72%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

397

How much do Airbnb hosts make on average per month in Tartu?

The short-term rental market in Tartu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $945 per month
Strong performing properties (top 25%) make $1,514 or more
Best-in-class properties (top 10%) achieve $2,129+ monthly
Entry-level properties (bottom 25%) typically earn around $479

Revenue Variations by Month

Occupancy Rates Throughout the Year in Tartu

The market in Tartu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 38% occupancy rates
Strong performing properties (top 25%) achieve 61% or higher
Best-in-class properties (top 10%) reach 78%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Tartu

Daily rates in Tartu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $68 per night
Strong performing properties (top 25%) secure $92 or more
Best-in-class properties (top 10%) pull in $136+ per night
Entry-level properties (bottom 25%) earn around $51

Daily Rate Variations by Month

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Seasonality patterns in Tartu

Peak Season (June, July, May)

Revenue peaks at $1509.63 per month
Occupancy rates reach 50.84%
Daily rates average $96.03

Shoulder Season

Revenue averages $1122.25 per month
Occupancy maintains 40.87%
Daily rates hold at $86.38

Low Season (February, December, January)

Revenue drops to $708.38 per month
Occupancy decreases to 29.97%
Daily rates adjust to $77.71

Is it still profitable to do Airbnb in Tartu in 2025?

Yes! Tartu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $1122 and With 397 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Tartu

Area	Why Choose This Area	Key Attractions
Town Centre	The heart of Tartu, rich in history and culture. Ideal for travelers who want to explore museums, galleries, and local dining options.	Tartu University, Tartu Town Hall, Estonian National Museum, Toome Hill, Aparaaditehas Creative City
Maarja-Magdaleena	A charming area known for its historical buildings and peaceful residential vibe. Perfect for families and longer stays.	St. Mary Magdalene's Church, Tartu Botanic Garden, Toome Hill Park, Vinge Cafe
Old Town	Known for its cobbled streets and medieval architecture. A picturesque setting that attracts tourists looking for a quaint town experience.	Town Hall Square, Tartu Cathedral, The Leaning House, Kissing Students Fountain
Ropka	A suburban area that offers affordability and accessibility to the city center, making it popular for budget travelers.	Tartu Nature Reserve, Local parks, Shopping centers
Juhkentali	A quiet residential neighborhood that provides a blend of local life and proximity to the city. Good for longer-term stays.	Local markets, Community parks, Easy access to public transportation
Annelinn	A developing area with a mix of modern and Soviet architecture, attracting students and young professionals.	Lake Tartu, Local eateries, Cultural events in parks
Lõunakeskus	Home to one of the largest shopping centers in Tartu, popular among shoppers and those looking for entertainment.	Lõunakeskus Shopping Centre, Cinemas, Restaurants
Supilinn	Known as the 'Soup Town' for its cozy, quaint streets and wooden houses. Attractive for those looking for an alternative vibe near the city.	Old wooden architecture, Tartu River, Local cafes

Do you need a license for Airbnb in Tartu?

$128.28

Daily Rate

Top Performing Professional Hosts in Tartu

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Liis	11	$220,637	164	4.90/5.0
Pavel	14	$183,190	1138	4.43/5.0
Artisa	6	$164,689	222	5.00/5.0
Ergo	29	$147,852	26	0.51/5.0
Bob W Duo Lofts	6	$111,932	119	4.84/5.0
Paavo	9	$73,335	241	4.68/5.0
Mari	6	$72,959	681	4.86/5.0
Timo	5	$66,117	514	4.86/5.0
Signe	3	$57,618	40	4.99/5.0
Helen	2	$56,226	34	4.96/5.0

Additional analytics on vacation rental, real estate, short term rental data in Tartu

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (91.4%), with apartment & condo and house properties comprising 97.0% of inventory
Untapped potential in house, boutique & hotels, others, outdoor & mobile segments (6.9% combined)

Room Capacity Distribution

Analysis of 397 properties in Tartu shows that 1 bedroom properties are most prevalent, making up 63.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.1% of all listings.

Key Insights

Most common: 1 bedroom (63.7%)
Least common: 4 bedrooms (1.3%)
Market concentration: 81.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 397 properties in Tartu reveals that 4 guests properties dominate the market, representing 34.5% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.8% of the market.

Key Insights

Most common capacity: 4 guests (34.5% of market)
Least common capacity: 7 guests (1% of market)
Average guest capacity: 3.4 guests per property
Market concentration: 66.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 397 properties in Tartu, the most common availability pattern is 271-366 days (44.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28% of properties).

Key Insights

Most common availability window: 271-366 days (44.6%)
Most common booking duration: 91-180 days (28%)
Properties with high availability (180+ days): 72.3%
Properties with long-term bookings (180+ days): 28.7%

Minimum Stay Distributions

1 Night (63%)

1 Night

226 listings

63% of total

2 Nights (25.6%)

2 Nights

92 listings

25.6% of total

3 Nights (2.2%)

3 Nights

8 listings

2.2% of total

4-6 Nights (2.5%)

4-6 Nights

9 listings

2.5% of total

7-29 Nights (2.5%)

7-29 Nights

9 listings

2.5% of total

30+ Nights (4.2%)

30+ Nights

15 listings

4.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 88.6%
Mid-length stays (4-6 nights) represent 2.5% of listings
Monthly+ stays (4.2%) suggest a stable extended-stay market
High market flexibility with 90.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (41.1%)

Flexible

130 listings

41.1% of total

Moderate (41.1%)

Moderate

130 listings

41.1% of total

Firm (5.4%)

Firm

17 listings

5.4% of total

Strict (12.3%)

Strict

39 listings

12.3% of total

Key Insights

Flexible is the preferred policy at 41.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 82.2% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 5.4% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 57 days
Shortest booking windows are in Oct, Jan, Dec, averaging 25 days
Summer shows the longest average booking window at 50 days, while Winter has the shortest at 26 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Dec when lead times are shortest

Popular Airbnb Amenities in Tartu

Below is the distribution of amenities across listings in Tartu:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 43.3% of total guests, indicating a significant local market share.
Primary international markets: Finland (18.9%) and Latvia (9.8%)
English is the top language at 51.2%, followed by Estonian (17.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%

Recommendations

Target marketing campaigns for Tallinn and Riga markets
Develop localized content for Finland and Latvia
Prioritize English and Estonian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Tartu. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Drabešu pagasts	28	$1,353	$186.85	32%
Jõelähtme vald	21	$1,310	$170.91	30%
Kuusalu vald	48	$1,232	$166.76	33%
Otepää vald	29	$1,120	$192.17	27%
Tartu vald	12	$1,115	$116.56	39%
Otepää linn	15	$921	$152.00	27%
Alūksne	12	$914	$111.54	27%
Võsu	14	$810	$126.58	32%
Haljala vald	40	$789	$138.39	35%
Rõuge	10	$766	$152.95	27%

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