Airbnb Market Analytics, Statistics and Data in Pärnu linn, Pärnu County, Estonia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pärnu linn? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pärnu linn:
How much do Airbnb hosts make on average per month in Pärnu linn?
The short-term rental market in Pärnu linn shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $878 per month
- Strong performing properties (top 25%) make $1,764 or more
- Best-in-class properties (top 10%) achieve $2,850+ monthly
- Entry-level properties (bottom 25%) typically earn around $405
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pärnu linn
The market in Pärnu linn shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pärnu linn
Daily rates in Pärnu linn vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $129 or more
- Best-in-class properties (top 10%) pull in $194+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Pärnu linn
Peak Season (July, June, May)
- Revenue peaks at $2526.47 per month
- Occupancy rates reach 61.19%
- Daily rates average $131.22
Shoulder Season
- Revenue averages $1299.50 per month
- Occupancy maintains 31.73%
- Daily rates hold at $116.78
Low Season (November, December, January)
- Revenue drops to $575.19 per month
- Occupancy decreases to 20.62%
- Daily rates adjust to $108.94
Is it still profitable to do Airbnb in Pärnu linn in 2025?
Yes! Pärnu linn demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1300 and With 471 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pärnu linn
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pärnu Beach | The most popular beach in Estonia, known for its sandy shores and summer events. A prime location for tourists seeking a seaside vacation, with numerous restaurants, cafes, and entertainment options nearby. | Pärnu Beach Promenade, Tervise Paradiis Spa, Pärnu Beach Park, The Red Tower, Restaurant No. 1 |
| Old Town Pärnu | Charming historical district with cobblestone streets, traditional wooden houses, and a rich cultural heritage. Ideal for travelers looking to explore the history and art of Pärnu. | Pärnu Museum, St. Elizabeth's Church, The Lydia Koidula Memorial, Rüütli Street, Pärnu Town Hall |
| Pärnu River | Scenic area along the river, perfect for leisurely walks and outdoor activities. Attracts nature lovers and families looking for a peaceful stay. | Pärnu River Promenade, Pärnu Adventure Park, Water sports activities, Fishing opportunities, Cycle paths along the river |
| Spa District | Famous for its wellness centers and spas, this area attracts health-conscious travelers seeking relaxation and rejuvenation. | Strand Spa & Conference Hotel, Estonian Spa Hotels, Vihula Manor, Spa McHone, Pärnu Jean F. Kennedy Spa |
| Endla Theatre | Cultural hotspot offering performances and events, appealing to visitors interested in arts and entertainment. | Endla Theatre performances, Cultural events, Theatre workshops, Art exhibitions, Nearby cafés |
| Aia Street | A vibrant street known for its local shops and eateries, perfect for those wanting to experience the local lifestyle. | Local boutiques, Cafés and bakeries, Markets, Street art, Community events |
| Valgeranna Beach | Less crowded beach option, known for its tranquil atmosphere and natural beauty. Perfect for a relaxing getaway. | Valgeranna Beach, Nature trails, Birdwatching, Picnic areas, Valgeranna Adventure Park |
| Koidula Park | A beautiful park that offers serene views and recreational activities, appealing to families and nature enthusiasts. | Koidula Park walking paths, Children's playground, Open-air events, Floral exhibitions, Wildlife observation |
Do you need a license for Airbnb in Pärnu linn?
We recommend checking directly with Pärnu linn's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pärnu linn
Villa Meri
Entire Place • 8 bedrooms
Pärnu Luxury Penthouse
Entire Place • 3 bedrooms
3- bedroom Villa, walking distance from the beach.
Entire Place • 3 bedrooms
Sunny Loft house with heated pool (heart of PÄRNU)
Entire Place • 4 bedrooms
Pärnu Family House
Entire Place • 3 bedrooms
Cozy City Center 2BR Apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pärnu linn
Additional analytics on vacation rental, real estate, short term rental data in Pärnu linn
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.3%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 471 properties in Pärnu linn shows that 1 bedroom properties are most prevalent, making up 58.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.2% of all listings.
Key Insights
- Most common: 1 bedroom (58.8%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 79.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 471 properties in Pärnu linn reveals that 4 guests properties dominate the market, representing 38.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 4 guests (38.6% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 471 properties in Pärnu linn, the most common availability pattern is 271-366 days (68.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.3% of properties).
Key Insights
- Most common availability window: 271-366 days (68.6%)
- Most common booking duration: 31-90 days (42.3%)
- Properties with high availability (180+ days): 91.3%
- Properties with long-term bookings (180+ days): 9.3%
Minimum Stay Distributions
1 Night
178 listings
41.7% of total
2 Nights
193 listings
45.2% of total
3 Nights
37 listings
8.7% of total
4-6 Nights
10 listings
2.3% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
6 listings
1.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.9%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (1.4%) suggest a stable extended-stay market
- High market flexibility with 95.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
130 listings
33.7% of total
Moderate
143 listings
37% of total
Firm
43 listings
11.1% of total
Strict
70 listings
18.1% of total
Key Insights
- Moderate is the preferred policy at 37.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.7% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 68 days
- Shortest booking windows are in Dec, Mar, Nov, averaging 28 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Pärnu linn
Below is the distribution of amenities across listings in Pärnu linn:
Traveler Demographics
Key Insights
- Domestic travelers make up 27.7% of total guests, indicating a moderate local market presence.
- Primary international markets: Estonia (34.2%) and Germany (6.8%)
- English is the top language at 50.5%, followed by Finnish (21.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Tallinn and Helsinki markets
- Develop localized content for Estonia and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pärnu linn. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Garkalnes pagasts | 11 | $2,159 | $185.22 | 40% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Vārzas | 10 | $1,982 | $133.72 | 52% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Häädemeeste vald | 17 | $1,479 | $130.99 | 40% |
| Drabešu pagasts | 28 | $1,353 | $186.85 | 32% |
| Jõelähtme vald | 21 | $1,310 | $170.91 | 30% |
| Harku vald | 32 | $1,243 | $132.80 | 35% |
| Lääneranna vald | 26 | $1,243 | $168.29 | 26% |
| Kuusalu vald | 48 | $1,232 | $166.76 | 33% |
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