Airbnb Market Analytics, Statistics and Data in Saaremaa vald, Saare County, Estonia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saaremaa vald? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saaremaa vald:
How much do Airbnb hosts make on average per month in Saaremaa vald?
The short-term rental market in Saaremaa vald shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,024 per month
- Strong performing properties (top 25%) make $2,120 or more
- Best-in-class properties (top 10%) achieve $3,410+ monthly
- Entry-level properties (bottom 25%) typically earn around $449
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saaremaa vald
The market in Saaremaa vald shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saaremaa vald
Daily rates in Saaremaa vald vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $178 or more
- Best-in-class properties (top 10%) pull in $265+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Saaremaa vald
Peak Season (July, August, June)
- Revenue peaks at $2674.91 per month
- Occupancy rates reach 52.88%
- Daily rates average $139.14
Shoulder Season
- Revenue averages $1506.58 per month
- Occupancy maintains 30.21%
- Daily rates hold at $132.62
Low Season (January, April, February)
- Revenue drops to $1050.04 per month
- Occupancy decreases to 21.11%
- Daily rates adjust to $127.96
Is it still profitable to do Airbnb in Saaremaa vald in 2025?
Yes! Saaremaa vald demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1507 and The market's 122 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saaremaa vald
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kuressaare | The capital of Saare County, known for its charming old town and the impressive Kuressaare Castle. It attracts tourists year-round due to its historical significance and nearby beaches. | Kuressaare Castle, Saaremaa Museum, Kaali Meteorite Crater, Bishop's Castle, Kuressaare Spa |
| Mustjala | A serene and picturesque area known for its beautiful nature and proximity to the coast. Ideal for guests looking for peaceful retreats and natural beauty. | Mustjala Church, Suuriku Beach, Panga Cliff, Pöide Castle ruins, beautiful nature trails |
| Osmussaare | A unique island experience, rich in maritime tradition and history. Attracts adventurous travelers seeking a more secluded getaway. | Osmussaare Lighthouse, maritime nature trails, bird watching opportunities, local folklore sites, stunning coastal views |
| Sõrve Peninsula | Well known for its breathtaking landscapes and extensive nature reserves, perfect for eco-tourism and outdoor activities. Popular for those wanting to explore the wild beauty of Saaremaa. | Sõrve Lighthouse, Sõrve Nature Reserve, beaches and dunes, hiking trails, bird watching |
| Liiva | A charming small village close to some of Saaremaa's best beaches, known for its tranquil environment and local attractions. Great for family vacations. | Liiva Beach, local craft shops, fishing opportunities, biking paths, peaceful surroundings |
| Kaali | Famous for the Kaali Meteorite Crater, this area offers unique geological features and attracts tourists interested in natural wonders. | Kaali Meteorite Crater, Kaali Lake, local myths and stories, historical sites, camping and nature walks |
| Aste | A quaint coastal location that offers beautiful views of the sea. Popular among travelers looking for a relaxing seaside experience. | Aste Beach, coastal trails, picnic spots, sea fishing, local seafood restaurants |
| Angla | Rich in cultural history with its windmills and traditional rural architecture, making it an interesting spot for cultural tourism. | Angla Windmill Museum, local handicrafts, traditional Saaremaa farms, cultural events, peaceful rural landscape |
Do you need a license for Airbnb in Saaremaa vald?
We recommend checking directly with Saaremaa vald's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saaremaa vald
Villa Kandimaa in West-Saaremaa
Entire Place • 4 bedrooms
Tbruotsa farmhouse
Entire Place • 4 bedrooms
Log house with a sauna and hot tub in Atla!
Entire Place • 4 bedrooms
Õnneoru Guesthouse
Entire Place • 3 bedrooms
Modern handicraft log house near the beach.
Entire Place • 4 bedrooms
Modern cottage near Kuressaare, Vatsküla!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saaremaa vald
Additional analytics on vacation rental, real estate, short term rental data in Saaremaa vald
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82%), with house and outdoor & mobile properties comprising 86.0% of inventory
- Strong specialty sector (42.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays, boutique & hotels, others segments (13.9% combined)
Room Capacity Distribution
Analysis of 122 properties in Saaremaa vald shows that 1 bedroom properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 1 bedroom (32.8%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 122 properties in Saaremaa vald reveals that 8+ guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 45.9% of the market.
Key Insights
- Most common capacity: 8+ guests (24.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 45.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 122 properties in Saaremaa vald, the most common availability pattern is 271-366 days (72.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (47.5% of properties).
Key Insights
- Most common availability window: 271-366 days (72.1%)
- Most common booking duration: 31-90 days (47.5%)
- Properties with high availability (180+ days): 96.7%
- Properties with long-term bookings (180+ days): 4.1%
Minimum Stay Distributions
1 Night
50 listings
45% of total
2 Nights
50 listings
45% of total
3 Nights
6 listings
5.4% of total
4-6 Nights
3 listings
2.7% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.0%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 95.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
33.9% of total
Moderate
31 listings
28.4% of total
Firm
10 listings
9.2% of total
Strict
31 listings
28.4% of total
Key Insights
- Flexible is the preferred policy at 33.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 71 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 33 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Saaremaa vald
Below is the distribution of amenities across listings in Saaremaa vald:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.7% of total guests, indicating a moderate local market presence.
- Primary international markets: Finland (19.4%) and Germany (18.6%)
- English is the top language at 53.7%, followed by German (15%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Tallinn and Helsinki markets
- Develop localized content for Finland and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saaremaa vald. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Hanko | 127 | $1,556 | $179.01 | 37% |
| Lääneranna vald | 26 | $1,243 | $168.29 | 26% |
| Kolkas pagasts | 21 | $971 | $120.53 | 39% |
| Hiiumaa vald | 55 | $886 | $157.13 | 33% |
| Mērsraga pagasts | 10 | $768 | $111.88 | 37% |
| Engures pagasts | 77 | $737 | $97.84 | 34% |
| Haapsalu | 97 | $724 | $112.84 | 32% |
| Rojas pagasts | 32 | $688 | $106.30 | 32% |
| Hiiumaa vald | 15 | $676 | $187.29 | 31% |
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